Fueled vs Polar Analytics

Is Fueled or Polar Analytics a better data solution for Shopify brands?

Fueled competitors

What is Fueled?

Fueled is a new tool for collecting and organizing 1st-party eCommerce customer data across the sales and marketing tools you love. Shopify, BigCommerce, Yotpo, Gorgias...We capture data from all of these channels, so that you can use it wherever and how ever you want. Fueled is used by 100 Shopify sites.


Polar Analytics competitors

What is Polar Analytics?

Polar is a pre-built dashboard for commerce with out-of-the-box metrics and reports to ensure your team has the insights to get their jobs done. Polar Analytics is used by 300 Shopify sites according to BuiltWith.


You could use both Fueled for accurate data, and Polar Analytics for reporting

Fueled vs Polar Analytics comparison

FeatureFueledPolar AnalyticsLittledata
Identity resolution to boost audiences✔️✔️✔️
Customer data to marketing platforms✔️✔️✔️
Server-side tracking✔️minus✔️
No-code setup for Shopify Hydrogen✔️minus✔️
Works with platforms other than Shopify✔️minusminus
Marketing reportingminus✔️minus
Proprietary attribution modelminus✔️minus
30 day free trialminusminus✔️
Public statement of privacy complianceminusminus✔️
Fully automatic, no code setupminusminus✔️
Automatic tracking of checkout extensibilityminusminus✔️

Fueled offers a comprehensive solution for collecting and organizing first-party eCommerce customer data across various platforms, including Shopify and BigCommerce. Its server-side tracking and no-code setup for Shopify Hydrogen make it user-friendly, while identity resolution enhances audience targeting. Unlike Polar Analytics, which focuses on marketing reporting and a proprietary attribution model, Fueled emphasizes data collection from multiple channels for flexible usage. Littledata also provides server-side tracking and identity resolution, but its fully automatic setup and focus on privacy compliance may appeal to those prioritizing ease of use and compliance. Overall, Fueled stands out for its versatility across platforms and its emphasis on data organization, while Polar and Littledata offer more specialized reporting and compliance features.

Cost comparison

Fueled vs Polar Analytics's monthly subscription cost

Store sizeFueledPolar AnalyticsLittledata
50 orders / month$189$400$39
500 orders / month$349$400$149
5,000 orders / month$879$1150$349
20,000 orders / month$2000$3500$799

For an online store with 50 orders, Fueled is 384% more expensive than Littledata, while Polar Analytics is 923% more expensive. At 500 orders, Fueled and Polar Analytics are equal, but Littledata is 57% cheaper than both. For 5000 orders, Fueled is 152% cheaper than Polar Analytics, while Littledata is 60% cheaper than Fueled. At 20000 orders, Fueled is 43% cheaper than Polar Analytics, and Littledata is 60% cheaper than Fueled.

Supported data destinations

DestinationFueledPolar AnalyticsLittledata
Meta Ads✔️✔️✔️
Google Ads✔️✔️✔️
Google Analytics✔️minus✔️
Segment✔️minus✔️
Klaviyominus✔️✔️
TikTokminusminus✔️
Pinterestminusminus✔️
Attentiveminusminus✔️

Fueled focuses on integrating with major advertising platforms like Google Analytics, Segment, Meta Ads, and Google Ads, providing a broad range of marketing insights. Polar Analytics emphasizes e-commerce metrics with a focus on Meta Ads, Google Ads, and Klaviyo, catering to email marketing and ad performance. Littledata offers a more extensive array of destinations, including Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo, Google Ads, Segment, and Attentive, allowing for comprehensive tracking across various channels and enhancing customer engagement through multiple touchpoints. Each solution varies in its focus and breadth of integrations, impacting how data is collected and analyzed for marketing strategies.

Google Ads comparison

Fueled vs Polar Analytics's solution for Google Ads

FeatureFueledPolar AnalyticsLittledata
Google Ads Conversions
Real-time tracking of Enhanced Conversionsminus✔️✔️
Client-side Enhanced Conversions✔️minusminus
Server-side Enhanced Conversionsminusminus✔️
Fully automatic setupminusminus✔️
New vs Returning customer conversionsminusminus✔️

Meta Ads comparison

Fueled vs Polar Analytics's solution for Meta Ads

FeatureFueledPolar AnalyticsLittledata
Added to Cart trigger
Via Conversions API✔️minus✔️
Checkout steps
Via Conversions API✔️minus✔️
Includes all checkout steps✔️minus✔️
Purchase event
Via Conversions API✔️✔️✔️
Includes post-purchase upsellsminusminus✔️
Includes recurring ordersminusminus✔️
Filters to exclude orders from some channelsminusminus✔️
Benefits of Littledata
Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.
100% of revenue tracked
Enhanced identity resolution
Connectors for all popular marketing channels
googleAnalytics
Comparing Fueled against Polar Analytics
Does Fueled work with Shopify?

Yes, Fueled is installed on 100 Shopify sites according to our estimates.

How does Polar Analytics work?

By deduplicating conversions from multiple ad platforms, Polar Pixel helps you understand the real cost per acquisition and calculate Return on Ad Spend (ROAS) by channel and campaign.

Does Polar Analytics work with Shopify?

Yes, Polar Analytics is installed on 300 Shopify sites according to the latest stats from BuiltWith.

Is Fueled suitable for Enterprise brands?

Fueled is used by 20 sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Is Polar Analytics suitable for Enterprise brands?

Polar Analytics is used by 10 sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Which marketing tools does Fueled support?

Fueled supports Google Analytics, Segment, Meta Ads and Google Ads.

Which marketing tools does Polar Analytics support?

Polar Analytics supports Meta Ads, Google Ads and Klaviyo.

Who owns Fueled?

Fueled is an independent private company headquartered in Denver, Colorado. Sean Larkin is Fueled's CEO.

Who owns Polar Analytics?

Polar Analytics is an independent private company headquartered in London. David Dokes is Polar Analytics's CEO.

Subscribe to our newsletter

LinkedInUsing LinkedIn?Follow Littledata News