Polar is a pre-built dashboard for commerce with out-of-the-box metrics and reports to ensure your team has the insights to get their jobs done. Polar Analytics is used by 300 Shopify sites according to BuiltWith.
Aimerce claims to be the easiest way to capture more high-quality customer data Aimerce is used by 420 Shopify sites according to BuiltWith.
You could use both Aimerce for accurate data, and Polar Analytics for reporting
Feature | Polar Analytics | Aimerce | Littledata |
---|---|---|---|
Customer data to marketing platforms | ✔️ | ✔️ | ✔️ |
Identity resolution to boost audiences | ✔️ | ✔️ | ✔️ |
Fully automatic, no code setup | ✔️ | ✔️ | |
Marketing reporting | ✔️ | ||
Proprietary attribution model | ✔️ | ||
30 day free trial | ✔️ | ||
Public statement of privacy compliance | ✔️ | ||
Server-side tracking | ✔️ | ||
Automatic tracking of checkout extensibility | ✔️ | ||
No-code setup for Shopify Hydrogen | ✔️ |
Polar Analytics offers a comprehensive pre-built dashboard with marketing reporting and a proprietary attribution model, providing actionable insights for e-commerce teams. Its focus on out-of-the-box metrics helps streamline data analysis.
Aimerce emphasizes ease of use with a fully automatic, no-code setup, making it simple to capture high-quality customer data. It shares features like identity resolution and customer data integration with marketing platforms, but lacks advanced reporting capabilities.
Littledata also provides a fully automatic, no-code setup and includes server-side tracking and a 30-day free trial. It focuses on privacy compliance and automatic tracking of checkout extensibility, enhancing data collection and user experience.
In summary, Polar Analytics excels in reporting and attribution, Aimerce prioritizes ease of data capture, and Littledata combines privacy and comprehensive tracking features.
Store size | Polar Analytics | Aimerce | Littledata |
---|---|---|---|
50 orders / month | $400 | $299 | $39 |
500 orders / month | $400 | $299 | $149 |
5,000 orders / month | $1150 | $499 | $349 |
20,000 orders / month | $3500 | $1799 | $799 |
For 50 orders per month, Polar Analytics is 34% more expensive than Aimerce and 927% more than Littledata. At 500 orders, Polar and Aimerce are equal, while Littledata is 63% cheaper than both. For 5000 orders, Polar is 130% more than Aimerce and 229% more than Littledata, which is 70% cheaper than Aimerce. At 20000 orders, Polar is 95% more than Aimerce and 338% more than Littledata, which is 54% cheaper than Aimerce.
Destination | Polar Analytics | Aimerce | Littledata |
---|---|---|---|
Meta Ads | ✔️ | ✔️ | ✔️ |
Google Ads | ✔️ | ✔️ | ✔️ |
Klaviyo | ✔️ | ✔️ | ✔️ |
Google Analytics | ✔️ | ||
TikTok | ✔️ | ||
✔️ | |||
Segment | ✔️ | ||
Attentive | ✔️ |
Polar Analytics focuses on integrating data from various marketing platforms like Meta Ads, Google Ads, and Klaviyo, providing a centralized view for performance analysis. Aimerce also connects to Klaviyo, Meta Ads, and Google Ads but may emphasize different analytics or reporting features. Littledata offers a broader range of data destinations, including TikTok and Pinterest, alongside Google Analytics, providing more diverse tracking options. The main difference lies in the variety of platforms supported and the specific analytics capabilities each solution offers.
Feature | Polar Analytics | Aimerce | Littledata |
---|---|---|---|
Identity resolution | |||
Uses other marketing channel cookies to boost identity | ✔️ | ✔️ | ✔️ |
Never adds new emails to your marketing list | ✔️ | ✔️ | |
Docs on how an end-user can opt out for GDPR / CCPA | ✔️ | ||
Backstitches Klaviyo profile onto previous customer events | ✔️ | ||
Viewed Product trigger | |||
Tracked client-side | ✔️ | ||
Tracked server-side | ✔️ | ||
Enriched product info (e.g. category) | ✔️ | ||
Backwards compatible with Klaviyo templates | ✔️ | ||
Added to Cart trigger | |||
Tracked client-side | ✔️ | ✔️ | |
Tracked server-side | ✔️ | ||
Enriched product info (e.g. category) | ✔️ | ||
Backwards compatible with Klaviyo templates | ✔️ | ||
Target the whole contents of the cart | ✔️ |
Littledata offers distinct advantages for tracking customers from Shopify to Klaviyo. Its comprehensive documentation on GDPR/CCPA opt-out ensures compliance, which is crucial for data privacy. Unlike Polar Analytics and Aimerce, Littledata backstitches Klaviyo profiles onto previous customer events, providing a complete view of customer interactions over time. This feature enhances customer insights and segmentation, allowing for more targeted marketing. Additionally, Littledata's approach of never adding new emails to your marketing list aligns with best practices for maintaining a clean and engaged audience. Overall, Littledata's focus on compliance and enriched customer profiles makes it a superior choice for effective customer tracking and marketing integration.
Feature | Polar Analytics | Aimerce | Littledata |
---|---|---|---|
Google Ads Conversions | |||
Real-time tracking of Enhanced Conversions | ✔️ | ✔️ | |
Client-side Enhanced Conversions | ✔️ | ||
Server-side Enhanced Conversions | ✔️ | ||
Fully automatic setup | ✔️ | ||
New vs Returning customer conversions | ✔️ |
Feature | Polar Analytics | Aimerce | Littledata |
---|---|---|---|
Added to Cart trigger | |||
Via Conversions API | ✔️ | ||
Checkout steps | |||
Via Conversions API | ✔️ | ||
Includes all checkout steps | ✔️ | ||
Purchase event | |||
Via Conversions API | ✔️ | ✔️ | ✔️ |
Includes post-purchase upsells | ✔️ | ||
Includes recurring orders | ✔️ | ||
Filters to exclude orders from some channels | ✔️ |