Connect Shopify to Meta Conversions API
Boost ROAS by 30% with complete revenue tracking on top of the Meta Pixel
+
Server-side tracking for Facebook and Instagram
Meta recommends that all brands move to Conversions API (CAPI) to counter iOS updates and other browser privacy changes. Littledata's app implements server-side tracking automatically, with no code or maintenance, to enable better attribution, retargeting and audience building.
Unlock the power of Meta Conversions API
- Average 30% increase in ROAS
- Highest possible Event Match Quality Score
- Revenue data in Meta Ads matches Shopify
- Differentiate subscriptions (recurring orders) from one-off purchases
Focus ad spend on new customers
We trigger a New Customer conversion to focus your Meta spend on new customer acquisition, and improve your Marketing Efficiency Ratio (MER). Also track New Subscription Customers.
Upgrade from Facebook & Instagram app
Shopify's Facebook & Instagram App uses Conversions API, but misses some purchases and lacks detail to tie conversions back to profiles.
Littledata solves these issues automatically, tracking 20%+ more revenue and adding details like ViewContent events.
Littledata vs Facebook & Instagram App
| Tracking | Littledata app | Facebook & Instagram app |
|---|---|---|
| Page View | ✔️ | ✔️ |
| View Content | ✔️ | ✔️ |
| Server-side Purchase | ✔️ | Unrealiable |
| Event Match Quality Score for Purchase | 9 | 7 |
| Server-side Checkout Steps | ✔️ |  |
| New vs Returning Customer Conversion | ✔️ | |
| Recurring Purchases & Upsells | ✔️ | |
| Life Time Value (LTV) field | ✔️ | |