Littledata vs Stape

Is Littledata or Stape a better data solution for Shopify brands?

Littledata competitors

What is Littledata?

  • Founder-led and product-driven — purpose-built for modern Shopify tracking
  • Set up in under 10 minutes — no dev team or GTM required
  • Server-side tracking, integrated with GA4, Meta Ads, and Klaviyo

Stape competitors

What is Stape?

Stape is your all-in-one solution for server-side data tracking. Industry leaders and top companies choose us to boost data quality and marketing ROI while maintaining security compliance.


Make the move to Littledata

Founder-led. Strong product. Pay less.

FeatureLittledataStape
Founder owned and led✔️✔️
Server-side tracking✔️✔️
30 day free trial✔️minus
Identity resolution to boost audiences✔️minus
Customer data to marketing platforms✔️minus
Fully automatic, no code setup✔️minus
Automatic tracking of checkout steps✔️minus
No-code setup for Shopify Hydrogen✔️minus
Works with platforms other than Shopifyminus✔️

Littledata offers a 30-day free trial, identity resolution for audience enhancement, and fully automatic, no-code setup specifically for Shopify, allowing for quick integration in under 10 minutes. It features automatic tracking of checkout steps and seamless integration with GA4, Meta Ads, and Klaviyo. In contrast, Stape provides server-side tracking and works with various platforms but lacks the tailored Shopify features and ease of setup that Littledata offers. Littledata excels with its focus on Shopify, comprehensive audience insights, and user-friendly setup, making it a superior choice for Shopify Plus brands.

Reviews comparison

Littledata vs Stape's customer reviews

LittledataStape
Example product review"We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution.""Stape Server GTM is difficult to configure without technical expertise, and after multiple attempts, I was still unable to get it working."
Example support review"Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!""Although the app is free, I cannot recommend it based on my experience."
LinkRead more reviews

Cost comparison

Littledata vs Stape's monthly subscription cost

Store sizeLittledataStape
50 orders / month$39$40
500 orders / month$149$40
5,000 orders / month$349$150
20,000 orders / month$799$400

For an online store with 50 orders, Littledata is 2.5% cheaper than Stape. At 500 orders, both services are priced the same. For 5000 orders, Stape is 57% cheaper than Littledata. At 20,000 orders, Stape is 50% cheaper than Littledata. Overall, Stape offers significant savings at higher order volumes, while Littledata maintains consistent pricing across lower volumes.

Supported data destinations

DestinationLittledataStape
Google Analytics✔️✔️
Meta Ads✔️✔️
TikTok✔️✔️
Pinterest✔️✔️
Klaviyo✔️✔️
Google Ads✔️✔️
Attentive✔️✔️
Segment✔️minus

Littledata offers a broader range of data destinations, including Segment, which allows for advanced data routing and integration with various platforms. This can enhance data management and analytics capabilities. Stape, while also supporting major platforms like Google Analytics and Meta Ads, does not include Segment, focusing instead on direct integrations. Both solutions support similar platforms, but Littledata's inclusion of Segment provides additional flexibility for data handling and analysis.

Google Analytics comparison

Littledata vs Stape's solution for Google Analytics

FeatureLittledataStape
Product list views & clicks
Consistent product identifier in GA4✔️✔️
Tracks products list as you scroll✔️minus
Tracks clicks on product list✔️minus
Add to Cart
Tracked server-side✔️minus
Enriched product info✔️minus
Tracks remove from cart✔️minus
Tracked client-sideminus✔️
Checkout steps
Tracked direct from Shopify's servers✔️minus
Compatible with checkout extensibility✔️minus
Compatible with accelerated checkouts✔️minus
Tracked via checkout pageminus✔️
Tracks checkout started onlyminus✔️
Purchase
Tracked server side for 100% accuracy✔️✔️
Includes refunds✔️✔️
Includes post-purchase upsells✔️minus
Includes recurring orders✔️minus
Filter orders by sales channel✔️minus
User-provided data for improved attribution✔️minus
Custom mapping to a source / medium✔️minus

Littledata's purchase and checkout tracking offers superior accuracy and comprehensive data capture. Its server-side tracking ensures 100% accuracy, while features like post-purchase upsells, recurring orders, and detailed filtering by sales channel enhance insights. User-provided data improves attribution, and custom mapping allows for tailored analytics. In contrast, Stape's tracking is limited, only capturing checkout starts and lacking detailed order insights. Littledata's checkout tracking, compatible with checkout extensibility and accelerated checkouts, provides a complete view of user interactions, unlike Stape's more basic approach. Overall, Littledata delivers a more robust and insightful tracking solution for Shopify Plus brands.

