Polar Analytics vs Addingwell

Is Polar Analytics or Addingwell a better data solution for Shopify brands?

Polar Analytics competitors

What is Polar Analytics?

Polar is a pre-built dashboard for commerce with out-of-the-box metrics and reports to ensure your team has the insights to get their jobs done.


Addingwell competitors

What is Addingwell?

Addingwell is a fully-managed GTM server-side hosting + tooling (monitoring, adblocker bypass, Safari resilience) to improve data quality, performance and governance.


Polar Analytics vs Addingwell comparison

FeaturePolar AnalyticsAddingwellLittledata
Customer data to marketing platforms✔️minus✔️
Identity resolution to boost audiences✔️minus✔️
Founder owned and led✔️minus✔️
Server-side trackingminus✔️✔️
Marketing reporting✔️minusminus
Proprietary attribution model✔️minusminus
Works with platforms other than Shopifyminus✔️minus
30 day free trialminusminus✔️
Fully automatic, no code setupminusminus✔️
Automatic tracking of checkout stepsminusminus✔️
No-code setup for Shopify Hydrogenminusminus✔️

Polar Analytics offers a pre-built dashboard with marketing reporting and a proprietary attribution model, focusing on insights for e-commerce teams. Addingwell specializes in server-side tracking and works with various platforms, enhancing data quality and performance. Littledata stands out with its 30-day free trial, fully automatic setup, and automatic tracking of checkout steps, combining features from both competitors while ensuring ease of use and comprehensive data management.

Reviews comparison

Polar Analytics vs Addingwell's customer reviews

Polar AnalyticsAddingwellLittledata
Example product review"Negative points? None so far ... Getting started was incredibly easy ... integrates smoothly with all our tools and data sources."Setup took just a few seconds, and it works right away. All my pixels from GTM are now server-side and perfectly connected. So much money saved on ads."We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution."
Example support review"Polar's customer support is also next to none... they are well worth the price we pay."The support was very fast to answer our questions and super helpful. Just be careful to check that the events don't trigger twice."Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!"
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Cost comparison

Polar Analytics vs Addingwell's monthly subscription cost

Store sizePolar AnalyticsAddingwellLittledata
50 orders / month$400$90$39
500 orders / month$720$90$199
5,000 orders / month$1020$130$449
20,000 orders / month$2770$400$1390

For an online store with 50 orders, Polar Analytics is 344% more expensive than Addingwell and 926% more than Littledata. At 500 orders, Polar and Addingwell are equal, while Littledata is 79% cheaper than both. With 5000 orders, Polar is 686% more than Addingwell and 193% more than Littledata. At 20000 orders, Polar is 593% more than Addingwell and 247% more than Littledata. Overall, Polar Analytics consistently has the highest pricing across all order volumes.

Supported data destinations

DestinationPolar AnalyticsAddingwellLittledata
Meta Ads✔️✔️✔️
Google Ads✔️✔️✔️
TikTok✔️✔️✔️
Klaviyo✔️minus✔️
Google Analyticsminus✔️✔️
Pinterestminus✔️✔️
Snapminus✔️minus
Segmentminusminus✔️
Attentiveminusminus✔️

Polar Analytics focuses on integrating data from various advertising platforms like Meta Ads, Google Ads, Klaviyo, and TikTok, providing a centralized view for performance analysis. Addingwell offers a broader range of data destinations, including Google Analytics and Pinterest, enhancing tracking across multiple channels. Littledata combines features from both, supporting Google Analytics, Meta Ads, TikTok, and Klaviyo, while also integrating with Segment and Attentive for advanced customer data management. The main difference lies in the specific platforms each solution supports and their emphasis on analytics versus customer engagement.

Google Ads comparison

Polar Analytics vs Addingwell's solution for Google Ads

FeaturePolar AnalyticsAddingwellLittledata
Google Ads Conversions
Real-time tracking of Enhanced Conversions✔️minus✔️
Unreliable tracking via thank you pageminus✔️minus
Tracked direct from Shopify's serversminusminus✔️
Fully automatic setupminusminus✔️
New vs Returning customer conversionsminusminus✔️

Meta Ads comparison

Polar Analytics vs Addingwell's solution for Meta Ads

FeaturePolar AnalyticsAddingwellLittledata
Key benefits
100% accurate revenue in Meta✔️✔️✔️
Boost to Event Match Quality Score✔️minus✔️
Pre-purchase audiences based on first-party dataminusminus✔️
Target subscriptions vs one-time purchasesminusminus✔️
Fully automatic setupminusminus✔️
AddToCart
Via Conversions APIminusminus✔️
InitiateCheckout
Via Conversions APIminusminus✔️
Includes all checkout stepsminusminus✔️
Purchase
Via Conversions API✔️✔️✔️
Includes post-purchase upsellsminusminus✔️
Includes recurring ordersminusminus✔️
Filters to exclude orders from some channelsminusminus✔️
New vs Returning customer conversionsminusminus✔️
Benefits of Littledata
Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.
100% of revenue tracked
Enhanced identity resolution
Connectors for all popular marketing channels
Learn more
googleAnalytics
Comparing Polar Analytics against Addingwell
Can I switch from Polar Analytics to Littledata?

Yes, join dozens of Shopify brands who made the switch to Littledata for simpler server-side tracking, faster setup, and transparent pricing. We’ll even help migrate your Polar Analytics setup.

Can I switch from Addingwell to Littledata?

Yes, join dozens of Shopify brands who made the switch to Littledata for simpler server-side tracking, faster setup, and transparent pricing. We’ll even help migrate your Addingwell setup.

How does Polar Analytics work?

By deduplicating conversions from multiple ad platforms, Polar Pixel helps you understand the real cost per acquisition and calculate Return on Ad Spend (ROAS) by channel and campaign.

Does Polar Analytics work with Shopify?

Yes, Polar Analytics is installed on 300 Shopify sites according to the latest stats from BuiltWith.

How does Addingwell work?

Addingwell's all-in-one platform makes the most out of GTM Server-Side,
and goes even beyond.

Does Addingwell work with Shopify?

Yes, Addingwell is installed on 700 Shopify sites according to the latest stats from BuiltWith.

Is Polar Analytics suitable for Enterprise brands?

Polar Analytics is used by 10 sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Is Addingwell suitable for Enterprise brands?

Addingwell is used by 10 sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Which marketing tools does Polar Analytics support?

Polar Analytics supports Meta Ads, Google Ads, Klaviyo and TikTok.

Which marketing tools does Addingwell support?

Addingwell supports Google Analytics, Meta Ads, TikTok, Google Ads, Pinterest and Snap.

Who owns Polar Analytics?

Polar Analytics is an independent private company headquartered in London. David Dokes is Polar Analytics's CEO.

Who owns Addingwell?

Addingwell is owned by Didomi and run out of Lille, France. Romain Baert is Addingwell's CEO.