Addingwell vs Polar Analytics

Is Addingwell or Polar Analytics a better data solution for Shopify brands?

Addingwell competitors

What is Addingwell?

Addingwell is a fully-managed GTM server-side hosting + tooling (monitoring, adblocker bypass, Safari resilience) to improve data quality, performance and governance.


Polar Analytics competitors

What is Polar Analytics?

Polar is a pre-built dashboard for commerce with out-of-the-box metrics and reports to ensure your team has the insights to get their jobs done.


Addingwell vs Polar Analytics comparison

FeatureAddingwellPolar AnalyticsLittledata
Server-side tracking✔️minus✔️
Customer data to marketing platformsminus✔️✔️
Identity resolution to boost audiencesminus✔️✔️
Founder owned and ledminus✔️✔️
Works with platforms other than Shopify✔️minusminus
Marketing reportingminus✔️minus
Proprietary attribution modelminus✔️minus
30 day free trialminusminus✔️
Fully automatic, no code setupminusminus✔️
Automatic tracking of checkout stepsminusminus✔️
No-code setup for Shopify Hydrogenminusminus✔️

Addingwell focuses on server-side tracking and data quality across multiple platforms, enhancing performance and governance. In contrast, Polar Analytics offers marketing reporting and a proprietary attribution model, providing pre-built dashboards for insights. Littledata excels with its 30-day free trial, fully automatic setup, and automatic tracking of checkout steps, combining features from both competitors while simplifying the user experience. Littledata's identity resolution and server-side tracking further enhance its appeal, making it a strong choice for comprehensive data collection and analysis.

Reviews comparison

Addingwell vs Polar Analytics's customer reviews

AddingwellPolar AnalyticsLittledata
Example product reviewSetup took just a few seconds, and it works right away. All my pixels from GTM are now server-side and perfectly connected. So much money saved on ads."Negative points? None so far ... Getting started was incredibly easy ... integrates smoothly with all our tools and data sources.""We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution."
Example support reviewThe support was very fast to answer our questions and super helpful. Just be careful to check that the events don't trigger twice."Polar's customer support is also next to none... they are well worth the price we pay.""Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!"
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Cost comparison

Addingwell vs Polar Analytics's monthly subscription cost

Store sizeAddingwellPolar AnalyticsLittledata
50 orders / month$90$400$39
500 orders / month$90$720$199
5,000 orders / month$130$1020$449
20,000 orders / month$400$2770$1390

For 50 orders per month, Addingwell is 22.5% cheaper than Littledata, while Polar Analytics is 344% more expensive than Addingwell. At 500 orders, Addingwell and Polar Analytics are equal, but Littledata is 65.6% more expensive than Addingwell. For 5000 orders, Addingwell is 87.3% cheaper than Polar Analytics and 62.7% cheaper than Littledata. At 20000 orders, Addingwell is 86.5% cheaper than Polar Analytics and 50% cheaper than Littledata. Overall, Addingwell consistently offers the lowest pricing.

Supported data destinations

DestinationAddingwellPolar AnalyticsLittledata
Meta Ads✔️✔️✔️
TikTok✔️✔️✔️
Google Ads✔️✔️✔️
Google Analytics✔️minus✔️
Pinterest✔️minus✔️
Klaviyominus✔️✔️
Snap✔️minusminus
Segmentminusminus✔️
Attentiveminusminus✔️

Addingwell offers a broader range of data destinations, including Pinterest and Snap, which may benefit brands looking to diversify their advertising channels. Polar Analytics focuses on key platforms like Klaviyo, emphasizing email marketing integration. Littledata provides a comprehensive suite, including Segment and Attentive, catering to both analytics and customer engagement needs. Overall, Addingwell is more extensive in advertising platforms, Polar Analytics emphasizes email marketing, and Littledata combines analytics with customer engagement tools.

Google Ads comparison

Addingwell vs Polar Analytics's solution for Google Ads

FeatureAddingwellPolar AnalyticsLittledata
Google Ads Conversions
Real-time tracking of Enhanced Conversionsminus✔️✔️
Unreliable tracking via thank you page✔️minusminus
Tracked direct from Shopify's serversminusminus✔️
Fully automatic setupminusminus✔️
New vs Returning customer conversionsminusminus✔️

Meta Ads comparison

Addingwell vs Polar Analytics's solution for Meta Ads

FeatureAddingwellPolar AnalyticsLittledata
Key benefits
100% accurate revenue in Meta✔️✔️✔️
Boost to Event Match Quality Scoreminus✔️✔️
Pre-purchase audiences based on first-party dataminusminus✔️
Target subscriptions vs one-time purchasesminusminus✔️
Fully automatic setupminusminus✔️
AddToCart
Via Conversions APIminusminus✔️
InitiateCheckout
Via Conversions APIminusminus✔️
Includes all checkout stepsminusminus✔️
Purchase
Via Conversions API✔️✔️✔️
Includes post-purchase upsellsminusminus✔️
Includes recurring ordersminusminus✔️
Filters to exclude orders from some channelsminusminus✔️
New vs Returning customer conversionsminusminus✔️
Benefits of Littledata
Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.
100% of revenue tracked
Enhanced identity resolution
Connectors for all popular marketing channels
Learn more
googleAnalytics
Comparing Addingwell against Polar Analytics
Can I switch from Addingwell to Littledata?

Yes, join dozens of Shopify brands who made the switch to Littledata for simpler server-side tracking, faster setup, and transparent pricing. We’ll even help migrate your Addingwell setup.

Can I switch from Polar Analytics to Littledata?

Yes, join dozens of Shopify brands who made the switch to Littledata for simpler server-side tracking, faster setup, and transparent pricing. We’ll even help migrate your Polar Analytics setup.

How does Addingwell work?

Addingwell's all-in-one platform makes the most out of GTM Server-Side,
and goes even beyond.

Does Addingwell work with Shopify?

Yes, Addingwell is installed on 700 Shopify sites according to the latest stats from BuiltWith.

How does Polar Analytics work?

By deduplicating conversions from multiple ad platforms, Polar Pixel helps you understand the real cost per acquisition and calculate Return on Ad Spend (ROAS) by channel and campaign.

Does Polar Analytics work with Shopify?

Yes, Polar Analytics is installed on 300 Shopify sites according to the latest stats from BuiltWith.

Is Addingwell suitable for Enterprise brands?

Addingwell is used by 10 sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Is Polar Analytics suitable for Enterprise brands?

Polar Analytics is used by 10 sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Which marketing tools does Addingwell support?

Addingwell supports Google Analytics, Meta Ads, TikTok, Google Ads, Pinterest and Snap.

Which marketing tools does Polar Analytics support?

Polar Analytics supports Meta Ads, Google Ads, Klaviyo and TikTok.

Who owns Addingwell?

Addingwell is owned by Didomi and run out of Lille, France. Romain Baert is Addingwell's CEO.

Who owns Polar Analytics?

Polar Analytics is an independent private company headquartered in London. David Dokes is Polar Analytics's CEO.