Google Ads upgrade for Shopify
Increase Google Ads ROAS with server-side Enhanced Conversions
30% performance boost for Google Ads
Server-side conversion tracking attributes more Shopify revenue to Google Ads, eliminates revenue discrepancies with Shopify, and allows attribution of offline or recurring orders to Ads
Enhanced Conversions in Google Ads
First-party customer data sent with the conversion allows Google to match revenue to ads, even across devices and when cookies are blocked. More revenue matching means more efficient budget optimization.
Automatic setup in the Littledata app
Setup with no code in 10 minutes, including all purchases. Littledata powers a more reliable Primary Conversion event to boost your ad performance.
Focus ad spend on new customers
We trigger a New Customer conversion to focus your Meta spend on new customer acquisition, and improve your Marketing Efficiency Ratio (MER). Also track New Subscription Customers.
Retarget ecommerce segments in Google Ads
Track 20% more cart and checkout key events for more efficient winback. Retarget based on product category, or exclude recent purchasers from Ads.
Compared with Google & YouTube app
Littledata links more Shopify revenue to campaigns
| Littledata app | Google & YouTube app | |
|---|---|---|
| 100% Shopify Revenue Tracked | ✔️ | ~ 20% missing |
| Support from Google Experts | ✔️ |  |
| Enhanced Conversions using 1st party data | ✔️ | |
| Recurring Orders / Subscriptions tracked | ✔️ | |
| Match ads to other Sales Channels (Amazon, TikTok etc) | ✔️ | |
| Target campaigns for New Customers | ✔️ | |
| See all features |