Fueled vs Littledata

Is Fueled or Littledata a better data solution for Shopify brands?

Fueled competitors

What is Fueled?

Fueled is a new tool for collecting and organizing 1st-party eCommerce customer data across the sales and marketing tools you love. Shopify, BigCommerce, Yotpo, Gorgias...We capture data from all of these channels, so that you can use it wherever and how ever you want. Fueled is used by 100 Shopify sites.


Littledata competitors

What is Littledata?

Littledata's automated server-side tracking makes it ridiculously easy for DTC brands to connect marketing channels with customer data. Top Shopify brands like Rothy's, Geologie and Jaxxon use Littledata to capture more revenue and accelerate growth. Littledata is used by 2,100 Shopify sites according to BuiltWith.


Fueled vs Littledata comparison

FeatureFueledLittledata
Server-side tracking✔️✔️
Identity resolution to boost audiences✔️✔️
Customer data to marketing platforms✔️✔️
No-code setup for Shopify Hydrogen✔️✔️
Founder owned and led✔️✔️
Works with platforms other than Shopify✔️minus
30 day free trialminus✔️
Fully automatic, no code setupminus✔️
Automatic tracking of checkout stepsminus✔️

Fueled offers robust features for collecting and organizing first-party eCommerce data across multiple platforms, including Shopify and BigCommerce, with a no-code setup for Shopify Hydrogen. However, Littledata stands out with its 30-day free trial, fully automatic no-code setup, and automatic tracking of checkout steps, making it easier for DTC brands to connect marketing channels with customer data. While both tools provide identity resolution and server-side tracking, Littledata's trial period and automated features give it an edge for brands seeking a seamless integration experience.

Reviews comparison

Fueled vs Littledata's customer reviews

FueledLittledata
Example product review"It's disheartening to hear about the app developer's refusal to enable enhanced conversion tracking without additional charges... It almost seems like price gouging for Shopify merchants to compensate for losses from the BigCommerce side.""We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution."
Example support review"Customer support is non-existent, and responses take forever... very frustrating experience overall.""Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!"
LinkRead more reviewsRead more reviews

Cost comparison

Fueled vs Littledata's monthly subscription cost

Store sizeFueledLittledata
50 orders / month$189$39
500 orders / month$349$149
5,000 orders / month$879$349
20,000 orders / month$2000$799

For an online store with 50 orders per month, Fueled is 384% more expensive than Littledata. At 500 orders, Fueled is 0% more than Littledata, as both are priced the same. For 5,000 orders, Fueled is 152% more expensive than Littledata. Finally, at 20,000 orders, Fueled is 150% more expensive than Littledata. Overall, Fueled consistently costs significantly more than Littledata, especially at lower and higher order volumes.

Supported data destinations

DestinationFueledLittledata
Google Analytics✔️✔️
Segment✔️✔️
Meta Ads✔️✔️
Google Ads✔️✔️
TikTokminus✔️
Pinterestminus✔️
Klaviyominus✔️
Attentiveminus✔️

Fueled primarily focuses on integrating with Google Analytics, Segment, Meta Ads, and Google Ads, providing a streamlined approach for tracking and analyzing data across these platforms. In contrast, Littledata offers a broader range of data destinations, including TikTok, Pinterest, Klaviyo, and Attentive, in addition to Google Analytics, Meta Ads, Segment, and Google Ads. This allows for more comprehensive tracking and marketing capabilities across various channels, making Littledata a more versatile option for brands looking to leverage multiple platforms for customer engagement and analytics.

Google Analytics comparison

Fueled vs Littledata's solution for Google Analytics

FeatureFueledLittledata
Product list views & clicks
Tracks products list as you scrollminus✔️
Tracks clicks on product listminus✔️
Consistent product identifier in GA4minus✔️
Add to Cart event
Tracked client-side✔️minus
Tracked server-sideminus✔️
Enriched product infominus✔️
Tracks remove from cartminus✔️
Checkout steps
Tracks checkout started only✔️minus
Tracked direct from Shopify's serversminus✔️
Compatible with checkout extensibilityminus✔️
Compatible with accelerated checkoutsminus✔️
Purchase event
Tracked server side for 100% accuracy✔️✔️
Filter orders by sales channel✔️✔️
Includes recurring orders✔️✔️
User-provided data for improved attribution✔️✔️
Includes post-purchase upsellsminus✔️
Includes refundsminus✔️
Custom mapping to a source / mediumminus✔️

Littledata's purchase tracking offers comprehensive features like post-purchase upsells and refunds, enhancing revenue insights. Its user-provided data improves attribution accuracy, while custom mapping allows for tailored analytics. The checkout tracking captures all steps server-side, ensuring complete visibility and compatibility with checkout extensibility and accelerated checkouts.

In contrast, Fueled's tracking lacks post-purchase insights and only tracks the checkout start, limiting data depth. Compared to Littledata's own previous offering, the current version enhances tracking by capturing all checkout steps server-side rather than directly from Shopify, providing a more robust and accurate data collection method. This makes Littledata's solution superior for detailed user behavior analysis and purchase tracking.

Google Ads comparison

Fueled vs Littledata's solution for Google Ads

FeatureFueledLittledata
Google Ads Conversions
Unreliable tracking via thank you page✔️minus
Tracked direct from Shopify's serversminus✔️
Real-time tracking of Enhanced Conversionsminus✔️
Fully automatic setupminus✔️
New vs Returning customer conversionsminus✔️

Meta Ads comparison

Fueled vs Littledata's solution for Meta Ads

FeatureFueledLittledata
Key benefits
Added to Cart trigger
Via Conversions API✔️✔️
Checkout steps
Via Conversions API✔️✔️
Includes all checkout steps✔️✔️
Purchase event
Via Conversions API✔️✔️
Includes post-purchase upsellsminus✔️
Includes recurring ordersminus✔️
Filters to exclude orders from some channelsminus✔️

Segment comparison

Fueled vs Littledata's solution for Segment

FeatureFueledLittledata
Key benefits
Benefits of Littledata
Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.
100% of revenue tracked
Enhanced identity resolution
Connectors for all popular marketing channels
googleAnalytics
Comparing Fueled against Littledata
Does Fueled work with Shopify?

Yes, Fueled is installed on 100 Shopify sites according to our estimates.

How does Littledata work?

Littledata uses a combination of browser tracking and a server-to-server connection to ensure 100% of revenue is tracked, and that the purchase can be linked to the pre-checkout user journey.

Does Littledata work with Shopify?

Yes, Littledata is installed on 2,100 Shopify sites according to the latest stats from BuiltWith.

Is Fueled suitable for Enterprise brands?

Fueled is used by 20 sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Is Littledata suitable for Enterprise brands?

Littledata is used by 39 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.

Which marketing tools does Fueled support?

Fueled supports Google Analytics, Segment, Meta Ads and Google Ads.

Which marketing tools does Littledata support?

Littledata supports Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo, Google Ads, Segment and Attentive.

Who owns Fueled?

Fueled is an independent private company headquartered in Denver, Colorado. Sean Larkin is Fueled's CEO.

Who owns Littledata?

Littledata is an independent private company headquartered in London, UK. Edward Upton is Littledata's CEO.

Subscribe to our newsletter

LinkedInUsing LinkedIn?Follow Littledata News