Fueled vs Aimerce

Is Fueled or Aimerce a better data solution for Shopify brands?

Fueled competitors

What is Fueled?

Fueled is a new tool for collecting and organizing 1st-party eCommerce customer data across the sales and marketing tools you love. Shopify, BigCommerce, Yotpo, Gorgias...We capture data from all of these channels, so that you can use it wherever and how ever you want. Fueled is used by 100 Shopify sites.


Aimerce competitors

What is Aimerce?

Aimerce claims to be the easiest way to capture more high-quality customer data Aimerce is used by 420 Shopify sites according to BuiltWith.


Fueled vs Aimerce comparison

FeatureFueledAimerceLittledata
Identity resolution to boost audiences✔️✔️✔️
Customer data to marketing platforms✔️✔️✔️
Server-side tracking✔️minus✔️
No-code setup for Shopify Hydrogen✔️minus✔️
Fully automatic, no code setupminus✔️✔️
Works with platforms other than Shopify✔️minusminus
30 day free trialminusminus✔️
Public statement of privacy complianceminusminus✔️
Automatic tracking of checkout extensibilityminusminus✔️

Fueled offers comprehensive features for eCommerce data collection, including server-side tracking and compatibility with multiple platforms beyond Shopify, which enhances its versatility. Its no-code setup for Shopify Hydrogen simplifies integration, making it accessible for users without technical expertise. Fueled focuses on organizing first-party customer data across various sales and marketing tools, allowing for flexible data usage.

In comparison, Aimerce emphasizes ease of use with its fully automatic, no-code setup, but lacks the server-side tracking feature and broader platform compatibility that Fueled provides.

Littledata also offers a robust feature set, including a 30-day free trial and privacy compliance, alongside server-side tracking and automatic checkout tracking. However, it may not have the same level of platform integration as Fueled. Overall, Fueled stands out for its multi-platform support and data organization capabilities.

Cost comparison

Fueled vs Aimerce's monthly subscription cost

Store sizeFueledAimerceLittledata
50 orders / month$189$299$39
500 orders / month$349$299$149
5,000 orders / month$879$499$349
20,000 orders / month$2000$1799$799

For 50 orders per month, Fueled is 384% more expensive than Littledata, while Aimerce is 666% more expensive. At 500 orders, Fueled and Aimerce are equal, but Fueled is 134% more than Littledata. For 5000 orders, Fueled is 152% more than Littledata, while Aimerce is 43% cheaper than Fueled. At 20000 orders, Fueled is 150% more than Littledata, and Aimerce is 125% more expensive than Littledata. Overall, Littledata consistently offers the lowest pricing across all order volumes.

Supported data destinations

DestinationFueledAimerceLittledata
Meta Ads✔️✔️✔️
Google Ads✔️✔️✔️
Google Analytics✔️minus✔️
Segment✔️minus✔️
Klaviyominus✔️✔️
TikTokminusminus✔️
Pinterestminusminus✔️
Attentiveminusminus✔️

Fueled focuses on integrating with major analytics and advertising platforms like Google Analytics, Segment, Meta Ads, and Google Ads, providing a broad data collection and analysis framework. Aimerce, on the other hand, emphasizes email marketing with Klaviyo while also supporting Meta Ads and Google Ads, catering more to direct marketing efforts. Littledata offers a comprehensive suite, including Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo, Google Ads, Segment, and Attentive, allowing for extensive tracking across various channels and enhancing customer engagement through multiple touchpoints. Each solution varies in focus, with Fueled and Littledata providing broader analytics capabilities, while Aimerce leans towards email marketing integration.

Google Ads comparison

Fueled vs Aimerce's solution for Google Ads

FeatureFueledAimerceLittledata
Google Ads Conversions
Unreliable tracking via thank you page✔️✔️minus
Tracked direct from Shopify's serversminusminus✔️
Real-time tracking of Enhanced Conversionsminusminus✔️
Fully automatic setupminusminus✔️
New vs Returning customer conversionsminusminus✔️

Meta Ads comparison

Fueled vs Aimerce's solution for Meta Ads

FeatureFueledAimerceLittledata
Added to Cart trigger
Via Conversions API✔️minus✔️
Checkout steps
Via Conversions API✔️minus✔️
Includes all checkout steps✔️minus✔️
Purchase event
Via Conversions API✔️✔️✔️
Includes post-purchase upsellsminusminus✔️
Includes recurring ordersminusminus✔️
Filters to exclude orders from some channelsminusminus✔️
Benefits of Littledata
Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.
100% of revenue tracked
Enhanced identity resolution
Connectors for all popular marketing channels
googleAnalytics
Comparing Fueled against Aimerce
Does Fueled work with Shopify?

Yes, Fueled is installed on 100 Shopify sites according to our estimates.

How does Aimerce work?

Aimerce enriches your first-party data with server-side tracking immune to ad blockers, iOS upgrades and browser instabilities

Does Aimerce work with Shopify?

Yes, Aimerce is installed on 420 Shopify sites according to the latest stats from BuiltWith.

Is Fueled suitable for Enterprise brands?

Fueled is used by 20 sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Is Aimerce suitable for Enterprise brands?

Aimerce is used by 3 sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Which marketing tools does Fueled support?

Fueled supports Google Analytics, Segment, Meta Ads and Google Ads.

Which marketing tools does Aimerce support?

Aimerce supports Klaviyo, Meta Ads and Google Ads.

Who owns Fueled?

Fueled is an independent private company headquartered in Denver, Colorado. Sean Larkin is Fueled's CEO.

Who owns Aimerce?

Aimerce is an independent private company headquartered in San Fransisco. Yiqi Wu is Aimerce's CEO.

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