Fueled is a new tool for collecting and organizing 1st-party eCommerce customer data across the sales and marketing tools you love. Shopify, BigCommerce, Yotpo, Gorgias...We capture data from all of these channels, so that you can use it wherever and how ever you want.
Stape is your all-in-one solution for server-side data tracking. Industry leaders and top companies choose us to boost data quality and marketing ROI while maintaining security compliance.
Feature | Fueled | Stape | Littledata |
---|---|---|---|
Server-side tracking | ✔️ | ✔️ | ✔️ |
Founder owned and led | ✔️ | ✔️ | ✔️ |
Customer data to marketing platforms | ✔️ | ✔️ | |
Works with platforms other than Shopify | ✔️ | ✔️ | |
30 day free trial | ✔️ | ||
Identity resolution to boost audiences | ✔️ | ||
Fully automatic, no code setup | ✔️ | ||
Automatic tracking of checkout steps | ✔️ | ||
No-code setup for Shopify Hydrogen | ✔️ |
Fueled excels in collecting and organizing 1st-party eCommerce data across multiple platforms, making it versatile for brands using various tools. Stape focuses on server-side tracking and data quality but lacks the comprehensive data organization features of Fueled. Littledata stands out with its 30-day free trial, automatic no-code setup, and identity resolution, enhancing audience targeting. While Fueled and Stape offer server-side tracking and are founder-led, Littledata's automatic tracking of checkout steps and broader audience insights provide a competitive edge in optimizing marketing efforts.
Fueled | Stape | Littledata | |
---|---|---|---|
Example product review | "It's disheartening to hear about the app developer's refusal to enable enhanced conversion tracking without additional charges... It almost seems like price gouging for Shopify merchants to compensate for losses from the BigCommerce side." | "Stape Server GTM is difficult to configure without technical expertise, and after multiple attempts, I was still unable to get it working." | "We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution." |
Example support review | "Customer support is non-existent, and responses take forever... very frustrating experience overall." | "Although the app is free, I cannot recommend it based on my experience." | "Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!" |
Link | Read more reviews |
Store size | Fueled | Stape | Littledata |
---|---|---|---|
50 orders / month | $189 | $40 | $39 |
500 orders / month | $349 | $40 | $149 |
5,000 orders / month | $879 | $150 | $349 |
20,000 orders / month | $2000 | $400 | $799 |
For 50 orders, Fueled is 372.5% more expensive than Stape and 384.6% more than Littledata. At 500 orders, Fueled is 0% more than Stape but 134.9% more than Littledata. For 5000 orders, Fueled is 486% more than Stape and 151.3% more than Littledata. Finally, at 20000 orders, Fueled is 400% more than Stape and 150.2% more than Littledata. Overall, Fueled consistently has higher costs compared to Stape and Littledata across all order volumes.
Destination | Fueled | Stape | Littledata |
---|---|---|---|
Google Analytics | ✔️ | ✔️ | ✔️ |
Meta Ads | ✔️ | ✔️ | ✔️ |
Google Ads | ✔️ | ✔️ | ✔️ |
Segment | ✔️ | ✔️ | |
TikTok | ✔️ | ✔️ | |
Klaviyo | ✔️ | ✔️ | |
Attentive | ✔️ | ✔️ | |
✔️ | ✔️ |
Fueled focuses on integrating with Google Analytics, Segment, Meta Ads, and Google Ads, emphasizing a streamlined approach for data collection and analysis. Stape offers a broader range of destinations, including TikTok, Klaviyo, and Attentive, catering to diverse marketing channels. Littledata also supports a wide array of platforms, including TikTok and Pinterest, while integrating with both Google Analytics and Segment for enhanced data management. The main difference lies in the variety of marketing platforms supported, with Stape and Littledata providing more options for multi-channel marketing compared to Fueled.
Feature | Fueled | Stape | Littledata |
---|---|---|---|
Product list views & clicks | |||
Consistent product identifier in GA4 | ✔️ | ✔️ | |
Tracks products list as you scroll | ✔️ | ||
Tracks clicks on product list | ✔️ | ||
Add to Cart | |||
Tracked client-side | ✔️ | ✔️ | |
Tracked server-side | ✔️ | ||
Enriched product info | ✔️ | ||
Tracks remove from cart | ✔️ | ||
Checkout steps | |||
Tracks checkout started only | ✔️ | ✔️ | |
Tracked via checkout page | ✔️ | ||
Tracked direct from Shopify's servers | ✔️ | ||
Compatible with checkout extensibility | ✔️ | ||
Compatible with accelerated checkouts | ✔️ | ||
Purchase | |||
Tracked server side for 100% accuracy | ✔️ | ✔️ | ✔️ |
Filter orders by sales channel | ✔️ | ✔️ | |
Includes recurring orders | ✔️ | ✔️ | |
User-provided data for improved attribution | ✔️ | ✔️ | |
Includes refunds | ✔️ | ✔️ | |
Includes post-purchase upsells | ✔️ | ||
Custom mapping to a source / medium | ✔️ |
Littledata's purchase tracking offers comprehensive features that enhance data accuracy and attribution. It includes post-purchase upsells and refunds, providing a complete view of customer behavior. The ability to filter orders by sales channel and utilize user-provided data improves attribution precision. Additionally, custom mapping to source/medium allows for tailored insights.
In checkout tracking, Littledata captures all steps server-side, ensuring compatibility with checkout extensibility and accelerated checkouts, unlike Fueled and Stape, which only track the checkout start. This holistic approach enables better understanding of user journeys and maximizes the effectiveness of marketing strategies, making Littledata a superior choice for Shopify Plus brands.
Feature | Fueled | Stape | Littledata |
---|---|---|---|
Google Ads Conversions | |||
Unreliable tracking via thank you page | ✔️ | ✔️ | |
Tracked direct from Shopify's servers | ✔️ | ||
Real-time tracking of Enhanced Conversions | ✔️ | ||
Fully automatic setup | ✔️ | ||
New vs Returning customer conversions | ✔️ |
Feature | Fueled | Stape | Littledata |
---|---|---|---|
Key benefits | |||
100% accurate revenue in Meta | ✔️ | ✔️ | ✔️ |
Boost to Event Match Quality Score | ✔️ | ✔️ | |
Pre-purchase audiences based on first-party data | ✔️ | ✔️ | |
Target subscriptions vs one-time purchases | ✔️ | ||
Fully automatic setup | ✔️ | ||
AddToCart | |||
Via Conversions API | ✔️ | ✔️ | |
InitiateCheckout | |||
Via Conversions API | ✔️ | ✔️ | |
Includes all checkout steps | ✔️ | ✔️ | |
Purchase | |||
Via Conversions API | ✔️ | ✔️ | ✔️ |
Includes post-purchase upsells | ✔️ | ||
Includes recurring orders | ✔️ | ||
Filters to exclude orders from some channels | ✔️ | ||
New vs Returning customer conversions | ✔️ |