Littledata offers a comprehensive solution tailored for Shopify Plus brands, emphasizing ease of use with its fully automatic, no-code setup and a 30-day free trial. Its identity resolution feature enhances audience targeting, while automatic tracking of checkout extensibility ensures seamless data collection throughout the customer journey. Littledata's focus on connecting customer data to marketing platforms is a significant advantage for DTC brands looking to optimize revenue.

In contrast, Stape provides a broader server-side tracking solution that works with various platforms beyond Shopify. While it also emphasizes privacy compliance and data quality, it lacks the specialized features like identity resolution and automatic checkout tracking that Littledata offers. Overall, Littledata is more suited for Shopify brands seeking a streamlined, integrated approach to data tracking and marketing optimization.

For an online store with 50 orders, Littledata is 2.5% cheaper than Stape. At 500 orders, both services are priced the same. For 5000 orders, Stape is 57% cheaper than Littledata. At 20,000 orders, Stape is 50% cheaper than Littledata. Overall, Stape offers significant savings at higher order volumes, while Littledata maintains consistent pricing across lower volumes.

Littledata offers a broader range of data destinations, including Segment, which allows for advanced data routing and integration with various platforms. This can enhance data management and analytics capabilities. Stape, while also supporting major platforms like Google Analytics and Meta Ads, does not include Segment, focusing instead on direct integrations. Both solutions support similar platforms, but Littledata's inclusion of Segment provides additional flexibility for data handling and analysis.

Littledata's purchase and checkout tracking offers comprehensive features that enhance data accuracy and attribution. Its server-side tracking ensures 100% accuracy, capturing all purchase events, including post-purchase upsells and recurring orders, which Stape lacks. Littledata also filters orders by sales channel and includes refunds, providing a complete view of customer behavior. The user-provided data improves attribution, while custom mapping allows for tailored insights. In checkout tracking, Littledata captures all steps server-side, ensuring no data loss, unlike Stape's client-side tracking that only captures the checkout start. This makes Littledata a superior choice for detailed analytics and better decision-making for Shopify Plus brands.