
Aimerce claims to be the easiest way to capture more high-quality customer data

Stape is your all-in-one solution for server-side data tracking. Industry leaders and top companies choose us to boost data quality and marketing ROI while maintaining security compliance.
| Feature | Aimerce | Stape | Littledata |
|---|---|---|---|
| Founder owned and led | ✔️ | ✔️ | ✔️ |
| Identity resolution to boost audiences | ✔️ | ✔️ | |
| Customer data to marketing platforms | ✔️ | ✔️ | |
| Fully automatic, no code setup | ✔️ | ✔️ | |
| Direct from Shopify's servers | ✔️ | ✔️ | |
| Works with platforms other than Shopify | ✔️ | ||
| Via server-side Google Tag Manager | ✔️ | ||
| 30 day free trial | ✔️ | ||
| Natively supports Shopify Markets | ✔️ | ||
| Automatic tracking of checkout steps | ✔️ |
Aimerce offers identity resolution and automatic setup directly from Shopify, focusing on high-quality customer data capture. Stape, while also founder-led, supports multiple platforms and utilizes server-side Google Tag Manager for data tracking. Littledata stands out with a 30-day free trial, combining features from both Aimerce and Stape, including identity resolution, server-side tracking, and automatic checkout step tracking, all with a no-code setup. This comprehensive approach enhances data quality and marketing ROI while providing a risk-free trial period.
| Aimerce | Stape | Littledata | |
|---|---|---|---|
| Example product review | "Aimerce has been a total game-changer for our ad campaigns. The setup was incredibly easy, and we saw immediate improvements in both ad performance and event tracking accuracy." | "Stape Server GTM is difficult to configure without technical expertise, and after multiple attempts, I was still unable to get it working." | "We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution." |
| Example support review | "Aimerce's customer service is non-existent... no response to inquiries, leaving us frustrated and unsupported." | "Although the app is free, I cannot recommend it based on my experience." | "Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!" |
| Link | Read more reviews |
| Store size | Aimerce | Stape | Littledata |
|---|---|---|---|
| 50 orders / month | $299 | $40 | $39 |
| 500 orders / month | $299 | $40 | $199 |
| 5,000 orders / month | $499 | $150 | $449 |
| 20,000 orders / month | $1799 | $400 | $1390 |
For 50 orders, Aimerce is 640% more expensive than Stape and 666% more than Littledata. At 500 orders, Aimerce and Stape are equal, while Littledata is 50% cheaper than both. For 5000 orders, Aimerce is 233% more than Stape and 43% less than Littledata. At 20000 orders, Aimerce is 348% more than Stape and 125% more than Littledata. Overall, Aimerce consistently has the highest pricing, while Stape offers the most affordable option at lower order volumes.
| Destination | Aimerce | Stape | Littledata |
|---|---|---|---|
| Klaviyo | ✔️ | ✔️ | ✔️ |
| Meta Ads | ✔️ | ✔️ | ✔️ |
| Google Ads | ✔️ | ✔️ | ✔️ |
| Google Analytics | ✔️ | ✔️ | |
| TikTok | ✔️ | ✔️ | |
| Attentive | ✔️ | ✔️ | |
| ✔️ | ✔️ | ||
| Segment | ✔️ |
Aimerce focuses on integrating with major marketing platforms like Klaviyo, Meta Ads, and Google Ads, primarily for email marketing and ad targeting. Stape offers a broader range of data destinations, including TikTok and Pinterest, enhancing social media marketing capabilities alongside traditional analytics. Littledata also supports a wide array of platforms, including Segment, which allows for advanced data routing and integration, making it suitable for complex data environments. Overall, Aimerce is more focused on email and ads, while Stape and Littledata provide more extensive options for social media and analytics integration.
| Feature | Aimerce | Stape | Littledata |
|---|---|---|---|
| Identity resolution | |||
| Uses other marketing channel cookies to boost identity | ✔️ | ✔️ | |
| Docs on how an end-user can opt out for GDPR / CCPA | ✔️ | ||
| Never adds new emails to your marketing list | ✔️ | ||
| Backstitches Klaviyo profile onto previous customer events | ✔️ | ||
| Viewed Product trigger | |||
| Tracked client-side | ✔️ | ||
| Tracked server-side | ✔️ | ||
| Enriched product info (e.g. category) | ✔️ | ||
| Backwards compatible with Klaviyo templates | ✔️ | ||
| Added to Cart trigger | |||
| Unreliable tracking of button clicks | ✔️ | ✔️ | |
| Reliable via Shopify's servers | ✔️ | ||
| Enriched product info (e.g. category) | ✔️ | ||
| Backwards compatible with Klaviyo templates | ✔️ | ||
| Target the whole contents of the cart | ✔️ | ||
| Checkout Started trigger | |||
| Direct from Shopify's servers | ✔️ | ✔️ | |
| Tracked via the checkout page | ✔️ | ||
| Backwards compatible with Klaviyo templates | ✔️ | ||
| Feature | Aimerce | Stape | Littledata |
|---|---|---|---|
| Google Ads Conversions | |||
| Unreliable tracking via thank you page | ✔️ | ✔️ | |
| Tracked direct from Shopify's servers | ✔️ | ||
| Real-time tracking of Enhanced Conversions | ✔️ | ||
| Fully automatic setup | ✔️ | ||
| New vs Returning customer conversions | ✔️ | ||
| Feature | Aimerce | Stape | Littledata |
|---|---|---|---|
| Key benefits | |||
| Boost to Event Match Quality Score | ✔️ | ✔️ | |
| 100% accurate revenue in Meta | ✔️ | ✔️ | |
| Pre-purchase audiences based on first-party data | ✔️ | ||
| Target subscriptions vs one-time purchases | ✔️ | ||
| Fully automatic setup | ✔️ | ||
| AddToCart | |||
| Via Conversions API | ✔️ | ||
| InitiateCheckout | |||
| Via Conversions API | ✔️ | ||
| Includes all checkout steps | ✔️ | ||
| Purchase | |||
| Via Conversions API | ✔️ | ✔️ | ✔️ |
| Includes post-purchase upsells | ✔️ | ||
| Includes recurring orders | ✔️ | ||
| Filters to exclude orders from some channels | ✔️ | ||
| New vs Returning customer conversions | ✔️ | ||
