The data layer
for Shopify

Most tracking setups rebuild the same events for every channel; one pixel per platform, each measuring your store differently. Littledata captures browser and server events once, then delivers the same accurate data to every destination.

• One schema - every channel sees the same events and revenue.
• Identity that persists - every order tied to the right campaign.
• Custom events, no code - built from your first-party data.

Littledata streams verified, server-side conversions from Shopify to Google Enhanced Conversions and Meta's Conversions API for stronger match rates and bidding aligned with real revenue.

Soda Sense cut Google Ads CPA by 50% after switching to Littledata.

Abandonment flows only fire for the shoppers your tracking can see. Littledata identifies more of them server-side and syncs complete Shopify event data into Klaviyo, so more flows trigger, and more revenue follows.

Wildgrain grew abandoned-checkout revenue 6× after connecting Shopify with Littledata.

Default Shopify tracking leaves GA4 with missing orders and broken attribution. Littledata tracks the full funnel server-side, with every order attributed to the channel that earned it.

Grind Coffee scaled 50× once their Shopify and GA4 data finally matched.

Ad blockers, iOS privacy settings, and accelerated checkouts hide 30% of your orders from browser pixels. As a result, every channel underreports, and optimizes with a partial view.

Littledata tracks every purchase server-side from Shopify, so conversions reach Google and Meta whatever the shopper's browser.

The events that matter most to your brand - loyalty tiers, subscription status, new vs returning - aren't in any standard schema. The Event Editor builds them from your Shopify apps and metafields, no code required.

• Your data becomes signal - metafields ride on every event.
• Conversions you define - key events in GA4, custom in Meta.
• Cleaner reporting - test orders and bots stripped at source.