Aimerce claims to be the easiest way to capture more high-quality customer data Aimerce is used by 420 Shopify sites according to BuiltWith.
Polar is a pre-built dashboard for commerce with out-of-the-box metrics and reports to ensure your team has the insights to get their jobs done. Polar Analytics is used by 300 Shopify sites according to BuiltWith.
You could use both Aimerce for accurate data, and Polar Analytics for reporting
Feature | Aimerce | Polar Analytics | Littledata |
---|---|---|---|
Identity resolution to boost audiences | ✔️ | ✔️ | ✔️ |
Customer data to marketing platforms | ✔️ | ✔️ | ✔️ |
Fully automatic, no code setup | ✔️ | ✔️ | |
Marketing reporting | ✔️ | ||
Proprietary attribution model | ✔️ | ||
30 day free trial | ✔️ | ||
Public statement of privacy compliance | ✔️ | ||
Server-side tracking | ✔️ | ||
Automatic tracking of checkout extensibility | ✔️ | ||
No-code setup for Shopify Hydrogen | ✔️ |
Aimerce focuses on ease of use with its fully automatic, no-code setup, making it simple for brands to capture high-quality customer data. It emphasizes identity resolution and integration with marketing platforms, positioning itself as user-friendly for data collection.
Polar Analytics offers a more comprehensive reporting solution with its pre-built dashboards and proprietary attribution model, providing detailed insights and metrics for marketing effectiveness. While it also includes identity resolution and customer data integration, its strength lies in reporting capabilities.
Littledata combines features from both Aimerce and Polar, offering a 30-day free trial and a strong emphasis on privacy compliance. It provides server-side tracking and automatic checkout tracking, enhancing data accuracy and usability. Like Aimerce, it features a no-code setup, making it accessible for users. Overall, Aimerce is best for simplicity, Polar for reporting, and Littledata for comprehensive tracking and compliance.
Store size | Aimerce | Polar Analytics | Littledata |
---|---|---|---|
50 orders / month | $299 | $400 | $39 |
500 orders / month | $299 | $400 | $149 |
5,000 orders / month | $499 | $1150 | $349 |
20,000 orders / month | $1799 | $3500 | $799 |
For 50 orders per month, Aimerce is 25% cheaper than Polar Analytics and 666% more expensive than Littledata. At 500 orders, Aimerce and Polar Analytics are equal in price, while Littledata is 50% cheaper than both. For 5000 orders, Aimerce is 56% cheaper than Polar Analytics and 43% cheaper than Littledata. At 20000 orders, Aimerce is 49% cheaper than Polar Analytics and 125% more expensive than Littledata. Overall, Littledata consistently offers the lowest pricing across all order volumes.
Destination | Aimerce | Polar Analytics | Littledata |
---|---|---|---|
Klaviyo | ✔️ | ✔️ | ✔️ |
Meta Ads | ✔️ | ✔️ | ✔️ |
Google Ads | ✔️ | ✔️ | ✔️ |
Google Analytics | ✔️ | ||
TikTok | ✔️ | ||
✔️ | |||
Segment | ✔️ | ||
Attentive | ✔️ |
Aimerce focuses on integrating data from Klaviyo, Meta Ads, and Google Ads, allowing for targeted marketing and customer engagement through these platforms. Polar Analytics also connects with Meta Ads, Google Ads, and Klaviyo but emphasizes data visualization and analytics for performance insights. Littledata offers a broader range of destinations, including Google Analytics, TikTok, Pinterest, and Attentive, in addition to the others, providing a more comprehensive view of customer interactions across various channels. This diversity allows for deeper insights and more robust tracking capabilities across multiple marketing platforms.
Feature | Aimerce | Polar Analytics | Littledata |
---|---|---|---|
Identity resolution | |||
Uses other marketing channel cookies to boost identity | ✔️ | ✔️ | ✔️ |
Never adds new emails to your marketing list | ✔️ | ✔️ | |
Docs on how an end-user can opt out for GDPR / CCPA | ✔️ | ||
Backstitches Klaviyo profile onto previous customer events | ✔️ | ||
Viewed Product trigger | |||
Tracked client-side | ✔️ | ||
Tracked server-side | ✔️ | ||
Enriched product info (e.g. category) | ✔️ | ||
Backwards compatible with Klaviyo templates | ✔️ | ||
Added to Cart trigger | |||
Tracked client-side | ✔️ | ✔️ | |
Tracked server-side | ✔️ | ||
Enriched product info (e.g. category) | ✔️ | ||
Backwards compatible with Klaviyo templates | ✔️ | ||
Target the whole contents of the cart | ✔️ |
Littledata offers unique advantages for tracking customers from Shopify to Klaviyo. Its documentation on GDPR/CCPA opt-out ensures compliance, which is crucial for data privacy. Unlike Aimerce and Polar Analytics, Littledata not only avoids adding new emails to your marketing list but also backstitches Klaviyo profiles onto previous customer events, providing a comprehensive view of customer interactions. This feature enhances customer insights and segmentation, allowing for more targeted marketing strategies. While both Aimerce and Polar Analytics utilize marketing channel cookies, Littledata's additional focus on compliance and historical data integration makes it a superior choice for effective customer tracking and engagement.
Feature | Aimerce | Polar Analytics | Littledata |
---|---|---|---|
Google Ads Conversions | |||
Real-time tracking of Enhanced Conversions | ✔️ | ✔️ | |
Client-side Enhanced Conversions | ✔️ | ||
Server-side Enhanced Conversions | ✔️ | ||
Fully automatic setup | ✔️ | ||
New vs Returning customer conversions | ✔️ |
Feature | Aimerce | Polar Analytics | Littledata |
---|---|---|---|
Added to Cart trigger | |||
Via Conversions API | ✔️ | ||
Checkout steps | |||
Via Conversions API | ✔️ | ||
Includes all checkout steps | ✔️ | ||
Purchase event | |||
Via Conversions API | ✔️ | ✔️ | ✔️ |
Includes post-purchase upsells | ✔️ | ||
Includes recurring orders | ✔️ | ||
Filters to exclude orders from some channels | ✔️ |