Aimerce vs Wetracked

Is Aimerce or Wetracked a better data solution for Shopify brands?

Aimerce competitors

What is Aimerce?

Aimerce claims to be the easiest way to capture more high-quality customer data


Wetracked competitors

What is Wetracked?

Wetracked claims to be the only solution that pushes 100% accurate data into your ads manager.


Aimerce vs Wetracked comparison

FeatureAimerceWetrackedLittledata
Identity resolution to boost audiences✔️✔️✔️
Customer data to marketing platforms✔️✔️✔️
Fully automatic, no code setup✔️✔️✔️
Founder owned and led✔️✔️✔️
Server-side tracking✔️✔️✔️
30 day free trialminusminus✔️
Automatic tracking of checkout stepsminusminus✔️
No-code setup for Shopify Hydrogenminusminus✔️

Aimerce and Wetracked both offer identity resolution, customer data integration, and no-code setup, emphasizing ease of use and founder-led initiatives. Aimerce focuses on capturing high-quality customer data, while Wetracked claims to provide 100% accurate data for ads management. Littledata stands out with a 30-day free trial and automatic tracking of checkout steps, enhancing its value proposition by offering comprehensive tracking capabilities alongside the same foundational features as the other two.

Reviews comparison

Aimerce vs Wetracked's customer reviews

AimerceWetrackedLittledata
Example product review"Aimerce has been a total game-changer for our ad campaigns. The setup was incredibly easy, and we saw immediate improvements in both ad performance and event tracking accuracy."they got me in as they said it was better and cheaper then Triple whale, but really all it is, is some code on the back end you can not track or even see the results you still need to use the meta and good dash boards."We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution."
Example support review"Aimerce's customer service is non-existent... no response to inquiries, leaving us frustrated and unsupported."Tracking looks improved the last 2-3 days. Support has never replied to me :-( even after days of waiting and 3 emails & reminders."Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!"
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Cost comparison

Aimerce vs Wetracked's monthly subscription cost

Store sizeAimerceWetrackedLittledata
50 orders / month$299$49$39
500 orders / month$299$149$199
5,000 orders / month$499$249$449
20,000 orders / month$1799$670$1390

For 50 orders, Aimerce is 510% more expensive than Wetracked and 666% more than Littledata. At 500 orders, Aimerce and Wetracked are equal, while Littledata is 50% cheaper than Aimerce. For 5000 orders, Aimerce is 100% more than Wetracked and 43% less than Littledata. At 20000 orders, Aimerce is 168% more than Wetracked and 125% more than Littledata. Overall, Aimerce consistently has the highest pricing, while Wetracked offers the lowest across all order volumes.

Supported data destinations

DestinationAimerceWetrackedLittledata
Klaviyo✔️✔️✔️
Meta Ads✔️✔️✔️
Google Ads✔️✔️✔️
TikTokminus✔️✔️
Pinterestminus✔️✔️
Snapminus✔️minus
Google Analyticsminusminus✔️
Segmentminusminus✔️
Attentiveminusminus✔️

Aimerce focuses on Klaviyo, Meta Ads, and Google Ads, providing robust integration for email marketing and advertising platforms. Wetracked expands on this by adding TikTok, Snap, and Pinterest, catering to a broader range of social media advertising. Littledata offers a comprehensive suite, including Google Analytics and Segment, enhancing data analysis and customer insights across multiple channels, including Klaviyo, Meta Ads, TikTok, and Pinterest. The main difference lies in the range of platforms supported, with Aimerce being more limited, Wetracked offering additional social media options, and Littledata providing extensive analytics capabilities.

