Partner Enablement Guide
A practical guide for agency teams - what Littledata does, when to bring it in, how to sell it, and how we grow together.
Preferred agency partners
Why Agencies Need Littledata
Growth you can't prove is growth you can't repeat
Agencies are judged on growth they can prove - impossible when the data can't be trusted. Littledata gives every client one reliable data layer for Shopify.
- Deliver better marketing - accurate data behind every campaign and segment.
- Prove your value - transparent reporting, no conflicting numbers.
- Focus on strategy - tracking is off your plate for good.
Default tracking vs. Littledata
What breaks with default client-side tracking, and how Littledata fixes the data gap, no GTM or developers required.
Default client-side tracking
Missing events
Ad blockers, iOS / Safari restrictions, and cookie consent all hide events from client-side tags before they ever fire.
Inconsistent numbers
Google Analytics 4, Meta, and Klaviyo each end up with a different, incomplete picture, missing up to 20% of sales.
Developer dependency
Fixing gaps usually means touching Google Tag Manager or waiting on developer time your agency doesn't have spare.
With Littledata
Server-side event capture
Every event is captured directly from Shopify webhooks, no matter the shopper's device, browser, or ad blocker.
One reconciled source of truth
Clean, complete signals are tied to first-party customer data and sent consistently to every destination.
No developer required
Setup takes around 10 minutes, with no Google Tag Manager work and nothing for a developer to maintain.
Event Editor
Full control over how every event is shaped
Custom conversions are exactly the kind of retainer-worthy work clients can't do alone. The Event Editor builds them from Shopify apps and metafields, no code required.
- Filter the noise - suppress subscription re-orders and £0 purchases.
- Optimise on profit - train ads on hero products and highest-margin orders.
- Enrich every event - loyalty tiers and segments, on every platform.
Retainer-worthy work
Three capabilities your clients will pay for
Profit Signal
Send true gross profit to Meta and Google, so campaigns optimise toward the orders that actually make money.
Event Editor
No-code custom conversions and enrichment: suppress subscription re-orders, exclude £0 purchases, push loyalty tiers to ad platforms.
Klaviyo Audience Boost
Server-side identification brings more high-intent shoppers into flows, with browse abandonment and complete profiles.
Littledata Partner Program
Built to grow revenue on both sides
The partner program is built so both sides win as your clients grow.
- Referral bonus on referred accounts.
- Co-selling support for opportunities you bring in.
- Preferential pricing on managed accounts.
- Joint case studies and co-marketing to build your profile in the Shopify ecosystem.
- Priority partner support - dedicated resources for your team.
Who does what
Install & setup
Around 10 minutes, no GTM or developer. Your team or the client can complete it.
Configuration & strategy
Owned by your agency - audits, event mapping, custom conversions, and reporting.
Platform support & troubleshooting
Handled by Littledata's support team, with priority routing for partners.
Priority partner support Partners get priority routing from our support team, plus a shared Slack channel for your agency. Become a partner
Certified Partners
Serious about data-driven growth? Get certified! Littledata's Certified agency partners help Shopify stores around the world scale faster with accurate data in their marketing channels. Certified partners get access to priority support, shared Slack channels, co-marketing, SPIFFs and more.
Preferred Agency Partners
Littledata's Preferred agency partners are leaders in the Shopify Plus world. Preferred partners get access to special promotions, beta releases, discounts on annual plans, and exclusive events around the world. Take your agency to the next level by becoming a Preferred partner.
Preferred Badge
Next Steps
Get your agency set up
Ready to partner with Littledata?