Polar is a pre-built dashboard for commerce with out-of-the-box metrics and reports to ensure your team has the insights to get their jobs done.
Feature | Littledata | Polar Analytics |
---|---|---|
Founder owned and led | ✔️ | ✔️ |
Identity resolution to boost audiences | ✔️ | ✔️ |
Customer data to marketing platforms | ✔️ | ✔️ |
30 day free trial | ✔️ | |
Server-side tracking | ✔️ | |
Fully automatic, no code setup | ✔️ | |
Automatic tracking of checkout steps | ✔️ | |
No-code setup for Shopify Hydrogen | ✔️ | |
Marketing reporting | ✔️ | |
Proprietary attribution model | ✔️ |
Littledata offers a 30-day free trial, fully automatic no-code setup, and automatic tracking of checkout steps, making it user-friendly for Shopify Plus brands. Its server-side tracking integrates seamlessly with GA4, Meta Ads, and Klaviyo, enhancing data accuracy. In contrast, Polar Analytics provides pre-built dashboards and proprietary attribution but lacks the same level of automation and ease of setup. Littledata's focus on modern Shopify tracking and quick implementation gives it an edge, especially for teams without extensive development resources. Overall, Littledata excels in ease of use and comprehensive tracking capabilities.
Littledata | Polar Analytics | |
---|---|---|
Example product review | "We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution." | "Negative points? None so far ... Getting started was incredibly easy ... integrates smoothly with all our tools and data sources." |
Example support review | "Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!" | "Polar's customer support is also next to none... they are well worth the price we pay." |
Link | Read more reviews |
Store size | Littledata | Polar Analytics |
---|---|---|
50 orders / month | $39 | $400 |
500 orders / month | $149 | $400 |
5,000 orders / month | $349 | $1150 |
20,000 orders / month | $799 | $3500 |
For an online store with 50 orders per month, Polar Analytics is approximately 923% more expensive than Littledata. At 500 orders, all services cost the same at $149. For 5,000 orders, Polar Analytics is about 229% more expensive than Littledata. Finally, at 20,000 orders, Polar Analytics costs around 338% more than Littledata. Overall, Littledata consistently offers lower pricing compared to Polar Analytics across all order volumes.
Destination | Littledata | Polar Analytics |
---|---|---|
Meta Ads | ✔️ | ✔️ |
Klaviyo | ✔️ | ✔️ |
Google Ads | ✔️ | ✔️ |
Google Analytics | ✔️ | |
TikTok | ✔️ | |
✔️ | ||
Segment | ✔️ | |
Attentive | ✔️ |
Littledata offers a broader range of data destinations, including Google Analytics, Meta Ads, TikTok, Pinterest, Google Ads, Segment, and Attentive, allowing for extensive tracking and integration across various platforms. This enables comprehensive insights into customer behavior and marketing performance. In contrast, Polar Analytics focuses on fewer destinations, specifically Meta Ads, Google Ads, and Klaviyo, which may limit the depth of cross-channel analysis. Littledata's diverse options cater to brands seeking detailed analytics across multiple channels, while Polar Analytics may appeal to those prioritizing specific platforms for streamlined reporting.
Feature | Littledata | Polar Analytics |
---|---|---|
Identity resolution | ||
Never adds new emails to your marketing list | ✔️ | ✔️ |
Uses other marketing channel cookies to boost identity | ✔️ | ✔️ |
Docs on how an end-user can opt out for GDPR / CCPA | ✔️ | |
Backstitches Klaviyo profile onto previous customer events | ✔️ | |
Viewed Product trigger | ||
Tracked server-side | ✔️ | |
Enriched product info (e.g. category) | ✔️ | |
Backwards compatible with Klaviyo templates | ✔️ | |
Tracked client-side | ✔️ | |
Added to Cart trigger | ||
Reliable via Shopify's servers | ✔️ | |
Enriched product info (e.g. category) | ✔️ | |
Backwards compatible with Klaviyo templates | ✔️ | |
Target the whole contents of the cart | ✔️ | |
Unreliable tracking of button clicks | ✔️ | |
Checkout Started trigger | ||
Direct from Shopify's servers | ✔️ | ✔️ |
Backwards compatible with Klaviyo templates | ✔️ |
Littledata offers unique advantages for tracking customers from Shopify to Klaviyo. Its ability to backstitch Klaviyo profiles onto previous customer events provides a comprehensive view of customer interactions, enhancing segmentation and targeting. Additionally, Littledata's documentation on GDPR/CCPA opt-out processes ensures compliance, which is crucial for maintaining customer trust. Unlike Polar Analytics, which lacks the backstitching feature, Littledata allows for a more complete customer journey analysis. While both tools avoid adding new emails to marketing lists and utilize cookies for identity enhancement, Littledata's focus on historical data integration sets it apart, making it a superior choice for CRM managers seeking in-depth insights.
Feature | Littledata | Polar Analytics |
---|---|---|
Google Ads Conversions | ||
Real-time tracking of Enhanced Conversions | ✔️ | ✔️ |
Tracked direct from Shopify's servers | ✔️ | |
Fully automatic setup | ✔️ | |
New vs Returning customer conversions | ✔️ |
Feature | Littledata | Polar Analytics |
---|---|---|
Key benefits | ||
100% accurate revenue in Meta | ✔️ | ✔️ |
Boost to Event Match Quality Score | ✔️ | ✔️ |
Pre-purchase audiences based on first-party data | ✔️ | |
Target subscriptions vs one-time purchases | ✔️ | |
Fully automatic setup | ✔️ | |
AddToCart | ||
Via Conversions API | ✔️ | |
InitiateCheckout | ||
Via Conversions API | ✔️ | |
Includes all checkout steps | ✔️ | |
Purchase | ||
Via Conversions API | ✔️ | ✔️ |
Includes post-purchase upsells | ✔️ | |
Includes recurring orders | ✔️ | |
Filters to exclude orders from some channels | ✔️ | |
New vs Returning customer conversions | ✔️ |