Littledata vs Aimerce

Is Littledata or Aimerce a better data solution for Shopify brands?

Littledata competitors

What is Littledata?

  • Founder-led and product-driven — purpose-built for modern Shopify tracking
  • Set up in under 10 minutes — no dev team or GTM required
  • Server-side tracking, integrated with GA4, Meta Ads, and Klaviyo

Aimerce competitors

What is Aimerce?

Aimerce claims to be the easiest way to capture more high-quality customer data


Make the move to Littledata

Founder-led. Strong product. Pay less.

FeatureLittledataAimerce
Founder owned and led✔️✔️
Identity resolution to boost audiences✔️✔️
Customer data to marketing platforms✔️✔️
Fully automatic, no code setup✔️✔️
30 day free trial✔️minus
Server-side tracking✔️minus
Automatic tracking of checkout steps✔️minus
No-code setup for Shopify Hydrogen✔️minus

Littledata offers a 30-day free trial, allowing users to test its features risk-free. It provides automatic tracking of checkout steps and server-side tracking, which enhances data accuracy and integration with platforms like GA4, Meta Ads, and Klaviyo. Its no-code setup can be completed in under 10 minutes, making it accessible without developer resources. While Aimerce shares similar features, it lacks the trial period and specific checkout tracking capabilities. Littledata's comprehensive approach and ease of setup give it an edge, particularly for Shopify Plus brands seeking efficient data collection and tracking solutions.

Reviews comparison

Littledata vs Aimerce's customer reviews

LittledataAimerce
Example product review"We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution.""Aimerce has been a total game-changer for our ad campaigns. The setup was incredibly easy, and we saw immediate improvements in both ad performance and event tracking accuracy."
Example support review"Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!""Aimerce's customer service is non-existent... no response to inquiries, leaving us frustrated and unsupported."
LinkRead more reviews

Cost comparison

Littledata vs Aimerce's monthly subscription cost

Store sizeLittledataAimerce
50 orders / month$39$299
500 orders / month$149$299
5,000 orders / month$349$499
20,000 orders / month$799$1799

For an online store with 50 orders per month, Aimerce is approximately 664% more expensive than Littledata. At 500 orders, all services cost the same at $149. For 5000 orders, Aimerce is about 43% more expensive than Littledata. At 20,000 orders, Aimerce costs about 125% more than Littledata. Overall, Aimerce consistently has a higher price, especially noticeable at lower order volumes, while Littledata maintains a stable pricing structure across different order volumes.

Supported data destinations

DestinationLittledataAimerce
Meta Ads✔️✔️
Klaviyo✔️✔️
Google Ads✔️✔️
Google Analytics✔️minus
TikTok✔️minus
Pinterest✔️minus
Segment✔️minus
Attentive✔️minus

Littledata offers a broader range of data destinations, including Google Analytics, TikTok, Pinterest, Segment, and Attentive, in addition to Klaviyo and Meta Ads. This allows for more comprehensive tracking and integration across various platforms. In contrast, Aimerce focuses on fewer destinations, specifically Klaviyo, Meta Ads, and Google Ads, which may limit the scope of data analysis and marketing strategies. Littledata's extensive options enable deeper insights and more robust data-driven decision-making for ecommerce managers.

Klaviyo comparison

Littledata vs Aimerce's solution for Klaviyo

FeatureLittledataAimerce
Identity resolution
Uses other marketing channel cookies to boost identity✔️✔️
Docs on how an end-user can opt out for GDPR / CCPA✔️minus
Never adds new emails to your marketing list✔️minus
Backstitches Klaviyo profile onto previous customer events✔️minus
Viewed Product trigger
Tracked server-side✔️minus
Enriched product info (e.g. category)✔️minus
Backwards compatible with Klaviyo templates✔️minus
Added to Cart trigger
Reliable via Shopify's servers✔️minus
Enriched product info (e.g. category)✔️minus
Backwards compatible with Klaviyo templates✔️minus
Target the whole contents of the cart✔️minus
Unreliable tracking of button clicksminus✔️
Checkout Started trigger
Direct from Shopify's servers✔️✔️
Backwards compatible with Klaviyo templates✔️minus

Littledata offers comprehensive benefits for tracking customers from Shopify to Klaviyo, including detailed documentation for GDPR/CCPA opt-out processes, ensuring compliance. Unlike Aimerce, which only focuses on identity enhancement through cookies, Littledata enhances customer profiles by backstitching previous events, providing a richer historical context. Additionally, Littledata's approach of never adding new emails to your marketing list prevents potential compliance issues and maintains list integrity. This makes Littledata a more robust solution for managing customer data and ensuring effective marketing strategies in Klaviyo.

Google Ads comparison

Littledata vs Aimerce's solution for Google Ads

FeatureLittledataAimerce
Google Ads Conversions
Tracked direct from Shopify's servers✔️minus
Real-time tracking of Enhanced Conversions✔️minus
Fully automatic setup✔️minus
New vs Returning customer conversions✔️minus
Unreliable tracking via thank you pageminus✔️

Meta Ads comparison

Littledata vs Aimerce's solution for Meta Ads

FeatureLittledataAimerce
Key benefits
Boost to Event Match Quality Score✔️✔️
100% accurate revenue in Meta✔️minus
Pre-purchase audiences based on first-party data✔️minus
Target subscriptions vs one-time purchases✔️minus
Fully automatic setup✔️minus
AddToCart
Via Conversions API✔️minus
InitiateCheckout
Via Conversions API✔️minus
Includes all checkout steps✔️minus
Purchase
Via Conversions API✔️✔️
Includes post-purchase upsells✔️minus
Includes recurring orders✔️minus
Filters to exclude orders from some channels✔️minus
New vs Returning customer conversions✔️minus
Benefits of Littledata
Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.
100% of revenue tracked
Enhanced identity resolution
Connectors for all popular marketing channels
googleAnalytics
Comparing Littledata against Aimerce
Can I switch from Aimerce to Littledata?

Yes, join dozens of Shopify brands who made the switch to Littledata for simpler server-side tracking, faster setup, and transparent pricing. We’ll even help migrate your Aimerce setup.

How does Littledata work?

Littledata uses a combination of browser tracking and a server-to-server connection to ensure 100% of revenue is tracked, and that the purchase can be linked to the pre-checkout user journey.

Does Littledata work with Shopify?

Yes, Littledata is installed on 2,100 Shopify sites according to the latest stats from BuiltWith.

How does Aimerce work?

Aimerce enriches your first-party data with server-side tracking immune to ad blockers, iOS upgrades and browser instabilities

Does Aimerce work with Shopify?

Yes, Aimerce is installed on 420 Shopify sites according to the latest stats from BuiltWith.

Is Littledata suitable for Enterprise brands?

Littledata is used by 39 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.

Is Aimerce suitable for Enterprise brands?

Aimerce is used by 3 sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Which marketing tools does Littledata support?

Littledata supports Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo, Google Ads, Segment and Attentive.

Which marketing tools does Aimerce support?

Aimerce supports Klaviyo, Meta Ads and Google Ads.

Who owns Littledata?

Littledata is an independent private company headquartered in London, UK. Edward Upton is Littledata's CEO.

Who owns Aimerce?

Aimerce is an independent private company headquartered in San Fransisco. Yiqi Wu is Aimerce's CEO.