Littledata vs Stape

Is Littledata or Stape a better data solution for Shopify brands?

Littledata competitors

What is Littledata?

  • Founder-led and product-driven — purpose-built for modern Shopify tracking
  • Set up in under 10 minutes — no dev team or GTM required
  • Server-side tracking, integrated with GA4, Meta Ads, and Klaviyo

Stape competitors

What is Stape?

Stape is your all-in-one solution for server-side data tracking. Industry leaders and top companies choose us to boost data quality and marketing ROI while maintaining security compliance.


Make the move to Littledata

Founder-led. Strong product. Pay less.

FeatureLittledataStape
Founder owned and led✔️✔️
30 day free trial✔️minus
Identity resolution to boost audiences✔️minus
Direct from Shopify's servers✔️minus
Customer data to marketing platforms✔️minus
Fully automatic, no code setup✔️minus
Natively supports Shopify Markets✔️minus
Automatic tracking of checkout steps✔️minus
Works with platforms other than Shopifyminus✔️
Via server-side Google Tag Managerminus✔️

Littledata offers a 30-day free trial and is designed specifically for Shopify, providing fully automatic, no-code setup that allows users to track checkout steps easily. Its identity resolution feature enhances audience targeting, and it integrates directly with Shopify's servers, ensuring accurate data flow to marketing platforms like GA4, Meta Ads, and Klaviyo. In contrast, Stape supports multiple platforms but requires server-side Google Tag Manager, which may complicate setup. Littledata's focus on Shopify and its streamlined setup process give it an edge in user-friendliness and tailored functionality for Shopify Plus brands.

Reviews comparison

Littledata vs Stape's customer reviews

LittledataStape
Example product review"We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution.""Stape Server GTM is difficult to configure without technical expertise, and after multiple attempts, I was still unable to get it working."
Example support review"Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!""Although the app is free, I cannot recommend it based on my experience."
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Cost comparison

Littledata vs Stape's monthly subscription cost

Store sizeLittledataStape
50 orders / month$39$40
500 orders / month$199$40
5,000 orders / month$449$150
20,000 orders / month$1390$400

For 50 orders, Littledata and Stape are similar, with Stape being about 2.56% more expensive. At 500 orders, Stape and Littledata are equal, while the second Littledata is 25% cheaper. For 5000 orders, Stape is 66.7% cheaper than Littledata, while the second Littledata is 22.3% cheaper. At 20000 orders, Stape is 71.2% cheaper than Littledata, and the second Littledata is 42.5% cheaper. Overall, Stape consistently offers lower prices at higher order volumes.

Supported data destinations

DestinationLittledataStape
Google Analytics✔️✔️
Meta Ads✔️✔️
TikTok✔️✔️
Pinterest✔️✔️
Klaviyo✔️✔️
Google Ads✔️✔️
Attentive✔️✔️
Segment✔️minus

Littledata offers a broader range of data destinations, including Segment, which allows for more advanced data integration and management. This can enhance data flow across various platforms. In contrast, Stape focuses on core destinations like Google Analytics, Meta Ads, and Klaviyo, but lacks Segment. Both solutions support major advertising platforms, but Littledata's inclusion of Segment provides additional flexibility for data handling and analytics.

Google Analytics comparison

Littledata vs Stape's solution for Google Analytics

FeatureLittledataStape
Product list views & clicks
Consistent product identifier in GA4✔️✔️
Tracks products list as you scroll✔️minus
Tracks clicks on product list✔️minus
Add to Cart
Tracked server-side✔️minus
Enriched product info✔️minus
Tracks remove from cart✔️minus
Tracked client-sideminus✔️
Checkout steps
Tracked direct from Shopify's servers✔️minus
Compatible with checkout extensibility✔️minus
Compatible with accelerated checkouts✔️minus
Tracks all checkout steps✔️minus
Tracked via checkout pageminus✔️
Purchase
Direct from Shopify for 100% accuracy✔️minus
Includes post-purchase upsells✔️minus
Includes recurring orders✔️minus
Filter orders by sales channel✔️minus
Includes refunds✔️minus
User-provided data for improved attribution✔️minus
Custom mapping to a source / medium✔️minus
Tracked via thank you pageminus✔️

Littledata's server-side purchase tracking ensures 100% accuracy by capturing data directly from your server, which is more reliable than tracking from Shopify's servers. It includes comprehensive features like post-purchase upsells, recurring orders, and refunds, along with user-provided data for better attribution. The custom mapping to source/medium enhances tracking precision.

