

Stape is your all-in-one solution for server-side data tracking. Industry leaders and top companies choose us to boost data quality and marketing ROI while maintaining security compliance.
| Feature | Littledata | Stape |
|---|---|---|
| Founder owned and led | ✔️ | ✔️ |
| 30 day free trial | ✔️ | |
| Identity resolution to boost audiences | ✔️ | |
| Direct from Shopify's servers | ✔️ | |
| Customer data to marketing platforms | ✔️ | |
| Fully automatic, no code setup | ✔️ | |
| Natively supports Shopify Markets | ✔️ | |
| Automatic tracking of checkout steps | ✔️ | |
| Works with platforms other than Shopify | ✔️ | |
| Via server-side Google Tag Manager | ✔️ |
Littledata offers a 30-day free trial and is designed specifically for Shopify, providing fully automatic, no-code setup that allows users to track checkout steps easily. Its identity resolution feature enhances audience targeting, and it integrates directly with Shopify's servers, ensuring accurate data flow to marketing platforms like GA4, Meta Ads, and Klaviyo. In contrast, Stape supports multiple platforms but requires server-side Google Tag Manager, which may complicate setup. Littledata's focus on Shopify and its streamlined setup process give it an edge in user-friendliness and tailored functionality for Shopify Plus brands.
| Littledata | Stape | |
|---|---|---|
| Example product review | "We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution." | "Stape Server GTM is difficult to configure without technical expertise, and after multiple attempts, I was still unable to get it working." |
| Example support review | "Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!" | "Although the app is free, I cannot recommend it based on my experience." |
| Link | Read more reviews |
| Store size | Littledata | Stape |
|---|---|---|
| 50 orders / month | $39 | $40 |
| 500 orders / month | $199 | $40 |
| 5,000 orders / month | $449 | $150 |
| 20,000 orders / month | $1390 | $400 |
For 50 orders, Littledata and Stape are similar, with Stape being about 2.56% more expensive. At 500 orders, Stape and Littledata are equal, while the second Littledata is 25% cheaper. For 5000 orders, Stape is 66.7% cheaper than Littledata, while the second Littledata is 22.3% cheaper. At 20000 orders, Stape is 71.2% cheaper than Littledata, and the second Littledata is 42.5% cheaper. Overall, Stape consistently offers lower prices at higher order volumes.
| Destination | Littledata | Stape |
|---|---|---|
| Google Analytics | ✔️ | ✔️ |
| Meta Ads | ✔️ | ✔️ |
| TikTok | ✔️ | ✔️ |
| ✔️ | ✔️ | |
| Klaviyo | ✔️ | ✔️ |
| Google Ads | ✔️ | ✔️ |
| Attentive | ✔️ | ✔️ |
| Segment | ✔️ |
Littledata offers a broader range of data destinations, including Segment, which allows for more advanced data integration and management. This can enhance data flow across various platforms. In contrast, Stape focuses on core destinations like Google Analytics, Meta Ads, and Klaviyo, but lacks Segment. Both solutions support major advertising platforms, but Littledata's inclusion of Segment provides additional flexibility for data handling and analytics.
| Feature | Littledata | Stape |
|---|---|---|
| Product list views & clicks | ||
| Consistent product identifier in GA4 | ✔️ | ✔️ |
| Tracks products list as you scroll | ✔️ | |
| Tracks clicks on product list | ✔️ | |
| Add to Cart | ||
| Tracked server-side | ✔️ | |
| Enriched product info | ✔️ | |
| Tracks remove from cart | ✔️ | |
| Tracked client-side | ✔️ | |
| Checkout steps | ||
| Tracked direct from Shopify's servers | ✔️ | |
| Compatible with checkout extensibility | ✔️ | |
| Compatible with accelerated checkouts | ✔️ | |
| Tracks all checkout steps | ✔️ | |
| Tracked via checkout page | ✔️ | |
| Purchase | ||
| Direct from Shopify for 100% accuracy | ✔️ | |
| Includes post-purchase upsells | ✔️ | |
| Includes recurring orders | ✔️ | |
| Filter orders by sales channel | ✔️ | |
| Includes refunds | ✔️ | |
| User-provided data for improved attribution | ✔️ | |
| Custom mapping to a source / medium | ✔️ | |
| Tracked via thank you page | ✔️ | |
Littledata's server-side purchase tracking ensures 100% accuracy by capturing data directly from your server, which is more reliable than tracking from Shopify's servers. It includes comprehensive features like post-purchase upsells, recurring orders, and refunds, along with user-provided data for better attribution. The custom mapping to source/medium enhances tracking precision.
For checkout tracking, Littledata's server-side approach captures all steps, ensuring no data loss, and is compatible with checkout extensibility and accelerated checkouts. In contrast, Stape's tracking relies on the thank you and checkout pages, which can miss critical data points, making Littledata a superior choice for accurate and complete analytics.
| Feature | Littledata | Stape |
|---|---|---|
| Identity resolution | ||
| Docs on how an end-user can opt out for GDPR / CCPA | ✔️ | |
| Never adds new emails to your marketing list | ✔️ | |
| Uses other marketing channel cookies to boost identity | ✔️ | |
| Backstitches Klaviyo profile onto previous customer events | ✔️ | |
| Viewed Product trigger | ||
| Tracked server-side | ✔️ | |
| Enriched product info (e.g. category) | ✔️ | |
| Backwards compatible with Klaviyo templates | ✔️ | |
| Tracked client-side | ✔️ | |
| Added to Cart trigger | ||
| Reliable via Shopify's servers | ✔️ | |
| Enriched product info (e.g. category) | ✔️ | |
| Backwards compatible with Klaviyo templates | ✔️ | |
| Target the whole contents of the cart | ✔️ | |
| Unreliable tracking of button clicks | ✔️ | |
| Checkout Started trigger | ||
| Direct from Shopify's servers | ✔️ | |
| Backwards compatible with Klaviyo templates | ✔️ | |
| Tracked via the checkout page | ✔️ | |
| Feature | Littledata | Stape |
|---|---|---|
| Google Ads Conversions | ||
| Tracked direct from Shopify's servers | ✔️ | |
| Real-time tracking of Enhanced Conversions | ✔️ | |
| Fully automatic setup | ✔️ | |
| New vs Returning customer conversions | ✔️ | |
| Unreliable tracking via thank you page | ✔️ | |
| Feature | Littledata | Stape |
|---|---|---|
| Key benefits | ||
| 100% accurate revenue in Meta | ✔️ | ✔️ |
| Boost to Event Match Quality Score | ✔️ | |
| Pre-purchase audiences based on first-party data | ✔️ | |
| Target subscriptions vs one-time purchases | ✔️ | |
| Fully automatic setup | ✔️ | |
| AddToCart | ||
| Via Conversions API | ✔️ | |
| InitiateCheckout | ||
| Via Conversions API | ✔️ | |
| Includes all checkout steps | ✔️ | |
| Purchase | ||
| Via Conversions API | ✔️ | ✔️ |
| Includes post-purchase upsells | ✔️ | |
| Includes recurring orders | ✔️ | |
| Filters to exclude orders from some channels | ✔️ | |
| New vs Returning customer conversions | ✔️ | |
