Polar is a pre-built dashboard for commerce with out-of-the-box metrics and reports to ensure your team has the insights to get their jobs done.
Aimerce claims to be the easiest way to capture more high-quality customer data
Feature | Polar Analytics | Aimerce | Littledata |
---|---|---|---|
Customer data to marketing platforms | ✔️ | ✔️ | ✔️ |
Identity resolution to boost audiences | ✔️ | ✔️ | ✔️ |
Founder owned and led | ✔️ | ✔️ | ✔️ |
Fully automatic, no code setup | ✔️ | ✔️ | |
Marketing reporting | ✔️ | ||
Proprietary attribution model | ✔️ | ||
30 day free trial | ✔️ | ||
Server-side tracking | ✔️ | ||
Automatic tracking of checkout steps | ✔️ | ||
No-code setup for Shopify Hydrogen | ✔️ |
Polar Analytics offers comprehensive marketing reporting and a proprietary attribution model, providing pre-built dashboards for actionable insights. Aimerce focuses on ease of use with fully automatic, no-code setup for capturing high-quality customer data. Littledata stands out with a 30-day free trial, server-side tracking, and automatic checkout step tracking, enhancing data accuracy and user experience. While Polar excels in reporting, Aimerce simplifies data capture, and Littledata combines both ease of setup and advanced tracking features, making it a strong choice for comprehensive data collection and analysis.
Polar Analytics | Aimerce | Littledata | |
---|---|---|---|
Example product review | "Negative points? None so far ... Getting started was incredibly easy ... integrates smoothly with all our tools and data sources." | "Aimerce has been a total game-changer for our ad campaigns. The setup was incredibly easy, and we saw immediate improvements in both ad performance and event tracking accuracy." | "We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution." |
Example support review | "Polar's customer support is also next to none... they are well worth the price we pay." | "Aimerce's customer service is non-existent... no response to inquiries, leaving us frustrated and unsupported." | "Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!" |
Link | Read more reviews |
Store size | Polar Analytics | Aimerce | Littledata |
---|---|---|---|
50 orders / month | $400 | $299 | $39 |
500 orders / month | $400 | $299 | $149 |
5,000 orders / month | $1150 | $499 | $349 |
20,000 orders / month | $3500 | $1799 | $799 |
For 50 orders per month, Polar Analytics is 34% more expensive than Aimerce and 927% more than Littledata. At 500 orders, Polar and Aimerce are equal, while Littledata is 63% cheaper than both. For 5000 orders, Polar is 130% more than Aimerce and 229% more than Littledata, which is 70% cheaper than Aimerce. At 20000 orders, Polar is 95% more than Aimerce and 338% more than Littledata, which is 54% cheaper than Aimerce.
Destination | Polar Analytics | Aimerce | Littledata |
---|---|---|---|
Meta Ads | ✔️ | ✔️ | ✔️ |
Google Ads | ✔️ | ✔️ | ✔️ |
Klaviyo | ✔️ | ✔️ | ✔️ |
Google Analytics | ✔️ | ||
TikTok | ✔️ | ||
✔️ | |||
Segment | ✔️ | ||
Attentive | ✔️ |
Polar Analytics focuses on integrating data from various marketing platforms like Meta Ads, Google Ads, and Klaviyo, providing a centralized view for performance analysis. Aimerce also connects to Klaviyo, Meta Ads, and Google Ads but may emphasize different analytics or reporting features. Littledata offers a broader range of data destinations, including TikTok and Pinterest, alongside Google Analytics, providing more diverse tracking options. The main difference lies in the variety of platforms supported and the specific analytics capabilities each solution offers.
Feature | Polar Analytics | Aimerce | Littledata |
---|---|---|---|
Identity resolution | |||
Uses other marketing channel cookies to boost identity | ✔️ | ✔️ | ✔️ |
Never adds new emails to your marketing list | ✔️ | ✔️ | |
Docs on how an end-user can opt out for GDPR / CCPA | ✔️ | ||
Backstitches Klaviyo profile onto previous customer events | ✔️ | ||
Viewed Product trigger | |||
Tracked client-side | ✔️ | ||
Tracked server-side | ✔️ | ||
Enriched product info (e.g. category) | ✔️ | ||
Backwards compatible with Klaviyo templates | ✔️ | ||
Added to Cart trigger | |||
Unreliable tracking of button clicks | ✔️ | ✔️ | |
Reliable via Shopify's servers | ✔️ | ||
Enriched product info (e.g. category) | ✔️ | ||
Backwards compatible with Klaviyo templates | ✔️ | ||
Target the whole contents of the cart | ✔️ | ||
Checkout Started trigger | |||
Direct from Shopify's servers | ✔️ | ✔️ | ✔️ |
Backwards compatible with Klaviyo templates | ✔️ |
Littledata offers distinct advantages for tracking customers from Shopify to Klaviyo. Its comprehensive documentation on GDPR/CCPA opt-out ensures compliance, which is crucial for data privacy. Unlike Polar Analytics and Aimerce, Littledata backstitches Klaviyo profiles onto previous customer events, providing a complete view of customer interactions over time. This feature enhances customer insights and segmentation, allowing for more targeted marketing. Additionally, Littledata's approach of never adding new emails to your marketing list aligns with best practices for maintaining a clean and engaged audience. Overall, Littledata's focus on compliance and enriched customer profiles makes it a superior choice for effective customer tracking and marketing integration.
Feature | Polar Analytics | Aimerce | Littledata |
---|---|---|---|
Google Ads Conversions | |||
Real-time tracking of Enhanced Conversions | ✔️ | ✔️ | |
Unreliable tracking via thank you page | ✔️ | ||
Tracked direct from Shopify's servers | ✔️ | ||
Fully automatic setup | ✔️ | ||
New vs Returning customer conversions | ✔️ |
Feature | Polar Analytics | Aimerce | Littledata |
---|---|---|---|
Key benefits | |||
Boost to Event Match Quality Score | ✔️ | ✔️ | ✔️ |
100% accurate revenue in Meta | ✔️ | ✔️ | |
Pre-purchase audiences based on first-party data | ✔️ | ||
Target subscriptions vs one-time purchases | ✔️ | ||
Fully automatic setup | ✔️ | ||
AddToCart | |||
Via Conversions API | ✔️ | ||
InitiateCheckout | |||
Via Conversions API | ✔️ | ||
Includes all checkout steps | ✔️ | ||
Purchase | |||
Via Conversions API | ✔️ | ✔️ | ✔️ |
Includes post-purchase upsells | ✔️ | ||
Includes recurring orders | ✔️ | ||
Filters to exclude orders from some channels | ✔️ | ||
New vs Returning customer conversions | ✔️ |