Littledata offers a comprehensive solution for Shopify Plus brands with features like a 30-day free trial, public privacy compliance, and server-side tracking, which enhances data accuracy and privacy. Its identity resolution capabilities help boost audience targeting, while automatic tracking of checkout extensibility simplifies the eCommerce process. The fully automatic, no-code setup makes it accessible for brands without technical expertise.

In comparison, Triple Whale focuses on marketing reporting and a proprietary attribution model, also providing a no-code setup. While it offers similar identity resolution and customer data integration, it lacks the specific features like server-side tracking and checkout extensibility that Littledata provides.

Overall, Littledata is tailored for brands seeking robust data collection and privacy compliance, while Triple Whale emphasizes analytics and attribution management.

For an online store with 50 orders, Triple Whale is 666% more expensive than Littledata. At 500 orders, both services cost the same. For 5,000 orders, Triple Whale is 320% more expensive than Littledata. At 20,000 orders, Triple Whale is 404% more expensive than Littledata. Overall, Littledata offers a more affordable option across all order volumes, while Triple Whale significantly increases in cost, especially at higher order levels.

Littledata offers a broader range of data destinations, including Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo, Google Ads, Segment, and Attentive, allowing for extensive tracking and integration across various platforms. In contrast, Triple Whale focuses on fewer destinations, specifically Klaviyo, Meta Ads, and Google Ads, which may limit its versatility in tracking and analytics. Littledata's comprehensive approach enables more detailed insights and cross-platform data analysis, while Triple Whale's streamlined options cater to brands prioritizing specific channels.

Littledata offers unique advantages for tracking customers from Shopify to Klaviyo. It not only provides documentation for GDPR/CCPA compliance and ensures no new emails are added to your marketing list, but it also enhances customer identity by utilizing cookies from other marketing channels. Additionally, Littledata's ability to backstitch Klaviyo profiles onto previous customer events allows for a more comprehensive view of customer interactions, improving segmentation and targeting. In contrast, Triple Whale lacks the backstitching feature, which limits its ability to connect historical data with current profiles, making Littledata a more robust choice for effective customer tracking and engagement.