Addingwell focuses on server-side tracking with robust tooling for data quality and governance, but lacks a free trial and automatic setup. Fueled offers comprehensive customer data organization across multiple platforms but may require more manual effort. Littledata stands out with its 30-day free trial, founder-led approach, identity resolution, fully automatic setup, and automatic tracking of checkout steps, making it a more user-friendly option for eCommerce managers seeking efficient data collection and integration.

For 50 orders, Addingwell is 130% more expensive than Littledata, while Fueled is 384% more expensive than Littledata. For 500 orders, Addingwell and Fueled are equal, but Littledata is 65% more expensive than both. At 5000 orders, Addingwell is 63% cheaper than Fueled, while Littledata is 295% cheaper than Fueled. For 20000 orders, Addingwell is 80% cheaper than Fueled, and Littledata is 60% cheaper than Fueled. Overall, Fueled consistently has the highest pricing.

Addingwell focuses on a broader range of social media platforms, including TikTok and Snap, which may benefit brands targeting diverse audiences. Fueled offers a more streamlined selection, emphasizing integration with Segment for enhanced data management. Littledata provides a comprehensive suite, including email marketing platforms like Klaviyo and Attentive, catering to brands that prioritize customer engagement through multiple channels. Each solution varies in platform coverage and integration capabilities, impacting how brands can track and analyze their ecommerce performance.

Littledata's purchase and checkout tracking offers superior accuracy and comprehensiveness compared to Addingwell and Fueled. Its server-side tracking ensures 100% accuracy, capturing all purchase events, including post-purchase upsells and refunds, which Addingwell and Fueled do not fully support. Littledata also tracks all checkout steps server-side, making it compatible with checkout extensibility and accelerated checkouts, unlike Addingwell's and Fueled's limited tracking. Additionally, Littledata's ability to filter orders by sales channel and utilize user-provided data enhances attribution, providing deeper insights into customer behavior. This comprehensive approach allows for more effective analysis and optimization of the customer journey, making Littledata a more robust solution for Shopify Plus brands.