Polar Analytics vs Wetracked

Is Polar Analytics or Wetracked a better data solution for Shopify brands?

Polar Analytics competitors

What is Polar Analytics?

Polar is a pre-built dashboard for commerce with out-of-the-box metrics and reports to ensure your team has the insights to get their jobs done.


Wetracked competitors

What is Wetracked?

Wetracked claims to be the only solution that pushes 100% accurate data into your ads manager.


Polar Analytics vs Wetracked comparison

FeaturePolar AnalyticsWetrackedLittledata
Customer data to marketing platforms✔️✔️✔️
Identity resolution to boost audiences✔️✔️✔️
Founder owned and led✔️✔️✔️
Fully automatic, no code setupminus✔️✔️
Server-side trackingminus✔️✔️
Marketing reporting✔️minusminus
Proprietary attribution model✔️minusminus
30 day free trialminusminus✔️
Automatic tracking of checkout stepsminusminus✔️
No-code setup for Shopify Hydrogenminusminus✔️

Polar Analytics offers comprehensive marketing reporting and a proprietary attribution model, providing pre-built dashboards for actionable insights. Wetracked emphasizes fully automatic, no-code setup and claims 100% accurate data for ads management through server-side tracking. Littledata stands out with a 30-day free trial, automatic tracking of checkout steps, and similar features like identity resolution and customer data integration, making it a more flexible option for businesses seeking ease of use and comprehensive tracking capabilities.

Reviews comparison

Polar Analytics vs Wetracked's customer reviews

Polar AnalyticsWetrackedLittledata
Example product review"Negative points? None so far ... Getting started was incredibly easy ... integrates smoothly with all our tools and data sources."they got me in as they said it was better and cheaper then Triple whale, but really all it is, is some code on the back end you can not track or even see the results you still need to use the meta and good dash boards."We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution."
Example support review"Polar's customer support is also next to none... they are well worth the price we pay."Tracking looks improved the last 2-3 days. Support has never replied to me :-( even after days of waiting and 3 emails & reminders."Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!"
LinkRead more reviews

Cost comparison

Polar Analytics vs Wetracked's monthly subscription cost

Store sizePolar AnalyticsWetrackedLittledata
50 orders / month$400$49$39
500 orders / month$720$149$199
5,000 orders / month$1020$249$449
20,000 orders / month$2770$670$1390

For an online store with 50 orders per month, Polar Analytics is 714% more expensive than Wetracked and 923% more than Littledata. At 500 orders, Polar and Wetracked are equal, while Littledata is 79% cheaper. With 5,000 orders, Polar is 310% more than Wetracked and 192% more than Littledata. At 20,000 orders, Polar is 314% more than Wetracked and 270% more than Littledata. Overall, Polar Analytics consistently has the highest pricing across all order volumes.

Supported data destinations

DestinationPolar AnalyticsWetrackedLittledata
Meta Ads✔️✔️✔️
Google Ads✔️✔️✔️
Klaviyo✔️✔️✔️
TikTok✔️✔️✔️
Pinterestminus✔️✔️
Snapminus✔️minus
Google Analyticsminusminus✔️
Segmentminusminus✔️
Attentiveminusminus✔️

Polar Analytics focuses on integrating data from Meta Ads, Google Ads, Klaviyo, and TikTok, providing a streamlined approach for these platforms. Wetracked expands on this by including additional destinations like Snap and Pinterest, offering a broader range of advertising channels. Littledata covers a similar set of platforms as Wetracked but emphasizes Google Analytics and Segment, enhancing data analysis and customer segmentation capabilities. Each solution varies in the number and type of integrations, impacting how you can track and analyze your ecommerce performance across different marketing channels.

Klaviyo comparison

Polar Analytics vs Wetracked's solution for Klaviyo

FeaturePolar AnalyticsWetrackedLittledata
Identity resolution
Uses other marketing channel cookies to boost identity✔️✔️✔️
Never adds new emails to your marketing list✔️minus✔️
Docs on how an end-user can opt out for GDPR / CCPAminusminus✔️
Backstitches Klaviyo profile onto previous customer eventsminusminus✔️
Viewed Product trigger
Tracked client-side✔️minusminus
Tracked server-sideminusminus✔️
Enriched product info (e.g. category)minusminus✔️
Backwards compatible with Klaviyo templatesminusminus✔️
Added to Cart trigger
Unreliable tracking of button clicks✔️✔️minus
Reliable via Shopify's serversminusminus✔️
Enriched product info (e.g. category)minusminus✔️
Backwards compatible with Klaviyo templatesminusminus✔️
Target the whole contents of the cartminusminus✔️
Checkout Started trigger
Direct from Shopify's servers✔️✔️✔️
Backwards compatible with Klaviyo templatesminusminus✔️

