Littledata vs Triple Whale

Is Littledata or Triple Whale a better data solution for Shopify brands?

Littledata competitors

What is Littledata?

  • Founder-led and product-driven — purpose-built for modern Shopify tracking
  • Set up in under 10 minutes — no dev team or GTM required
  • Server-side tracking, integrated with GA4, Meta Ads, and Klaviyo

Triple Whale competitors

What is Triple Whale?

Triple Whale allows you to easily manage and automate analytics, attribution, merchandising, forecasting & more — in the palm of your hand.


Make the move to Littledata

Founder-led. Strong product. Pay less.

FeatureLittledataTriple Whale
Founder owned and led✔️✔️
Identity resolution to boost audiences✔️✔️
Customer data to marketing platforms✔️✔️
Fully automatic, no code setup✔️✔️
30 day free trial✔️minus
Server-side tracking✔️minus
Automatic tracking of checkout steps✔️minus
No-code setup for Shopify Hydrogen✔️minus
Marketing reportingminus✔️
Proprietary attribution modelminus✔️

Littledata offers a 30-day free trial, server-side tracking, and automatic checkout step tracking, which are not highlighted by Triple Whale. Both platforms provide identity resolution and no-code setups, but Littledata's focus on modern Shopify tracking and quick setup in under 10 minutes without a dev team gives it an edge. Additionally, Littledata's integration with GA4, Meta Ads, and Klaviyo enhances its data capabilities. While Triple Whale emphasizes marketing reporting and a proprietary attribution model, Littledata's comprehensive features tailored for Shopify make it a strong choice for eCommerce managers seeking efficient tracking and data collection.

Reviews comparison

Littledata vs Triple Whale's customer reviews

LittledataTriple Whale
Example product review"We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution.""Integration problem...can't install the store application. The system says I'm already using the app, but I can't log in. The chat on the website and email support does not answer. No help."
Example support review"Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!""Triple Whale’s customer service has been one of the worst experiences... Critical issues take days to resolve."
LinkRead more reviews

Cost comparison

Littledata vs Triple Whale's monthly subscription cost

Store sizeLittledataTriple Whale
50 orders / month$39$299
500 orders / month$149$549
5,000 orders / month$349$1469
20,000 orders / month$799$4028

For an online store with 50 orders, Triple Whale is 666% more expensive than Littledata. At 500 orders, both services cost the same. For 5,000 orders, Triple Whale is 320% more expensive than Littledata. At 20,000 orders, Triple Whale is 404% more expensive than Littledata. Overall, Littledata offers a more affordable option across all order volumes, while Triple Whale significantly increases in cost, especially at higher order levels.

Supported data destinations

DestinationLittledataTriple Whale
Meta Ads✔️✔️
Klaviyo✔️✔️
Google Ads✔️✔️
Google Analytics✔️minus
TikTok✔️minus
Pinterest✔️minus
Segment✔️minus
Attentive✔️minus

Littledata offers a broader range of data destinations, including Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo, Google Ads, Segment, and Attentive, allowing for extensive tracking and integration across various platforms. In contrast, Triple Whale focuses on fewer destinations, specifically Klaviyo, Meta Ads, and Google Ads, which may limit its versatility in tracking and analytics. Littledata's comprehensive approach enables more detailed insights and cross-platform data analysis, while Triple Whale's streamlined options cater to brands prioritizing specific channels.

Klaviyo comparison

Littledata vs Triple Whale's solution for Klaviyo

FeatureLittledataTriple Whale
Identity resolution
Docs on how an end-user can opt out for GDPR / CCPA✔️✔️
Never adds new emails to your marketing list✔️✔️
Uses other marketing channel cookies to boost identity✔️minus
Backstitches Klaviyo profile onto previous customer events✔️minus
Viewed Product trigger
Tracked server-side✔️minus
Enriched product info (e.g. category)✔️minus
Backwards compatible with Klaviyo templates✔️minus
Added to Cart trigger
Reliable via Shopify's servers✔️minus
Enriched product info (e.g. category)✔️minus
Backwards compatible with Klaviyo templates✔️minus
Target the whole contents of the cart✔️minus
Unreliable tracking of button clicksminus✔️
Checkout Started trigger
Direct from Shopify's servers✔️minus
Backwards compatible with Klaviyo templates✔️minus
Tracked via the checkout pageminus✔️

Littledata offers unique advantages for tracking customers from Shopify to Klaviyo. It not only provides documentation for GDPR/CCPA compliance and ensures no new emails are added to your marketing list, but it also enhances customer identity by utilizing cookies from other marketing channels. Additionally, Littledata's ability to backstitch Klaviyo profiles onto previous customer events allows for a more comprehensive view of customer interactions, improving segmentation and targeting. In contrast, Triple Whale lacks the backstitching feature, which limits its ability to connect historical data with current profiles, making Littledata a more robust choice for effective customer tracking and engagement.

Google Ads comparison

Littledata vs Triple Whale's solution for Google Ads

FeatureLittledataTriple Whale
Google Ads Conversions
Tracked direct from Shopify's servers✔️✔️
Real-time tracking of Enhanced Conversions✔️✔️
Fully automatic setup✔️✔️
New vs Returning customer conversions✔️minus

Meta Ads comparison

Littledata vs Triple Whale's solution for Meta Ads

FeatureLittledataTriple Whale
Key benefits
Boost to Event Match Quality Score✔️✔️
Fully automatic setup✔️✔️
100% accurate revenue in Meta✔️minus
Pre-purchase audiences based on first-party data✔️minus
Target subscriptions vs one-time purchases✔️minus
AddToCart
Via Conversions API✔️minus
InitiateCheckout
Via Conversions API✔️minus
Includes all checkout steps✔️minus
Purchase
Via Conversions API✔️✔️
Includes post-purchase upsells✔️minus
Includes recurring orders✔️minus
Filters to exclude orders from some channels✔️minus
New vs Returning customer conversions✔️minus
Benefits of Littledata
Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.
100% of revenue tracked
Enhanced identity resolution
Connectors for all popular marketing channels
googleAnalytics
Comparing Littledata against Triple Whale
Can I switch from Triple Whale to Littledata?

Yes, join dozens of Shopify brands who made the switch to Littledata for simpler server-side tracking, faster setup, and transparent pricing. We’ll even help migrate your Triple Whale setup.

How does Littledata work?

Littledata uses a combination of browser tracking and a server-to-server connection to ensure 100% of revenue is tracked, and that the purchase can be linked to the pre-checkout user journey.

Does Littledata work with Shopify?

Yes, Littledata is installed on 2,100 Shopify sites according to the latest stats from BuiltWith.

How does Triple Whale work?

Triple Whale Pixel tracks customers on your site and reports on that activity (similar to Google Analytics). Triple Whale Sonar enriches customer data and feeds this into your marketing channels.

Does Triple Whale work with Shopify?

Yes, Triple Whale is installed on 18,000 Shopify sites according to the latest stats from BuiltWith.

Is Littledata suitable for Enterprise brands?

Littledata is used by 39 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.

Is Triple Whale suitable for Enterprise brands?

Triple Whale is used by 72 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.

Which marketing tools does Littledata support?

Littledata supports Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo, Google Ads, Segment and Attentive.

Which marketing tools does Triple Whale support?

Triple Whale supports Klaviyo, Meta Ads and Google Ads.

Who owns Littledata?

Littledata is an independent private company headquartered in London, UK. Edward Upton is Littledata's CEO.

Who owns Triple Whale?

Triple Whale is an independent private company headquartered in Columbus, Ohio. Maxx Blank is Triple Whale's CEO.