Klaviyo comparison

Aimerce vs Wetracked's solution for Klaviyo

FeatureAimerceWetrackedLittledata
Identity resolution
Uses other marketing channel cookies to boost identity✔️✔️✔️
Docs on how an end-user can opt out for GDPR / CCPAminusminus✔️
Never adds new emails to your marketing listminusminus✔️
Backstitches Klaviyo profile onto previous customer eventsminusminus✔️
Viewed Product trigger
Tracked server-sideminusminus✔️
Enriched product info (e.g. category)minusminus✔️
Backwards compatible with Klaviyo templatesminusminus✔️
Added to Cart trigger
Unreliable tracking of button clicks✔️✔️minus
Reliable via Shopify's serversminusminus✔️
Enriched product info (e.g. category)minusminus✔️
Backwards compatible with Klaviyo templatesminusminus✔️
Target the whole contents of the cartminusminus✔️
Checkout Started trigger
Direct from Shopify's servers✔️✔️✔️
Backwards compatible with Klaviyo templatesminusminus✔️

Littledata offers distinct advantages for tracking customers from Shopify to Klaviyo. It provides comprehensive documentation for GDPR/CCPA compliance, ensuring users can opt out easily. Unlike Aimerce and Wetracked, Littledata does not add new emails to your marketing list, maintaining data integrity. Additionally, it backstitches Klaviyo profiles onto previous customer events, enriching customer data history. This feature enhances personalization and targeting in marketing campaigns, setting Littledata apart from Aimerce and Wetracked, which only focus on using marketing channel cookies for identity boosting. Overall, Littledata's focus on compliance and data accuracy makes it a superior choice for CRM management.

Google Ads comparison

Aimerce vs Wetracked's solution for Google Ads

FeatureAimerceWetrackedLittledata
Google Ads Conversions
Unreliable tracking via thank you page✔️✔️minus
Tracked direct from Shopify's serversminusminus✔️
Real-time tracking of Enhanced Conversionsminusminus✔️
Fully automatic setupminusminus✔️
New vs Returning customer conversionsminusminus✔️

Meta Ads comparison

Aimerce vs Wetracked's solution for Meta Ads

FeatureAimerceWetrackedLittledata
Key benefits
Boost to Event Match Quality Score✔️✔️✔️
100% accurate revenue in Metaminusminus✔️
Pre-purchase audiences based on first-party dataminusminus✔️
Target subscriptions vs one-time purchasesminusminus✔️
Fully automatic setupminusminus✔️
AddToCart
Via Conversions APIminusminus✔️
InitiateCheckout
Via Conversions APIminusminus✔️
Includes all checkout stepsminusminus✔️
Purchase
Via Conversions API✔️✔️✔️
Includes post-purchase upsellsminusminus✔️
Includes recurring ordersminusminus✔️
Filters to exclude orders from some channelsminusminus✔️
New vs Returning customer conversionsminusminus✔️
Benefits of Littledata
Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.
100% of revenue tracked
Enhanced identity resolution
Connectors for all popular marketing channels
Learn more
googleAnalytics
Comparing Aimerce against Wetracked
Can I switch from Aimerce to Littledata?

Yes, join dozens of Shopify brands who made the switch to Littledata for simpler server-side tracking, faster setup, and transparent pricing. We’ll even help migrate your Aimerce setup.

Can I switch from Wetracked to Littledata?

Yes, join dozens of Shopify brands who made the switch to Littledata for simpler server-side tracking, faster setup, and transparent pricing. We’ll even help migrate your Wetracked setup.

How does Aimerce work?

Aimerce enriches your first-party data with server-side tracking immune to ad blockers, iOS upgrades and browser instabilities

Does Aimerce work with Shopify?

Yes, Aimerce is installed on 420 Shopify sites according to the latest stats from BuiltWith.

How does Wetracked work?

wetracked powers seamless ad tracking. Link each sale to its ad origin and effortlessly push data to your ad manager. See which ads to scale, which to stop, and automatically teach the algorithm to show the right ads to the right people.

Does Wetracked work with Shopify?

Yes, Wetracked is installed on an unknown number of Shopify sites according to the latest stats from BuiltWith.

Is Aimerce suitable for Enterprise brands?

Aimerce is used by 315 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.

Is Wetracked suitable for Enterprise brands?

Wetracked is used by an unknown number of sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Which marketing tools does Aimerce support?

Aimerce supports Klaviyo, Meta Ads and Google Ads.

Which marketing tools does Wetracked support?

Wetracked supports Klaviyo, Meta Ads, Google Ads, TikTok, Snap and Pinterest.

Who owns Aimerce?

Aimerce is an independent private company headquartered in San Fransisco. Yiqi Wu is Aimerce's CEO.

Who owns Wetracked?

Wetracked is an independent private company headquartered in Netherlands.