Fueled and Littledata both offer robust features for tracking and data collection, but they have distinct approaches. Fueled emphasizes its ability to integrate with multiple platforms beyond Shopify, allowing for a broader data collection strategy across various sales and marketing tools. Its no-code setup for Shopify Hydrogen simplifies implementation for users.

In contrast, Littledata focuses on a fully automatic, no-code setup that streamlines the process for DTC brands, ensuring ease of use. It also highlights a 30-day free trial and a public statement of privacy compliance, which may appeal to brands concerned about data privacy.

Both tools provide identity resolution and server-side tracking, but Littledata's emphasis on automatic tracking of checkout extensibility may offer additional benefits for brands looking to optimize their checkout processes. Ultimately, the choice may depend on the specific needs for platform integration and ease of setup.

For an online store with 50 orders per month, Fueled is 384% more expensive than Littledata. At 500 orders, Fueled is 0% more than Littledata, as both are priced the same. For 5,000 orders, Fueled is 152% more expensive than Littledata. Finally, at 20,000 orders, Fueled is 150% more expensive than Littledata. Overall, Fueled consistently costs significantly more than Littledata, especially at lower and higher order volumes.

Fueled primarily focuses on integrating with Google Analytics, Segment, Meta Ads, and Google Ads, providing a streamlined approach for tracking and analyzing data across these platforms. In contrast, Littledata offers a broader range of data destinations, including TikTok, Pinterest, Klaviyo, and Attentive, in addition to Google Analytics, Meta Ads, Segment, and Google Ads. This allows for more comprehensive tracking and marketing capabilities across various channels, making Littledata a more versatile option for brands looking to leverage multiple platforms for customer engagement and analytics.

Littledata's purchase tracking offers comprehensive features like post-purchase upsells and refunds, enhancing revenue insights. Its user-provided data improves attribution accuracy, while custom mapping allows for tailored analytics. The checkout tracking captures all steps server-side, ensuring complete visibility and compatibility with checkout extensibility and accelerated checkouts.

In contrast, Fueled's tracking lacks post-purchase insights and only tracks the checkout start, limiting data depth. Compared to Littledata's own previous offering, the current version enhances tracking by capturing all checkout steps server-side rather than directly from Shopify, providing a more robust and accurate data collection method. This makes Littledata's solution superior for detailed user behavior analysis and purchase tracking.