Google AnalyticsMeta AdsMarketing Attribution
Why You Should Care About Bots and Spam Traffic in Your Analytics and Ad Tracking
by Edward
Edward
Founder & CEO
Founder & CEO of Littledata. Marketing data nerd. Strategy advisor. Cautious AI maximalist.
AIShopifyEcommerce
Why Mid-Market Shopify Brands Stall: AI, Internationalization, and the Tracking Problem
by Edward
Ecommerce analyticsShopify
The New Shopify Growth Playbook: What Premium Brands Need to Know Right Now
by Edward
EcommerceEcommerce analyticsShopify
The Creative Bottleneck in Ecommerce: Why Shopify brands need better workflow, not just better ads
by Edward
Ecommerce analyticsGoogle AnalyticsShopify
Data accuracy is a growth lever for ecommerce teams
by Edward
KlaviyoShopify
Why Klaviyo flows miss revenue on Shopify: The data problems most brands overlook
by Edward
Customer Lifetime ValueEcommerce analyticsShopify
Profit-first marketing: the only metric finance trusts
by Edward
EcommerceEcommerce analyticsShopify
From Cockroaches on Subscription to a $270M Reset: The Real Story Behind Recharge
by Edward
ShopifyEcommerce analytics
Why Shopify Brands Are Flying Blind: And What a Data Layer Actually Does About It
by Edward
EcommerceEcommerce analyticsKlaviyo
The Ultimate Guide to Klaviyo Flows
by Edward
Ecommerce analyticsShopify
Bad data is shrinking your Shopify market
by Edward
Meta AdsMarketing Attribution
Meta Attribution in 2026: What Business Owners and Senior Leaders Need to Know
by Edward