KlaviyoShopify
Why Klaviyo flows miss revenue on Shopify: The data problems most brands overlook
by Edward
Edward
Edward
Founder & CEO
Founder & CEO of Littledata. Marketing data nerd. Strategy advisor. Cautious AI maximalist.
101 posts
Posts by Edward
Customer Lifetime ValueEcommerce analyticsShopify
Profit-first marketing: the only metric finance trusts
by Edward
EcommerceEcommerce analyticsShopify
From Cockroaches on Subscription to a $270M Reset: The Real Story Behind Recharge
by Edward
ShopifyEcommerce analytics
Why Shopify Brands Are Flying Blind: And What a Data Layer Actually Does About It
by Edward
EcommerceEcommerce analyticsKlaviyo
The Ultimate Guide to Klaviyo Flows
by Edward
Ecommerce analyticsShopify
Bad data is shrinking your Shopify market
by Edward
Meta AdsMarketing Attribution
Meta Attribution in 2026: What Business Owners and Senior Leaders Need to Know
by Edward
Google AnalyticsShopify
The Data Layer for Shopify: Fixing the Signal Problem Behind Meta and Google Ads
by Edward
Data StrategyShopify
Signals and Optimization: How top Shopify agencies use data
by Edward
EcommerceShopifyEcommerce analytics
Shopify data into Twilio Segment: Markets context and EU routing
by Edward
Meta AdsEcommerce eventsShopify
The hidden leak in your Shopify scaling strategy: New vs Returning customers in Meta
by Edward
AIMeta AdsGoogle Ads
Online advertising in the AI era
by Edward