Aimerce claims to be the easiest way to capture more high-quality customer data
Feature | Aimerce | Littledata |
---|---|---|
Identity resolution to boost audiences | ✔️ | ✔️ |
Customer data to marketing platforms | ✔️ | ✔️ |
Fully automatic, no code setup | ✔️ | ✔️ |
Founder owned and led | ✔️ | ✔️ |
30 day free trial | ✔️ | |
Server-side tracking | ✔️ | |
Automatic tracking of checkout steps | ✔️ | |
No-code setup for Shopify Hydrogen | ✔️ |
Aimerce and Littledata both offer identity resolution and customer data integration with marketing platforms, along with fully automatic, no-code setups. Aimerce emphasizes ease of capturing high-quality customer data, while Littledata provides a 30-day free trial and automatic tracking of checkout steps. Littledata's server-side tracking is a significant advantage, allowing for better data accuracy and integration with GA4, Meta Ads, and Klaviyo. Overall, Littledata excels with its trial offer and enhanced tracking capabilities, making it a strong choice for modern Shopify tracking.
Aimerce | Littledata | |
---|---|---|
Example product review | "Aimerce has been a total game-changer for our ad campaigns. The setup was incredibly easy, and we saw immediate improvements in both ad performance and event tracking accuracy." | "We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution." |
Example support review | "Aimerce's customer service is non-existent... no response to inquiries, leaving us frustrated and unsupported." | "Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!" |
Link | Read more reviews |
Store size | Aimerce | Littledata |
---|---|---|
50 orders / month | $299 | $39 |
500 orders / month | $299 | $149 |
5,000 orders / month | $499 | $349 |
20,000 orders / month | $1799 | $799 |
For an online store with 50 orders, Aimerce is 664% more expensive than Littledata. At 500 orders, Aimerce remains the same at $299, while Littledata's price is 0% higher than its own. For 5,000 orders, Aimerce is 43% more expensive than Littledata. At 20,000 orders, Aimerce is 125% more expensive than Littledata. Overall, Aimerce consistently has higher pricing, with significant differences at lower order volumes compared to Littledata's pricing structure.
Destination | Aimerce | Littledata |
---|---|---|
Klaviyo | ✔️ | ✔️ |
Meta Ads | ✔️ | ✔️ |
Google Ads | ✔️ | ✔️ |
Google Analytics | ✔️ | |
TikTok | ✔️ | |
✔️ | ||
Segment | ✔️ | |
Attentive | ✔️ |
Aimerce focuses on integrating with major advertising platforms like Klaviyo, Meta Ads, and Google Ads, primarily for optimizing ad performance and customer engagement. In contrast, Littledata offers a broader range of data destinations, including Google Analytics, TikTok, and Pinterest, in addition to the same platforms as Aimerce. This allows for more comprehensive analytics and insights across various channels. Littledata's integration with Segment also enables enhanced data management and personalization capabilities. Overall, Aimerce is more ad-centric, while Littledata provides a wider analytics ecosystem.
Feature | Aimerce | Littledata |
---|---|---|
Identity resolution | ||
Uses other marketing channel cookies to boost identity | ✔️ | ✔️ |
Docs on how an end-user can opt out for GDPR / CCPA | ✔️ | |
Never adds new emails to your marketing list | ✔️ | |
Backstitches Klaviyo profile onto previous customer events | ✔️ | |
Viewed Product trigger | ||
Tracked server-side | ✔️ | |
Enriched product info (e.g. category) | ✔️ | |
Backwards compatible with Klaviyo templates | ✔️ | |
Added to Cart trigger | ||
Unreliable tracking of button clicks | ✔️ | |
Reliable via Shopify's servers | ✔️ | |
Enriched product info (e.g. category) | ✔️ | |
Backwards compatible with Klaviyo templates | ✔️ | |
Target the whole contents of the cart | ✔️ | |
Checkout Started trigger | ||
Direct from Shopify's servers | ✔️ | ✔️ |
Backwards compatible with Klaviyo templates | ✔️ |
Littledata offers comprehensive benefits for tracking customers from Shopify to Klaviyo, particularly with its focus on compliance and data integrity. It provides clear documentation for GDPR/CCPA opt-out processes, ensuring legal compliance. Unlike Aimerce, Littledata never adds new emails to your marketing list, preventing potential spam issues. Additionally, it enhances customer identity by utilizing cookies from other marketing channels and backstitches Klaviyo profiles to previous customer events, creating a seamless customer journey. This combination of compliance, data accuracy, and enhanced customer insights makes Littledata a superior choice over Aimerce for integrating Shopify with Klaviyo.
Feature | Aimerce | Littledata |
---|---|---|
Google Ads Conversions | ||
Unreliable tracking via thank you page | ✔️ | |
Tracked direct from Shopify's servers | ✔️ | |
Real-time tracking of Enhanced Conversions | ✔️ | |
Fully automatic setup | ✔️ | |
New vs Returning customer conversions | ✔️ |
Feature | Aimerce | Littledata |
---|---|---|
Key benefits | ||
Boost to Event Match Quality Score | ✔️ | ✔️ |
100% accurate revenue in Meta | ✔️ | |
Pre-purchase audiences based on first-party data | ✔️ | |
Target subscriptions vs one-time purchases | ✔️ | |
Fully automatic setup | ✔️ | |
AddToCart | ||
Via Conversions API | ✔️ | |
InitiateCheckout | ||
Via Conversions API | ✔️ | |
Includes all checkout steps | ✔️ | |
Purchase | ||
Via Conversions API | ✔️ | ✔️ |
Includes post-purchase upsells | ✔️ | |
Includes recurring orders | ✔️ | |
Filters to exclude orders from some channels | ✔️ | |
New vs Returning customer conversions | ✔️ |