Triple Whale allows you to easily manage and automate analytics, attribution, merchandising, forecasting & more — in the palm of your hand. Triple Whale is used by 18,000 Shopify sites according to BuiltWith.
Stape is your all-in-one solution for server-side data tracking. Industry leaders and top companies choose us to boost data quality and marketing ROI while maintaining security compliance. Stape is used by an unknown number of Shopify sites.
You could use both Stape for accurate data, and Triple Whale for reporting
Feature | Triple Whale | Stape | Littledata |
---|---|---|---|
Fully automatic, no code setup | ✔️ | ✔️ | |
Customer data to marketing platforms | ✔️ | ✔️ | |
Identity resolution to boost audiences | ✔️ | ✔️ | |
Server-side tracking | ✔️ | ✔️ | |
Public statement of privacy compliance | ✔️ | ✔️ | |
Marketing reporting | ✔️ | ||
Proprietary attribution model | ✔️ | ||
Works with platforms other than Shopify | ✔️ | ||
30 day free trial | ✔️ | ||
Automatic tracking of checkout extensibility | ✔️ | ||
No-code setup for Shopify Hydrogen | ✔️ |
Triple Whale focuses on marketing reporting and a proprietary attribution model, providing a fully automatic, no-code setup for Shopify Plus brands. Its features emphasize ease of use and integration with marketing platforms, enhancing audience targeting through identity resolution.
In contrast, Stape specializes in server-side tracking, ensuring data quality and privacy compliance across various platforms, not just Shopify. It appeals to businesses seeking robust data security and compliance.
Littledata offers a blend of features, including server-side tracking and identity resolution, similar to Stape, but also provides a 30-day free trial and automatic tracking of checkout extensibility. Its fully automatic setup aligns with Triple Whale's ease of use.
Overall, Triple Whale excels in marketing analytics, Stape in data security and compliance, and Littledata in a comprehensive tracking solution with a trial offer.
Store size | Triple Whale | Stape | Littledata |
---|---|---|---|
50 orders / month | $299 | $40 | $39 |
500 orders / month | $549 | $40 | $149 |
5,000 orders / month | $1469 | $150 | $349 |
20,000 orders / month | $4028 | $400 | $799 |
For 50 orders, Triple Whale is 663% more expensive than Stape and 666% more than Littledata. At 500 orders, Triple Whale is 0% more than Stape but 268% more than Littledata. For 5,000 orders, Triple Whale is 880% more than Stape and 320% more than Littledata. At 20,000 orders, Triple Whale is 907% more than Stape and 404% more than Littledata. Overall, Triple Whale consistently shows significantly higher pricing compared to Stape and Littledata across all order volumes.
Destination | Triple Whale | Stape | Littledata |
---|---|---|---|
Klaviyo | ✔️ | ✔️ | ✔️ |
Meta Ads | ✔️ | ✔️ | ✔️ |
Google Ads | ✔️ | ✔️ | ✔️ |
Google Analytics | ✔️ | ✔️ | |
TikTok | ✔️ | ✔️ | |
Attentive | ✔️ | ✔️ | |
✔️ | ✔️ | ||
Segment | ✔️ |
Triple Whale focuses on integrating with major advertising platforms like Klaviyo, Meta Ads, and Google Ads, emphasizing streamlined ad performance tracking. Stape offers a broader range of data destinations, including Google Analytics and TikTok, allowing for more comprehensive analytics and marketing automation. Littledata also supports a wide array of platforms, including Segment and Attentive, enhancing data integration and customer engagement capabilities. The main difference lies in the variety and focus of integrations, with Triple Whale centering on ad performance, while Stape and Littledata provide more extensive analytics and marketing options.
Feature | Triple Whale | Stape | Littledata |
---|---|---|---|
Identity resolution | |||
Never adds new emails to your marketing list | ✔️ | ✔️ | |
Docs on how an end-user can opt out for GDPR / CCPA | ✔️ | ✔️ | |
Uses other marketing channel cookies to boost identity | ✔️ | ||
Backstitches Klaviyo profile onto previous customer events | ✔️ | ||
Viewed Product trigger | |||
Tracked client-side | ✔️ | ||
Tracked server-side | ✔️ | ||
Enriched product info (e.g. category) | ✔️ | ||
Backwards compatible with Klaviyo templates | ✔️ | ||
Added to Cart trigger | |||
Unreliable tracking of button clicks | ✔️ | ✔️ | |
Reliable via Shopify's servers | ✔️ | ||
Enriched product info (e.g. category) | ✔️ | ||
Backwards compatible with Klaviyo templates | ✔️ | ||
Target the whole contents of the cart | ✔️ |
Feature | Triple Whale | Stape | Littledata |
---|---|---|---|
Google Ads Conversions | |||
Tracked direct from Shopify's servers | ✔️ | ✔️ | |
Real-time tracking of Enhanced Conversions | ✔️ | ✔️ | |
Fully automatic setup | ✔️ | ✔️ | |
Unreliable tracking via thank you page | ✔️ | ||
New vs Returning customer conversions | ✔️ |
Feature | Triple Whale | Stape | Littledata |
---|---|---|---|
Added to Cart trigger | |||
Via Conversions API | ✔️ | ||
Checkout steps | |||
Via Conversions API | ✔️ | ||
Includes all checkout steps | ✔️ | ||
Purchase event | |||
Via Conversions API | ✔️ | ✔️ | ✔️ |
New vs Returning customer conversions | ✔️ | ||
Includes post-purchase upsells | ✔️ | ||
Includes recurring orders | ✔️ | ||
Filters to exclude orders from some channels | ✔️ |