

Polar is a pre-built dashboard for commerce with out-of-the-box metrics and reports to ensure your team has the insights to get their jobs done.
| Feature | Littledata | Polar Analytics |
|---|---|---|
| Founder owned and led | ✔️ | ✔️ |
| Identity resolution to boost audiences | ✔️ | ✔️ |
| Customer data to marketing platforms | ✔️ | ✔️ |
| 30 day free trial | ✔️ | |
| Direct from Shopify's servers | ✔️ | |
| Fully automatic, no code setup | ✔️ | |
| Automatic tracking of checkout steps | ✔️ | |
| No-code setup for Shopify Hydrogen | ✔️ | |
| Marketing reporting | ✔️ | |
| Proprietary attribution model | ✔️ |
Littledata offers a 30-day free trial, fully automatic no-code setup, and automatic tracking of checkout steps, making it user-friendly and quick to implement. Its server-side tracking integrates seamlessly with GA4, Meta Ads, and Klaviyo, enhancing data accuracy. In contrast, Polar Analytics focuses on marketing reporting and a proprietary attribution model but lacks the same level of automation and ease of setup. Littledata's emphasis on founder-led innovation and purpose-built tracking for Shopify gives it an edge in providing comprehensive, efficient data collection and audience insights without requiring developer resources.
| Littledata | Polar Analytics | |
|---|---|---|
| Example product review | "We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution." | "Negative points? None so far ... Getting started was incredibly easy ... integrates smoothly with all our tools and data sources." |
| Example support review | "Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!" | "Polar's customer support is also next to none... they are well worth the price we pay." |
| Link | Read more reviews |
| Store size | Littledata | Polar Analytics |
|---|---|---|
| 50 orders / month | $39 | $400 |
| 500 orders / month | $199 | $720 |
| 5,000 orders / month | $449 | $1020 |
| 20,000 orders / month | $1390 | $2770 |
For an online store with 50 orders, Littledata is 90% cheaper than Polar Analytics. At 500 orders, Littledata is 25% cheaper than Polar Analytics. For 5,000 orders, Littledata is 56% cheaper than Polar Analytics. At 20,000 orders, Littledata is 50% cheaper than Polar Analytics. In contrast, the second Littledata option is consistently cheaper than the first, with differences ranging from 0% to 30% depending on the order volume.
| Destination | Littledata | Polar Analytics |
|---|---|---|
| Meta Ads | ✔️ | ✔️ |
| TikTok | ✔️ | ✔️ |
| Klaviyo | ✔️ | ✔️ |
| Google Ads | ✔️ | ✔️ |
| Google Analytics | ✔️ | |
| ✔️ | ||
| Segment | ✔️ | |
| Attentive | ✔️ |
Littledata offers a broader range of data destinations, including Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo, Google Ads, Segment, and Attentive, allowing for more comprehensive tracking and integration across various platforms. In contrast, Polar Analytics focuses on fewer destinations: Meta Ads, Google Ads, Klaviyo, and TikTok, which may limit cross-channel insights. Littledata's extensive options enable deeper analytics and reporting capabilities, while Polar Analytics may provide a more streamlined approach for specific platforms.
| Feature | Littledata | Polar Analytics |
|---|---|---|
| Identity resolution | ||
| Never adds new emails to your marketing list | ✔️ | ✔️ |
| Uses other marketing channel cookies to boost identity | ✔️ | ✔️ |
| Docs on how an end-user can opt out for GDPR / CCPA | ✔️ | |
| Backstitches Klaviyo profile onto previous customer events | ✔️ | |
| Viewed Product trigger | ||
| Tracked server-side | ✔️ | |
| Enriched product info (e.g. category) | ✔️ | |
| Backwards compatible with Klaviyo templates | ✔️ | |
| Tracked client-side | ✔️ | |
| Added to Cart trigger | ||
| Reliable via Shopify's servers | ✔️ | |
| Enriched product info (e.g. category) | ✔️ | |
| Backwards compatible with Klaviyo templates | ✔️ | |
| Target the whole contents of the cart | ✔️ | |
| Unreliable tracking of button clicks | ✔️ | |
| Checkout Started trigger | ||
| Direct from Shopify's servers | ✔️ | ✔️ |
| Backwards compatible with Klaviyo templates | ✔️ | |
Littledata offers unique advantages for tracking customers from Shopify to Klaviyo. Its comprehensive documentation on GDPR/CCPA opt-out ensures compliance, which is crucial for customer trust. Unlike Polar Analytics, Littledata backstitches Klaviyo profiles onto previous customer events, providing a complete view of customer interactions. This feature enhances segmentation and targeting. Additionally, Littledata's approach of not adding new emails to marketing lists prevents data bloat, maintaining list quality. While both tools utilize marketing channel cookies to boost identity, Littledata's focus on compliance and historical data integration makes it a superior choice for CRM managers seeking effective customer tracking and engagement.
| Feature | Littledata | Polar Analytics |
|---|---|---|
| Google Ads Conversions | ||
| Real-time tracking of Enhanced Conversions | ✔️ | ✔️ |
| Tracked direct from Shopify's servers | ✔️ | |
| Fully automatic setup | ✔️ | |
| New vs Returning customer conversions | ✔️ | |
| Feature | Littledata | Polar Analytics |
|---|---|---|
| Key benefits | ||
| 100% accurate revenue in Meta | ✔️ | ✔️ |
| Boost to Event Match Quality Score | ✔️ | ✔️ |
| Pre-purchase audiences based on first-party data | ✔️ | |
| Target subscriptions vs one-time purchases | ✔️ | |
| Fully automatic setup | ✔️ | |
| AddToCart | ||
| Via Conversions API | ✔️ | |
| InitiateCheckout | ||
| Via Conversions API | ✔️ | |
| Includes all checkout steps | ✔️ | |
| Purchase | ||
| Via Conversions API | ✔️ | ✔️ |
| Includes post-purchase upsells | ✔️ | |
| Includes recurring orders | ✔️ | |
| Filters to exclude orders from some channels | ✔️ | |
| New vs Returning customer conversions | ✔️ | |
