Triple Whale vs Stape

Is Triple Whale or Stape a better data solution for Shopify brands?

Triple Whale competitors

What is Triple Whale?

Triple Whale allows you to easily manage and automate analytics, attribution, merchandising, forecasting & more — in the palm of your hand. Triple Whale is used by 18,000 Shopify sites according to BuiltWith.


Stape competitors

What is Stape?

Stape is your all-in-one solution for server-side data tracking. Industry leaders and top companies choose us to boost data quality and marketing ROI while maintaining security compliance. Stape is used by an unknown number of Shopify sites.


You could use both Stape for accurate data, and Triple Whale for reporting

Triple Whale vs Stape comparison

FeatureTriple WhaleStapeLittledata
Fully automatic, no code setup✔️minus✔️
Customer data to marketing platforms✔️minus✔️
Identity resolution to boost audiences✔️minus✔️
Server-side trackingminus✔️✔️
Public statement of privacy complianceminus✔️✔️
Marketing reporting✔️minusminus
Proprietary attribution model✔️minusminus
Works with platforms other than Shopifyminus✔️minus
30 day free trialminusminus✔️
Automatic tracking of checkout extensibilityminusminus✔️
No-code setup for Shopify Hydrogenminusminus✔️

Triple Whale focuses on marketing reporting and a proprietary attribution model, providing a fully automatic, no-code setup for Shopify Plus brands. Its features emphasize ease of use and integration with marketing platforms, enhancing audience targeting through identity resolution.

In contrast, Stape specializes in server-side tracking, ensuring data quality and privacy compliance across various platforms, not just Shopify. It appeals to businesses seeking robust data security and compliance.

Littledata offers a blend of features, including server-side tracking and identity resolution, similar to Stape, but also provides a 30-day free trial and automatic tracking of checkout extensibility. Its fully automatic setup aligns with Triple Whale's ease of use.

Overall, Triple Whale excels in marketing analytics, Stape in data security and compliance, and Littledata in a comprehensive tracking solution with a trial offer.

Cost comparison

Triple Whale vs Stape's monthly subscription cost

Store sizeTriple WhaleStapeLittledata
50 orders / month$299$40$39
500 orders / month$549$40$149
5,000 orders / month$1469$150$349
20,000 orders / month$4028$400$799

For 50 orders, Triple Whale is 663% more expensive than Stape and 666% more than Littledata. At 500 orders, Triple Whale is 0% more than Stape but 268% more than Littledata. For 5,000 orders, Triple Whale is 880% more than Stape and 320% more than Littledata. At 20,000 orders, Triple Whale is 907% more than Stape and 404% more than Littledata. Overall, Triple Whale consistently shows significantly higher pricing compared to Stape and Littledata across all order volumes.

Supported data destinations

DestinationTriple WhaleStapeLittledata
Klaviyo✔️✔️✔️
Meta Ads✔️✔️✔️
Google Ads✔️✔️✔️
Google Analyticsminus✔️✔️
TikTokminus✔️✔️
Attentiveminus✔️✔️
Pinterestminus✔️✔️
Segmentminusminus✔️

Triple Whale focuses on integrating with major advertising platforms like Klaviyo, Meta Ads, and Google Ads, emphasizing streamlined ad performance tracking. Stape offers a broader range of data destinations, including Google Analytics and TikTok, allowing for more comprehensive analytics and marketing automation. Littledata also supports a wide array of platforms, including Segment and Attentive, enhancing data integration and customer engagement capabilities. The main difference lies in the variety and focus of integrations, with Triple Whale centering on ad performance, while Stape and Littledata provide more extensive analytics and marketing options.

Klaviyo comparison

Triple Whale vs Stape's solution for Klaviyo

FeatureTriple WhaleStapeLittledata
Identity resolution
Never adds new emails to your marketing list✔️minus✔️
Docs on how an end-user can opt out for GDPR / CCPA✔️minus✔️
Uses other marketing channel cookies to boost identityminusminus✔️
Backstitches Klaviyo profile onto previous customer eventsminusminus✔️
Viewed Product trigger
Tracked client-sideminus✔️minus
Tracked server-sideminusminus✔️
Enriched product info (e.g. category)minusminus✔️
Backwards compatible with Klaviyo templatesminusminus✔️
Added to Cart trigger
Unreliable tracking of button clicks✔️✔️minus
Reliable via Shopify's serversminusminus✔️
Enriched product info (e.g. category)minusminus✔️
Backwards compatible with Klaviyo templatesminusminus✔️
Target the whole contents of the cartminusminus✔️

Google Ads comparison

Triple Whale vs Stape's solution for Google Ads

FeatureTriple WhaleStapeLittledata
Google Ads Conversions
Tracked direct from Shopify's servers✔️minus✔️
Real-time tracking of Enhanced Conversions✔️minus✔️
Fully automatic setup✔️minus✔️
Unreliable tracking via thank you pageminus✔️minus
New vs Returning customer conversionsminusminus✔️

Meta Ads comparison

Triple Whale vs Stape's solution for Meta Ads

FeatureTriple WhaleStapeLittledata
Added to Cart trigger
Via Conversions APIminusminus✔️
Checkout steps
Via Conversions APIminusminus✔️
Includes all checkout stepsminusminus✔️
Purchase event
Via Conversions API✔️✔️✔️
New vs Returning customer conversions✔️minusminus
Includes post-purchase upsellsminusminus✔️
Includes recurring ordersminusminus✔️
Filters to exclude orders from some channelsminusminus✔️
Benefits of Littledata
Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.
100% of revenue tracked
Enhanced identity resolution
Connectors for all popular marketing channels
googleAnalytics
Comparing Triple Whale against Stape
How does Triple Whale work?

Triple Whale Pixel tracks customers on your site and reports on that activity (similar to Google Analytics). Triple Whale Sonar enriches customer data and feeds this into your marketing channels.

Does Triple Whale work with Shopify?

Yes, Triple Whale is installed on 18,000 Shopify sites according to the latest stats from BuiltWith.

How does Stape work?

Stape hosts server-side Google Tag Manager so you have the flexibility and customization of a sGTM setup without the hosting costs and hassle. However, only the purchase events are coming from Shopify's servers

Does Stape work with Shopify?

Yes, Stape is installed on an unknown number of Shopify sites according to our estimates.

Is Triple Whale suitable for Enterprise brands?

Triple Whale is used by 72 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.

Is Stape suitable for Enterprise brands?

Stape is used by an unknown number of sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Which marketing tools does Triple Whale support?

Triple Whale supports Klaviyo, Meta Ads and Google Ads.

Which marketing tools does Stape support?

Stape supports Google Analytics, Meta Ads, TikTok, Klaviyo, Attentive, Google Ads and Pinterest.

Who owns Triple Whale?

Triple Whale is an independent private company headquartered in Columbus, Ohio. Maxx Blank is Triple Whale's CEO.

Who owns Stape?

Stape is an independent private company headquartered in Ukraine. Denis Golubovskyi is Stape's CEO.

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