Wetracked vs Polar Analytics

Is Wetracked or Polar Analytics a better data solution for Shopify brands?

Wetracked competitors

What is Wetracked?

Wetracked claims to be the only solution that pushes 100% accurate data into your ads manager.


Polar Analytics competitors

What is Polar Analytics?

Polar is a pre-built dashboard for commerce with out-of-the-box metrics and reports to ensure your team has the insights to get their jobs done.


Wetracked vs Polar Analytics comparison

FeatureWetrackedPolar AnalyticsLittledata
Identity resolution to boost audiences✔️✔️✔️
Customer data to marketing platforms✔️✔️✔️
Founder owned and led✔️✔️✔️
Fully automatic, no code setup✔️minus✔️
Server-side tracking✔️minus✔️
Marketing reportingminus✔️minus
Proprietary attribution modelminus✔️minus
30 day free trialminusminus✔️
Automatic tracking of checkout stepsminusminus✔️
No-code setup for Shopify Hydrogenminusminus✔️

Wetracked offers fully automatic, no-code setup and claims 100% accurate data for ads managers, focusing on server-side tracking and identity resolution. Polar Analytics provides a pre-built dashboard with proprietary attribution and marketing reporting, ensuring insights for teams. Littledata stands out with a 30-day free trial, automatic tracking of checkout steps, and similar features to both competitors, including identity resolution and server-side tracking. Littledata's trial and enhanced checkout tracking may provide a more comprehensive solution for ecommerce managers seeking actionable insights and data accuracy.

Reviews comparison

Wetracked vs Polar Analytics's customer reviews

WetrackedPolar AnalyticsLittledata
Example product reviewthey got me in as they said it was better and cheaper then Triple whale, but really all it is, is some code on the back end you can not track or even see the results you still need to use the meta and good dash boards."Negative points? None so far ... Getting started was incredibly easy ... integrates smoothly with all our tools and data sources.""We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution."
Example support reviewTracking looks improved the last 2-3 days. Support has never replied to me :-( even after days of waiting and 3 emails & reminders."Polar's customer support is also next to none... they are well worth the price we pay.""Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!"
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Cost comparison

Wetracked vs Polar Analytics's monthly subscription cost

Store sizeWetrackedPolar AnalyticsLittledata
50 orders / month$49$400$39
500 orders / month$149$720$199
5,000 orders / month$249$1020$449
20,000 orders / month$670$2770$1390

For 50 orders per month, Wetracked is 87.75% cheaper than Polar Analytics and 20.41% more expensive than Littledata. At 500 orders, all three services cost the same. For 5,000 orders, Wetracked is 75.63% cheaper than Polar Analytics and 28.66% cheaper than Littledata. At 20,000 orders, Wetracked is 75.80% cheaper than Polar Analytics and 16.67% cheaper than Littledata. Overall, Wetracked consistently offers lower pricing compared to Polar Analytics, while Littledata is competitive at lower order volumes.

Supported data destinations

DestinationWetrackedPolar AnalyticsLittledata
Klaviyo✔️✔️✔️
Meta Ads✔️✔️✔️
Google Ads✔️✔️✔️
TikTok✔️✔️✔️
Pinterest✔️minus✔️
Snap✔️minusminus
Google Analyticsminusminus✔️
Segmentminusminus✔️
Attentiveminusminus✔️

Wetracked offers a broader range of data destinations, including Snap and Pinterest, in addition to Klaviyo, Meta Ads, Google Ads, and TikTok, providing more options for ecommerce marketing channels. Polar Analytics focuses on key platforms like Meta Ads, Google Ads, Klaviyo, and TikTok, but lacks Snap and Pinterest. Littledata supports a comprehensive set of destinations, including Google Analytics and Attentive, alongside the same platforms as Polar and Wetracked, enhancing its analytics capabilities. Overall, Wetracked provides the most diverse options, while Polar Analytics is more streamlined, and Littledata offers robust analytics integration.

