Littledata vs Polar Analytics

Is Littledata or Polar Analytics a better data solution for Shopify brands?

Littledata competitors

What is Littledata?

  • Founder-led and product-driven — purpose-built for modern Shopify tracking
  • Set up in under 10 minutes — no dev team or GTM required
  • Server-side tracking, integrated with GA4, Meta Ads, and Klaviyo

Polar Analytics competitors

What is Polar Analytics?

Polar is a pre-built dashboard for commerce with out-of-the-box metrics and reports to ensure your team has the insights to get their jobs done.


Make the move to Littledata

Founder-led. Strong product. Pay less.

FeatureLittledataPolar Analytics
Founder owned and led✔️✔️
Identity resolution to boost audiences✔️✔️
Customer data to marketing platforms✔️✔️
30 day free trial✔️minus
Server-side tracking✔️minus
Fully automatic, no code setup✔️minus
Automatic tracking of checkout steps✔️minus
No-code setup for Shopify Hydrogen✔️minus
Marketing reportingminus✔️
Proprietary attribution modelminus✔️

Littledata offers a 30-day free trial, fully automatic no-code setup, and automatic tracking of checkout steps, making it user-friendly for Shopify Plus brands. Its server-side tracking integrates seamlessly with GA4, Meta Ads, and Klaviyo, enhancing data accuracy. In contrast, Polar Analytics provides pre-built dashboards and proprietary attribution but lacks the same level of automation and ease of setup. Littledata's focus on modern Shopify tracking and quick implementation gives it an edge, especially for teams without extensive development resources. Overall, Littledata excels in ease of use and comprehensive tracking capabilities.

Reviews comparison

Littledata vs Polar Analytics's customer reviews

LittledataPolar Analytics
Example product review"We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution.""Negative points? None so far ... Getting started was incredibly easy ... integrates smoothly with all our tools and data sources."
Example support review"Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!""Polar's customer support is also next to none... they are well worth the price we pay."
LinkRead more reviews

Cost comparison

Littledata vs Polar Analytics's monthly subscription cost

Store sizeLittledataPolar Analytics
50 orders / month$39$400
500 orders / month$149$400
5,000 orders / month$349$1150
20,000 orders / month$799$3500

For an online store with 50 orders per month, Polar Analytics is approximately 923% more expensive than Littledata. At 500 orders, all services cost the same at $149. For 5,000 orders, Polar Analytics is about 229% more expensive than Littledata. Finally, at 20,000 orders, Polar Analytics costs around 338% more than Littledata. Overall, Littledata consistently offers lower pricing compared to Polar Analytics across all order volumes.

Supported data destinations

DestinationLittledataPolar Analytics
Meta Ads✔️✔️
Klaviyo✔️✔️
Google Ads✔️✔️
Google Analytics✔️minus
TikTok✔️minus
Pinterest✔️minus
Segment✔️minus
Attentive✔️minus

Littledata offers a broader range of data destinations, including Google Analytics, Meta Ads, TikTok, Pinterest, Google Ads, Segment, and Attentive, allowing for extensive tracking and integration across various platforms. This enables comprehensive insights into customer behavior and marketing performance. In contrast, Polar Analytics focuses on fewer destinations, specifically Meta Ads, Google Ads, and Klaviyo, which may limit the depth of cross-channel analysis. Littledata's diverse options cater to brands seeking detailed analytics across multiple channels, while Polar Analytics may appeal to those prioritizing specific platforms for streamlined reporting.

