
Aimerce claims to be the easiest way to capture more high-quality customer data
Wetracked claims to be the only solution that pushes 100% accurate data into your ads manager.
| Feature | Aimerce | Wetracked | Littledata |
|---|---|---|---|
| Identity resolution to boost audiences | ✔️ | ✔️ | ✔️ |
| Customer data to marketing platforms | ✔️ | ✔️ | ✔️ |
| Fully automatic, no code setup | ✔️ | ✔️ | ✔️ |
| Founder owned and led | ✔️ | ✔️ | ✔️ |
| Server-side tracking | ✔️ | ✔️ | ✔️ |
| 30 day free trial | ✔️ | ||
| Automatic tracking of checkout steps | ✔️ | ||
| No-code setup for Shopify Hydrogen | ✔️ |
Aimerce and Wetracked both offer identity resolution, customer data integration, and no-code setup, emphasizing ease of use and founder-led initiatives. Aimerce focuses on capturing high-quality customer data, while Wetracked claims to provide 100% accurate data for ads management. Littledata stands out with a 30-day free trial and automatic tracking of checkout steps, enhancing its value proposition by offering comprehensive tracking capabilities alongside the same foundational features as the other two.
| Aimerce | Wetracked | Littledata | |
|---|---|---|---|
| Example product review | "Aimerce has been a total game-changer for our ad campaigns. The setup was incredibly easy, and we saw immediate improvements in both ad performance and event tracking accuracy." | they got me in as they said it was better and cheaper then Triple whale, but really all it is, is some code on the back end you can not track or even see the results you still need to use the meta and good dash boards. | "We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution." |
| Example support review | "Aimerce's customer service is non-existent... no response to inquiries, leaving us frustrated and unsupported." | Tracking looks improved the last 2-3 days. Support has never replied to me :-( even after days of waiting and 3 emails & reminders. | "Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!" |
| Link | Read more reviews |
| Store size | Aimerce | Wetracked | Littledata |
|---|---|---|---|
| 50 orders / month | $299 | $49 | $39 |
| 500 orders / month | $299 | $149 | $199 |
| 5,000 orders / month | $499 | $249 | $449 |
| 20,000 orders / month | $1799 | $670 | $1390 |
For 50 orders, Aimerce is 510% more expensive than Wetracked and 666% more than Littledata. At 500 orders, Aimerce and Wetracked are equal, while Littledata is 50% cheaper than Aimerce. For 5000 orders, Aimerce is 100% more than Wetracked and 43% less than Littledata. At 20000 orders, Aimerce is 168% more than Wetracked and 125% more than Littledata. Overall, Aimerce consistently has the highest pricing, while Wetracked offers the lowest across all order volumes.
| Destination | Aimerce | Wetracked | Littledata |
|---|---|---|---|
| Klaviyo | ✔️ | ✔️ | ✔️ |
| Meta Ads | ✔️ | ✔️ | ✔️ |
| Google Ads | ✔️ | ✔️ | ✔️ |
| TikTok | ✔️ | ✔️ | |
| ✔️ | ✔️ | ||
| Snap | ✔️ | ||
| Google Analytics | ✔️ | ||
| Segment | ✔️ | ||
| Attentive | ✔️ |
Aimerce focuses on Klaviyo, Meta Ads, and Google Ads, providing robust integration for email marketing and advertising platforms. Wetracked expands on this by adding TikTok, Snap, and Pinterest, catering to a broader range of social media advertising. Littledata offers a comprehensive suite, including Google Analytics and Segment, enhancing data analysis and customer insights across multiple channels, including Klaviyo, Meta Ads, TikTok, and Pinterest. The main difference lies in the range of platforms supported, with Aimerce being more limited, Wetracked offering additional social media options, and Littledata providing extensive analytics capabilities.
| Feature | Aimerce | Wetracked | Littledata |
|---|---|---|---|
| Identity resolution | |||
| Uses other marketing channel cookies to boost identity | ✔️ | ✔️ | ✔️ |
| Docs on how an end-user can opt out for GDPR / CCPA | ✔️ | ||
| Never adds new emails to your marketing list | ✔️ | ||
| Backstitches Klaviyo profile onto previous customer events | ✔️ | ||
| Viewed Product trigger | |||
| Tracked server-side | ✔️ | ||
| Enriched product info (e.g. category) | ✔️ | ||
| Backwards compatible with Klaviyo templates | ✔️ | ||
| Added to Cart trigger | |||
| Unreliable tracking of button clicks | ✔️ | ✔️ | |
| Reliable via Shopify's servers | ✔️ | ||
| Enriched product info (e.g. category) | ✔️ | ||
| Backwards compatible with Klaviyo templates | ✔️ | ||
| Target the whole contents of the cart | ✔️ | ||
| Checkout Started trigger | |||
| Direct from Shopify's servers | ✔️ | ✔️ | ✔️ |
| Backwards compatible with Klaviyo templates | ✔️ | ||
Littledata offers distinct advantages for tracking customers from Shopify to Klaviyo. It provides comprehensive documentation for GDPR/CCPA compliance, ensuring users can opt out easily. Unlike Aimerce and Wetracked, Littledata does not add new emails to your marketing list, maintaining data integrity. Additionally, it backstitches Klaviyo profiles onto previous customer events, enriching customer data history. This feature enhances personalization and targeting in marketing campaigns, setting Littledata apart from Aimerce and Wetracked, which only focus on using marketing channel cookies for identity boosting. Overall, Littledata's focus on compliance and data accuracy makes it a superior choice for CRM management.
| Feature | Aimerce | Wetracked | Littledata |
|---|---|---|---|
| Google Ads Conversions | |||
| Unreliable tracking via thank you page | ✔️ | ✔️ | |
| Tracked direct from Shopify's servers | ✔️ | ||
| Real-time tracking of Enhanced Conversions | ✔️ | ||
| Fully automatic setup | ✔️ | ||
| New vs Returning customer conversions | ✔️ | ||
| Feature | Aimerce | Wetracked | Littledata |
|---|---|---|---|
| Key benefits | |||
| Boost to Event Match Quality Score | ✔️ | ✔️ | ✔️ |
| 100% accurate revenue in Meta | ✔️ | ||
| Pre-purchase audiences based on first-party data | ✔️ | ||
| Target subscriptions vs one-time purchases | ✔️ | ||
| Fully automatic setup | ✔️ | ||
| AddToCart | |||
| Via Conversions API | ✔️ | ||
| InitiateCheckout | |||
| Via Conversions API | ✔️ | ||
| Includes all checkout steps | ✔️ | ||
| Purchase | |||
| Via Conversions API | ✔️ | ✔️ | ✔️ |
| Includes post-purchase upsells | ✔️ | ||
| Includes recurring orders | ✔️ | ||
| Filters to exclude orders from some channels | ✔️ | ||
| New vs Returning customer conversions | ✔️ | ||
