Aimerce claims to be the easiest way to capture more high-quality customer data
Feature | Littledata | Aimerce |
---|---|---|
Founder owned and led | ✔️ | ✔️ |
Identity resolution to boost audiences | ✔️ | ✔️ |
Customer data to marketing platforms | ✔️ | ✔️ |
Fully automatic, no code setup | ✔️ | ✔️ |
30 day free trial | ✔️ | |
Server-side tracking | ✔️ | |
Automatic tracking of checkout steps | ✔️ | |
No-code setup for Shopify Hydrogen | ✔️ |
Littledata offers a 30-day free trial, allowing users to test its features risk-free. It provides automatic tracking of checkout steps and server-side tracking, which enhances data accuracy and integration with platforms like GA4, Meta Ads, and Klaviyo. Its no-code setup can be completed in under 10 minutes, making it accessible without developer resources. While Aimerce shares similar features, it lacks the trial period and specific checkout tracking capabilities. Littledata's comprehensive approach and ease of setup give it an edge, particularly for Shopify Plus brands seeking efficient data collection and tracking solutions.
Littledata | Aimerce | |
---|---|---|
Example product review | "We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution." | "Aimerce has been a total game-changer for our ad campaigns. The setup was incredibly easy, and we saw immediate improvements in both ad performance and event tracking accuracy." |
Example support review | "Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!" | "Aimerce's customer service is non-existent... no response to inquiries, leaving us frustrated and unsupported." |
Link | Read more reviews |
Store size | Littledata | Aimerce |
---|---|---|
50 orders / month | $39 | $299 |
500 orders / month | $149 | $299 |
5,000 orders / month | $349 | $499 |
20,000 orders / month | $799 | $1799 |
For an online store with 50 orders per month, Aimerce is approximately 664% more expensive than Littledata. At 500 orders, all services cost the same at $149. For 5000 orders, Aimerce is about 43% more expensive than Littledata. At 20,000 orders, Aimerce costs about 125% more than Littledata. Overall, Aimerce consistently has a higher price, especially noticeable at lower order volumes, while Littledata maintains a stable pricing structure across different order volumes.
Destination | Littledata | Aimerce |
---|---|---|
Meta Ads | ✔️ | ✔️ |
Klaviyo | ✔️ | ✔️ |
Google Ads | ✔️ | ✔️ |
Google Analytics | ✔️ | |
TikTok | ✔️ | |
✔️ | ||
Segment | ✔️ | |
Attentive | ✔️ |
Littledata offers a broader range of data destinations, including Google Analytics, TikTok, Pinterest, Segment, and Attentive, in addition to Klaviyo and Meta Ads. This allows for more comprehensive tracking and integration across various platforms. In contrast, Aimerce focuses on fewer destinations, specifically Klaviyo, Meta Ads, and Google Ads, which may limit the scope of data analysis and marketing strategies. Littledata's extensive options enable deeper insights and more robust data-driven decision-making for ecommerce managers.
Feature | Littledata | Aimerce |
---|---|---|
Identity resolution | ||
Uses other marketing channel cookies to boost identity | ✔️ | ✔️ |
Docs on how an end-user can opt out for GDPR / CCPA | ✔️ | |
Never adds new emails to your marketing list | ✔️ | |
Backstitches Klaviyo profile onto previous customer events | ✔️ | |
Viewed Product trigger | ||
Tracked server-side | ✔️ | |
Enriched product info (e.g. category) | ✔️ | |
Backwards compatible with Klaviyo templates | ✔️ | |
Added to Cart trigger | ||
Reliable via Shopify's servers | ✔️ | |
Enriched product info (e.g. category) | ✔️ | |
Backwards compatible with Klaviyo templates | ✔️ | |
Target the whole contents of the cart | ✔️ | |
Unreliable tracking of button clicks | ✔️ | |
Checkout Started trigger | ||
Direct from Shopify's servers | ✔️ | ✔️ |
Backwards compatible with Klaviyo templates | ✔️ |
Littledata offers comprehensive benefits for tracking customers from Shopify to Klaviyo, including detailed documentation for GDPR/CCPA opt-out processes, ensuring compliance. Unlike Aimerce, which only focuses on identity enhancement through cookies, Littledata enhances customer profiles by backstitching previous events, providing a richer historical context. Additionally, Littledata's approach of never adding new emails to your marketing list prevents potential compliance issues and maintains list integrity. This makes Littledata a more robust solution for managing customer data and ensuring effective marketing strategies in Klaviyo.
Feature | Littledata | Aimerce |
---|---|---|
Google Ads Conversions | ||
Tracked direct from Shopify's servers | ✔️ | |
Real-time tracking of Enhanced Conversions | ✔️ | |
Fully automatic setup | ✔️ | |
New vs Returning customer conversions | ✔️ | |
Unreliable tracking via thank you page | ✔️ |
Feature | Littledata | Aimerce |
---|---|---|
Key benefits | ||
Boost to Event Match Quality Score | ✔️ | ✔️ |
100% accurate revenue in Meta | ✔️ | |
Pre-purchase audiences based on first-party data | ✔️ | |
Target subscriptions vs one-time purchases | ✔️ | |
Fully automatic setup | ✔️ | |
AddToCart | ||
Via Conversions API | ✔️ | |
InitiateCheckout | ||
Via Conversions API | ✔️ | |
Includes all checkout steps | ✔️ | |
Purchase | ||
Via Conversions API | ✔️ | ✔️ |
Includes post-purchase upsells | ✔️ | |
Includes recurring orders | ✔️ | |
Filters to exclude orders from some channels | ✔️ | |
New vs Returning customer conversions | ✔️ |