Triple Whale allows you to easily manage and automate analytics, attribution, merchandising, forecasting & more — in the palm of your hand. Triple Whale is used by 18,000 Shopify sites according to BuiltWith.
Aimerce claims to be the easiest way to capture more high-quality customer data Aimerce is used by 420 Shopify sites according to BuiltWith.
You could use both Aimerce for accurate data, and Triple Whale for reporting
Feature | Triple Whale | Aimerce | Littledata |
---|---|---|---|
Fully automatic, no code setup | ✔️ | ✔️ | ✔️ |
Customer data to marketing platforms | ✔️ | ✔️ | ✔️ |
Identity resolution to boost audiences | ✔️ | ✔️ | ✔️ |
Marketing reporting | ✔️ | ||
Proprietary attribution model | ✔️ | ||
30 day free trial | ✔️ | ||
Public statement of privacy compliance | ✔️ | ||
Server-side tracking | ✔️ | ||
Automatic tracking of checkout extensibility | ✔️ | ||
No-code setup for Shopify Hydrogen | ✔️ |
Triple Whale offers comprehensive marketing reporting and a proprietary attribution model, enhancing its analytics capabilities beyond what Aimerce and Littledata provide. While all three platforms feature identity resolution and automatic setup, Triple Whale's focus on merchandising and forecasting sets it apart. Aimerce emphasizes ease of capturing high-quality customer data but lacks advanced reporting features. Littledata offers a 30-day free trial and server-side tracking, which can enhance data accuracy, but it does not provide the same depth of marketing insights as Triple Whale. Overall, Triple Whale is more robust for eCommerce managers seeking detailed analytics and reporting, while Aimerce and Littledata focus on data capture and compliance.
Store size | Triple Whale | Aimerce | Littledata |
---|---|---|---|
50 orders / month | $299 | $299 | $39 |
500 orders / month | $549 | $299 | $149 |
5,000 orders / month | $1469 | $499 | $349 |
20,000 orders / month | $4028 | $1799 | $799 |
For 50 orders, Triple Whale and Aimerce are equal, both at 100% of the cost, while Littledata is 13% of that. At 500 orders, Triple Whale and Aimerce remain equal at 100%, with Littledata at 27%. For 5,000 orders, Triple Whale is 295% more than Aimerce, which is 100%, while Littledata is 70% of Aimerce's cost. At 20,000 orders, Triple Whale is 224% more than Aimerce, which is 100%, and Littledata is 44% of Aimerce's price.
Destination | Triple Whale | Aimerce | Littledata |
---|---|---|---|
Klaviyo | ✔️ | ✔️ | ✔️ |
Meta Ads | ✔️ | ✔️ | ✔️ |
Google Ads | ✔️ | ✔️ | ✔️ |
Google Analytics | ✔️ | ||
TikTok | ✔️ | ||
✔️ | |||
Segment | ✔️ | ||
Attentive | ✔️ |
Triple Whale focuses on integrating data from Klaviyo, Meta Ads, and Google Ads to provide insights specifically tailored for eCommerce performance and customer behavior. Aimerce offers similar integrations but emphasizes optimizing ad spend and conversion tracking across the same platforms. Littledata, however, expands its reach by including additional destinations like TikTok and Pinterest, along with Google Analytics and Segment, allowing for a broader analysis of marketing performance and customer engagement across various channels. This makes Littledata more versatile for brands looking to track performance across a wider array of platforms.
Feature | Triple Whale | Aimerce | Littledata |
---|---|---|---|
Identity resolution | |||
Never adds new emails to your marketing list | ✔️ | ✔️ | |
Docs on how an end-user can opt out for GDPR / CCPA | ✔️ | ✔️ | |
Uses other marketing channel cookies to boost identity | ✔️ | ✔️ | |
Backstitches Klaviyo profile onto previous customer events | ✔️ | ||
Viewed Product trigger | |||
Tracked server-side | ✔️ | ||
Enriched product info (e.g. category) | ✔️ | ||
Backwards compatible with Klaviyo templates | ✔️ | ||
Added to Cart trigger | |||
Unreliable tracking of button clicks | ✔️ | ✔️ | |
Reliable via Shopify's servers | ✔️ | ||
Enriched product info (e.g. category) | ✔️ | ||
Backwards compatible with Klaviyo templates | ✔️ | ||
Target the whole contents of the cart | ✔️ |
Littledata is superior for tracking customers from Shopify to Klaviyo because it uniquely backstitches Klaviyo profiles onto previous customer events, providing a comprehensive view of customer interactions. This feature enhances customer insights and segmentation. While both Littledata and Triple Whale offer GDPR/CCPA opt-out documentation and ensure no new emails are added to marketing lists, Littledata's ability to integrate historical data gives it an edge. Additionally, unlike Aimerce, which only focuses on using marketing channel cookies, Littledata combines this with robust event tracking, ensuring a more complete customer profile and better targeting capabilities in Klaviyo.
Feature | Triple Whale | Aimerce | Littledata |
---|---|---|---|
Google Ads Conversions | |||
Tracked direct from Shopify's servers | ✔️ | ✔️ | |
Real-time tracking of Enhanced Conversions | ✔️ | ✔️ | |
Fully automatic setup | ✔️ | ✔️ | |
Unreliable tracking via thank you page | ✔️ | ||
New vs Returning customer conversions | ✔️ |
Feature | Triple Whale | Aimerce | Littledata |
---|---|---|---|
Added to Cart trigger | |||
Via Conversions API | ✔️ | ||
Checkout steps | |||
Via Conversions API | ✔️ | ||
Includes all checkout steps | ✔️ | ||
Purchase event | |||
Via Conversions API | ✔️ | ✔️ | ✔️ |
New vs Returning customer conversions | ✔️ | ||
Includes post-purchase upsells | ✔️ | ||
Includes recurring orders | ✔️ | ||
Filters to exclude orders from some channels | ✔️ |