Addingwell vs Aimerce

Is Addingwell or Aimerce a better data solution for Shopify brands?

Addingwell competitors

What is Addingwell?

Addingwell is a fully-managed GTM server-side hosting + tooling (monitoring, adblocker bypass, Safari resilience) to improve data quality, performance and governance.


Aimerce competitors

What is Aimerce?

Aimerce claims to be the easiest way to capture more high-quality customer data


Addingwell vs Aimerce comparison

FeatureAddingwellAimerceLittledata
Server-side tracking✔️✔️✔️
Identity resolution to boost audiencesminus✔️✔️
Customer data to marketing platformsminus✔️✔️
Fully automatic, no code setupminus✔️✔️
Founder owned and ledminus✔️✔️
Works with platforms other than Shopify✔️minusminus
30 day free trialminusminus✔️
Automatic tracking of checkout stepsminusminus✔️
No-code setup for Shopify Hydrogenminusminus✔️

Addingwell offers robust server-side tracking and works with multiple platforms, enhancing data quality and performance. Aimerce focuses on identity resolution and claims a no-code setup for easy integration. While both provide server-side tracking, Littledata stands out with a 30-day free trial, automatic tracking of checkout steps, and similar features like identity resolution and customer data integration. Littledata's comprehensive approach and trial period may provide a more user-friendly experience for ecommerce managers seeking effective data collection and tracking solutions.

Reviews comparison

Addingwell vs Aimerce's customer reviews

AddingwellAimerceLittledata
Example product reviewSetup took just a few seconds, and it works right away. All my pixels from GTM are now server-side and perfectly connected. So much money saved on ads."Aimerce has been a total game-changer for our ad campaigns. The setup was incredibly easy, and we saw immediate improvements in both ad performance and event tracking accuracy.""We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution."
Example support reviewThe support was very fast to answer our questions and super helpful. Just be careful to check that the events don't trigger twice."Aimerce's customer service is non-existent... no response to inquiries, leaving us frustrated and unsupported.""Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!"
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Cost comparison

Addingwell vs Aimerce's monthly subscription cost

Store sizeAddingwellAimerceLittledata
50 orders / month$90$299$39
500 orders / month$90$299$199
5,000 orders / month$130$499$449
20,000 orders / month$400$1799$1390

For 50 orders, Addingwell is 30% cheaper than Littledata, while Aimerce is 233% more expensive than Addingwell. At 500 orders, Addingwell and Aimerce are equal, but Littledata is 65% more expensive than both. For 5000 orders, Addingwell is 74% cheaper than Aimerce and 63% cheaper than Littledata. At 20000 orders, Addingwell is 78% less than Aimerce and 50% less than Littledata. Overall, Aimerce consistently has the highest prices across all order volumes.

Supported data destinations

DestinationAddingwellAimerceLittledata
Meta Ads✔️✔️✔️
Google Ads✔️✔️✔️
Google Analytics✔️minus✔️
TikTok✔️minus✔️
Pinterest✔️minus✔️
Klaviyominus✔️✔️
Snap✔️minusminus
Segmentminusminus✔️
Attentiveminusminus✔️

Addingwell focuses on a broader range of advertising platforms, including TikTok and Snap, which may be beneficial for brands targeting diverse audiences across multiple channels. Aimerce, on the other hand, emphasizes email marketing with Klaviyo and has a more limited selection of ad platforms. Littledata offers a comprehensive suite that includes both analytics and marketing tools, covering a wide range of destinations like Segment and Attentive, making it suitable for brands looking for extensive data integration and customer engagement options. Each solution caters to different marketing strategies and needs based on the platforms they support.

Google Ads comparison

Addingwell vs Aimerce's solution for Google Ads

FeatureAddingwellAimerceLittledata
Google Ads Conversions
Unreliable tracking via thank you page✔️✔️minus
Tracked direct from Shopify's serversminusminus✔️
Real-time tracking of Enhanced Conversionsminusminus✔️
Fully automatic setupminusminus✔️
New vs Returning customer conversionsminusminus✔️

Meta Ads comparison

Addingwell vs Aimerce's solution for Meta Ads

FeatureAddingwellAimerceLittledata
Key benefits
100% accurate revenue in Meta✔️minus✔️
Boost to Event Match Quality Scoreminus✔️✔️
Pre-purchase audiences based on first-party dataminusminus✔️
Target subscriptions vs one-time purchasesminusminus✔️
Fully automatic setupminusminus✔️
AddToCart
Via Conversions APIminusminus✔️
InitiateCheckout
Via Conversions APIminusminus✔️
Includes all checkout stepsminusminus✔️
Purchase
Via Conversions API✔️✔️✔️
Includes post-purchase upsellsminusminus✔️
Includes recurring ordersminusminus✔️
Filters to exclude orders from some channelsminusminus✔️
New vs Returning customer conversionsminusminus✔️
Benefits of Littledata
Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.
100% of revenue tracked
Enhanced identity resolution
Connectors for all popular marketing channels
Learn more
googleAnalytics
Comparing Addingwell against Aimerce
Can I switch from Addingwell to Littledata?

Yes, join dozens of Shopify brands who made the switch to Littledata for simpler server-side tracking, faster setup, and transparent pricing. We’ll even help migrate your Addingwell setup.

Can I switch from Aimerce to Littledata?

Yes, join dozens of Shopify brands who made the switch to Littledata for simpler server-side tracking, faster setup, and transparent pricing. We’ll even help migrate your Aimerce setup.

How does Addingwell work?

Addingwell's all-in-one platform makes the most out of GTM Server-Side,
and goes even beyond.

Does Addingwell work with Shopify?

Yes, Addingwell is installed on 700 Shopify sites according to the latest stats from BuiltWith.

How does Aimerce work?

Aimerce enriches your first-party data with server-side tracking immune to ad blockers, iOS upgrades and browser instabilities

Does Aimerce work with Shopify?

Yes, Aimerce is installed on 420 Shopify sites according to the latest stats from BuiltWith.

Is Addingwell suitable for Enterprise brands?

Addingwell is used by 10 sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Is Aimerce suitable for Enterprise brands?

Aimerce is used by 315 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.

Which marketing tools does Addingwell support?

Addingwell supports Google Analytics, Meta Ads, TikTok, Google Ads, Pinterest and Snap.

Which marketing tools does Aimerce support?

Aimerce supports Klaviyo, Meta Ads and Google Ads.

Who owns Addingwell?

Addingwell is owned by Didomi and run out of Lille, France. Romain Baert is Addingwell's CEO.

Who owns Aimerce?

Aimerce is an independent private company headquartered in San Fransisco. Yiqi Wu is Aimerce's CEO.