Addingwell is a fully-managed GTM server-side hosting + tooling (monitoring, adblocker bypass, Safari resilience) to improve data quality, performance and governance.
| Feature | Littledata | Addingwell |
|---|---|---|
| Server-side tracking | ✔️ | ✔️ |
| 30 day free trial | ✔️ | |
| Founder owned and led | ✔️ | |
| Identity resolution to boost audiences | ✔️ | |
| Customer data to marketing platforms | ✔️ | |
| Fully automatic, no code setup | ✔️ | |
| Automatic tracking of checkout steps | ✔️ | |
| No-code setup for Shopify Hydrogen | ✔️ | |
| Works with platforms other than Shopify | ✔️ |
Littledata is a strong alternative to Addingwell for Shopify Plus brands due to its extensive integration capabilities and robust features. While both platforms offer server-side tracking, Littledata connects with a wider range of marketing tools, including Klaviyo and Segment, enhancing your ability to manage customer data across various channels. Its identity resolution feature helps optimize audience targeting, which can lead to improved marketing effectiveness. Additionally, Littledata's fully automatic, no-code setup simplifies implementation, making it accessible for teams without extensive technical resources. The 30-day free trial allows brands to test the platform's capabilities risk-free, and its public commitment to privacy compliance ensures that customer data is handled responsibly. Overall, Littledata provides a comprehensive solution tailored for ecommerce needs, making it a compelling choice over Addingwell.
| Littledata | Addingwell | |
|---|---|---|
| Example product review | "We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution." | Setup took just a few seconds, and it works right away. All my pixels from GTM are now server-side and perfectly connected. So much money saved on ads. |
| Example support review | "Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!" | The support was very fast to answer our questions and super helpful. Just be careful to check that the events don't trigger twice. |
| Link | Read more reviews |
| Store size | Littledata | Addingwell |
|---|---|---|
| 50 orders / month | $39 | $90 |
| 500 orders / month | $199 | $90 |
| 5,000 orders / month | $449 | $130 |
| 20,000 orders / month | $1390 | $400 |
Littledata offers all-inclusive pricing that provides better value compared to Addingwell, especially for higher order volumes. For a store with 50 orders, Littledata costs $39 versus Addingwell's $90. At 500 orders, Littledata is $149 while Addingwell remains $90, highlighting a significant price increase for Littledata at higher volumes. However, Littledata supports more destinations and features at every order level, making it a more comprehensive solution. This pricing structure benefits businesses looking for scalability without hidden costs.
| Destination | Littledata | Addingwell |
|---|---|---|
| Google Analytics | ✔️ | ✔️ |
| Meta Ads | ✔️ | ✔️ |
| TikTok | ✔️ | ✔️ |
| ✔️ | ✔️ | |
| Google Ads | ✔️ | ✔️ |
| Klaviyo | ✔️ | |
| Segment | ✔️ | |
| Attentive | ✔️ | |
| Snap | ✔️ |
