Founder & CEO of Littledata. Marketing data nerd. Strategy advisor. Cautious AI maximalist.

Most mid-market Shopify brands do not stall because of budget, headcount, or product quality. They stall because of…

Why Mid-Market Shopify Brands Stall: AI, Internationalization, and the Tracking Problem

Acquisition costs are rising. Platform attribution is unreliable. AI is reshaping everything from creative production to customer service.…

The New Shopify Growth Playbook: What Premium Brands Need to Know Right Now

A conversation with Colyn Montgomery from Tempo on AI, Meta ads, measurement, and what Shopify brands should actually…

Most ecommerce teams think their data problem is a dashboard problem. They’ll say things like: Then they blame…

Most Shopify brands think they have a flow problem. They have a signal problem. When browse abandonment underperforms,…

ROAS is a convincing metric because it's simple. But your business is not simple. Returns, shipping, discounts, payment…

There's a version of the Recharge story that looks clean from the outside. Bootstrap a Shopify app. Catch…

If you run a Shopify store and you’ve ever pulled up Google Analytics, then opened Meta Ads Manager,…

Most brands only ever see a handful of Klaviyo accounts. So “best practice” tends to mean a template…

The reality problem behind “attribution.” Attribution gets blamed for a lot. But most Shopify brands do not actually…

The CEO’s summary – you’re busy and want the tldr version so here it is: The full version…

AI has quietly taken over your ad account. Meta and Google are no longer simply showing ads to…