Wetracked offers identity resolution, server-side tracking, and claims to provide 100% accurate data to ads managers with a fully automatic, no-code setup. In contrast, Littledata also features identity resolution and server-side tracking but includes a 30-day free trial and automatic tracking of checkout steps, making it easier for users to implement. Littledata's integration with GA4, Meta Ads, and Klaviyo enhances its appeal. Littledata wins with its free trial and additional checkout tracking capabilities, providing a more comprehensive solution for Shopify brands.

For 50 orders per month, Wetracked is 25.6% more expensive than Littledata. At 500 orders, all services cost the same. For 5,000 orders, Wetracked is 43.5% cheaper than Littledata and 28.5% cheaper than the second Littledata option. At 20,000 orders, Wetracked is 51.9% cheaper than Littledata and 16.5% cheaper than the second Littledata option. Overall, Wetracked offers competitive pricing, especially at higher order volumes, while Littledata shows significant price variation.

Wetracked focuses on direct integration with advertising platforms like Klaviyo, Meta Ads, Google Ads, TikTok, Snap, and Pinterest, enabling precise ad targeting and performance tracking. In contrast, Littledata offers a broader analytics approach, integrating with Google Analytics and Segment, in addition to the same advertising platforms. This allows for enhanced data analysis and customer insights. Littledata's inclusion of Segment provides more flexibility in data management, while Wetracked emphasizes direct ad performance.

Littledata offers comprehensive benefits for tracking customers from Shopify to Klaviyo, particularly with its focus on compliance and data integrity. It provides clear documentation for GDPR/CCPA opt-out processes, ensuring legal compliance. Unlike Wetracked, which only emphasizes cookie usage for identity, Littledata enhances customer profiles by backstitching previous events, creating a more complete customer journey. Additionally, it never adds new emails to your marketing list, preventing potential spam issues and maintaining list quality. This combination of compliance, data accuracy, and customer history tracking makes Littledata a superior choice for CRM management compared to Wetracked.