Fueled vs Stape

Is Fueled or Stape a better data solution for Shopify brands?

Fueled competitors

What is Fueled?

Fueled is a new tool for collecting and organizing 1st-party eCommerce customer data across the sales and marketing tools you love. Shopify, BigCommerce, Yotpo, Gorgias...We capture data from all of these channels, so that you can use it wherever and how ever you want. Fueled is used by 100 Shopify sites.


Stape competitors

What is Stape?

Stape is your all-in-one solution for server-side data tracking. Industry leaders and top companies choose us to boost data quality and marketing ROI while maintaining security compliance. Stape is used by an unknown number of Shopify sites.


Fueled vs Stape comparison

FeatureFueledStapeLittledata
Server-side tracking✔️✔️✔️
Identity resolution to boost audiences✔️minus✔️
Customer data to marketing platforms✔️minus✔️
Works with platforms other than Shopify✔️✔️minus
No-code setup for Shopify Hydrogen✔️minus✔️
Public statement of privacy complianceminus✔️✔️
30 day free trialminusminus✔️
Fully automatic, no code setupminusminus✔️
Automatic tracking of checkout extensibilityminusminus✔️

Fueled offers comprehensive features for eCommerce data collection, including server-side tracking and identity resolution to enhance audience targeting. It integrates seamlessly with various platforms beyond Shopify, allowing for versatile data usage. Its no-code setup is particularly beneficial for Shopify Hydrogen users, making it accessible for teams without technical expertise.

In comparison, Stape focuses on server-side tracking and emphasizes privacy compliance, appealing to businesses prioritizing data security. However, it lacks the extensive integration capabilities and no-code setup that Fueled provides.

Littledata also offers server-side tracking and identity resolution, along with a 30-day free trial and automatic setup. Its focus on automatic tracking of checkout extensibility adds value for eCommerce businesses. Overall, Fueled stands out for its broad integration options and user-friendly setup, while Stape and Littledata cater to specific needs like privacy compliance and automation.

Cost comparison

Fueled vs Stape's monthly subscription cost

Store sizeFueledStapeLittledata
50 orders / month$189$40$39
500 orders / month$349$40$149
5,000 orders / month$879$150$349
20,000 orders / month$2000$400$799

For 50 orders, Fueled is 372.5% more expensive than Stape and 384.6% more than Littledata. At 500 orders, Fueled is 0% more than Stape but 134.9% more than Littledata. For 5000 orders, Fueled is 486% more than Stape and 151.3% more than Littledata. Finally, at 20000 orders, Fueled is 400% more than Stape and 150.2% more than Littledata. Overall, Fueled consistently has higher costs compared to Stape and Littledata across all order volumes.

Supported data destinations

DestinationFueledStapeLittledata
Google Analytics✔️✔️✔️
Meta Ads✔️✔️✔️
Google Ads✔️✔️✔️
Segment✔️minus✔️
TikTokminus✔️✔️
Klaviyominus✔️✔️
Attentiveminus✔️✔️
Pinterestminus✔️✔️

Fueled focuses on integrating with Google Analytics, Segment, Meta Ads, and Google Ads, emphasizing a streamlined approach for data collection and analysis. Stape offers a broader range of destinations, including TikTok, Klaviyo, and Attentive, catering to diverse marketing channels. Littledata also supports a wide array of platforms, including TikTok and Pinterest, while integrating with both Google Analytics and Segment for enhanced data management. The main difference lies in the variety of marketing platforms supported, with Stape and Littledata providing more options for multi-channel marketing compared to Fueled.

Google Analytics comparison

Fueled vs Stape's solution for Google Analytics

FeatureFueledStapeLittledata
Product list views & clicks
Consistent product identifier in GA4minus✔️✔️
Tracks products list as you scrollminusminus✔️
Tracks clicks on product listminusminus✔️
Add to Cart event
Tracked client-side✔️✔️minus
Tracked server-sideminusminus✔️
Enriched product infominusminus✔️
Tracks remove from cartminusminus✔️
Checkout steps
Tracks checkout started only✔️✔️minus
Tracked client-sideminus✔️minus
All steps tracked server-sideminusminus✔️
Compatible with checkout extensibilityminusminus✔️
Compatible with accelerated checkoutsminusminus✔️
Purchase event
Tracked server side for 100% accuracy✔️✔️✔️
Filter orders by sales channel✔️minus✔️
Includes recurring orders✔️minus✔️
User-provided data for improved attribution✔️minus✔️
Includes refundsminus✔️✔️
Includes post-purchase upsellsminusminus✔️
Custom mapping to a source / mediumminusminus✔️

Littledata's purchase tracking offers comprehensive features that enhance data accuracy and attribution. It includes post-purchase upsells and refunds, providing a complete view of customer behavior. The ability to filter orders by sales channel and utilize user-provided data improves attribution significantly.

In contrast, Fueled's tracking lacks post-purchase insights and only tracks checkout initiation, limiting its effectiveness. Stape's client-side checkout tracking also restricts data collection to just the start of the checkout process, missing critical steps. Littledata's server-side tracking for all checkout steps ensures a more thorough understanding of user interactions, making it a superior choice for Shopify Plus brands aiming for detailed analytics.

Google Ads comparison

Fueled vs Stape's solution for Google Ads

FeatureFueledStapeLittledata
Google Ads Conversions
Client-side Enhanced Conversions✔️✔️minus
Server-side Enhanced Conversionsminusminus✔️
Real-time tracking of Enhanced Conversionsminusminus✔️
Fully automatic setupminusminus✔️
New vs Returning customer conversionsminusminus✔️

Meta Ads comparison

Fueled vs Stape's solution for Meta Ads

FeatureFueledStapeLittledata
Added to Cart trigger
Via Conversions API✔️minus✔️
Checkout steps
Via Conversions API✔️minus✔️
Includes all checkout steps✔️minus✔️
Purchase event
Via Conversions API✔️✔️✔️
Includes post-purchase upsellsminusminus✔️
Includes recurring ordersminusminus✔️
Filters to exclude orders from some channelsminusminus✔️
Benefits of Littledata
Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.
100% of revenue tracked
Enhanced identity resolution
Connectors for all popular marketing channels
googleAnalytics
Comparing Fueled against Stape
Does Fueled work with Shopify?

Yes, Fueled is installed on 100 Shopify sites according to our estimates.

How does Stape work?

Stape hosts server-side Google Tag Manager so you have the flexibility and customization of a sGTM setup without the hosting costs and hassle. However, only the purchase events are coming from Shopify's servers

Does Stape work with Shopify?

Yes, Stape is installed on an unknown number of Shopify sites according to our estimates.

Is Fueled suitable for Enterprise brands?

Fueled is used by 20 sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Is Stape suitable for Enterprise brands?

Stape is used by an unknown number of sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Which marketing tools does Fueled support?

Fueled supports Google Analytics, Segment, Meta Ads and Google Ads.

Which marketing tools does Stape support?

Stape supports Google Analytics, Meta Ads, TikTok, Klaviyo, Attentive, Google Ads and Pinterest.

Who owns Fueled?

Fueled is an independent private company headquartered in Denver, Colorado. Sean Larkin is Fueled's CEO.

Who owns Stape?

Stape is an independent private company headquartered in Ukraine. Denis Golubovskyi is Stape's CEO.

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