Is Littledata or Triple Whale a better data solution for Shopify brands?
Littledata's automated server-side tracking makes it ridiculously easy for DTC brands to connect marketing channels with customer data. Top Shopify brands like Rothy's, Geologie and Jaxxon use Littledata to capture more revenue and accelerate growth. Littledata connects Shopify to Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo and Google Ads, and is used by 2.10k Shopify sites.
Triple Whale allows you to easily manage and automate analytics, attribution, merchandising, forecasting & more — in the palm of your hand. Triple Whale connects Shopify to and undefined, and is used by 18.0k Shopify sites.
You could use both Littledata for accurate data, and Triple Whale for reporting
Feature | Littledata | Triple Whale |
---|---|---|
Overall benefits | ||
30 day free trial | ✔️ | |
Privacy compliant | ✔️ | |
Identity resolution | ✔️ | |
Server-side tracking | ✔️ | |
Customer data to marketing platforms | ✔️ | |
Marketing reporting | ✔️ | |
Proprietary attribution model | ✔️ |
Littledata uses a combination of browser tracking and a server-to-server connection to ensure 100% of revenue is tracked, and that the purchase can be linked to the pre-checkout user journey.
Yes, Littledata is installed on 2.10k Shopify sites according to the latest stats from BuiltWith.
Yes, Triple Whale is installed on 18.0k Shopify sites according to the latest stats from BuiltWith.
Littledata is used by 39 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.
Triple Whale is used by 72 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.
Littledata supports Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo and Google Ads.
Triple Whale does not send data into the marketing tools but instead pulls insight from them.
Littledata is an independent private company headquartered in London, UK. Edward Upton is Littledata's CEO.
Triple Whale is an independent private company headquartered in Columbus, Ohio. Maxx Blank is Triple Whale's CEO.