Stape is your all-in-one solution for server-side data tracking. Industry leaders and top companies choose us to boost data quality and marketing ROI while maintaining security compliance.
Feature | Littledata | Stape |
---|---|---|
Founder owned and led | ✔️ | ✔️ |
Server-side tracking | ✔️ | ✔️ |
30 day free trial | ✔️ | |
Identity resolution to boost audiences | ✔️ | |
Customer data to marketing platforms | ✔️ | |
Fully automatic, no code setup | ✔️ | |
Automatic tracking of checkout steps | ✔️ | |
No-code setup for Shopify Hydrogen | ✔️ | |
Works with platforms other than Shopify | ✔️ |
Littledata offers a 30-day free trial, identity resolution for audience enhancement, and fully automatic, no-code setup specifically for Shopify, allowing for quick integration in under 10 minutes. It features automatic tracking of checkout steps and seamless integration with GA4, Meta Ads, and Klaviyo. In contrast, Stape provides server-side tracking and works with various platforms but lacks the tailored Shopify features and ease of setup that Littledata offers. Littledata excels with its focus on Shopify, comprehensive audience insights, and user-friendly setup, making it a superior choice for Shopify Plus brands.
Littledata | Stape | |
---|---|---|
Example product review | "We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution." | "Stape Server GTM is difficult to configure without technical expertise, and after multiple attempts, I was still unable to get it working." |
Example support review | "Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!" | "Although the app is free, I cannot recommend it based on my experience." |
Link | Read more reviews |
Store size | Littledata | Stape |
---|---|---|
50 orders / month | $39 | $40 |
500 orders / month | $149 | $40 |
5,000 orders / month | $349 | $150 |
20,000 orders / month | $799 | $400 |
For an online store with 50 orders, Littledata is 2.5% cheaper than Stape. At 500 orders, both services are priced the same. For 5000 orders, Stape is 57% cheaper than Littledata. At 20,000 orders, Stape is 50% cheaper than Littledata. Overall, Stape offers significant savings at higher order volumes, while Littledata maintains consistent pricing across lower volumes.
Destination | Littledata | Stape |
---|---|---|
Google Analytics | ✔️ | ✔️ |
Meta Ads | ✔️ | ✔️ |
TikTok | ✔️ | ✔️ |
✔️ | ✔️ | |
Klaviyo | ✔️ | ✔️ |
Google Ads | ✔️ | ✔️ |
Attentive | ✔️ | ✔️ |
Segment | ✔️ |
Littledata offers a broader range of data destinations, including Segment, which allows for advanced data routing and integration with various platforms. This can enhance data management and analytics capabilities. Stape, while also supporting major platforms like Google Analytics and Meta Ads, does not include Segment, focusing instead on direct integrations. Both solutions support similar platforms, but Littledata's inclusion of Segment provides additional flexibility for data handling and analysis.
Feature | Littledata | Stape |
---|---|---|
Product list views & clicks | ||
Consistent product identifier in GA4 | ✔️ | ✔️ |
Tracks products list as you scroll | ✔️ | |
Tracks clicks on product list | ✔️ | |
Add to Cart | ||
Tracked server-side | ✔️ | |
Enriched product info | ✔️ | |
Tracks remove from cart | ✔️ | |
Tracked client-side | ✔️ | |
Checkout steps | ||
Tracked direct from Shopify's servers | ✔️ | |
Compatible with checkout extensibility | ✔️ | |
Compatible with accelerated checkouts | ✔️ | |
Tracked via checkout page | ✔️ | |
Tracks checkout started only | ✔️ | |
Purchase | ||
Tracked server side for 100% accuracy | ✔️ | ✔️ |
Includes refunds | ✔️ | ✔️ |
Includes post-purchase upsells | ✔️ | |
Includes recurring orders | ✔️ | |
Filter orders by sales channel | ✔️ | |
User-provided data for improved attribution | ✔️ | |
Custom mapping to a source / medium | ✔️ |
Littledata's purchase and checkout tracking offers superior accuracy and comprehensive data capture. Its server-side tracking ensures 100% accuracy, while features like post-purchase upsells, recurring orders, and detailed filtering by sales channel enhance insights. User-provided data improves attribution, and custom mapping allows for tailored analytics. In contrast, Stape's tracking is limited, only capturing checkout starts and lacking detailed order insights. Littledata's checkout tracking, compatible with checkout extensibility and accelerated checkouts, provides a complete view of user interactions, unlike Stape's more basic approach. Overall, Littledata delivers a more robust and insightful tracking solution for Shopify Plus brands.
Feature | Littledata | Stape |
---|---|---|
Identity resolution | ||
Docs on how an end-user can opt out for GDPR / CCPA | ✔️ | |
Never adds new emails to your marketing list | ✔️ | |
Uses other marketing channel cookies to boost identity | ✔️ | |
Backstitches Klaviyo profile onto previous customer events | ✔️ | |
Viewed Product trigger | ||
Tracked server-side | ✔️ | |
Enriched product info (e.g. category) | ✔️ | |
Backwards compatible with Klaviyo templates | ✔️ | |
Tracked client-side | ✔️ | |
Added to Cart trigger | ||
Reliable via Shopify's servers | ✔️ | |
Enriched product info (e.g. category) | ✔️ | |
Backwards compatible with Klaviyo templates | ✔️ | |
Target the whole contents of the cart | ✔️ | |
Unreliable tracking of button clicks | ✔️ | |
Checkout Started trigger | ||
Direct from Shopify's servers | ✔️ | |
Backwards compatible with Klaviyo templates | ✔️ | |
Tracked via the checkout page | ✔️ |
Feature | Littledata | Stape |
---|---|---|
Google Ads Conversions | ||
Tracked direct from Shopify's servers | ✔️ | |
Real-time tracking of Enhanced Conversions | ✔️ | |
Fully automatic setup | ✔️ | |
New vs Returning customer conversions | ✔️ | |
Unreliable tracking via thank you page | ✔️ |
Feature | Littledata | Stape |
---|---|---|
Key benefits | ||
100% accurate revenue in Meta | ✔️ | ✔️ |
Boost to Event Match Quality Score | ✔️ | |
Pre-purchase audiences based on first-party data | ✔️ | |
Target subscriptions vs one-time purchases | ✔️ | |
Fully automatic setup | ✔️ | |
AddToCart | ||
Via Conversions API | ✔️ | |
InitiateCheckout | ||
Via Conversions API | ✔️ | |
Includes all checkout steps | ✔️ | |
Purchase | ||
Via Conversions API | ✔️ | ✔️ |
Includes post-purchase upsells | ✔️ | |
Includes recurring orders | ✔️ | |
Filters to exclude orders from some channels | ✔️ | |
New vs Returning customer conversions | ✔️ |