Littledata vs Polar Analytics

Is Littledata or Polar Analytics a better data solution for Shopify brands?

Littledata competitors

What is Littledata?

Littledata's automated server-side tracking makes it ridiculously easy for DTC brands to connect marketing channels with customer data. Top Shopify brands like Rothy's, Geologie and Jaxxon use Littledata to capture more revenue and accelerate growth. Littledata connects Shopify to Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo, Google Ads, Segment and Attentive, and is used by 2,100 Shopify sites according to BuiltWith.


Polar Analytics competitors

What is Polar Analytics?

Polar is a pre-built dashboard for commerce with out-of-the-box metrics and reports to ensure your team has the insights to get their jobs done. Polar Analytics connects Shopify to Meta Ads, Google Ads and Klaviyo, and is used by 300 Shopify sites according to BuiltWith.


You could use both Littledata for accurate data, and Polar Analytics for reporting

Littledata vs Polar Analytics comparison

FeatureLittledataPolar Analytics
Customer data to marketing platforms✔️✔️
Identity resolution to boost audiences✔️✔️
30 day free trial✔️minus
Public statement of privacy compliance✔️minus
Server-side tracking✔️minus
Fully automatic, no code setup✔️minus
Automatic tracking of checkout extensibility✔️minus
Marketing reportingminus✔️
Proprietary attribution modelminus✔️

Supported data destinations

DestinationLittledataPolar Analytics
Google Ads✔️✔️
Klaviyo✔️✔️
Meta Ads✔️✔️
Google Analytics✔️minus
TikTok✔️minus
Pinterest✔️minus
Segment✔️minus
Attentive✔️minus

Klaviyo comparison

Littledata vs Polar Analytics's solution for Klaviyo

FeatureLittledataPolar Analytics
Identity resolution
Uses other marketing channel cookies to boost identity✔️✔️
Never adds new emails to your marketing list✔️✔️
Docs on how an end-user can opt out for GDPR / CCPA✔️minus
Backstitches Klaviyo profile onto previous customer events✔️minus
Viewed Product trigger
Tracked server-side✔️minus
Enriched product info (e.g. category)✔️minus
Backwards compatible with Klaviyo templates✔️minus
Tracked client-sideminus✔️
Added to Cart trigger
Tracked server-side✔️minus
Enriched product info (e.g. category)✔️minus
Backwards compatible with Klaviyo templates✔️minus
Target the whole contents of the cart✔️minus
Tracked client-sideminus✔️
Checkout Started trigger
Tracked server-side✔️✔️
Backwards compatible with Klaviyo templates✔️minus

Google Ads comparison

Littledata vs Polar Analytics's solution for Google Ads

FeatureLittledataPolar Analytics
Google Ads Conversions
Real-time tracking of Enhanced Conversions✔️✔️
Server-side Enhanced Conversions✔️minus
Fully automatic setup✔️minus
New vs Returning customer conversions✔️minus

Meta Ads comparison

Littledata vs Polar Analytics's solution for Meta Ads

FeatureLittledataPolar Analytics
Key benefits
Boost to Event Match Quality Score✔️✔️
100% accurate revenue in Meta✔️✔️
Pre-purchase audiences based on first-party data✔️minus
Target subscriptions vs one-time purchases✔️minus
Added to Cart trigger
Via Conversions API✔️minus
Checkout steps
Via Conversions API✔️minus
Includes all checkout steps✔️minus
Purchase event
Via Conversions API✔️✔️
Includes post-purchase upsells✔️minus
Includes recurring orders✔️minus
Filters to exclude orders from some channels✔️minus
Benefits of Littledata
Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.
100% of revenue tracked
Enhanced identity resolution
Connectors for all popular marketing channels
googleAnalytics
Comparing Littledata against Polar Analytics
How does Littledata work?

Littledata uses a combination of browser tracking and a server-to-server connection to ensure 100% of revenue is tracked, and that the purchase can be linked to the pre-checkout user journey.

Does Littledata work with Shopify?

Yes, Littledata is installed on 2,100 Shopify sites according to the latest stats from BuiltWith.

How does Polar Analytics work?

By deduplicating conversions from multiple ad platforms, Polar Pixel helps you understand the real cost per acquisition and calculate Return on Ad Spend (ROAS) by channel and campaign.

Does Polar Analytics work with Shopify?

Yes, Polar Analytics is installed on 300 Shopify sites according to the latest stats from BuiltWith.

Is Littledata suitable for Enterprise brands?

Littledata is used by 39 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.

Is Polar Analytics suitable for Enterprise brands?

Polar Analytics is used by 10 sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Which marketing tools does Littledata support?

Littledata supports Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo, Google Ads, Segment and Attentive.

Which marketing tools does Polar Analytics support?

Polar Analytics supports Meta Ads, Google Ads and Klaviyo.

Who owns Littledata?

Littledata is an independent private company headquartered in London, UK. Edward Upton is Littledata's CEO.

Who owns Polar Analytics?

Polar Analytics is an independent private company headquartered in London. David Dokes is Polar Analytics's CEO.

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