
Polar is a pre-built dashboard for commerce with out-of-the-box metrics and reports to ensure your team has the insights to get their jobs done.
Addingwell is a fully-managed GTM server-side hosting + tooling (monitoring, adblocker bypass, Safari resilience) to improve data quality, performance and governance.
| Feature | Polar Analytics | Addingwell | Littledata |
|---|---|---|---|
| Customer data to marketing platforms | ✔️ | ✔️ | |
| Identity resolution to boost audiences | ✔️ | ✔️ | |
| Founder owned and led | ✔️ | ✔️ | |
| Server-side tracking | ✔️ | ✔️ | |
| Marketing reporting | ✔️ | ||
| Proprietary attribution model | ✔️ | ||
| Works with platforms other than Shopify | ✔️ | ||
| 30 day free trial | ✔️ | ||
| Fully automatic, no code setup | ✔️ | ||
| Automatic tracking of checkout steps | ✔️ | ||
| No-code setup for Shopify Hydrogen | ✔️ |
Polar Analytics offers a pre-built dashboard with marketing reporting and a proprietary attribution model, focusing on insights for e-commerce teams. Addingwell specializes in server-side tracking and works with various platforms, enhancing data quality and performance. Littledata stands out with its 30-day free trial, fully automatic setup, and automatic tracking of checkout steps, combining features from both competitors while ensuring ease of use and comprehensive data management.
| Polar Analytics | Addingwell | Littledata | |
|---|---|---|---|
| Example product review | "Negative points? None so far ... Getting started was incredibly easy ... integrates smoothly with all our tools and data sources." | Setup took just a few seconds, and it works right away. All my pixels from GTM are now server-side and perfectly connected. So much money saved on ads. | "We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution." |
| Example support review | "Polar's customer support is also next to none... they are well worth the price we pay." | The support was very fast to answer our questions and super helpful. Just be careful to check that the events don't trigger twice. | "Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!" |
| Link | Read more reviews |
| Store size | Polar Analytics | Addingwell | Littledata |
|---|---|---|---|
| 50 orders / month | $400 | $90 | $39 |
| 500 orders / month | $720 | $90 | $199 |
| 5,000 orders / month | $1020 | $130 | $449 |
| 20,000 orders / month | $2770 | $400 | $1390 |
For an online store with 50 orders, Polar Analytics is 344% more expensive than Addingwell and 926% more than Littledata. At 500 orders, Polar and Addingwell are equal, while Littledata is 79% cheaper than both. With 5000 orders, Polar is 686% more than Addingwell and 193% more than Littledata. At 20000 orders, Polar is 593% more than Addingwell and 247% more than Littledata. Overall, Polar Analytics consistently has the highest pricing across all order volumes.
| Destination | Polar Analytics | Addingwell | Littledata |
|---|---|---|---|
| Meta Ads | ✔️ | ✔️ | ✔️ |
| Google Ads | ✔️ | ✔️ | ✔️ |
| TikTok | ✔️ | ✔️ | ✔️ |
| Klaviyo | ✔️ | ✔️ | |
| Google Analytics | ✔️ | ✔️ | |
| ✔️ | ✔️ | ||
| Snap | ✔️ | ||
| Segment | ✔️ | ||
| Attentive | ✔️ |
Polar Analytics focuses on integrating data from various advertising platforms like Meta Ads, Google Ads, Klaviyo, and TikTok, providing a centralized view for performance analysis. Addingwell offers a broader range of data destinations, including Google Analytics and Pinterest, enhancing tracking across multiple channels. Littledata combines features from both, supporting Google Analytics, Meta Ads, TikTok, and Klaviyo, while also integrating with Segment and Attentive for advanced customer data management. The main difference lies in the specific platforms each solution supports and their emphasis on analytics versus customer engagement.
| Feature | Polar Analytics | Addingwell | Littledata |
|---|---|---|---|
| Google Ads Conversions | |||
| Real-time tracking of Enhanced Conversions | ✔️ | ✔️ | |
| Unreliable tracking via thank you page | ✔️ | ||
| Tracked direct from Shopify's servers | ✔️ | ||
| Fully automatic setup | ✔️ | ||
| New vs Returning customer conversions | ✔️ | ||
| Feature | Polar Analytics | Addingwell | Littledata |
|---|---|---|---|
| Key benefits | |||
| 100% accurate revenue in Meta | ✔️ | ✔️ | ✔️ |
| Boost to Event Match Quality Score | ✔️ | ✔️ | |
| Pre-purchase audiences based on first-party data | ✔️ | ||
| Target subscriptions vs one-time purchases | ✔️ | ||
| Fully automatic setup | ✔️ | ||
| AddToCart | |||
| Via Conversions API | ✔️ | ||
| InitiateCheckout | |||
| Via Conversions API | ✔️ | ||
| Includes all checkout steps | ✔️ | ||
| Purchase | |||
| Via Conversions API | ✔️ | ✔️ | ✔️ |
| Includes post-purchase upsells | ✔️ | ||
| Includes recurring orders | ✔️ | ||
| Filters to exclude orders from some channels | ✔️ | ||
| New vs Returning customer conversions | ✔️ | ||
