Triple Whale allows you to easily manage and automate analytics, attribution, merchandising, forecasting & more — in the palm of your hand.
Aimerce claims to be the easiest way to capture more high-quality customer data
Feature | Triple Whale | Aimerce | Littledata |
---|---|---|---|
Fully automatic, no code setup | ✔️ | ✔️ | ✔️ |
Customer data to marketing platforms | ✔️ | ✔️ | ✔️ |
Identity resolution to boost audiences | ✔️ | ✔️ | ✔️ |
Founder owned and led | ✔️ | ✔️ | ✔️ |
Marketing reporting | ✔️ | ||
Proprietary attribution model | ✔️ | ||
30 day free trial | ✔️ | ||
Server-side tracking | ✔️ | ||
Automatic tracking of checkout steps | ✔️ | ||
No-code setup for Shopify Hydrogen | ✔️ |
Triple Whale offers comprehensive marketing reporting and a proprietary attribution model, enhancing analytics and forecasting. Aimerce focuses on capturing high-quality customer data but lacks advanced reporting features. Littledata stands out with a 30-day free trial and automatic tracking of checkout steps, providing deeper insights into customer behavior. While both Triple Whale and Aimerce emphasize ease of use and identity resolution, Littledata's server-side tracking and trial period offer additional value for ecommerce managers seeking robust data collection and analysis tools.
Triple Whale | Aimerce | Littledata | |
---|---|---|---|
Example product review | "Integration problem...can't install the store application. The system says I'm already using the app, but I can't log in. The chat on the website and email support does not answer. No help." | "Aimerce has been a total game-changer for our ad campaigns. The setup was incredibly easy, and we saw immediate improvements in both ad performance and event tracking accuracy." | "We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution." |
Example support review | "Triple Whale’s customer service has been one of the worst experiences... Critical issues take days to resolve." | "Aimerce's customer service is non-existent... no response to inquiries, leaving us frustrated and unsupported." | "Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!" |
Link | Read more reviews |
Store size | Triple Whale | Aimerce | Littledata |
---|---|---|---|
50 orders / month | $299 | $299 | $39 |
500 orders / month | $549 | $299 | $149 |
5,000 orders / month | $1469 | $499 | $349 |
20,000 orders / month | $4028 | $1799 | $799 |
For 50 orders, Triple Whale and Aimerce are equal, both at 100% of the cost, while Littledata is 13% of that. At 500 orders, Triple Whale and Aimerce remain equal at 100%, with Littledata at 27%. For 5,000 orders, Triple Whale is 295% more than Aimerce, which is 100%, while Littledata is 70% of Aimerce's cost. At 20,000 orders, Triple Whale is 224% more than Aimerce, which is 100%, and Littledata is 44% of Aimerce's price.
Destination | Triple Whale | Aimerce | Littledata |
---|---|---|---|
Klaviyo | ✔️ | ✔️ | ✔️ |
Meta Ads | ✔️ | ✔️ | ✔️ |
Google Ads | ✔️ | ✔️ | ✔️ |
Google Analytics | ✔️ | ||
TikTok | ✔️ | ||
✔️ | |||
Segment | ✔️ | ||
Attentive | ✔️ |
Triple Whale focuses on integrating data from Klaviyo, Meta Ads, and Google Ads to provide insights specifically tailored for eCommerce performance and customer behavior. Aimerce offers similar integrations but emphasizes optimizing ad spend and conversion tracking across the same platforms. Littledata, however, expands its reach by including additional destinations like TikTok and Pinterest, along with Google Analytics and Segment, allowing for a broader analysis of marketing performance and customer engagement across various channels. This makes Littledata more versatile for brands looking to track performance across a wider array of platforms.
Feature | Triple Whale | Aimerce | Littledata |
---|---|---|---|
Identity resolution | |||
Never adds new emails to your marketing list | ✔️ | ✔️ | |
Docs on how an end-user can opt out for GDPR / CCPA | ✔️ | ✔️ | |
Uses other marketing channel cookies to boost identity | ✔️ | ✔️ | |
Backstitches Klaviyo profile onto previous customer events | ✔️ | ||
Viewed Product trigger | |||
Tracked server-side | ✔️ | ||
Enriched product info (e.g. category) | ✔️ | ||
Backwards compatible with Klaviyo templates | ✔️ | ||
Added to Cart trigger | |||
Unreliable tracking of button clicks | ✔️ | ✔️ | |
Reliable via Shopify's servers | ✔️ | ||
Enriched product info (e.g. category) | ✔️ | ||
Backwards compatible with Klaviyo templates | ✔️ | ||
Target the whole contents of the cart | ✔️ | ||
Checkout Started trigger | |||
Direct from Shopify's servers | ✔️ | ✔️ | |
Tracked via the checkout page | ✔️ | ||
Backwards compatible with Klaviyo templates | ✔️ |
Littledata is superior for tracking customers from Shopify to Klaviyo because it uniquely backstitches Klaviyo profiles onto previous customer events, providing a comprehensive view of customer interactions. This feature enhances customer insights and segmentation. While both Littledata and Triple Whale offer GDPR/CCPA opt-out documentation and ensure no new emails are added to marketing lists, Littledata's ability to integrate historical data gives it an edge. Additionally, unlike Aimerce, which only focuses on using marketing channel cookies, Littledata combines this with robust event tracking, ensuring a more complete customer profile and better targeting capabilities in Klaviyo.
Feature | Triple Whale | Aimerce | Littledata |
---|---|---|---|
Google Ads Conversions | |||
Tracked direct from Shopify's servers | ✔️ | ✔️ | |
Real-time tracking of Enhanced Conversions | ✔️ | ✔️ | |
Fully automatic setup | ✔️ | ✔️ | |
Unreliable tracking via thank you page | ✔️ | ||
New vs Returning customer conversions | ✔️ |
Feature | Triple Whale | Aimerce | Littledata |
---|---|---|---|
Key benefits | |||
Boost to Event Match Quality Score | ✔️ | ✔️ | ✔️ |
Fully automatic setup | ✔️ | ✔️ | |
100% accurate revenue in Meta | ✔️ | ||
Pre-purchase audiences based on first-party data | ✔️ | ||
Target subscriptions vs one-time purchases | ✔️ | ||
AddToCart | |||
Via Conversions API | ✔️ | ||
InitiateCheckout | |||
Via Conversions API | ✔️ | ||
Includes all checkout steps | ✔️ | ||
Purchase | |||
Via Conversions API | ✔️ | ✔️ | ✔️ |
Includes post-purchase upsells | ✔️ | ||
Includes recurring orders | ✔️ | ||
Filters to exclude orders from some channels | ✔️ | ||
New vs Returning customer conversions | ✔️ |