How Smith Teamaker increased browse abandonment revenue by 95%
Introduction
Smith Teamaker, renowned for its high-quality teas and ethical sourcing, shifted from wholesale to DTC ecommerce during the pandemic.
To sustain this growth, Smith Teamaker installed Littledata’s Shopify to Klaviyo integration, significantly enhancing abandoned cart targeting and increasing revenue from Klaviyo emails.
Challenge
As the business grew rapidly, Smith Teamaker kept facing significant data challenges with:
- Customer Identification: Inconsistent customer tracking across sessions restricted personalized marketing efforts.
- Data Enrichment: Inability to enrich Klaviyo profiles with detailed customer behavioral data reduced the effectiveness of automated email flows.
- Customer Privacy Compliance: Difficulty maintaining GDPR and CCPA compliance for customer tracking.
- Abandoned Carts: High cart abandonment rates required a reliable way to identify and recover abandoned carts to maximize sales opportunities.
Key Wins
+95%
Browse Abandonment Revenue
+58%
Cart Abandonment Revenue
+18%
Revenue per Email Recipient
Solution
After less than 10 minutes of setup, Littledata’s Klaviyo integration was the perfect solution for Smith Teamaker’s problems. Littledata was able to solve all their major challenges:
- Data Enrichment: Detailed behavior data for personalized, automated email flows.
- Customer Identification: Enhanced identity resolution linked anonymous sessions with identified customers, improving abandoned cart audience size.
- Compliance and Trust: Maintained GDPR and CCPA compliant tracking with secure add-to-cart and post-click identification.
- Abandoned Carts: Server-side tracking for actions like add-to-cart and viewed products, enhancing customer retargeting.
Results
Littledata’s Klaviyo Integration has driven remarkable, low-effort revenue growth for Smith Tea, enriching customer insights, and boosting personalized marketing efforts. By addressing data challenges and refining their marketing tactics, Smith Teamaker is poised for continued success in the competitive ecommerce landscape.
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95% Increase in Browse Abandonment Revenue: adding $2.4k from the Littledata-triggered flow on top of the $2.5k recovered from the legacy flow.
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18% Higher Revenue per Email Recipient: Personalized campaigns based on enriched data increased revenue per recipient, with $2.21 from Littledata-triggered flows versus $1.88 from legacy flows.
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58% Increase in Abandoned Cart Revenue after running new and legacy flows in parallel for two months to compare performance.
