Littledata vs Triple Whale

Is Littledata or Triple Whale a better data solution for Shopify brands?

Littledata competitors

What is Littledata?

Littledata's automated server-side tracking makes it ridiculously easy for DTC brands to connect marketing channels with customer data. Top Shopify brands like Rothy's, Geologie and Jaxxon use Littledata to capture more revenue and accelerate growth. Littledata connects Shopify to Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo and Google Ads, and is used by 2.10k Shopify sites.


Triple Whale competitors

What is Triple Whale?

Triple Whale allows you to easily manage and automate analytics, attribution, merchandising, forecasting & more — in the palm of your hand. Triple Whale connects Shopify to and undefined, and is used by 18.0k Shopify sites.


You could use both Littledata for accurate data, and Triple Whale for reporting

Overall Littledata vs Triple Whale comparison

FeatureLittledataTriple Whale
Overall benefits
30 day free trial✔️minus
Privacy compliant✔️minus
Identity resolution✔️minus
Server-side tracking✔️minus
Customer data to marketing platforms✔️minus
Marketing reportingminus✔️
Proprietary attribution modelminus✔️
Benefits of Littledata
Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.
100% of revenue tracked
Enhanced identity resolution
Connectors for all popular marketing channels
googleAnalytics
Comparing Littledata against Triple Whale
How does Littledata work?

Littledata uses a combination of browser tracking and a server-to-server connection to ensure 100% of revenue is tracked, and that the purchase can be linked to the pre-checkout user journey.

Does Littledata work with Shopify?

Yes, Littledata is installed on 2.10k Shopify sites according to the latest stats from BuiltWith.

Does Triple Whale work with Shopify?

Yes, Triple Whale is installed on 18.0k Shopify sites according to the latest stats from BuiltWith.

Is Littledata suitable for Enterprise brands?

Littledata is used by 39 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.

Is Triple Whale suitable for Enterprise brands?

Triple Whale is used by 72 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.

Which marketing tools does Littledata support?

Littledata supports Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo and Google Ads.

Which marketing tools does Triple Whale support?

Triple Whale does not send data into the marketing tools but instead pulls insight from them.

Who owns Littledata?

Littledata is an independent private company headquartered in London, UK. Edward Upton is Littledata's CEO.

Who owns Triple Whale?

Triple Whale is an independent private company headquartered in Columbus, Ohio. Maxx Blank is Triple Whale's CEO.

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