Triple Whale allows you to easily manage and automate analytics, attribution, merchandising, forecasting & more — in the palm of your hand.
Feature | Littledata | Triple Whale |
---|---|---|
Founder owned and led | ✔️ | ✔️ |
Identity resolution to boost audiences | ✔️ | ✔️ |
Customer data to marketing platforms | ✔️ | ✔️ |
Fully automatic, no code setup | ✔️ | ✔️ |
30 day free trial | ✔️ | |
Server-side tracking | ✔️ | |
Automatic tracking of checkout steps | ✔️ | |
No-code setup for Shopify Hydrogen | ✔️ | |
Marketing reporting | ✔️ | |
Proprietary attribution model | ✔️ |
Littledata offers a 30-day free trial, server-side tracking, and automatic checkout step tracking, which are not highlighted by Triple Whale. Both platforms provide identity resolution and no-code setups, but Littledata's focus on modern Shopify tracking and quick setup in under 10 minutes without a dev team gives it an edge. Additionally, Littledata's integration with GA4, Meta Ads, and Klaviyo enhances its data capabilities. While Triple Whale emphasizes marketing reporting and a proprietary attribution model, Littledata's comprehensive features tailored for Shopify make it a strong choice for eCommerce managers seeking efficient tracking and data collection.
Littledata | Triple Whale | |
---|---|---|
Example product review | "We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution." | "Integration problem...can't install the store application. The system says I'm already using the app, but I can't log in. The chat on the website and email support does not answer. No help." |
Example support review | "Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!" | "Triple Whale’s customer service has been one of the worst experiences... Critical issues take days to resolve." |
Link | Read more reviews |
Store size | Littledata | Triple Whale |
---|---|---|
50 orders / month | $39 | $299 |
500 orders / month | $149 | $549 |
5,000 orders / month | $349 | $1469 |
20,000 orders / month | $799 | $4028 |
For an online store with 50 orders, Triple Whale is 666% more expensive than Littledata. At 500 orders, both services cost the same. For 5,000 orders, Triple Whale is 320% more expensive than Littledata. At 20,000 orders, Triple Whale is 404% more expensive than Littledata. Overall, Littledata offers a more affordable option across all order volumes, while Triple Whale significantly increases in cost, especially at higher order levels.
Destination | Littledata | Triple Whale |
---|---|---|
Meta Ads | ✔️ | ✔️ |
Klaviyo | ✔️ | ✔️ |
Google Ads | ✔️ | ✔️ |
Google Analytics | ✔️ | |
TikTok | ✔️ | |
✔️ | ||
Segment | ✔️ | |
Attentive | ✔️ |
Littledata offers a broader range of data destinations, including Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo, Google Ads, Segment, and Attentive, allowing for extensive tracking and integration across various platforms. In contrast, Triple Whale focuses on fewer destinations, specifically Klaviyo, Meta Ads, and Google Ads, which may limit its versatility in tracking and analytics. Littledata's comprehensive approach enables more detailed insights and cross-platform data analysis, while Triple Whale's streamlined options cater to brands prioritizing specific channels.
Feature | Littledata | Triple Whale |
---|---|---|
Identity resolution | ||
Docs on how an end-user can opt out for GDPR / CCPA | ✔️ | ✔️ |
Never adds new emails to your marketing list | ✔️ | ✔️ |
Uses other marketing channel cookies to boost identity | ✔️ | |
Backstitches Klaviyo profile onto previous customer events | ✔️ | |
Viewed Product trigger | ||
Tracked server-side | ✔️ | |
Enriched product info (e.g. category) | ✔️ | |
Backwards compatible with Klaviyo templates | ✔️ | |
Added to Cart trigger | ||
Reliable via Shopify's servers | ✔️ | |
Enriched product info (e.g. category) | ✔️ | |
Backwards compatible with Klaviyo templates | ✔️ | |
Target the whole contents of the cart | ✔️ | |
Unreliable tracking of button clicks | ✔️ | |
Checkout Started trigger | ||
Direct from Shopify's servers | ✔️ | |
Backwards compatible with Klaviyo templates | ✔️ | |
Tracked via the checkout page | ✔️ |
Littledata offers unique advantages for tracking customers from Shopify to Klaviyo. It not only provides documentation for GDPR/CCPA compliance and ensures no new emails are added to your marketing list, but it also enhances customer identity by utilizing cookies from other marketing channels. Additionally, Littledata's ability to backstitch Klaviyo profiles onto previous customer events allows for a more comprehensive view of customer interactions, improving segmentation and targeting. In contrast, Triple Whale lacks the backstitching feature, which limits its ability to connect historical data with current profiles, making Littledata a more robust choice for effective customer tracking and engagement.
Feature | Littledata | Triple Whale |
---|---|---|
Google Ads Conversions | ||
Tracked direct from Shopify's servers | ✔️ | ✔️ |
Real-time tracking of Enhanced Conversions | ✔️ | ✔️ |
Fully automatic setup | ✔️ | ✔️ |
New vs Returning customer conversions | ✔️ |
Feature | Littledata | Triple Whale |
---|---|---|
Key benefits | ||
Boost to Event Match Quality Score | ✔️ | ✔️ |
Fully automatic setup | ✔️ | ✔️ |
100% accurate revenue in Meta | ✔️ | |
Pre-purchase audiences based on first-party data | ✔️ | |
Target subscriptions vs one-time purchases | ✔️ | |
AddToCart | ||
Via Conversions API | ✔️ | |
InitiateCheckout | ||
Via Conversions API | ✔️ | |
Includes all checkout steps | ✔️ | |
Purchase | ||
Via Conversions API | ✔️ | ✔️ |
Includes post-purchase upsells | ✔️ | |
Includes recurring orders | ✔️ | |
Filters to exclude orders from some channels | ✔️ | |
New vs Returning customer conversions | ✔️ |