Fueled is a new tool for collecting and organizing 1st-party eCommerce customer data across the sales and marketing tools you love. Shopify, BigCommerce, Yotpo, Gorgias...We capture data from all of these channels, so that you can use it wherever and how ever you want. Fueled is used by 100 Shopify sites.
Stape is your all-in-one solution for server-side data tracking. Industry leaders and top companies choose us to boost data quality and marketing ROI while maintaining security compliance. Stape is used by an unknown number of Shopify sites.
Feature | Fueled | Stape | Littledata |
---|---|---|---|
Server-side tracking | ✔️ | ✔️ | ✔️ |
Identity resolution to boost audiences | ✔️ | ✔️ | |
Customer data to marketing platforms | ✔️ | ✔️ | |
Works with platforms other than Shopify | ✔️ | ✔️ | |
No-code setup for Shopify Hydrogen | ✔️ | ✔️ | |
Public statement of privacy compliance | ✔️ | ✔️ | |
30 day free trial | ✔️ | ||
Fully automatic, no code setup | ✔️ | ||
Automatic tracking of checkout extensibility | ✔️ |
Fueled offers comprehensive features for eCommerce data collection, including server-side tracking and identity resolution to enhance audience targeting. It integrates seamlessly with various platforms beyond Shopify, allowing for versatile data usage. Its no-code setup is particularly beneficial for Shopify Hydrogen users, making it accessible for teams without technical expertise.
In comparison, Stape focuses on server-side tracking and emphasizes privacy compliance, appealing to businesses prioritizing data security. However, it lacks the extensive integration capabilities and no-code setup that Fueled provides.
Littledata also offers server-side tracking and identity resolution, along with a 30-day free trial and automatic setup. Its focus on automatic tracking of checkout extensibility adds value for eCommerce businesses. Overall, Fueled stands out for its broad integration options and user-friendly setup, while Stape and Littledata cater to specific needs like privacy compliance and automation.
Store size | Fueled | Stape | Littledata |
---|---|---|---|
50 orders / month | $189 | $40 | $39 |
500 orders / month | $349 | $40 | $149 |
5,000 orders / month | $879 | $150 | $349 |
20,000 orders / month | $2000 | $400 | $799 |
For 50 orders, Fueled is 372.5% more expensive than Stape and 384.6% more than Littledata. At 500 orders, Fueled is 0% more than Stape but 134.9% more than Littledata. For 5000 orders, Fueled is 486% more than Stape and 151.3% more than Littledata. Finally, at 20000 orders, Fueled is 400% more than Stape and 150.2% more than Littledata. Overall, Fueled consistently has higher costs compared to Stape and Littledata across all order volumes.
Destination | Fueled | Stape | Littledata |
---|---|---|---|
Google Analytics | ✔️ | ✔️ | ✔️ |
Meta Ads | ✔️ | ✔️ | ✔️ |
Google Ads | ✔️ | ✔️ | ✔️ |
Segment | ✔️ | ✔️ | |
TikTok | ✔️ | ✔️ | |
Klaviyo | ✔️ | ✔️ | |
Attentive | ✔️ | ✔️ | |
✔️ | ✔️ |
Fueled focuses on integrating with Google Analytics, Segment, Meta Ads, and Google Ads, emphasizing a streamlined approach for data collection and analysis. Stape offers a broader range of destinations, including TikTok, Klaviyo, and Attentive, catering to diverse marketing channels. Littledata also supports a wide array of platforms, including TikTok and Pinterest, while integrating with both Google Analytics and Segment for enhanced data management. The main difference lies in the variety of marketing platforms supported, with Stape and Littledata providing more options for multi-channel marketing compared to Fueled.
Feature | Fueled | Stape | Littledata |
---|---|---|---|
Product list views & clicks | |||
Consistent product identifier in GA4 | ✔️ | ✔️ | |
Tracks products list as you scroll | ✔️ | ||
Tracks clicks on product list | ✔️ | ||
Add to Cart event | |||
Tracked client-side | ✔️ | ✔️ | |
Tracked server-side | ✔️ | ||
Enriched product info | ✔️ | ||
Tracks remove from cart | ✔️ | ||
Checkout steps | |||
Tracks checkout started only | ✔️ | ✔️ | |
Tracked client-side | ✔️ | ||
All steps tracked server-side | ✔️ | ||
Compatible with checkout extensibility | ✔️ | ||
Compatible with accelerated checkouts | ✔️ | ||
Purchase event | |||
Tracked server side for 100% accuracy | ✔️ | ✔️ | ✔️ |
Filter orders by sales channel | ✔️ | ✔️ | |
Includes recurring orders | ✔️ | ✔️ | |
User-provided data for improved attribution | ✔️ | ✔️ | |
Includes refunds | ✔️ | ✔️ | |
Includes post-purchase upsells | ✔️ | ||
Custom mapping to a source / medium | ✔️ |
Littledata's purchase tracking offers comprehensive features that enhance data accuracy and attribution. It includes post-purchase upsells and refunds, providing a complete view of customer behavior. The ability to filter orders by sales channel and utilize user-provided data improves attribution significantly.
In contrast, Fueled's tracking lacks post-purchase insights and only tracks checkout initiation, limiting its effectiveness. Stape's client-side checkout tracking also restricts data collection to just the start of the checkout process, missing critical steps. Littledata's server-side tracking for all checkout steps ensures a more thorough understanding of user interactions, making it a superior choice for Shopify Plus brands aiming for detailed analytics.
Feature | Fueled | Stape | Littledata |
---|---|---|---|
Google Ads Conversions | |||
Client-side Enhanced Conversions | ✔️ | ✔️ | |
Server-side Enhanced Conversions | ✔️ | ||
Real-time tracking of Enhanced Conversions | ✔️ | ||
Fully automatic setup | ✔️ | ||
New vs Returning customer conversions | ✔️ |
Feature | Fueled | Stape | Littledata |
---|---|---|---|
Added to Cart trigger | |||
Via Conversions API | ✔️ | ✔️ | |
Checkout steps | |||
Via Conversions API | ✔️ | ✔️ | |
Includes all checkout steps | ✔️ | ✔️ | |
Purchase event | |||
Via Conversions API | ✔️ | ✔️ | ✔️ |
Includes post-purchase upsells | ✔️ | ||
Includes recurring orders | ✔️ | ||
Filters to exclude orders from some channels | ✔️ |