Triple Whale vs Aimerce

Is Triple Whale or Aimerce a better data solution for Shopify brands?

Triple Whale competitors

What is Triple Whale?

Triple Whale allows you to easily manage and automate analytics, attribution, merchandising, forecasting & more — in the palm of your hand.


Aimerce competitors

What is Aimerce?

Aimerce claims to be the easiest way to capture more high-quality customer data


Triple Whale vs Aimerce comparison

FeatureTriple WhaleAimerceLittledata
Fully automatic, no code setup✔️✔️✔️
Customer data to marketing platforms✔️✔️✔️
Identity resolution to boost audiences✔️✔️✔️
Founder owned and led✔️✔️✔️
Marketing reporting✔️minusminus
Proprietary attribution model✔️minusminus
30 day free trialminusminus✔️
Server-side trackingminusminus✔️
Automatic tracking of checkout stepsminusminus✔️
No-code setup for Shopify Hydrogenminusminus✔️

Triple Whale offers comprehensive marketing reporting and a proprietary attribution model, enhancing analytics and forecasting. Aimerce focuses on capturing high-quality customer data but lacks advanced reporting features. Littledata stands out with a 30-day free trial and automatic tracking of checkout steps, providing deeper insights into customer behavior. While both Triple Whale and Aimerce emphasize ease of use and identity resolution, Littledata's server-side tracking and trial period offer additional value for ecommerce managers seeking robust data collection and analysis tools.

Reviews comparison

Triple Whale vs Aimerce's customer reviews

Triple WhaleAimerceLittledata
Example product review"Integration problem...can't install the store application. The system says I'm already using the app, but I can't log in. The chat on the website and email support does not answer. No help.""Aimerce has been a total game-changer for our ad campaigns. The setup was incredibly easy, and we saw immediate improvements in both ad performance and event tracking accuracy.""We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution."
Example support review"Triple Whale’s customer service has been one of the worst experiences... Critical issues take days to resolve.""Aimerce's customer service is non-existent... no response to inquiries, leaving us frustrated and unsupported.""Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!"
LinkRead more reviews

Cost comparison

Triple Whale vs Aimerce's monthly subscription cost

Store sizeTriple WhaleAimerceLittledata
50 orders / month$299$299$39
500 orders / month$549$299$149
5,000 orders / month$1469$499$349
20,000 orders / month$4028$1799$799

For 50 orders, Triple Whale and Aimerce are equal, both at 100% of the cost, while Littledata is 13% of that. At 500 orders, Triple Whale and Aimerce remain equal at 100%, with Littledata at 27%. For 5,000 orders, Triple Whale is 295% more than Aimerce, which is 100%, while Littledata is 70% of Aimerce's cost. At 20,000 orders, Triple Whale is 224% more than Aimerce, which is 100%, and Littledata is 44% of Aimerce's price.

Supported data destinations

DestinationTriple WhaleAimerceLittledata
Klaviyo✔️✔️✔️
Meta Ads✔️✔️✔️
Google Ads✔️✔️✔️
Google Analyticsminusminus✔️
TikTokminusminus✔️
Pinterestminusminus✔️
Segmentminusminus✔️
Attentiveminusminus✔️

Triple Whale focuses on integrating data from Klaviyo, Meta Ads, and Google Ads to provide insights specifically tailored for eCommerce performance and customer behavior. Aimerce offers similar integrations but emphasizes optimizing ad spend and conversion tracking across the same platforms. Littledata, however, expands its reach by including additional destinations like TikTok and Pinterest, along with Google Analytics and Segment, allowing for a broader analysis of marketing performance and customer engagement across various channels. This makes Littledata more versatile for brands looking to track performance across a wider array of platforms.

