Fueled is a new tool for collecting and organizing 1st-party eCommerce customer data across the sales and marketing tools you love. Shopify, BigCommerce, Yotpo, Gorgias...We capture data from all of these channels, so that you can use it wherever and how ever you want. Fueled is used by 100 Shopify sites.
Polar is a pre-built dashboard for commerce with out-of-the-box metrics and reports to ensure your team has the insights to get their jobs done. Polar Analytics is used by 300 Shopify sites according to BuiltWith.
You could use both Fueled for accurate data, and Polar Analytics for reporting
Feature | Fueled | Polar Analytics | Littledata |
---|---|---|---|
Identity resolution to boost audiences | ✔️ | ✔️ | ✔️ |
Customer data to marketing platforms | ✔️ | ✔️ | ✔️ |
Server-side tracking | ✔️ | ✔️ | |
No-code setup for Shopify Hydrogen | ✔️ | ✔️ | |
Works with platforms other than Shopify | ✔️ | ||
Marketing reporting | ✔️ | ||
Proprietary attribution model | ✔️ | ||
30 day free trial | ✔️ | ||
Public statement of privacy compliance | ✔️ | ||
Fully automatic, no code setup | ✔️ | ||
Automatic tracking of checkout extensibility | ✔️ |
Fueled offers a comprehensive solution for collecting and organizing first-party eCommerce customer data across various platforms, including Shopify and BigCommerce. Its server-side tracking and no-code setup for Shopify Hydrogen make it user-friendly, while identity resolution enhances audience targeting. Unlike Polar Analytics, which focuses on marketing reporting and a proprietary attribution model, Fueled emphasizes data collection from multiple channels for flexible usage. Littledata also provides server-side tracking and identity resolution, but its fully automatic setup and focus on privacy compliance may appeal to those prioritizing ease of use and compliance. Overall, Fueled stands out for its versatility across platforms and its emphasis on data organization, while Polar and Littledata offer more specialized reporting and compliance features.
Store size | Fueled | Polar Analytics | Littledata |
---|---|---|---|
50 orders / month | $189 | $400 | $39 |
500 orders / month | $349 | $400 | $149 |
5,000 orders / month | $879 | $1150 | $349 |
20,000 orders / month | $2000 | $3500 | $799 |
For an online store with 50 orders, Fueled is 384% more expensive than Littledata, while Polar Analytics is 923% more expensive. At 500 orders, Fueled and Polar Analytics are equal, but Littledata is 57% cheaper than both. For 5000 orders, Fueled is 152% cheaper than Polar Analytics, while Littledata is 60% cheaper than Fueled. At 20000 orders, Fueled is 43% cheaper than Polar Analytics, and Littledata is 60% cheaper than Fueled.
Destination | Fueled | Polar Analytics | Littledata |
---|---|---|---|
Meta Ads | ✔️ | ✔️ | ✔️ |
Google Ads | ✔️ | ✔️ | ✔️ |
Google Analytics | ✔️ | ✔️ | |
Segment | ✔️ | ✔️ | |
Klaviyo | ✔️ | ✔️ | |
TikTok | ✔️ | ||
✔️ | |||
Attentive | ✔️ |
Fueled focuses on integrating with major advertising platforms like Google Analytics, Segment, Meta Ads, and Google Ads, providing a broad range of marketing insights. Polar Analytics emphasizes e-commerce metrics with a focus on Meta Ads, Google Ads, and Klaviyo, catering to email marketing and ad performance. Littledata offers a more extensive array of destinations, including Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo, Google Ads, Segment, and Attentive, allowing for comprehensive tracking across various channels and enhancing customer engagement through multiple touchpoints. Each solution varies in its focus and breadth of integrations, impacting how data is collected and analyzed for marketing strategies.
Feature | Fueled | Polar Analytics | Littledata |
---|---|---|---|
Google Ads Conversions | |||
Real-time tracking of Enhanced Conversions | ✔️ | ✔️ | |
Client-side Enhanced Conversions | ✔️ | ||
Server-side Enhanced Conversions | ✔️ | ||
Fully automatic setup | ✔️ | ||
New vs Returning customer conversions | ✔️ |
Feature | Fueled | Polar Analytics | Littledata |
---|---|---|---|
Added to Cart trigger | |||
Via Conversions API | ✔️ | ✔️ | |
Checkout steps | |||
Via Conversions API | ✔️ | ✔️ | |
Includes all checkout steps | ✔️ | ✔️ | |
Purchase event | |||
Via Conversions API | ✔️ | ✔️ | ✔️ |
Includes post-purchase upsells | ✔️ | ||
Includes recurring orders | ✔️ | ||
Filters to exclude orders from some channels | ✔️ |