For checkout tracking, Littledata's server-side approach captures all steps, ensuring no data loss, and is compatible with checkout extensibility and accelerated checkouts. In contrast, Stape's tracking relies on the thank you and checkout pages, which can miss critical data points, making Littledata a superior choice for accurate and complete analytics.

Klaviyo comparison

Littledata vs Stape's solution for Klaviyo

FeatureLittledataStape
Identity resolution
Docs on how an end-user can opt out for GDPR / CCPA✔️minus
Never adds new emails to your marketing list✔️minus
Uses other marketing channel cookies to boost identity✔️minus
Backstitches Klaviyo profile onto previous customer events✔️minus
Viewed Product trigger
Tracked server-side✔️minus
Enriched product info (e.g. category)✔️minus
Backwards compatible with Klaviyo templates✔️minus
Tracked client-sideminus✔️
Added to Cart trigger
Reliable via Shopify's servers✔️minus
Enriched product info (e.g. category)✔️minus
Backwards compatible with Klaviyo templates✔️minus
Target the whole contents of the cart✔️minus
Unreliable tracking of button clicksminus✔️
Checkout Started trigger
Direct from Shopify's servers✔️minus
Backwards compatible with Klaviyo templates✔️minus
Tracked via the checkout pageminus✔️

Google Ads comparison

Littledata vs Stape's solution for Google Ads

FeatureLittledataStape
Google Ads Conversions
Tracked direct from Shopify's servers✔️minus
Real-time tracking of Enhanced Conversions✔️minus
Fully automatic setup✔️minus
New vs Returning customer conversions✔️minus
Unreliable tracking via thank you pageminus✔️

Meta Ads comparison

Littledata vs Stape's solution for Meta Ads

FeatureLittledataStape
Key benefits
100% accurate revenue in Meta✔️✔️
Boost to Event Match Quality Score✔️minus
Pre-purchase audiences based on first-party data✔️minus
Target subscriptions vs one-time purchases✔️minus
Fully automatic setup✔️minus
AddToCart
Via Conversions API✔️minus
InitiateCheckout
Via Conversions API✔️minus
Includes all checkout steps✔️minus
Purchase
Via Conversions API✔️✔️
Includes post-purchase upsells✔️minus
Includes recurring orders✔️minus
Filters to exclude orders from some channels✔️minus
New vs Returning customer conversions✔️minus
Benefits of Littledata
Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.
100% of revenue tracked
Enhanced identity resolution
Connectors for all popular marketing channels
Learn more
googleAnalytics
Comparing Littledata against Stape
Can I switch from Stape to Littledata?

Yes, join dozens of Shopify brands who made the switch to Littledata for simpler server-side tracking, faster setup, and transparent pricing. We’ll even help migrate your Stape setup.

How does Littledata work?

Littledata uses a combination of browser tracking and a server-to-server connection to ensure 100% of revenue is tracked, and that the purchase can be linked to the pre-checkout user journey.

Does Littledata work with Shopify?

Yes, Littledata is installed on 2,100 Shopify sites according to the latest stats from BuiltWith.

How does Stape work?

Stape hosts server-side Google Tag Manager so you have the flexibility and customization of a sGTM setup without the hosting costs and hassle. However, only the purchase events are coming from Shopify's servers

Does Stape work with Shopify?

Yes, Stape is installed on an unknown number of Shopify sites according to the latest stats from BuiltWith.

Is Littledata suitable for Enterprise brands?

Littledata is used by 653 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.

Is Stape suitable for Enterprise brands?

Stape is used by 32 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.

Which marketing tools does Littledata support?

Littledata supports Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo, Google Ads, Segment and Attentive.

Which marketing tools does Stape support?

Stape supports Google Analytics, Meta Ads, TikTok, Klaviyo, Attentive, Google Ads and Pinterest.

Who owns Littledata?

Littledata is an independent private company headquartered in London, UK. Edward Upton is Littledata's CEO.

Who owns Stape?

Stape is an independent private company headquartered in Ukraine. Denis Golubovskyi is Stape's CEO.