Klaviyo comparison

Triple Whale vs Aimerce's solution for Klaviyo

FeatureTriple WhaleAimerceLittledata
Identity resolution
Never adds new emails to your marketing list✔️minus✔️
Docs on how an end-user can opt out for GDPR / CCPA✔️minus✔️
Uses other marketing channel cookies to boost identityminus✔️✔️
Backstitches Klaviyo profile onto previous customer eventsminusminus✔️
Viewed Product trigger
Tracked server-sideminusminus✔️
Enriched product info (e.g. category)minusminus✔️
Backwards compatible with Klaviyo templatesminusminus✔️
Added to Cart trigger
Unreliable tracking of button clicks✔️✔️minus
Reliable via Shopify's serversminusminus✔️
Enriched product info (e.g. category)minusminus✔️
Backwards compatible with Klaviyo templatesminusminus✔️
Target the whole contents of the cartminusminus✔️
Checkout Started trigger
Direct from Shopify's serversminus✔️✔️
Tracked via the checkout page✔️minusminus
Backwards compatible with Klaviyo templatesminusminus✔️

Littledata is superior for tracking customers from Shopify to Klaviyo because it uniquely backstitches Klaviyo profiles onto previous customer events, providing a comprehensive view of customer interactions. This feature enhances customer insights and segmentation. While both Littledata and Triple Whale offer GDPR/CCPA opt-out documentation and ensure no new emails are added to marketing lists, Littledata's ability to integrate historical data gives it an edge. Additionally, unlike Aimerce, which only focuses on using marketing channel cookies, Littledata combines this with robust event tracking, ensuring a more complete customer profile and better targeting capabilities in Klaviyo.

Google Ads comparison

Triple Whale vs Aimerce's solution for Google Ads

FeatureTriple WhaleAimerceLittledata
Google Ads Conversions
Tracked direct from Shopify's servers✔️minus✔️
Real-time tracking of Enhanced Conversions✔️minus✔️
Fully automatic setup✔️minus✔️
Unreliable tracking via thank you pageminus✔️minus
New vs Returning customer conversionsminusminus✔️

Meta Ads comparison

Triple Whale vs Aimerce's solution for Meta Ads

FeatureTriple WhaleAimerceLittledata
Key benefits
Boost to Event Match Quality Score✔️✔️✔️
Fully automatic setup✔️minus✔️
100% accurate revenue in Metaminusminus✔️
Pre-purchase audiences based on first-party dataminusminus✔️
Target subscriptions vs one-time purchasesminusminus✔️
AddToCart
Via Conversions APIminusminus✔️
InitiateCheckout
Via Conversions APIminusminus✔️
Includes all checkout stepsminusminus✔️
Purchase
Via Conversions API✔️✔️✔️
Includes post-purchase upsellsminusminus✔️
Includes recurring ordersminusminus✔️
Filters to exclude orders from some channelsminusminus✔️
New vs Returning customer conversionsminusminus✔️
Benefits of Littledata
Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.
100% of revenue tracked
Enhanced identity resolution
Connectors for all popular marketing channels
googleAnalytics
Comparing Triple Whale against Aimerce
Can I switch from Triple Whale to Littledata?

Yes, join dozens of Shopify brands who made the switch to Littledata for simpler server-side tracking, faster setup, and transparent pricing. We’ll even help migrate your Triple Whale setup.

Can I switch from Aimerce to Littledata?

Yes, join dozens of Shopify brands who made the switch to Littledata for simpler server-side tracking, faster setup, and transparent pricing. We’ll even help migrate your Aimerce setup.

How does Triple Whale work?

Triple Whale Pixel tracks customers on your site and reports on that activity (similar to Google Analytics). Triple Whale Sonar enriches customer data and feeds this into your marketing channels.

Does Triple Whale work with Shopify?

Yes, Triple Whale is installed on 18,000 Shopify sites according to the latest stats from BuiltWith.

How does Aimerce work?

Aimerce enriches your first-party data with server-side tracking immune to ad blockers, iOS upgrades and browser instabilities

Does Aimerce work with Shopify?

Yes, Aimerce is installed on 420 Shopify sites according to the latest stats from BuiltWith.

Is Triple Whale suitable for Enterprise brands?

Triple Whale is used by 72 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.

Is Aimerce suitable for Enterprise brands?

Aimerce is used by 3 sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Which marketing tools does Triple Whale support?

Triple Whale supports Klaviyo, Meta Ads and Google Ads.

Which marketing tools does Aimerce support?

Aimerce supports Klaviyo, Meta Ads and Google Ads.

Who owns Triple Whale?

Triple Whale is an independent private company headquartered in Columbus, Ohio. Maxx Blank is Triple Whale's CEO.

Who owns Aimerce?

Aimerce is an independent private company headquartered in San Fransisco. Yiqi Wu is Aimerce's CEO.