Wetracked vs Gobot

Is Wetracked or Gobot a better data solution for Shopify brands?

What is Wetracked?

Wetracked claims to be the only solution that pushes 100% accurate data into your ads manager.

What is Gobot?

Gobot helps identify anonymous store visitors and retarget abandoners via email & SMS

Wetracked vs Gobot comparison

Feature	Wetracked	Gobot	Littledata
Identity resolution to boost audiences	✔️	✔️	✔️
Customer data to marketing platforms	✔️	✔️	✔️
Fully automatic, no code setup	✔️		✔️
Founder owned and led	✔️		✔️
Server-side tracking	✔️		✔️
30 day free trial			✔️
Automatic tracking of checkout steps			✔️
No-code setup for Shopify Hydrogen			✔️

Wetracked offers fully automatic, no-code setup and claims 100% accurate data for ads management, focusing on server-side tracking. Gobot identifies anonymous visitors and retargets abandoners via email and SMS but lacks the comprehensive tracking features of Wetracked. Littledata stands out with a 30-day free trial, automatic tracking of checkout steps, and similar features to both competitors, including identity resolution and server-side tracking. This makes Littledata a more versatile option for comprehensive data collection and tracking in ecommerce.

Reviews comparison

Wetracked vs Gobot's customer reviews

	Wetracked	Littledata
Example product review	they got me in as they said it was better and cheaper then Triple whale, but really all it is, is some code on the back end you can not track or even see the results you still need to use the meta and good dash boards.	"We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution."
Example support review	Tracking looks improved the last 2-3 days. Support has never replied to me :-( even after days of waiting and 3 emails & reminders.	"Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!"
Link		Read more reviews

Cost comparison

Wetracked vs Gobot's monthly subscription cost

Store size	Wetracked	Gobot	Littledata
50 orders / month	$49	$	$39
500 orders / month	$149	$	$199
5,000 orders / month	$249	$	$449
20,000 orders / month	$670	$	$1390

Supported data destinations

Destination	Wetracked	Gobot	Littledata
Klaviyo	✔️	✔️	✔️
Meta Ads	✔️		✔️
Google Ads	✔️		✔️
TikTok	✔️		✔️
Pinterest	✔️		✔️
Attentive		✔️	✔️
Snap	✔️
Google Analytics			✔️
Segment			✔️

Wetracked focuses on integrating with major advertising platforms like Meta Ads, Google Ads, TikTok, Snap, and Pinterest, allowing for extensive ad performance tracking. Gobot primarily targets customer engagement through Klaviyo and Attentive, emphasizing personalized messaging. Littledata offers a broader analytics approach, connecting with Google Analytics and various ad platforms, including Klaviyo and Segment, to provide comprehensive insights into customer behavior and marketing effectiveness. In summary, Wetracked is ad-centric, Gobot is engagement-focused, and Littledata combines analytics with marketing insights.

Klaviyo comparison

Wetracked vs Gobot's solution for Klaviyo

Feature	Wetracked	Gobot	Littledata
Identity resolution
Uses other marketing channel cookies to boost identity	✔️		✔️
Docs on how an end-user can opt out for GDPR / CCPA			✔️
Never adds new emails to your marketing list			✔️
Backstitches Klaviyo profile onto previous customer events			✔️
Viewed Product trigger
Tracked client-side		✔️
Tracked server-side			✔️
Enriched product info (e.g. category)			✔️
Backwards compatible with Klaviyo templates			✔️
Added to Cart trigger
Unreliable tracking of button clicks	✔️	✔️
Reliable via Shopify's servers			✔️
Enriched product info (e.g. category)			✔️
Backwards compatible with Klaviyo templates			✔️
Target the whole contents of the cart			✔️
Checkout Started trigger
Direct from Shopify's servers	✔️		✔️
Tracked via the checkout page		✔️
Backwards compatible with Klaviyo templates			✔️

Benefits of Littledata

Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.

100% of revenue tracked

Enhanced identity resolution

Connectors for all popular marketing channels

Learn more

Comparing Wetracked against Gobot

Can I switch from Wetracked to Littledata?

Yes, join dozens of Shopify brands who made the switch to Littledata for simpler server-side tracking, faster setup, and transparent pricing. We’ll even help migrate your Wetracked setup.

Can I switch from Gobot to Littledata?

Yes, join dozens of Shopify brands who made the switch to Littledata for simpler server-side tracking, faster setup, and transparent pricing. We’ll even help migrate your Gobot setup.

How does Wetracked work?

wetracked powers seamless ad tracking. Link each sale to its ad origin and effortlessly push data to your ad manager. See which ads to scale, which to stop, and automatically teach the algorithm to show the right ads to the right people.

Does Wetracked work with Shopify?

Yes, Wetracked is installed on an unknown number of Shopify sites according to the latest stats from BuiltWith.

How does Gobot work?

Gobot's Identity Pixel identifies your anonymous site visitors (who don't fill out forms or popups) and adds their emails directly into your email marketing platform. This uses a third-party email list from other brands, even though they call themselves as 'first-party data platform'.

Does Gobot work with Shopify?

Yes, Gobot is installed on 1000 Shopify sites according to the latest stats from BuiltWith.

Is Wetracked suitable for Enterprise brands?

Wetracked is used by an unknown number of sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Is Gobot suitable for Enterprise brands?

Gobot is used by an unknown number of sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Which marketing tools does Wetracked support?

Wetracked supports Klaviyo, Meta Ads, Google Ads, TikTok, Snap and Pinterest.

Which marketing tools does Gobot support?

Gobot supports Klaviyo and Attentive.

Who owns Wetracked?

Wetracked is an independent private company headquartered in Netherlands.