Triple Whale allows you to easily manage and automate analytics, attribution, merchandising, forecasting & more — in the palm of your hand. Triple Whale is used by 18,000 Shopify sites according to BuiltWith.
Polar is a pre-built dashboard for commerce with out-of-the-box metrics and reports to ensure your team has the insights to get their jobs done. Polar Analytics is used by 300 Shopify sites according to BuiltWith.
Feature | Triple Whale | Polar Analytics | Littledata |
---|---|---|---|
Customer data to marketing platforms | ✔️ | ✔️ | ✔️ |
Identity resolution to boost audiences | ✔️ | ✔️ | ✔️ |
Marketing reporting | ✔️ | ✔️ | |
Proprietary attribution model | ✔️ | ✔️ | |
Fully automatic, no code setup | ✔️ | ✔️ | |
30 day free trial | ✔️ | ||
Public statement of privacy compliance | ✔️ | ||
Server-side tracking | ✔️ | ||
Automatic tracking of checkout extensibility | ✔️ | ||
No-code setup for Shopify Hydrogen | ✔️ |
Triple Whale offers a comprehensive suite of features, including marketing reporting and a proprietary attribution model, with a focus on ease of use through fully automatic, no-code setup. Its identity resolution enhances audience targeting, making it suitable for brands looking for streamlined analytics and merchandising.
In comparison, Polar Analytics provides a pre-built dashboard with essential metrics and reports, emphasizing quick insights for teams but may lack the automation and customization that Triple Whale offers.
Littledata also features a no-code setup and identity resolution, along with server-side tracking and a 30-day free trial. However, it focuses more on privacy compliance and automatic tracking of checkout extensibility, which may appeal to brands prioritizing data privacy and checkout optimization.
Overall, Triple Whale stands out for its automation and comprehensive analytics capabilities, while Polar and Littledata offer specific strengths in dashboarding and privacy, respectively.
Store size | Triple Whale | Polar Analytics | Littledata |
---|---|---|---|
50 orders / month | $299 | $400 | $39 |
500 orders / month | $549 | $400 | $149 |
5,000 orders / month | $1469 | $1150 | $349 |
20,000 orders / month | $4028 | $3500 | $799 |
For an online store with 50 orders, Triple Whale is 667% more expensive than Littledata, while Polar Analytics is 923% more. At 500 orders, Triple Whale and Polar Analytics are equal, with Littledata being 73% cheaper. At 5000 orders, Triple Whale is 320% more than Littledata, while Polar Analytics is 229% more. For 20000 orders, Triple Whale is 404% more expensive than Littledata, and Polar Analytics is 338% more. Overall, Littledata consistently offers the lowest pricing across all order volumes.
Destination | Triple Whale | Polar Analytics | Littledata |
---|---|---|---|
Klaviyo | ✔️ | ✔️ | ✔️ |
Meta Ads | ✔️ | ✔️ | ✔️ |
Google Ads | ✔️ | ✔️ | ✔️ |
Google Analytics | ✔️ | ||
TikTok | ✔️ | ||
✔️ | |||
Segment | ✔️ | ||
Attentive | ✔️ |
Triple Whale focuses on integrating data from Klaviyo, Meta Ads, and Google Ads to provide insights specifically tailored for e-commerce performance and customer engagement. Polar Analytics also connects with Meta Ads, Google Ads, and Klaviyo but emphasizes a broader analytics approach, allowing for deeper data analysis across multiple platforms. Littledata offers a wider range of destinations, including Google Analytics, TikTok, and Pinterest, in addition to the others, enabling comprehensive tracking and insights across various marketing channels. This diversity allows brands to analyze performance more holistically and optimize their marketing strategies effectively.
Feature | Triple Whale | Polar Analytics | Littledata |
---|---|---|---|
Identity resolution | |||
Never adds new emails to your marketing list | ✔️ | ✔️ | ✔️ |
Docs on how an end-user can opt out for GDPR / CCPA | ✔️ | ✔️ | |
Uses other marketing channel cookies to boost identity | ✔️ | ✔️ | |
Backstitches Klaviyo profile onto previous customer events | ✔️ | ||
Viewed Product trigger | |||
Tracked client-side | ✔️ | ||
Tracked server-side | ✔️ | ||
Enriched product info (e.g. category) | ✔️ | ||
Backwards compatible with Klaviyo templates | ✔️ | ||
Added to Cart trigger | |||
Tracked client-side | ✔️ | ✔️ | |
Tracked server-side | ✔️ | ||
Enriched product info (e.g. category) | ✔️ | ||
Backwards compatible with Klaviyo templates | ✔️ | ||
Target the whole contents of the cart | ✔️ |
Littledata offers a comprehensive solution for tracking customers from Shopify to Klaviyo by backstitching Klaviyo profiles onto previous customer events, ensuring a complete view of customer interactions. This feature enhances data accuracy and continuity, which is not highlighted by Triple Whale or Polar Analytics. While both competitors provide GDPR/CCPA opt-out documentation and prevent adding new emails to marketing lists, Littledata's unique ability to leverage other marketing channel cookies for identity boosting further strengthens customer insights. This makes Littledata a more robust choice for CRM managers seeking to optimize customer tracking and engagement in Klaviyo.
Feature | Triple Whale | Polar Analytics | Littledata |
---|---|---|---|
Google Ads Conversions | |||
Real-time tracking of Enhanced Conversions | ✔️ | ✔️ | ✔️ |
Server-side Enhanced Conversions | ✔️ | ✔️ | |
Fully automatic setup | ✔️ | ✔️ | |
New vs Returning customer conversions | ✔️ |
Feature | Triple Whale | Polar Analytics | Littledata |
---|---|---|---|
Added to Cart trigger | |||
Via Conversions API | ✔️ | ||
Checkout steps | |||
Via Conversions API | ✔️ | ||
Includes all checkout steps | ✔️ | ||
Purchase event | |||
Via Conversions API | ✔️ | ✔️ | ✔️ |
New vs Returning customer conversions | ✔️ | ||
Includes post-purchase upsells | ✔️ | ||
Includes recurring orders | ✔️ | ||
Filters to exclude orders from some channels | ✔️ |