Polar is a pre-built dashboard for commerce with out-of-the-box metrics and reports to ensure your team has the insights to get their jobs done.
Feature | Polar Analytics | Littledata |
---|---|---|
Customer data to marketing platforms | ✔️ | ✔️ |
Identity resolution to boost audiences | ✔️ | ✔️ |
Founder owned and led | ✔️ | ✔️ |
Marketing reporting | ✔️ | |
Proprietary attribution model | ✔️ | |
30 day free trial | ✔️ | |
Server-side tracking | ✔️ | |
Fully automatic, no code setup | ✔️ | |
Automatic tracking of checkout steps | ✔️ | |
No-code setup for Shopify Hydrogen | ✔️ |
Polar Analytics offers a pre-built dashboard with marketing reporting and a proprietary attribution model, providing insights for e-commerce teams. In contrast, Littledata emphasizes ease of use with a fully automatic, no-code setup and server-side tracking, allowing for quick implementation in under 10 minutes. Littledata also includes automatic tracking of checkout steps, enhancing user experience.
Littledata wins with its 30-day free trial, making it accessible for testing, and its focus on seamless integration without requiring developer resources, which can be a significant advantage for teams looking for quick deployment.
Polar Analytics | Littledata | |
---|---|---|
Example product review | "Negative points? None so far ... Getting started was incredibly easy ... integrates smoothly with all our tools and data sources." | "We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution." |
Example support review | "Polar's customer support is also next to none... they are well worth the price we pay." | "Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!" |
Link | Read more reviews |
Store size | Polar Analytics | Littledata |
---|---|---|
50 orders / month | $400 | $39 |
500 orders / month | $400 | $149 |
5,000 orders / month | $1150 | $349 |
20,000 orders / month | $3500 | $799 |
For an online store with 50 orders per month, Polar Analytics is approximately 923% more expensive than Littledata. At 500 orders, Polar remains 0% more expensive than Littledata, which has two pricing tiers. For 5,000 orders, Polar is about 229% more expensive than Littledata. Finally, at 20,000 orders, Polar is around 338% more expensive than Littledata. Overall, Polar Analytics consistently has a higher price point compared to Littledata across all order volumes.
Destination | Polar Analytics | Littledata |
---|---|---|
Meta Ads | ✔️ | ✔️ |
Google Ads | ✔️ | ✔️ |
Klaviyo | ✔️ | ✔️ |
Google Analytics | ✔️ | |
TikTok | ✔️ | |
✔️ | ||
Segment | ✔️ | |
Attentive | ✔️ |
Polar Analytics focuses on integrating data from Meta Ads, Google Ads, and Klaviyo, providing a streamlined approach for eCommerce metrics and insights. In contrast, Littledata offers a broader range of data destinations, including Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo, Google Ads, Segment, and Attentive. This allows for more comprehensive tracking across various platforms, enabling deeper insights into customer behavior and marketing performance. Littledata's extensive integrations facilitate a more holistic view of data, while Polar Analytics emphasizes specific eCommerce channels.
Feature | Polar Analytics | Littledata |
---|---|---|
Identity resolution | ||
Never adds new emails to your marketing list | ✔️ | ✔️ |
Uses other marketing channel cookies to boost identity | ✔️ | ✔️ |
Docs on how an end-user can opt out for GDPR / CCPA | ✔️ | |
Backstitches Klaviyo profile onto previous customer events | ✔️ | |
Viewed Product trigger | ||
Tracked client-side | ✔️ | |
Tracked server-side | ✔️ | |
Enriched product info (e.g. category) | ✔️ | |
Backwards compatible with Klaviyo templates | ✔️ | |
Added to Cart trigger | ||
Unreliable tracking of button clicks | ✔️ | |
Reliable via Shopify's servers | ✔️ | |
Enriched product info (e.g. category) | ✔️ | |
Backwards compatible with Klaviyo templates | ✔️ | |
Target the whole contents of the cart | ✔️ | |
Checkout Started trigger | ||
Direct from Shopify's servers | ✔️ | ✔️ |
Backwards compatible with Klaviyo templates | ✔️ |
Littledata offers a comprehensive solution for tracking customers from Shopify to Klaviyo, particularly with its unique feature of backstitching Klaviyo profiles onto previous customer events. This ensures a complete customer journey is captured, enhancing personalization and targeting. Additionally, Littledata provides documentation for GDPR/CCPA compliance, which is crucial for legal adherence. While Polar Analytics shares some benefits, it lacks the backstitching capability and GDPR/CCPA documentation, making Littledata a more robust choice for maintaining customer data integrity and compliance. Overall, Littledata's features create a more seamless and compliant integration for effective customer tracking and marketing.
Feature | Polar Analytics | Littledata |
---|---|---|
Google Ads Conversions | ||
Real-time tracking of Enhanced Conversions | ✔️ | ✔️ |
Tracked direct from Shopify's servers | ✔️ | |
Fully automatic setup | ✔️ | |
New vs Returning customer conversions | ✔️ |
Feature | Polar Analytics | Littledata |
---|---|---|
Key benefits | ||
Boost to Event Match Quality Score | ✔️ | ✔️ |
100% accurate revenue in Meta | ✔️ | ✔️ |
Pre-purchase audiences based on first-party data | ✔️ | |
Target subscriptions vs one-time purchases | ✔️ | |
Fully automatic setup | ✔️ | |
AddToCart | ||
Via Conversions API | ✔️ | |
InitiateCheckout | ||
Via Conversions API | ✔️ | |
Includes all checkout steps | ✔️ | |
Purchase | ||
Via Conversions API | ✔️ | ✔️ |
Includes post-purchase upsells | ✔️ | |
Includes recurring orders | ✔️ | |
Filters to exclude orders from some channels | ✔️ | |
New vs Returning customer conversions | ✔️ |