Aimerce vs Littledata

Is Aimerce or Littledata a better data solution for Shopify brands?

Aimerce competitors

What is Aimerce?

Aimerce claims to be the easiest way to capture more high-quality customer data


Littledata competitors

What is Littledata?

  • Founder-led and product-driven — purpose-built for modern Shopify tracking
  • Set up in under 10 minutes — no dev team or GTM required
  • Server-side tracking, integrated with GA4, Meta Ads, and Klaviyo

Make the move to Littledata

Founder-led. Strong product. Pay less.

FeatureAimerceLittledata
Identity resolution to boost audiences✔️✔️
Customer data to marketing platforms✔️✔️
Fully automatic, no code setup✔️✔️
Founder owned and led✔️✔️
30 day free trialminus✔️
Server-side trackingminus✔️
Automatic tracking of checkout stepsminus✔️
No-code setup for Shopify Hydrogenminus✔️

Aimerce and Littledata both offer identity resolution and customer data integration with marketing platforms, along with fully automatic, no-code setups. Aimerce emphasizes ease of capturing high-quality customer data, while Littledata provides a 30-day free trial and automatic tracking of checkout steps. Littledata's server-side tracking is a significant advantage, allowing for better data accuracy and integration with GA4, Meta Ads, and Klaviyo. Overall, Littledata excels with its trial offer and enhanced tracking capabilities, making it a strong choice for modern Shopify tracking.

Reviews comparison

Aimerce vs Littledata's customer reviews

AimerceLittledata
Example product review"Aimerce has been a total game-changer for our ad campaigns. The setup was incredibly easy, and we saw immediate improvements in both ad performance and event tracking accuracy.""We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution."
Example support review"Aimerce's customer service is non-existent... no response to inquiries, leaving us frustrated and unsupported.""Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!"
LinkRead more reviews

Cost comparison

Aimerce vs Littledata's monthly subscription cost

Store sizeAimerceLittledata
50 orders / month$299$39
500 orders / month$299$149
5,000 orders / month$499$349
20,000 orders / month$1799$799

For an online store with 50 orders, Aimerce is 664% more expensive than Littledata. At 500 orders, Aimerce remains the same at $299, while Littledata's price is 0% higher than its own. For 5,000 orders, Aimerce is 43% more expensive than Littledata. At 20,000 orders, Aimerce is 125% more expensive than Littledata. Overall, Aimerce consistently has higher pricing, with significant differences at lower order volumes compared to Littledata's pricing structure.

Supported data destinations

DestinationAimerceLittledata
Klaviyo✔️✔️
Meta Ads✔️✔️
Google Ads✔️✔️
Google Analyticsminus✔️
TikTokminus✔️
Pinterestminus✔️
Segmentminus✔️
Attentiveminus✔️

Aimerce focuses on integrating with major advertising platforms like Klaviyo, Meta Ads, and Google Ads, primarily for optimizing ad performance and customer engagement. In contrast, Littledata offers a broader range of data destinations, including Google Analytics, TikTok, and Pinterest, in addition to the same platforms as Aimerce. This allows for more comprehensive analytics and insights across various channels. Littledata's integration with Segment also enables enhanced data management and personalization capabilities. Overall, Aimerce is more ad-centric, while Littledata provides a wider analytics ecosystem.

Klaviyo comparison

Aimerce vs Littledata's solution for Klaviyo

FeatureAimerceLittledata
Identity resolution
Uses other marketing channel cookies to boost identity✔️✔️
Docs on how an end-user can opt out for GDPR / CCPAminus✔️
Never adds new emails to your marketing listminus✔️
Backstitches Klaviyo profile onto previous customer eventsminus✔️
Viewed Product trigger
Tracked server-sideminus✔️
Enriched product info (e.g. category)minus✔️
Backwards compatible with Klaviyo templatesminus✔️
Added to Cart trigger
Unreliable tracking of button clicks✔️minus
Reliable via Shopify's serversminus✔️
Enriched product info (e.g. category)minus✔️
Backwards compatible with Klaviyo templatesminus✔️
Target the whole contents of the cartminus✔️
Checkout Started trigger
Direct from Shopify's servers✔️✔️
Backwards compatible with Klaviyo templatesminus✔️

Littledata offers comprehensive benefits for tracking customers from Shopify to Klaviyo, particularly with its focus on compliance and data integrity. It provides clear documentation for GDPR/CCPA opt-out processes, ensuring legal compliance. Unlike Aimerce, Littledata never adds new emails to your marketing list, preventing potential spam issues. Additionally, it enhances customer identity by utilizing cookies from other marketing channels and backstitches Klaviyo profiles to previous customer events, creating a seamless customer journey. This combination of compliance, data accuracy, and enhanced customer insights makes Littledata a superior choice over Aimerce for integrating Shopify with Klaviyo.

Google Ads comparison

Aimerce vs Littledata's solution for Google Ads

FeatureAimerceLittledata
Google Ads Conversions
Unreliable tracking via thank you page✔️minus
Tracked direct from Shopify's serversminus✔️
Real-time tracking of Enhanced Conversionsminus✔️
Fully automatic setupminus✔️
New vs Returning customer conversionsminus✔️

Meta Ads comparison

Aimerce vs Littledata's solution for Meta Ads

FeatureAimerceLittledata
Key benefits
Boost to Event Match Quality Score✔️✔️
100% accurate revenue in Metaminus✔️
Pre-purchase audiences based on first-party dataminus✔️
Target subscriptions vs one-time purchasesminus✔️
Fully automatic setupminus✔️
AddToCart
Via Conversions APIminus✔️
InitiateCheckout
Via Conversions APIminus✔️
Includes all checkout stepsminus✔️
Purchase
Via Conversions API✔️✔️
Includes post-purchase upsellsminus✔️
Includes recurring ordersminus✔️
Filters to exclude orders from some channelsminus✔️
New vs Returning customer conversionsminus✔️
Benefits of Littledata
Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.
100% of revenue tracked
Enhanced identity resolution
Connectors for all popular marketing channels
googleAnalytics
Comparing Aimerce against Littledata
Can I switch from Aimerce to Littledata?

Yes, join dozens of Shopify brands who made the switch to Littledata for simpler server-side tracking, faster setup, and transparent pricing. We’ll even help migrate your Aimerce setup.

How does Aimerce work?

Aimerce enriches your first-party data with server-side tracking immune to ad blockers, iOS upgrades and browser instabilities

Does Aimerce work with Shopify?

Yes, Aimerce is installed on 420 Shopify sites according to the latest stats from BuiltWith.

How does Littledata work?

Littledata uses a combination of browser tracking and a server-to-server connection to ensure 100% of revenue is tracked, and that the purchase can be linked to the pre-checkout user journey.

Does Littledata work with Shopify?

Yes, Littledata is installed on 2,100 Shopify sites according to the latest stats from BuiltWith.

Is Aimerce suitable for Enterprise brands?

Aimerce is used by 3 sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Is Littledata suitable for Enterprise brands?

Littledata is used by 39 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.

Which marketing tools does Aimerce support?

Aimerce supports Klaviyo, Meta Ads and Google Ads.

Which marketing tools does Littledata support?

Littledata supports Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo, Google Ads, Segment and Attentive.

Who owns Aimerce?

Aimerce is an independent private company headquartered in San Fransisco. Yiqi Wu is Aimerce's CEO.

Who owns Littledata?

Littledata is an independent private company headquartered in London, UK. Edward Upton is Littledata's CEO.