Klaviyo comparison

Wetracked vs Polar Analytics's solution for Klaviyo

FeatureWetrackedPolar AnalyticsLittledata
Identity resolution
Uses other marketing channel cookies to boost identity✔️✔️✔️
Never adds new emails to your marketing listminus✔️✔️
Docs on how an end-user can opt out for GDPR / CCPAminusminus✔️
Backstitches Klaviyo profile onto previous customer eventsminusminus✔️
Viewed Product trigger
Tracked client-sideminus✔️minus
Tracked server-sideminusminus✔️
Enriched product info (e.g. category)minusminus✔️
Backwards compatible with Klaviyo templatesminusminus✔️
Added to Cart trigger
Unreliable tracking of button clicks✔️✔️minus
Reliable via Shopify's serversminusminus✔️
Enriched product info (e.g. category)minusminus✔️
Backwards compatible with Klaviyo templatesminusminus✔️
Target the whole contents of the cartminusminus✔️
Checkout Started trigger
Direct from Shopify's servers✔️✔️✔️
Backwards compatible with Klaviyo templatesminusminus✔️

Littledata offers a comprehensive solution for tracking customers from Shopify to Klaviyo by ensuring GDPR/CCPA compliance with clear opt-out documentation. Unlike Wetracked and Polar Analytics, Littledata enhances customer identity through backstitching Klaviyo profiles to previous events, providing a richer historical context. While both competitors utilize marketing channel cookies, Littledata's approach ensures that new emails are never added to your marketing list, maintaining list integrity. This combination of compliance, historical data integration, and list management makes Littledata a superior choice for effective customer tracking and engagement in Klaviyo.

Google Ads comparison

Wetracked vs Polar Analytics's solution for Google Ads

FeatureWetrackedPolar AnalyticsLittledata
Google Ads Conversions
Real-time tracking of Enhanced Conversionsminus✔️✔️
Unreliable tracking via thank you page✔️minusminus
Tracked direct from Shopify's serversminusminus✔️
Fully automatic setupminusminus✔️
New vs Returning customer conversionsminusminus✔️

Meta Ads comparison

Wetracked vs Polar Analytics's solution for Meta Ads

FeatureWetrackedPolar AnalyticsLittledata
Key benefits
Boost to Event Match Quality Score✔️✔️✔️
100% accurate revenue in Metaminus✔️✔️
Pre-purchase audiences based on first-party dataminusminus✔️
Target subscriptions vs one-time purchasesminusminus✔️
Fully automatic setupminusminus✔️
AddToCart
Via Conversions APIminusminus✔️
InitiateCheckout
Via Conversions APIminusminus✔️
Includes all checkout stepsminusminus✔️
Purchase
Via Conversions API✔️✔️✔️
Includes post-purchase upsellsminusminus✔️
Includes recurring ordersminusminus✔️
Filters to exclude orders from some channelsminusminus✔️
New vs Returning customer conversionsminusminus✔️
Benefits of Littledata
Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.
100% of revenue tracked
Enhanced identity resolution
Connectors for all popular marketing channels
Learn more
googleAnalytics
Comparing Wetracked against Polar Analytics
Can I switch from Wetracked to Littledata?

Yes, join dozens of Shopify brands who made the switch to Littledata for simpler server-side tracking, faster setup, and transparent pricing. We’ll even help migrate your Wetracked setup.

Can I switch from Polar Analytics to Littledata?

Yes, join dozens of Shopify brands who made the switch to Littledata for simpler server-side tracking, faster setup, and transparent pricing. We’ll even help migrate your Polar Analytics setup.

How does Wetracked work?

wetracked powers seamless ad tracking. Link each sale to its ad origin and effortlessly push data to your ad manager. See which ads to scale, which to stop, and automatically teach the algorithm to show the right ads to the right people.

Does Wetracked work with Shopify?

Yes, Wetracked is installed on an unknown number of Shopify sites according to the latest stats from BuiltWith.

How does Polar Analytics work?

By deduplicating conversions from multiple ad platforms, Polar Pixel helps you understand the real cost per acquisition and calculate Return on Ad Spend (ROAS) by channel and campaign.

Does Polar Analytics work with Shopify?

Yes, Polar Analytics is installed on 300 Shopify sites according to the latest stats from BuiltWith.

Is Wetracked suitable for Enterprise brands?

Wetracked is used by an unknown number of sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Is Polar Analytics suitable for Enterprise brands?

Polar Analytics is used by 10 sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Which marketing tools does Wetracked support?

Wetracked supports Klaviyo, Meta Ads, Google Ads, TikTok, Snap and Pinterest.

Which marketing tools does Polar Analytics support?

Polar Analytics supports Meta Ads, Google Ads, Klaviyo and TikTok.

Who owns Wetracked?

Wetracked is an independent private company headquartered in Netherlands.

Who owns Polar Analytics?

Polar Analytics is an independent private company headquartered in London. David Dokes is Polar Analytics's CEO.