Triple Whale vs Polar Analytics

Is Triple Whale or Polar Analytics a better data solution for Shopify brands?

Triple Whale competitors

What is Triple Whale?

Triple Whale allows you to easily manage and automate analytics, attribution, merchandising, forecasting & more — in the palm of your hand. Triple Whale is used by 18,000 Shopify sites according to BuiltWith.


Polar Analytics competitors

What is Polar Analytics?

Polar is a pre-built dashboard for commerce with out-of-the-box metrics and reports to ensure your team has the insights to get their jobs done. Polar Analytics is used by 300 Shopify sites according to BuiltWith.


Triple Whale vs Polar Analytics comparison

FeatureTriple WhalePolar AnalyticsLittledata
Customer data to marketing platforms✔️✔️✔️
Identity resolution to boost audiences✔️✔️✔️
Marketing reporting✔️✔️minus
Proprietary attribution model✔️✔️minus
Fully automatic, no code setup✔️minus✔️
30 day free trialminusminus✔️
Public statement of privacy complianceminusminus✔️
Server-side trackingminusminus✔️
Automatic tracking of checkout extensibilityminusminus✔️
No-code setup for Shopify Hydrogenminusminus✔️

Triple Whale offers a comprehensive suite of features, including marketing reporting and a proprietary attribution model, with a focus on ease of use through fully automatic, no-code setup. Its identity resolution enhances audience targeting, making it suitable for brands looking for streamlined analytics and merchandising.

In comparison, Polar Analytics provides a pre-built dashboard with essential metrics and reports, emphasizing quick insights for teams but may lack the automation and customization that Triple Whale offers.

Littledata also features a no-code setup and identity resolution, along with server-side tracking and a 30-day free trial. However, it focuses more on privacy compliance and automatic tracking of checkout extensibility, which may appeal to brands prioritizing data privacy and checkout optimization.

Overall, Triple Whale stands out for its automation and comprehensive analytics capabilities, while Polar and Littledata offer specific strengths in dashboarding and privacy, respectively.

Cost comparison

Triple Whale vs Polar Analytics's monthly subscription cost

Store sizeTriple WhalePolar AnalyticsLittledata
50 orders / month$299$400$39
500 orders / month$549$400$149
5,000 orders / month$1469$1150$349
20,000 orders / month$4028$3500$799

For an online store with 50 orders, Triple Whale is 667% more expensive than Littledata, while Polar Analytics is 923% more. At 500 orders, Triple Whale and Polar Analytics are equal, with Littledata being 73% cheaper. At 5000 orders, Triple Whale is 320% more than Littledata, while Polar Analytics is 229% more. For 20000 orders, Triple Whale is 404% more expensive than Littledata, and Polar Analytics is 338% more. Overall, Littledata consistently offers the lowest pricing across all order volumes.

Supported data destinations

DestinationTriple WhalePolar AnalyticsLittledata
Klaviyo✔️✔️✔️
Meta Ads✔️✔️✔️
Google Ads✔️✔️✔️
Google Analyticsminusminus✔️
TikTokminusminus✔️
Pinterestminusminus✔️
Segmentminusminus✔️
Attentiveminusminus✔️

Triple Whale focuses on integrating data from Klaviyo, Meta Ads, and Google Ads to provide insights specifically tailored for e-commerce performance and customer engagement. Polar Analytics also connects with Meta Ads, Google Ads, and Klaviyo but emphasizes a broader analytics approach, allowing for deeper data analysis across multiple platforms. Littledata offers a wider range of destinations, including Google Analytics, TikTok, and Pinterest, in addition to the others, enabling comprehensive tracking and insights across various marketing channels. This diversity allows brands to analyze performance more holistically and optimize their marketing strategies effectively.

