
Polar is a pre-built dashboard for commerce with out-of-the-box metrics and reports to ensure your team has the insights to get their jobs done.
Wetracked claims to be the only solution that pushes 100% accurate data into your ads manager.
| Feature | Polar Analytics | Wetracked | Littledata |
|---|---|---|---|
| Customer data to marketing platforms | ✔️ | ✔️ | ✔️ |
| Identity resolution to boost audiences | ✔️ | ✔️ | ✔️ |
| Founder owned and led | ✔️ | ✔️ | ✔️ |
| Fully automatic, no code setup | ✔️ | ✔️ | |
| Server-side tracking | ✔️ | ✔️ | |
| Marketing reporting | ✔️ | ||
| Proprietary attribution model | ✔️ | ||
| 30 day free trial | ✔️ | ||
| Automatic tracking of checkout steps | ✔️ | ||
| No-code setup for Shopify Hydrogen | ✔️ |
Polar Analytics offers comprehensive marketing reporting and a proprietary attribution model, providing pre-built dashboards for actionable insights. Wetracked emphasizes fully automatic, no-code setup and claims 100% accurate data for ads management through server-side tracking. Littledata stands out with a 30-day free trial, automatic tracking of checkout steps, and similar features like identity resolution and customer data integration, making it a more flexible option for businesses seeking ease of use and comprehensive tracking capabilities.
| Polar Analytics | Wetracked | Littledata | |
|---|---|---|---|
| Example product review | "Negative points? None so far ... Getting started was incredibly easy ... integrates smoothly with all our tools and data sources." | they got me in as they said it was better and cheaper then Triple whale, but really all it is, is some code on the back end you can not track or even see the results you still need to use the meta and good dash boards. | "We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution." |
| Example support review | "Polar's customer support is also next to none... they are well worth the price we pay." | Tracking looks improved the last 2-3 days. Support has never replied to me :-( even after days of waiting and 3 emails & reminders. | "Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!" |
| Link | Read more reviews |
| Store size | Polar Analytics | Wetracked | Littledata |
|---|---|---|---|
| 50 orders / month | $400 | $49 | $39 |
| 500 orders / month | $720 | $149 | $199 |
| 5,000 orders / month | $1020 | $249 | $449 |
| 20,000 orders / month | $2770 | $670 | $1390 |
For an online store with 50 orders per month, Polar Analytics is 714% more expensive than Wetracked and 923% more than Littledata. At 500 orders, Polar and Wetracked are equal, while Littledata is 79% cheaper. With 5,000 orders, Polar is 310% more than Wetracked and 192% more than Littledata. At 20,000 orders, Polar is 314% more than Wetracked and 270% more than Littledata. Overall, Polar Analytics consistently has the highest pricing across all order volumes.
| Destination | Polar Analytics | Wetracked | Littledata |
|---|---|---|---|
| Meta Ads | ✔️ | ✔️ | ✔️ |
| Google Ads | ✔️ | ✔️ | ✔️ |
| Klaviyo | ✔️ | ✔️ | ✔️ |
| TikTok | ✔️ | ✔️ | ✔️ |
| ✔️ | ✔️ | ||
| Snap | ✔️ | ||
| Google Analytics | ✔️ | ||
| Segment | ✔️ | ||
| Attentive | ✔️ |
Polar Analytics focuses on integrating data from Meta Ads, Google Ads, Klaviyo, and TikTok, providing a streamlined approach for these platforms. Wetracked expands on this by including additional destinations like Snap and Pinterest, offering a broader range of advertising channels. Littledata covers a similar set of platforms as Wetracked but emphasizes Google Analytics and Segment, enhancing data analysis and customer segmentation capabilities. Each solution varies in the number and type of integrations, impacting how you can track and analyze your ecommerce performance across different marketing channels.
| Feature | Polar Analytics | Wetracked | Littledata |
|---|---|---|---|
| Identity resolution | |||
| Uses other marketing channel cookies to boost identity | ✔️ | ✔️ | ✔️ |
| Never adds new emails to your marketing list | ✔️ | ✔️ | |
| Docs on how an end-user can opt out for GDPR / CCPA | ✔️ | ||
| Backstitches Klaviyo profile onto previous customer events | ✔️ | ||
| Viewed Product trigger | |||
| Tracked client-side | ✔️ | ||
| Tracked server-side | ✔️ | ||
| Enriched product info (e.g. category) | ✔️ | ||
| Backwards compatible with Klaviyo templates | ✔️ | ||
| Added to Cart trigger | |||
| Unreliable tracking of button clicks | ✔️ | ✔️ | |
| Reliable via Shopify's servers | ✔️ | ||
| Enriched product info (e.g. category) | ✔️ | ||
| Backwards compatible with Klaviyo templates | ✔️ | ||
| Target the whole contents of the cart | ✔️ | ||
| Checkout Started trigger | |||
| Direct from Shopify's servers | ✔️ | ✔️ | ✔️ |
| Backwards compatible with Klaviyo templates | ✔️ | ||
Littledata offers distinct advantages for tracking customers from Shopify to Klaviyo. Its comprehensive documentation on GDPR/CCPA opt-out ensures compliance, which is crucial for customer trust. Unlike Polar Analytics and Wetracked, Littledata's ability to backstitch Klaviyo profiles onto previous customer events provides a more complete view of customer interactions, enhancing segmentation and targeting. Additionally, by never adding new emails to your marketing list, it maintains data integrity and reduces the risk of spam complaints. This combination of compliance, historical data integration, and identity enhancement makes Littledata a superior choice for CRM management in a Shopify Plus environment.
| Feature | Polar Analytics | Wetracked | Littledata |
|---|---|---|---|
| Google Ads Conversions | |||
| Real-time tracking of Enhanced Conversions | ✔️ | ✔️ | |
| Unreliable tracking via thank you page | ✔️ | ||
| Tracked direct from Shopify's servers | ✔️ | ||
| Fully automatic setup | ✔️ | ||
| New vs Returning customer conversions | ✔️ | ||
| Feature | Polar Analytics | Wetracked | Littledata |
|---|---|---|---|
| Key benefits | |||
| Boost to Event Match Quality Score | ✔️ | ✔️ | ✔️ |
| 100% accurate revenue in Meta | ✔️ | ✔️ | |
| Pre-purchase audiences based on first-party data | ✔️ | ||
| Target subscriptions vs one-time purchases | ✔️ | ||
| Fully automatic setup | ✔️ | ||
| AddToCart | |||
| Via Conversions API | ✔️ | ||
| InitiateCheckout | |||
| Via Conversions API | ✔️ | ||
| Includes all checkout steps | ✔️ | ||
| Purchase | |||
| Via Conversions API | ✔️ | ✔️ | ✔️ |
| Includes post-purchase upsells | ✔️ | ||
| Includes recurring orders | ✔️ | ||
| Filters to exclude orders from some channels | ✔️ | ||
| New vs Returning customer conversions | ✔️ | ||