Klaviyo comparison

Littledata vs Stape's solution for Klaviyo

FeatureLittledataStape
Identity resolution
Docs on how an end-user can opt out for GDPR / CCPA✔️minus
Never adds new emails to your marketing list✔️minus
Uses other marketing channel cookies to boost identity✔️minus
Backstitches Klaviyo profile onto previous customer events✔️minus
Viewed Product trigger
Tracked server-side✔️minus
Enriched product info (e.g. category)✔️minus
Backwards compatible with Klaviyo templates✔️minus
Tracked client-sideminus✔️
Added to Cart trigger
Reliable via Shopify's servers✔️minus
Enriched product info (e.g. category)✔️minus
Backwards compatible with Klaviyo templates✔️minus
Target the whole contents of the cart✔️minus
Unreliable tracking of button clicksminus✔️
Checkout Started trigger
Direct from Shopify's servers✔️minus
Backwards compatible with Klaviyo templates✔️minus
Tracked via the checkout pageminus✔️

Google Ads comparison

Littledata vs Stape's solution for Google Ads

FeatureLittledataStape
Google Ads Conversions
Tracked direct from Shopify's servers✔️minus
Real-time tracking of Enhanced Conversions✔️minus
Fully automatic setup✔️minus
New vs Returning customer conversions✔️minus
Unreliable tracking via thank you pageminus✔️

Meta Ads comparison

Littledata vs Stape's solution for Meta Ads

FeatureLittledataStape
Key benefits
100% accurate revenue in Meta✔️✔️
Boost to Event Match Quality Score✔️minus
Pre-purchase audiences based on first-party data✔️minus
Target subscriptions vs one-time purchases✔️minus
Fully automatic setup✔️minus
AddToCart
Via Conversions API✔️minus
InitiateCheckout
Via Conversions API✔️minus
Includes all checkout steps✔️minus
Purchase
Via Conversions API✔️✔️
Includes post-purchase upsells✔️minus
Includes recurring orders✔️minus
Filters to exclude orders from some channels✔️minus
New vs Returning customer conversions✔️minus
Benefits of Littledata
Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.
100% of revenue tracked
Enhanced identity resolution
Connectors for all popular marketing channels
googleAnalytics
Comparing Littledata against Stape
Can I switch from Stape to Littledata?

Yes, join dozens of Shopify brands who made the switch to Littledata for simpler server-side tracking, faster setup, and transparent pricing. We’ll even help migrate your Stape setup.

How does Littledata work?

Littledata uses a combination of browser tracking and a server-to-server connection to ensure 100% of revenue is tracked, and that the purchase can be linked to the pre-checkout user journey.

Does Littledata work with Shopify?

Yes, Littledata is installed on 2,100 Shopify sites according to the latest stats from BuiltWith.

How does Stape work?

Stape hosts server-side Google Tag Manager so you have the flexibility and customization of a sGTM setup without the hosting costs and hassle. However, only the purchase events are coming from Shopify's servers

Does Stape work with Shopify?

Yes, Stape is installed on an unknown number of Shopify sites according to our estimates.

Is Littledata suitable for Enterprise brands?

Littledata is used by 39 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.

Is Stape suitable for Enterprise brands?

Stape is used by an unknown number of sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Which marketing tools does Littledata support?

Littledata supports Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo, Google Ads, Segment and Attentive.

Which marketing tools does Stape support?

Stape supports Google Analytics, Meta Ads, TikTok, Klaviyo, Attentive, Google Ads and Pinterest.

Who owns Littledata?

Littledata is an independent private company headquartered in London, UK. Edward Upton is Littledata's CEO.

Who owns Stape?

Stape is an independent private company headquartered in Ukraine. Denis Golubovskyi is Stape's CEO.