Klaviyo comparison

Triple Whale vs Polar Analytics's solution for Klaviyo

FeatureTriple WhalePolar AnalyticsLittledata
Identity resolution
Never adds new emails to your marketing list✔️✔️✔️
Docs on how an end-user can opt out for GDPR / CCPA✔️minus✔️
Uses other marketing channel cookies to boost identityminus✔️✔️
Backstitches Klaviyo profile onto previous customer eventsminusminus✔️
Viewed Product trigger
Tracked client-sideminus✔️minus
Tracked server-sideminusminus✔️
Enriched product info (e.g. category)minusminus✔️
Backwards compatible with Klaviyo templatesminusminus✔️
Added to Cart trigger
Tracked client-side✔️✔️minus
Tracked server-sideminusminus✔️
Enriched product info (e.g. category)minusminus✔️
Backwards compatible with Klaviyo templatesminusminus✔️
Target the whole contents of the cartminusminus✔️

Littledata offers a comprehensive solution for tracking customers from Shopify to Klaviyo by backstitching Klaviyo profiles onto previous customer events, ensuring a complete view of customer interactions. This feature enhances data accuracy and continuity, which is not highlighted by Triple Whale or Polar Analytics. While both competitors provide GDPR/CCPA opt-out documentation and prevent adding new emails to marketing lists, Littledata's unique ability to leverage other marketing channel cookies for identity boosting further strengthens customer insights. This makes Littledata a more robust choice for CRM managers seeking to optimize customer tracking and engagement in Klaviyo.

Google Ads comparison

Triple Whale vs Polar Analytics's solution for Google Ads

FeatureTriple WhalePolar AnalyticsLittledata
Google Ads Conversions
Real-time tracking of Enhanced Conversions✔️✔️✔️
Server-side Enhanced Conversions✔️minus✔️
Fully automatic setup✔️minus✔️
New vs Returning customer conversionsminusminus✔️

Meta Ads comparison

Triple Whale vs Polar Analytics's solution for Meta Ads

FeatureTriple WhalePolar AnalyticsLittledata
Added to Cart trigger
Via Conversions APIminusminus✔️
Checkout steps
Via Conversions APIminusminus✔️
Includes all checkout stepsminusminus✔️
Purchase event
Via Conversions API✔️✔️✔️
New vs Returning customer conversions✔️minusminus
Includes post-purchase upsellsminusminus✔️
Includes recurring ordersminusminus✔️
Filters to exclude orders from some channelsminusminus✔️
Benefits of Littledata
Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.
100% of revenue tracked
Enhanced identity resolution
Connectors for all popular marketing channels
googleAnalytics
Comparing Triple Whale against Polar Analytics
How does Triple Whale work?

Triple Whale Pixel tracks customers on your site and reports on that activity (similar to Google Analytics). Triple Whale Sonar enriches customer data and feeds this into your marketing channels.

Does Triple Whale work with Shopify?

Yes, Triple Whale is installed on 18,000 Shopify sites according to the latest stats from BuiltWith.

How does Polar Analytics work?

By deduplicating conversions from multiple ad platforms, Polar Pixel helps you understand the real cost per acquisition and calculate Return on Ad Spend (ROAS) by channel and campaign.

Does Polar Analytics work with Shopify?

Yes, Polar Analytics is installed on 300 Shopify sites according to the latest stats from BuiltWith.

Is Triple Whale suitable for Enterprise brands?

Triple Whale is used by 72 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.

Is Polar Analytics suitable for Enterprise brands?

Polar Analytics is used by 10 sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Which marketing tools does Triple Whale support?

Triple Whale supports Klaviyo, Meta Ads and Google Ads.

Which marketing tools does Polar Analytics support?

Polar Analytics supports Meta Ads, Google Ads and Klaviyo.

Who owns Triple Whale?

Triple Whale is an independent private company headquartered in Columbus, Ohio. Maxx Blank is Triple Whale's CEO.

Who owns Polar Analytics?

Polar Analytics is an independent private company headquartered in London. David Dokes is Polar Analytics's CEO.

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