Fueled and Littledata both offer robust features for tracking and data collection, but they have distinct approaches. Fueled emphasizes its ability to integrate with multiple platforms beyond Shopify, allowing for a broader data collection strategy across various sales and marketing tools. Its no-code setup for Shopify Hydrogen simplifies implementation for users.

In contrast, Littledata focuses on a fully automatic, no-code setup that streamlines the process for DTC brands, ensuring ease of use. It also highlights a 30-day free trial and a public statement of privacy compliance, which may appeal to brands concerned about data privacy.

Both tools provide identity resolution and server-side tracking, but Littledata's emphasis on automatic tracking of checkout extensibility may offer additional benefits for brands looking to optimize their checkout processes. Ultimately, the choice may depend on the specific needs for platform integration and ease of setup.

For an online store with 50 orders per month, Fueled is 384% more expensive than Littledata. At 500 orders, Fueled is 0% more than Littledata, as both are priced the same. For 5,000 orders, Fueled is 152% more expensive than Littledata. Finally, at 20,000 orders, Fueled is 150% more expensive than Littledata. Overall, Fueled consistently costs significantly more than Littledata, especially at lower and higher order volumes.

Fueled primarily focuses on integrating with Google Analytics, Segment, Meta Ads, and Google Ads, providing a streamlined approach for tracking and analyzing data across these platforms. In contrast, Littledata offers a broader range of data destinations, including TikTok, Pinterest, Klaviyo, and Attentive, in addition to Google Analytics, Meta Ads, Segment, and Google Ads. This allows for more comprehensive tracking and marketing capabilities across various channels, making Littledata a more versatile option for brands looking to leverage multiple platforms for customer engagement and analytics.

Littledata's purchase tracking offers comprehensive features like post-purchase upsells and refunds, enhancing revenue insights and customer behavior analysis. Its ability to filter orders by sales channel and provide user data for improved attribution ensures precise marketing effectiveness. The checkout tracking captures all steps server-side, supporting checkout extensibility and accelerated checkouts, which is crucial for optimizing the user experience.

In contrast, Fueled's tracking is limited, only tracking checkout started, which misses critical insights into user behavior. Compared to Littledata's own offering, the additional features in purchase tracking, such as refunds and custom mapping, provide a more robust solution for understanding customer journeys and maximizing conversions.