Littledata vs Polar Analytics

Is Littledata or Polar Analytics a better data solution for Shopify brands?

Littledata competitors

What is Littledata?

Littledata's automated server-side tracking makes it ridiculously easy for DTC brands to connect marketing channels with customer data. Top Shopify brands like Rothy's, Geologie and Jaxxon use Littledata to capture more revenue and accelerate growth. Littledata is used by 2,100 Shopify sites according to BuiltWith.


Polar Analytics competitors

What is Polar Analytics?

Polar is a pre-built dashboard for commerce with out-of-the-box metrics and reports to ensure your team has the insights to get their jobs done. Polar Analytics is used by 300 Shopify sites according to BuiltWith.


You could use both Littledata for accurate data, and Polar Analytics for reporting

Littledata vs Polar Analytics comparison

FeatureLittledataPolar Analytics
Identity resolution to boost audiences✔️✔️
Customer data to marketing platforms✔️✔️
30 day free trial✔️minus
Public statement of privacy compliance✔️minus
Server-side tracking✔️minus
Fully automatic, no code setup✔️minus
Automatic tracking of checkout extensibility✔️minus
No-code setup for Shopify Hydrogen✔️minus
Marketing reportingminus✔️
Proprietary attribution modelminus✔️

Littledata offers a comprehensive solution for Shopify Plus brands with its automated server-side tracking, enabling seamless integration of marketing channels and customer data without any coding. Its 30-day free trial and public privacy compliance statement enhance trust and accessibility. The automatic tracking of checkout extensibility and no-code setup for Shopify Hydrogen streamline the implementation process, making it user-friendly for DTC brands.

In contrast, Polar Analytics focuses on marketing reporting and provides a proprietary attribution model, which may require more manual setup. While both platforms offer identity resolution and customer data integration, Littledata's emphasis on automation and ease of use positions it as a more efficient choice for brands looking to quickly capture revenue and insights. Overall, Littledata's features cater specifically to the needs of Shopify Plus brands seeking rapid growth and streamlined data management.

Cost comparison

Littledata vs Polar Analytics's monthly subscription cost

Store sizeLittledataPolar Analytics
50 orders / month$39$400
500 orders / month$149$400
5,000 orders / month$349$1150
20,000 orders / month$799$3500

For an online store with 50 orders per month, Polar Analytics is approximately 923% more expensive than Littledata. At 500 orders, all services cost the same at $149. For 5,000 orders, Polar Analytics is about 229% more expensive than Littledata. Finally, at 20,000 orders, Polar Analytics costs around 338% more than Littledata. Overall, Littledata consistently offers lower pricing compared to Polar Analytics across all order volumes.

Supported data destinations

DestinationLittledataPolar Analytics
Meta Ads✔️✔️
Klaviyo✔️✔️
Google Ads✔️✔️
Google Analytics✔️minus
TikTok✔️minus
Pinterest✔️minus
Segment✔️minus
Attentive✔️minus

Littledata offers a broader range of data destinations, including Google Analytics, Meta Ads, TikTok, Pinterest, Google Ads, Segment, and Attentive, allowing for extensive tracking and integration across various platforms. This enables comprehensive insights into customer behavior and marketing performance. In contrast, Polar Analytics focuses on fewer destinations, specifically Meta Ads, Google Ads, and Klaviyo, which may limit the depth of cross-channel analysis. Littledata's diverse options cater to brands seeking detailed analytics across multiple channels, while Polar Analytics may appeal to those prioritizing specific platforms for streamlined reporting.

Klaviyo comparison

Littledata vs Polar Analytics's solution for Klaviyo

FeatureLittledataPolar Analytics
Identity resolution
Never adds new emails to your marketing list✔️✔️
Uses other marketing channel cookies to boost identity✔️✔️
Docs on how an end-user can opt out for GDPR / CCPA✔️minus
Backstitches Klaviyo profile onto previous customer events✔️minus
Viewed Product trigger
Tracked server-side✔️minus
Enriched product info (e.g. category)✔️minus
Backwards compatible with Klaviyo templates✔️minus
Tracked client-sideminus✔️
Added to Cart trigger
Tracked server-side✔️minus
Enriched product info (e.g. category)✔️minus
Backwards compatible with Klaviyo templates✔️minus
Target the whole contents of the cart✔️minus
Tracked client-sideminus✔️

Littledata offers unique advantages for tracking customers from Shopify to Klaviyo. Its ability to backstitch Klaviyo profiles onto previous customer events provides a comprehensive view of customer interactions, enhancing segmentation and targeting. Additionally, Littledata's documentation on GDPR/CCPA opt-out processes ensures compliance, which is crucial for maintaining customer trust. Unlike Polar Analytics, which lacks the backstitching feature, Littledata allows for a more complete customer journey analysis. While both tools avoid adding new emails to marketing lists and utilize cookies for identity enhancement, Littledata's focus on historical data integration sets it apart, making it a superior choice for CRM managers seeking in-depth insights.

Google Ads comparison

Littledata vs Polar Analytics's solution for Google Ads

FeatureLittledataPolar Analytics
Google Ads Conversions
Real-time tracking of Enhanced Conversions✔️✔️
Server-side Enhanced Conversions✔️minus
Fully automatic setup✔️minus
New vs Returning customer conversions✔️minus

Meta Ads comparison

Littledata vs Polar Analytics's solution for Meta Ads

FeatureLittledataPolar Analytics
Added to Cart trigger
Via Conversions API✔️minus
Checkout steps
Via Conversions API✔️minus
Includes all checkout steps✔️minus
Purchase event
Via Conversions API✔️✔️
Includes post-purchase upsells✔️minus
Includes recurring orders✔️minus
Filters to exclude orders from some channels✔️minus
Benefits of Littledata
Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.
100% of revenue tracked
Enhanced identity resolution
Connectors for all popular marketing channels
googleAnalytics
Comparing Littledata against Polar Analytics
How does Littledata work?

Littledata uses a combination of browser tracking and a server-to-server connection to ensure 100% of revenue is tracked, and that the purchase can be linked to the pre-checkout user journey.

Does Littledata work with Shopify?

Yes, Littledata is installed on 2,100 Shopify sites according to the latest stats from BuiltWith.

How does Polar Analytics work?

By deduplicating conversions from multiple ad platforms, Polar Pixel helps you understand the real cost per acquisition and calculate Return on Ad Spend (ROAS) by channel and campaign.

Does Polar Analytics work with Shopify?

Yes, Polar Analytics is installed on 300 Shopify sites according to the latest stats from BuiltWith.

Is Littledata suitable for Enterprise brands?

Littledata is used by 39 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.

Is Polar Analytics suitable for Enterprise brands?

Polar Analytics is used by 10 sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Which marketing tools does Littledata support?

Littledata supports Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo, Google Ads, Segment and Attentive.

Which marketing tools does Polar Analytics support?

Polar Analytics supports Meta Ads, Google Ads and Klaviyo.

Who owns Littledata?

Littledata is an independent private company headquartered in London, UK. Edward Upton is Littledata's CEO.

Who owns Polar Analytics?

Polar Analytics is an independent private company headquartered in London. David Dokes is Polar Analytics's CEO.

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