Littledata offers distinct advantages for tracking customers from Shopify to Klaviyo. Its comprehensive documentation on GDPR/CCPA opt-out ensures compliance, which is crucial for customer trust. Unlike Polar Analytics and Wetracked, Littledata's ability to backstitch Klaviyo profiles onto previous customer events provides a more complete view of customer interactions, enhancing segmentation and targeting. Additionally, by never adding new emails to your marketing list, it maintains data integrity and reduces the risk of spam complaints. This combination of compliance, historical data integration, and identity enhancement makes Littledata a superior choice for CRM management in a Shopify Plus environment.

Google Ads comparison

Polar Analytics vs Wetracked's solution for Google Ads

FeaturePolar AnalyticsWetrackedLittledata
Google Ads Conversions
Real-time tracking of Enhanced Conversions✔️minus✔️
Unreliable tracking via thank you pageminus✔️minus
Tracked direct from Shopify's serversminusminus✔️
Fully automatic setupminusminus✔️
New vs Returning customer conversionsminusminus✔️

Meta Ads comparison

Polar Analytics vs Wetracked's solution for Meta Ads

FeaturePolar AnalyticsWetrackedLittledata
Key benefits
Boost to Event Match Quality Score✔️✔️✔️
100% accurate revenue in Meta✔️minus✔️
Pre-purchase audiences based on first-party dataminusminus✔️
Target subscriptions vs one-time purchasesminusminus✔️
Fully automatic setupminusminus✔️
AddToCart
Via Conversions APIminusminus✔️
InitiateCheckout
Via Conversions APIminusminus✔️
Includes all checkout stepsminusminus✔️
Purchase
Via Conversions API✔️✔️✔️
Includes post-purchase upsellsminusminus✔️
Includes recurring ordersminusminus✔️
Filters to exclude orders from some channelsminusminus✔️
New vs Returning customer conversionsminusminus✔️
Benefits of Littledata
Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.
100% of revenue tracked
Enhanced identity resolution
Connectors for all popular marketing channels
Learn more
googleAnalytics
Comparing Polar Analytics against Wetracked
Can I switch from Polar Analytics to Littledata?

Yes, join dozens of Shopify brands who made the switch to Littledata for simpler server-side tracking, faster setup, and transparent pricing. We’ll even help migrate your Polar Analytics setup.

Can I switch from Wetracked to Littledata?

Yes, join dozens of Shopify brands who made the switch to Littledata for simpler server-side tracking, faster setup, and transparent pricing. We’ll even help migrate your Wetracked setup.

How does Polar Analytics work?

By deduplicating conversions from multiple ad platforms, Polar Pixel helps you understand the real cost per acquisition and calculate Return on Ad Spend (ROAS) by channel and campaign.

Does Polar Analytics work with Shopify?

Yes, Polar Analytics is installed on 300 Shopify sites according to the latest stats from BuiltWith.

How does Wetracked work?

wetracked powers seamless ad tracking. Link each sale to its ad origin and effortlessly push data to your ad manager. See which ads to scale, which to stop, and automatically teach the algorithm to show the right ads to the right people.

Does Wetracked work with Shopify?

Yes, Wetracked is installed on an unknown number of Shopify sites according to the latest stats from BuiltWith.

Is Polar Analytics suitable for Enterprise brands?

Polar Analytics is used by 10 sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Is Wetracked suitable for Enterprise brands?

Wetracked is used by an unknown number of sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Which marketing tools does Polar Analytics support?

Polar Analytics supports Meta Ads, Google Ads, Klaviyo and TikTok.

Which marketing tools does Wetracked support?

Wetracked supports Klaviyo, Meta Ads, Google Ads, TikTok, Snap and Pinterest.

Who owns Polar Analytics?

Polar Analytics is an independent private company headquartered in London. David Dokes is Polar Analytics's CEO.

Who owns Wetracked?

Wetracked is an independent private company headquartered in Netherlands.