Littledata's automated server-side tracking makes it ridiculously easy for DTC brands to connect marketing channels with customer data. Top Shopify brands like Rothy's, Geologie and Jaxxon use Littledata to capture more revenue and accelerate growth. Littledata is used by 2,100 Shopify sites according to BuiltWith.
Polar is a pre-built dashboard for commerce with out-of-the-box metrics and reports to ensure your team has the insights to get their jobs done. Polar Analytics is used by 300 Shopify sites according to BuiltWith.
You could use both Littledata for accurate data, and Polar Analytics for reporting
Feature | Littledata | Polar Analytics |
---|---|---|
Identity resolution to boost audiences | ✔️ | ✔️ |
Customer data to marketing platforms | ✔️ | ✔️ |
30 day free trial | ✔️ | |
Public statement of privacy compliance | ✔️ | |
Server-side tracking | ✔️ | |
Fully automatic, no code setup | ✔️ | |
Automatic tracking of checkout extensibility | ✔️ | |
No-code setup for Shopify Hydrogen | ✔️ | |
Marketing reporting | ✔️ | |
Proprietary attribution model | ✔️ |
Littledata offers a comprehensive solution for Shopify Plus brands with its automated server-side tracking, enabling seamless integration of marketing channels and customer data without any coding. Its 30-day free trial and public privacy compliance statement enhance trust and accessibility. The automatic tracking of checkout extensibility and no-code setup for Shopify Hydrogen streamline the implementation process, making it user-friendly for DTC brands.
In contrast, Polar Analytics focuses on marketing reporting and provides a proprietary attribution model, which may require more manual setup. While both platforms offer identity resolution and customer data integration, Littledata's emphasis on automation and ease of use positions it as a more efficient choice for brands looking to quickly capture revenue and insights. Overall, Littledata's features cater specifically to the needs of Shopify Plus brands seeking rapid growth and streamlined data management.
Store size | Littledata | Polar Analytics |
---|---|---|
50 orders / month | $39 | $400 |
500 orders / month | $149 | $400 |
5,000 orders / month | $349 | $1150 |
20,000 orders / month | $799 | $3500 |
For an online store with 50 orders per month, Polar Analytics is approximately 923% more expensive than Littledata. At 500 orders, all services cost the same at $149. For 5,000 orders, Polar Analytics is about 229% more expensive than Littledata. Finally, at 20,000 orders, Polar Analytics costs around 338% more than Littledata. Overall, Littledata consistently offers lower pricing compared to Polar Analytics across all order volumes.
Destination | Littledata | Polar Analytics |
---|---|---|
Meta Ads | ✔️ | ✔️ |
Klaviyo | ✔️ | ✔️ |
Google Ads | ✔️ | ✔️ |
Google Analytics | ✔️ | |
TikTok | ✔️ | |
✔️ | ||
Segment | ✔️ | |
Attentive | ✔️ |
Littledata offers a broader range of data destinations, including Google Analytics, Meta Ads, TikTok, Pinterest, Google Ads, Segment, and Attentive, allowing for extensive tracking and integration across various platforms. This enables comprehensive insights into customer behavior and marketing performance. In contrast, Polar Analytics focuses on fewer destinations, specifically Meta Ads, Google Ads, and Klaviyo, which may limit the depth of cross-channel analysis. Littledata's diverse options cater to brands seeking detailed analytics across multiple channels, while Polar Analytics may appeal to those prioritizing specific platforms for streamlined reporting.
Feature | Littledata | Polar Analytics |
---|---|---|
Identity resolution | ||
Never adds new emails to your marketing list | ✔️ | ✔️ |
Uses other marketing channel cookies to boost identity | ✔️ | ✔️ |
Docs on how an end-user can opt out for GDPR / CCPA | ✔️ | |
Backstitches Klaviyo profile onto previous customer events | ✔️ | |
Viewed Product trigger | ||
Tracked server-side | ✔️ | |
Enriched product info (e.g. category) | ✔️ | |
Backwards compatible with Klaviyo templates | ✔️ | |
Tracked client-side | ✔️ | |
Added to Cart trigger | ||
Tracked server-side | ✔️ | |
Enriched product info (e.g. category) | ✔️ | |
Backwards compatible with Klaviyo templates | ✔️ | |
Target the whole contents of the cart | ✔️ | |
Tracked client-side | ✔️ |
Littledata offers unique advantages for tracking customers from Shopify to Klaviyo. Its ability to backstitch Klaviyo profiles onto previous customer events provides a comprehensive view of customer interactions, enhancing segmentation and targeting. Additionally, Littledata's documentation on GDPR/CCPA opt-out processes ensures compliance, which is crucial for maintaining customer trust. Unlike Polar Analytics, which lacks the backstitching feature, Littledata allows for a more complete customer journey analysis. While both tools avoid adding new emails to marketing lists and utilize cookies for identity enhancement, Littledata's focus on historical data integration sets it apart, making it a superior choice for CRM managers seeking in-depth insights.
Feature | Littledata | Polar Analytics |
---|---|---|
Google Ads Conversions | ||
Real-time tracking of Enhanced Conversions | ✔️ | ✔️ |
Server-side Enhanced Conversions | ✔️ | |
Fully automatic setup | ✔️ | |
New vs Returning customer conversions | ✔️ |
Feature | Littledata | Polar Analytics |
---|---|---|
Added to Cart trigger | ||
Via Conversions API | ✔️ | |
Checkout steps | ||
Via Conversions API | ✔️ | |
Includes all checkout steps | ✔️ | |
Purchase event | ||
Via Conversions API | ✔️ | ✔️ |
Includes post-purchase upsells | ✔️ | |
Includes recurring orders | ✔️ | |
Filters to exclude orders from some channels | ✔️ |