
Stape is your all-in-one solution for server-side data tracking. Industry leaders and top companies choose us to boost data quality and marketing ROI while maintaining security compliance.
Wetracked claims to be the only solution that pushes 100% accurate data into your ads manager.
| Feature | Stape | Wetracked | Littledata |
|---|---|---|---|
| Server-side tracking | ✔️ | ✔️ | ✔️ |
| Founder owned and led | ✔️ | ✔️ | ✔️ |
| Identity resolution to boost audiences | ✔️ | ✔️ | |
| Customer data to marketing platforms | ✔️ | ✔️ | |
| Fully automatic, no code setup | ✔️ | ✔️ | |
| Works with platforms other than Shopify | ✔️ | ||
| 30 day free trial | ✔️ | ||
| Automatic tracking of checkout steps | ✔️ | ||
| No-code setup for Shopify Hydrogen | ✔️ |
Stape offers comprehensive server-side tracking and is favored by industry leaders for enhancing data quality and marketing ROI. Wetracked emphasizes identity resolution and claims to provide 100% accurate data with a no-code setup. While both Stape and Wetracked are founder-owned, Littledata stands out with a 30-day free trial, automatic tracking of checkout steps, and similar features like identity resolution and server-side tracking. This combination of a trial period and enhanced tracking capabilities gives Littledata a competitive edge over both Stape and Wetracked.
| Stape | Wetracked | Littledata | |
|---|---|---|---|
| Example product review | "Stape Server GTM is difficult to configure without technical expertise, and after multiple attempts, I was still unable to get it working." | they got me in as they said it was better and cheaper then Triple whale, but really all it is, is some code on the back end you can not track or even see the results you still need to use the meta and good dash boards. | "We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution." |
| Example support review | "Although the app is free, I cannot recommend it based on my experience." | Tracking looks improved the last 2-3 days. Support has never replied to me :-( even after days of waiting and 3 emails & reminders. | "Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!" |
| Link | Read more reviews |
| Store size | Stape | Wetracked | Littledata |
|---|---|---|---|
| 50 orders / month | $40 | $49 | $39 |
| 500 orders / month | $40 | $149 | $199 |
| 5,000 orders / month | $150 | $249 | $449 |
| 20,000 orders / month | $400 | $670 | $1390 |
For 50 orders, Stape is 18% cheaper than Wetracked and 3% more expensive than Littledata. At 500 orders, Stape and Wetracked are equal, while Littledata is 272% more expensive. For 5000 orders, Stape is 40% cheaper than Wetracked and 57% cheaper than Littledata. At 20000 orders, Stape is 40% cheaper than Wetracked and 50% cheaper than Littledata. Overall, Stape consistently offers lower prices, especially at higher order volumes.
| Destination | Stape | Wetracked | Littledata |
|---|---|---|---|
| Meta Ads | ✔️ | ✔️ | ✔️ |
| TikTok | ✔️ | ✔️ | ✔️ |
| Klaviyo | ✔️ | ✔️ | ✔️ |
| Google Ads | ✔️ | ✔️ | ✔️ |
| ✔️ | ✔️ | ✔️ | |
| Google Analytics | ✔️ | ✔️ | |
| Attentive | ✔️ | ✔️ | |
| Snap | ✔️ | ||
| Segment | ✔️ |
Stape focuses on providing a comprehensive server-side tracking solution with a wide range of data destinations, including Google Analytics, Meta Ads, TikTok, Klaviyo, Attentive, Google Ads, and Pinterest. This allows for extensive data integration and analysis across multiple platforms.
Wetracked offers a slightly narrower selection, excluding Attentive and Segment, but still covers key platforms like Klaviyo, Meta Ads, and TikTok.
Littledata also supports a robust set of destinations, including Segment, which enhances data management capabilities. Overall, Stape provides the most extensive options, while Wetracked and Littledata have specific strengths in their offerings.
| Feature | Stape | Wetracked | Littledata |
|---|---|---|---|
| Identity resolution | |||
| Uses other marketing channel cookies to boost identity | ✔️ | ✔️ | |
| Docs on how an end-user can opt out for GDPR / CCPA | ✔️ | ||
| Never adds new emails to your marketing list | ✔️ | ||
| Backstitches Klaviyo profile onto previous customer events | ✔️ | ||
| Viewed Product trigger | |||
| Tracked client-side | ✔️ | ||
| Tracked server-side | ✔️ | ||
| Enriched product info (e.g. category) | ✔️ | ||
| Backwards compatible with Klaviyo templates | ✔️ | ||
| Added to Cart trigger | |||
| Unreliable tracking of button clicks | ✔️ | ✔️ | |
| Reliable via Shopify's servers | ✔️ | ||
| Enriched product info (e.g. category) | ✔️ | ||
| Backwards compatible with Klaviyo templates | ✔️ | ||
| Target the whole contents of the cart | ✔️ | ||
| Checkout Started trigger | |||
| Direct from Shopify's servers | ✔️ | ✔️ | |
| Tracked via the checkout page | ✔️ | ||
| Backwards compatible with Klaviyo templates | ✔️ | ||
| Feature | Stape | Wetracked | Littledata |
|---|---|---|---|
| Google Ads Conversions | |||
| Unreliable tracking via thank you page | ✔️ | ✔️ | |
| Tracked direct from Shopify's servers | ✔️ | ||
| Real-time tracking of Enhanced Conversions | ✔️ | ||
| Fully automatic setup | ✔️ | ||
| New vs Returning customer conversions | ✔️ | ||
| Feature | Stape | Wetracked | Littledata |
|---|---|---|---|
| Key benefits | |||
| 100% accurate revenue in Meta | ✔️ | ✔️ | |
| Boost to Event Match Quality Score | ✔️ | ✔️ | |
| Pre-purchase audiences based on first-party data | ✔️ | ||
| Target subscriptions vs one-time purchases | ✔️ | ||
| Fully automatic setup | ✔️ | ||
| AddToCart | |||
| Via Conversions API | ✔️ | ||
| InitiateCheckout | |||
| Via Conversions API | ✔️ | ||
| Includes all checkout steps | ✔️ | ||
| Purchase | |||
| Via Conversions API | ✔️ | ✔️ | ✔️ |
| Includes post-purchase upsells | ✔️ | ||
| Includes recurring orders | ✔️ | ||
| Filters to exclude orders from some channels | ✔️ | ||
| New vs Returning customer conversions | ✔️ | ||
