Littledata's automated server-side tracking makes it ridiculously easy for DTC brands to connect marketing channels with customer data. Top Shopify brands like Rothy's, Geologie and Jaxxon use Littledata to capture more revenue and accelerate growth. Littledata is used by 2,100 Shopify sites according to BuiltWith.
Aimerce claims to be the easiest way to capture more high-quality customer data Aimerce is used by 420 Shopify sites according to BuiltWith.
Feature | Littledata | Aimerce |
---|---|---|
Identity resolution to boost audiences | ✔️ | ✔️ |
Customer data to marketing platforms | ✔️ | ✔️ |
Fully automatic, no code setup | ✔️ | ✔️ |
30 day free trial | ✔️ | |
Public statement of privacy compliance | ✔️ | |
Server-side tracking | ✔️ | |
Automatic tracking of checkout extensibility | ✔️ | |
No-code setup for Shopify Hydrogen | ✔️ |
Littledata offers a comprehensive solution for Shopify Plus brands with features like a 30-day free trial and a public statement of privacy compliance, which enhances trust. Its automated server-side tracking simplifies data collection and integration with marketing platforms, making it user-friendly for DTC brands. The automatic tracking of checkout extensibility is a significant advantage for optimizing the customer journey.
In comparison, Aimerce also provides identity resolution and customer data integration with a fully automatic, no-code setup. However, it lacks the additional features that Littledata offers, such as the 30-day free trial and public privacy compliance statement. While both platforms aim to enhance customer data quality, Littledata's robust feature set, including server-side tracking and checkout extensibility, positions it as a more comprehensive choice for brands looking to maximize revenue and growth.
Store size | Littledata | Aimerce |
---|---|---|
50 orders / month | $39 | $299 |
500 orders / month | $149 | $299 |
5,000 orders / month | $349 | $499 |
20,000 orders / month | $799 | $1799 |
For an online store with 50 orders per month, Aimerce is approximately 664% more expensive than Littledata. At 500 orders, all services cost the same at $149. For 5000 orders, Aimerce is about 43% more expensive than Littledata. At 20,000 orders, Aimerce costs about 125% more than Littledata. Overall, Aimerce consistently has a higher price, especially noticeable at lower order volumes, while Littledata maintains a stable pricing structure across different order volumes.
Destination | Littledata | Aimerce |
---|---|---|
Meta Ads | ✔️ | ✔️ |
Klaviyo | ✔️ | ✔️ |
Google Ads | ✔️ | ✔️ |
Google Analytics | ✔️ | |
TikTok | ✔️ | |
✔️ | ||
Segment | ✔️ | |
Attentive | ✔️ |
Littledata offers a broader range of data destinations, including Google Analytics, TikTok, Pinterest, Segment, and Attentive, in addition to Klaviyo and Meta Ads. This allows for more comprehensive tracking and integration across various platforms. In contrast, Aimerce focuses on fewer destinations, specifically Klaviyo, Meta Ads, and Google Ads, which may limit the scope of data analysis and marketing strategies. Littledata's extensive options enable deeper insights and more robust data-driven decision-making for ecommerce managers.
Feature | Littledata | Aimerce |
---|---|---|
Identity resolution | ||
Uses other marketing channel cookies to boost identity | ✔️ | ✔️ |
Docs on how an end-user can opt out for GDPR / CCPA | ✔️ | |
Never adds new emails to your marketing list | ✔️ | |
Backstitches Klaviyo profile onto previous customer events | ✔️ | |
Viewed Product trigger | ||
Tracked server-side | ✔️ | |
Enriched product info (e.g. category) | ✔️ | |
Backwards compatible with Klaviyo templates | ✔️ | |
Added to Cart trigger | ||
Tracked server-side | ✔️ | |
Enriched product info (e.g. category) | ✔️ | |
Backwards compatible with Klaviyo templates | ✔️ | |
Target the whole contents of the cart | ✔️ | |
Tracked client-side | ✔️ |
Littledata offers comprehensive benefits for tracking customers from Shopify to Klaviyo, including detailed documentation for GDPR/CCPA opt-out processes, ensuring compliance. Unlike Aimerce, which only focuses on identity enhancement through cookies, Littledata enhances customer profiles by backstitching previous events, providing a richer historical context. Additionally, Littledata's approach of never adding new emails to your marketing list prevents potential compliance issues and maintains list integrity. This makes Littledata a more robust solution for managing customer data and ensuring effective marketing strategies in Klaviyo.
Feature | Littledata | Aimerce |
---|---|---|
Google Ads Conversions | ||
Server-side Enhanced Conversions | ✔️ | |
Real-time tracking of Enhanced Conversions | ✔️ | |
Fully automatic setup | ✔️ | |
New vs Returning customer conversions | ✔️ | |
Client-side Enhanced Conversions | ✔️ |
Feature | Littledata | Aimerce |
---|---|---|
Added to Cart trigger | ||
Via Conversions API | ✔️ | |
Checkout steps | ||
Via Conversions API | ✔️ | |
Includes all checkout steps | ✔️ | |
Purchase event | ||
Via Conversions API | ✔️ | ✔️ |
Includes post-purchase upsells | ✔️ | |
Includes recurring orders | ✔️ | |
Filters to exclude orders from some channels | ✔️ |