Fueled is a new tool for collecting and organizing 1st-party eCommerce customer data across the sales and marketing tools you love. Shopify, BigCommerce, Yotpo, Gorgias...We capture data from all of these channels, so that you can use it wherever and how ever you want.
Polar is a pre-built dashboard for commerce with out-of-the-box metrics and reports to ensure your team has the insights to get their jobs done.
Feature | Fueled | Polar Analytics | Littledata |
---|---|---|---|
Customer data to marketing platforms | ✔️ | ✔️ | ✔️ |
Founder owned and led | ✔️ | ✔️ | ✔️ |
Server-side tracking | ✔️ | ✔️ | |
Identity resolution to boost audiences | ✔️ | ✔️ | |
Works with platforms other than Shopify | ✔️ | ||
Marketing reporting | ✔️ | ||
Proprietary attribution model | ✔️ | ||
30 day free trial | ✔️ | ||
Fully automatic, no code setup | ✔️ | ||
Automatic tracking of checkout steps | ✔️ | ||
No-code setup for Shopify Hydrogen | ✔️ |
Fueled excels in server-side tracking and integrates with multiple platforms, making it versatile for eCommerce data collection. Polar Analytics offers robust marketing reporting and a proprietary attribution model, focusing on insights through pre-built dashboards. Littledata stands out with its 30-day free trial, fully automatic setup, and automatic tracking of checkout steps, providing a user-friendly experience. While Fueled and Polar focus on data organization and reporting, Littledata combines ease of use with comprehensive tracking capabilities, making it a strong choice for eCommerce managers seeking efficient data collection and analysis.
Fueled | Polar Analytics | Littledata | |
---|---|---|---|
Example product review | "It's disheartening to hear about the app developer's refusal to enable enhanced conversion tracking without additional charges... It almost seems like price gouging for Shopify merchants to compensate for losses from the BigCommerce side." | "Negative points? None so far ... Getting started was incredibly easy ... integrates smoothly with all our tools and data sources." | "We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution." |
Example support review | "Customer support is non-existent, and responses take forever... very frustrating experience overall." | "Polar's customer support is also next to none... they are well worth the price we pay." | "Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!" |
Link | Read more reviews |
Store size | Fueled | Polar Analytics | Littledata |
---|---|---|---|
50 orders / month | $189 | $400 | $39 |
500 orders / month | $349 | $400 | $149 |
5,000 orders / month | $879 | $1150 | $349 |
20,000 orders / month | $2000 | $3500 | $799 |
For an online store with 50 orders, Fueled is 384% more expensive than Littledata, while Polar Analytics is 923% more expensive. At 500 orders, Fueled and Polar Analytics are equal, but Littledata is 57% cheaper than both. For 5000 orders, Fueled is 152% cheaper than Polar Analytics, while Littledata is 60% cheaper than Fueled. At 20000 orders, Fueled is 43% cheaper than Polar Analytics, and Littledata is 60% cheaper than Fueled.
Destination | Fueled | Polar Analytics | Littledata |
---|---|---|---|
Meta Ads | ✔️ | ✔️ | ✔️ |
Google Ads | ✔️ | ✔️ | ✔️ |
Google Analytics | ✔️ | ✔️ | |
Segment | ✔️ | ✔️ | |
Klaviyo | ✔️ | ✔️ | |
TikTok | ✔️ | ||
✔️ | |||
Attentive | ✔️ |
Fueled focuses on integrating with major advertising platforms like Google Analytics, Segment, Meta Ads, and Google Ads, providing a broad range of marketing insights. Polar Analytics emphasizes e-commerce metrics with a focus on Meta Ads, Google Ads, and Klaviyo, catering to email marketing and ad performance. Littledata offers a more extensive array of destinations, including Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo, Google Ads, Segment, and Attentive, allowing for comprehensive tracking across various channels and enhancing customer engagement through multiple touchpoints. Each solution varies in its focus and breadth of integrations, impacting how data is collected and analyzed for marketing strategies.
Feature | Fueled | Polar Analytics | Littledata |
---|---|---|---|
Google Ads Conversions | |||
Real-time tracking of Enhanced Conversions | ✔️ | ✔️ | |
Unreliable tracking via thank you page | ✔️ | ||
Tracked direct from Shopify's servers | ✔️ | ||
Fully automatic setup | ✔️ | ||
New vs Returning customer conversions | ✔️ |
Feature | Fueled | Polar Analytics | Littledata |
---|---|---|---|
Key benefits | |||
100% accurate revenue in Meta | ✔️ | ✔️ | ✔️ |
Boost to Event Match Quality Score | ✔️ | ✔️ | ✔️ |
Pre-purchase audiences based on first-party data | ✔️ | ✔️ | |
Target subscriptions vs one-time purchases | ✔️ | ||
Fully automatic setup | ✔️ | ||
AddToCart | |||
Via Conversions API | ✔️ | ✔️ | |
InitiateCheckout | |||
Via Conversions API | ✔️ | ✔️ | |
Includes all checkout steps | ✔️ | ✔️ | |
Purchase | |||
Via Conversions API | ✔️ | ✔️ | ✔️ |
Includes post-purchase upsells | ✔️ | ||
Includes recurring orders | ✔️ | ||
Filters to exclude orders from some channels | ✔️ | ||
New vs Returning customer conversions | ✔️ |