Klaviyo comparison

Littledata vs Polar Analytics's solution for Klaviyo

FeatureLittledataPolar Analytics
Identity resolution
Never adds new emails to your marketing list✔️✔️
Uses other marketing channel cookies to boost identity✔️✔️
Docs on how an end-user can opt out for GDPR / CCPA✔️minus
Backstitches Klaviyo profile onto previous customer events✔️minus
Viewed Product trigger
Tracked server-side✔️minus
Enriched product info (e.g. category)✔️minus
Backwards compatible with Klaviyo templates✔️minus
Tracked client-sideminus✔️
Added to Cart trigger
Reliable via Shopify's servers✔️minus
Enriched product info (e.g. category)✔️minus
Backwards compatible with Klaviyo templates✔️minus
Target the whole contents of the cart✔️minus
Unreliable tracking of button clicksminus✔️
Checkout Started trigger
Direct from Shopify's servers✔️✔️
Backwards compatible with Klaviyo templates✔️minus

Littledata offers unique advantages for tracking customers from Shopify to Klaviyo. Its ability to backstitch Klaviyo profiles onto previous customer events provides a comprehensive view of customer interactions, enhancing segmentation and targeting. Additionally, Littledata's documentation on GDPR/CCPA opt-out processes ensures compliance, which is crucial for maintaining customer trust. Unlike Polar Analytics, which lacks the backstitching feature, Littledata allows for a more complete customer journey analysis. While both tools avoid adding new emails to marketing lists and utilize cookies for identity enhancement, Littledata's focus on historical data integration sets it apart, making it a superior choice for CRM managers seeking in-depth insights.

Google Ads comparison

Littledata vs Polar Analytics's solution for Google Ads

FeatureLittledataPolar Analytics
Google Ads Conversions
Real-time tracking of Enhanced Conversions✔️✔️
Tracked direct from Shopify's servers✔️minus
Fully automatic setup✔️minus
New vs Returning customer conversions✔️minus

Meta Ads comparison

Littledata vs Polar Analytics's solution for Meta Ads

FeatureLittledataPolar Analytics
Key benefits
100% accurate revenue in Meta✔️✔️
Boost to Event Match Quality Score✔️✔️
Pre-purchase audiences based on first-party data✔️minus
Target subscriptions vs one-time purchases✔️minus
Fully automatic setup✔️minus
AddToCart
Via Conversions API✔️minus
InitiateCheckout
Via Conversions API✔️minus
Includes all checkout steps✔️minus
Purchase
Via Conversions API✔️✔️
Includes post-purchase upsells✔️minus
Includes recurring orders✔️minus
Filters to exclude orders from some channels✔️minus
New vs Returning customer conversions✔️minus
Benefits of Littledata
Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.
100% of revenue tracked
Enhanced identity resolution
Connectors for all popular marketing channels
googleAnalytics
Comparing Littledata against Polar Analytics
Can I switch from Polar Analytics to Littledata?

Yes, join dozens of Shopify brands who made the switch to Littledata for simpler server-side tracking, faster setup, and transparent pricing. We’ll even help migrate your Polar Analytics setup.

How does Littledata work?

Littledata uses a combination of browser tracking and a server-to-server connection to ensure 100% of revenue is tracked, and that the purchase can be linked to the pre-checkout user journey.

Does Littledata work with Shopify?

Yes, Littledata is installed on 2,100 Shopify sites according to the latest stats from BuiltWith.

How does Polar Analytics work?

By deduplicating conversions from multiple ad platforms, Polar Pixel helps you understand the real cost per acquisition and calculate Return on Ad Spend (ROAS) by channel and campaign.

Does Polar Analytics work with Shopify?

Yes, Polar Analytics is installed on 300 Shopify sites according to the latest stats from BuiltWith.

Is Littledata suitable for Enterprise brands?

Littledata is used by 39 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.

Is Polar Analytics suitable for Enterprise brands?

Polar Analytics is used by 10 sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Which marketing tools does Littledata support?

Littledata supports Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo, Google Ads, Segment and Attentive.

Which marketing tools does Polar Analytics support?

Polar Analytics supports Meta Ads, Google Ads and Klaviyo.

Who owns Littledata?

Littledata is an independent private company headquartered in London, UK. Edward Upton is Littledata's CEO.

Who owns Polar Analytics?

Polar Analytics is an independent private company headquartered in London. David Dokes is Polar Analytics's CEO.