Wetracked claims to be the only solution that pushes 100% accurate data into your ads manager.

Polar is a pre-built dashboard for commerce with out-of-the-box metrics and reports to ensure your team has the insights to get their jobs done.
| Feature | Wetracked | Polar Analytics | Littledata |
|---|---|---|---|
| Identity resolution to boost audiences | ✔️ | ✔️ | ✔️ |
| Customer data to marketing platforms | ✔️ | ✔️ | ✔️ |
| Founder owned and led | ✔️ | ✔️ | ✔️ |
| Fully automatic, no code setup | ✔️ | ✔️ | |
| Server-side tracking | ✔️ | ✔️ | |
| Marketing reporting | ✔️ | ||
| Proprietary attribution model | ✔️ | ||
| 30 day free trial | ✔️ | ||
| Automatic tracking of checkout steps | ✔️ | ||
| No-code setup for Shopify Hydrogen | ✔️ |
Wetracked offers fully automatic, no-code setup and claims 100% accurate data for ads managers, focusing on server-side tracking and identity resolution. Polar Analytics provides a pre-built dashboard with proprietary attribution and marketing reporting, ensuring insights for teams. Littledata stands out with a 30-day free trial, automatic tracking of checkout steps, and similar features to both competitors, including identity resolution and server-side tracking. Littledata's trial and enhanced checkout tracking may provide a more comprehensive solution for ecommerce managers seeking actionable insights and data accuracy.
| Wetracked | Polar Analytics | Littledata | |
|---|---|---|---|
| Example product review | they got me in as they said it was better and cheaper then Triple whale, but really all it is, is some code on the back end you can not track or even see the results you still need to use the meta and good dash boards. | "Negative points? None so far ... Getting started was incredibly easy ... integrates smoothly with all our tools and data sources." | "We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution." |
| Example support review | Tracking looks improved the last 2-3 days. Support has never replied to me :-( even after days of waiting and 3 emails & reminders. | "Polar's customer support is also next to none... they are well worth the price we pay." | "Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!" |
| Link | Read more reviews |
| Store size | Wetracked | Polar Analytics | Littledata |
|---|---|---|---|
| 50 orders / month | $49 | $400 | $39 |
| 500 orders / month | $149 | $720 | $199 |
| 5,000 orders / month | $249 | $1020 | $449 |
| 20,000 orders / month | $670 | $2770 | $1390 |
For 50 orders per month, Wetracked is 87.75% cheaper than Polar Analytics and 20.41% more expensive than Littledata. At 500 orders, all three services cost the same. For 5,000 orders, Wetracked is 75.63% cheaper than Polar Analytics and 28.66% cheaper than Littledata. At 20,000 orders, Wetracked is 75.80% cheaper than Polar Analytics and 16.67% cheaper than Littledata. Overall, Wetracked consistently offers lower pricing compared to Polar Analytics, while Littledata is competitive at lower order volumes.
| Destination | Wetracked | Polar Analytics | Littledata |
|---|---|---|---|
| Klaviyo | ✔️ | ✔️ | ✔️ |
| Meta Ads | ✔️ | ✔️ | ✔️ |
| Google Ads | ✔️ | ✔️ | ✔️ |
| TikTok | ✔️ | ✔️ | ✔️ |
| ✔️ | ✔️ | ||
| Snap | ✔️ | ||
| Google Analytics | ✔️ | ||
| Segment | ✔️ | ||
| Attentive | ✔️ |
Wetracked offers a broader range of data destinations, including Snap and Pinterest, in addition to Klaviyo, Meta Ads, Google Ads, and TikTok, providing more options for ecommerce marketing channels. Polar Analytics focuses on key platforms like Meta Ads, Google Ads, Klaviyo, and TikTok, but lacks Snap and Pinterest. Littledata supports a comprehensive set of destinations, including Google Analytics and Attentive, alongside the same platforms as Polar and Wetracked, enhancing its analytics capabilities. Overall, Wetracked provides the most diverse options, while Polar Analytics is more streamlined, and Littledata offers robust analytics integration.
| Feature | Wetracked | Polar Analytics | Littledata |
|---|---|---|---|
| Identity resolution | |||
| Uses other marketing channel cookies to boost identity | ✔️ | ✔️ | ✔️ |
| Never adds new emails to your marketing list | ✔️ | ✔️ | |
| Docs on how an end-user can opt out for GDPR / CCPA | ✔️ | ||
| Backstitches Klaviyo profile onto previous customer events | ✔️ | ||
| Viewed Product trigger | |||
| Tracked client-side | ✔️ | ||
| Tracked server-side | ✔️ | ||
| Enriched product info (e.g. category) | ✔️ | ||
| Backwards compatible with Klaviyo templates | ✔️ | ||
| Added to Cart trigger | |||
| Unreliable tracking of button clicks | ✔️ | ✔️ | |
| Reliable via Shopify's servers | ✔️ | ||
| Enriched product info (e.g. category) | ✔️ | ||
| Backwards compatible with Klaviyo templates | ✔️ | ||
| Target the whole contents of the cart | ✔️ | ||
| Checkout Started trigger | |||
| Direct from Shopify's servers | ✔️ | ✔️ | ✔️ |
| Backwards compatible with Klaviyo templates | ✔️ | ||
Littledata offers a comprehensive solution for tracking customers from Shopify to Klaviyo by ensuring GDPR/CCPA compliance with clear opt-out documentation. Unlike Wetracked and Polar Analytics, Littledata enhances customer identity through backstitching Klaviyo profiles to previous events, providing a richer historical context. While both competitors utilize marketing channel cookies, Littledata's approach ensures that new emails are never added to your marketing list, maintaining list integrity. This combination of compliance, historical data integration, and list management makes Littledata a superior choice for effective customer tracking and engagement in Klaviyo.
| Feature | Wetracked | Polar Analytics | Littledata |
|---|---|---|---|
| Google Ads Conversions | |||
| Real-time tracking of Enhanced Conversions | ✔️ | ✔️ | |
| Unreliable tracking via thank you page | ✔️ | ||
| Tracked direct from Shopify's servers | ✔️ | ||
| Fully automatic setup | ✔️ | ||
| New vs Returning customer conversions | ✔️ | ||
| Feature | Wetracked | Polar Analytics | Littledata |
|---|---|---|---|
| Key benefits | |||
| Boost to Event Match Quality Score | ✔️ | ✔️ | ✔️ |
| 100% accurate revenue in Meta | ✔️ | ✔️ | |
| Pre-purchase audiences based on first-party data | ✔️ | ||
| Target subscriptions vs one-time purchases | ✔️ | ||
| Fully automatic setup | ✔️ | ||
| AddToCart | |||
| Via Conversions API | ✔️ | ||
| InitiateCheckout | |||
| Via Conversions API | ✔️ | ||
| Includes all checkout steps | ✔️ | ||
| Purchase | |||
| Via Conversions API | ✔️ | ✔️ | ✔️ |
| Includes post-purchase upsells | ✔️ | ||
| Includes recurring orders | ✔️ | ||
| Filters to exclude orders from some channels | ✔️ | ||
| New vs Returning customer conversions | ✔️ | ||
