Aimerce claims to be the easiest way to capture more high-quality customer data
Polar is a pre-built dashboard for commerce with out-of-the-box metrics and reports to ensure your team has the insights to get their jobs done.
Feature | Aimerce | Polar Analytics | Littledata |
---|---|---|---|
Identity resolution to boost audiences | ✔️ | ✔️ | ✔️ |
Customer data to marketing platforms | ✔️ | ✔️ | ✔️ |
Founder owned and led | ✔️ | ✔️ | ✔️ |
Fully automatic, no code setup | ✔️ | ✔️ | |
Marketing reporting | ✔️ | ||
Proprietary attribution model | ✔️ | ||
30 day free trial | ✔️ | ||
Server-side tracking | ✔️ | ||
Automatic tracking of checkout steps | ✔️ | ||
No-code setup for Shopify Hydrogen | ✔️ |
Aimerce focuses on easy customer data capture with a fully automatic, no-code setup, emphasizing identity resolution to enhance audience targeting. Polar Analytics offers a pre-built dashboard with marketing reporting and a proprietary attribution model, providing insights through out-of-the-box metrics. Littledata stands out with a 30-day free trial, server-side tracking, and automatic checkout step tracking, alongside its identity resolution and no-code setup. This combination of features makes Littledata a strong choice for comprehensive data tracking and analysis, offering more flexibility and trial access compared to Aimerce and Polar Analytics.
Aimerce | Polar Analytics | Littledata | |
---|---|---|---|
Example product review | "Aimerce has been a total game-changer for our ad campaigns. The setup was incredibly easy, and we saw immediate improvements in both ad performance and event tracking accuracy." | "Negative points? None so far ... Getting started was incredibly easy ... integrates smoothly with all our tools and data sources." | "We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution." |
Example support review | "Aimerce's customer service is non-existent... no response to inquiries, leaving us frustrated and unsupported." | "Polar's customer support is also next to none... they are well worth the price we pay." | "Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!" |
Link | Read more reviews |
Store size | Aimerce | Polar Analytics | Littledata |
---|---|---|---|
50 orders / month | $299 | $400 | $39 |
500 orders / month | $299 | $400 | $149 |
5,000 orders / month | $499 | $1150 | $349 |
20,000 orders / month | $1799 | $3500 | $799 |
For 50 orders per month, Aimerce is 25% cheaper than Polar Analytics and 666% more expensive than Littledata. At 500 orders, Aimerce and Polar Analytics are equal in price, while Littledata is 50% cheaper than both. For 5000 orders, Aimerce is 56% cheaper than Polar Analytics and 43% cheaper than Littledata. At 20000 orders, Aimerce is 49% cheaper than Polar Analytics and 125% more expensive than Littledata. Overall, Littledata consistently offers the lowest pricing across all order volumes.
Destination | Aimerce | Polar Analytics | Littledata |
---|---|---|---|
Klaviyo | ✔️ | ✔️ | ✔️ |
Meta Ads | ✔️ | ✔️ | ✔️ |
Google Ads | ✔️ | ✔️ | ✔️ |
Google Analytics | ✔️ | ||
TikTok | ✔️ | ||
✔️ | |||
Segment | ✔️ | ||
Attentive | ✔️ |
Aimerce focuses on integrating data from Klaviyo, Meta Ads, and Google Ads, allowing for targeted marketing and customer engagement through these platforms. Polar Analytics also connects with Meta Ads, Google Ads, and Klaviyo but emphasizes data visualization and analytics for performance insights. Littledata offers a broader range of destinations, including Google Analytics, TikTok, Pinterest, and Attentive, in addition to the others, providing a more comprehensive view of customer interactions across various channels. This diversity allows for deeper insights and more robust tracking capabilities across multiple marketing platforms.
Feature | Aimerce | Polar Analytics | Littledata |
---|---|---|---|
Identity resolution | |||
Uses other marketing channel cookies to boost identity | ✔️ | ✔️ | ✔️ |
Never adds new emails to your marketing list | ✔️ | ✔️ | |
Docs on how an end-user can opt out for GDPR / CCPA | ✔️ | ||
Backstitches Klaviyo profile onto previous customer events | ✔️ | ||
Viewed Product trigger | |||
Tracked client-side | ✔️ | ||
Tracked server-side | ✔️ | ||
Enriched product info (e.g. category) | ✔️ | ||
Backwards compatible with Klaviyo templates | ✔️ | ||
Added to Cart trigger | |||
Unreliable tracking of button clicks | ✔️ | ✔️ | |
Reliable via Shopify's servers | ✔️ | ||
Enriched product info (e.g. category) | ✔️ | ||
Backwards compatible with Klaviyo templates | ✔️ | ||
Target the whole contents of the cart | ✔️ | ||
Checkout Started trigger | |||
Direct from Shopify's servers | ✔️ | ✔️ | ✔️ |
Backwards compatible with Klaviyo templates | ✔️ |
Littledata offers unique advantages for tracking customers from Shopify to Klaviyo. Its documentation on GDPR/CCPA opt-out ensures compliance, which is crucial for data privacy. Unlike Aimerce and Polar Analytics, Littledata not only avoids adding new emails to your marketing list but also backstitches Klaviyo profiles onto previous customer events, providing a comprehensive view of customer interactions. This feature enhances customer insights and segmentation, allowing for more targeted marketing strategies. While both Aimerce and Polar Analytics utilize marketing channel cookies, Littledata's additional focus on compliance and historical data integration makes it a superior choice for effective customer tracking and engagement.
Feature | Aimerce | Polar Analytics | Littledata |
---|---|---|---|
Google Ads Conversions | |||
Real-time tracking of Enhanced Conversions | ✔️ | ✔️ | |
Unreliable tracking via thank you page | ✔️ | ||
Tracked direct from Shopify's servers | ✔️ | ||
Fully automatic setup | ✔️ | ||
New vs Returning customer conversions | ✔️ |
Feature | Aimerce | Polar Analytics | Littledata |
---|---|---|---|
Key benefits | |||
Boost to Event Match Quality Score | ✔️ | ✔️ | ✔️ |
100% accurate revenue in Meta | ✔️ | ✔️ | |
Pre-purchase audiences based on first-party data | ✔️ | ||
Target subscriptions vs one-time purchases | ✔️ | ||
Fully automatic setup | ✔️ | ||
AddToCart | |||
Via Conversions API | ✔️ | ||
InitiateCheckout | |||
Via Conversions API | ✔️ | ||
Includes all checkout steps | ✔️ | ||
Purchase | |||
Via Conversions API | ✔️ | ✔️ | ✔️ |
Includes post-purchase upsells | ✔️ | ||
Includes recurring orders | ✔️ | ||
Filters to exclude orders from some channels | ✔️ | ||
New vs Returning customer conversions | ✔️ |