KlaviyoEmail MarketingShopify
Your Klaviyo Revenue Report Is Lying to You (Here's How to Find Out)
by Edward
Edward
Founder & CEO
Founder & CEO of Littledata. Marketing data nerd. Strategy advisor. Cautious AI maximalist.
ShopifyEcommerce
How to Increase Profit on Your Shopify Store: Lessons From Squashed Pixel
by Edward
ShopifyEcommerce analytics
Why Managing Separate Ad Pixels for Shopify Is Killing Your ROAS
by Edward
Ecommerce analyticsShopifyAI
Agentic commerce bypasses your storefront. Take back your data!
by Edward
ShopifyLittledataAI
Littledata is Built for Shopify
by Edward
ShopifyMarketing Attribution
Safari 27 tightens the screws on client-side tracking
by Edward
Google AnalyticsMeta AdsMarketing Attribution
Why You Should Care About Bots and Spam Traffic in Your Analytics and Ad Tracking
by Edward
AIShopifyEcommerce
Why Mid-Market Shopify Brands Stall: AI, Internationalization, and the Tracking Problem
by Edward
Ecommerce analyticsShopify
The New Shopify Growth Playbook: What Premium Brands Need to Know Right Now
by Edward
EcommerceEcommerce analyticsShopify
The Creative Bottleneck in Ecommerce: Why Shopify brands need better workflow, not just better ads
by Edward
Ecommerce analyticsGoogle AnalyticsShopify
Data accuracy is a growth lever for ecommerce teams
by Edward
KlaviyoShopify
Why Klaviyo flows miss revenue on Shopify: The data problems most brands overlook
by Edward