Connect Shopify to Meta Conversions API
Boost ROAS by 30% with complete revenue tracking on top of the Meta Pixel
Server-side tracking for Facebook and Instagram
Meta recommends that all brands move to Conversions API (CAPI) to counter iOS updates and other browser privacy changes. Littledata's app implements server-side tracking automatically, with no code or maintenance, to enable better attribution, retargeting and audience building.
Unlock the power of Meta Conversions API
- Average 30% increase in ROAS
- Highest possible Event Match Quality Score
- Revenue data in Meta Ads matches Shopify
- Differentiate subscriptions (recurring orders) from one-off purchases
Focus ad spend on new customers
We trigger a New Customer conversion to focus your Meta spend on new customer acquisition, and improve your Marketing Efficiency Ratio (MER). Also track New Subscription Customers.
How Jaxxon boosted Instragram revenue by 75%
Upgrade from Facebook & Instagram app
Shopify's Facebook & Instagram App uses Conversions API, but misses some purchases and lacks detail to tie conversions back to profiles.
Littledata solves these issues automatically, tracking 20%+ more revenue and adding details like ViewContent events.
Littledata vs Facebook & Instagram App
| Tracking | Littledata app | Facebook & Instagram app |
|---|---|---|
| Page View | ✔️ | ✔️ |
| View Content | ✔️ | ✔️ |
| Server-side Purchase | ✔️ | Unrealiable |
| Event Match Quality Score for Purchase | 9 | 7 |
| Server-side Checkout Steps | ✔️ |  |
| New vs Returning Customer Conversion | ✔️ | |
| Recurring Purchases & Upsells | ✔️ | |
| Life Time Value (LTV) field | ✔️ | |