Fueled vs Stape

Is Fueled or Stape a better data solution for Shopify brands?

Fueled competitors

What is Fueled?

Fueled is a new tool for collecting and organizing 1st-party eCommerce customer data across the sales and marketing tools you love. Shopify, BigCommerce, Yotpo, Gorgias...We capture data from all of these channels, so that you can use it wherever and how ever you want.


Stape competitors

What is Stape?

Stape is your all-in-one solution for server-side data tracking. Industry leaders and top companies choose us to boost data quality and marketing ROI while maintaining security compliance.


Fueled vs Stape comparison

FeatureFueledStapeLittledata
Server-side tracking✔️✔️✔️
Founder owned and led✔️✔️✔️
Customer data to marketing platforms✔️minus✔️
Works with platforms other than Shopify✔️✔️minus
30 day free trialminusminus✔️
Identity resolution to boost audiencesminusminus✔️
Fully automatic, no code setupminusminus✔️
Automatic tracking of checkout stepsminusminus✔️
No-code setup for Shopify Hydrogenminusminus✔️

Fueled excels in collecting and organizing 1st-party eCommerce data across multiple platforms, making it versatile for brands using various tools. Stape focuses on server-side tracking and data quality but lacks the comprehensive data organization features of Fueled. Littledata stands out with its 30-day free trial, automatic no-code setup, and identity resolution, enhancing audience targeting. While Fueled and Stape offer server-side tracking and are founder-led, Littledata's automatic tracking of checkout steps and broader audience insights provide a competitive edge in optimizing marketing efforts.

Reviews comparison

Fueled vs Stape's customer reviews

FueledStapeLittledata
Example product review"It's disheartening to hear about the app developer's refusal to enable enhanced conversion tracking without additional charges... It almost seems like price gouging for Shopify merchants to compensate for losses from the BigCommerce side.""Stape Server GTM is difficult to configure without technical expertise, and after multiple attempts, I was still unable to get it working.""We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution."
Example support review"Customer support is non-existent, and responses take forever... very frustrating experience overall.""Although the app is free, I cannot recommend it based on my experience.""Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!"
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Cost comparison

Fueled vs Stape's monthly subscription cost

Store sizeFueledStapeLittledata
50 orders / month$189$40$39
500 orders / month$349$40$149
5,000 orders / month$879$150$349
20,000 orders / month$2000$400$799

For 50 orders, Fueled is 372.5% more expensive than Stape and 384.6% more than Littledata. At 500 orders, Fueled is 0% more than Stape but 134.9% more than Littledata. For 5000 orders, Fueled is 486% more than Stape and 151.3% more than Littledata. Finally, at 20000 orders, Fueled is 400% more than Stape and 150.2% more than Littledata. Overall, Fueled consistently has higher costs compared to Stape and Littledata across all order volumes.

Supported data destinations

DestinationFueledStapeLittledata
Google Analytics✔️✔️✔️
Meta Ads✔️✔️✔️
Google Ads✔️✔️✔️
Segment✔️minus✔️
TikTokminus✔️✔️
Klaviyominus✔️✔️
Attentiveminus✔️✔️
Pinterestminus✔️✔️

Fueled focuses on integrating with Google Analytics, Segment, Meta Ads, and Google Ads, emphasizing a streamlined approach for data collection and analysis. Stape offers a broader range of destinations, including TikTok, Klaviyo, and Attentive, catering to diverse marketing channels. Littledata also supports a wide array of platforms, including TikTok and Pinterest, while integrating with both Google Analytics and Segment for enhanced data management. The main difference lies in the variety of marketing platforms supported, with Stape and Littledata providing more options for multi-channel marketing compared to Fueled.

Google Analytics comparison

Fueled vs Stape's solution for Google Analytics

FeatureFueledStapeLittledata
Product list views & clicks
Consistent product identifier in GA4minus✔️✔️
Tracks products list as you scrollminusminus✔️
Tracks clicks on product listminusminus✔️
Add to Cart
Tracked client-side✔️✔️minus
Tracked server-sideminusminus✔️
Enriched product infominusminus✔️
Tracks remove from cartminusminus✔️
Checkout steps
Tracks checkout started only✔️✔️minus
Tracked via checkout pageminus✔️minus
Tracked direct from Shopify's serversminusminus✔️
Compatible with checkout extensibilityminusminus✔️
Compatible with accelerated checkoutsminusminus✔️
Purchase
Tracked server side for 100% accuracy✔️✔️✔️
Filter orders by sales channel✔️minus✔️
Includes recurring orders✔️minus✔️
User-provided data for improved attribution✔️minus✔️
Includes refundsminus✔️✔️
Includes post-purchase upsellsminusminus✔️
Custom mapping to a source / mediumminusminus✔️

Littledata's purchase tracking offers comprehensive features that enhance data accuracy and attribution. It includes post-purchase upsells and refunds, providing a complete view of customer behavior. The ability to filter orders by sales channel and utilize user-provided data improves attribution precision. Additionally, custom mapping to source/medium allows for tailored insights.

In checkout tracking, Littledata captures all steps server-side, ensuring compatibility with checkout extensibility and accelerated checkouts, unlike Fueled and Stape, which only track the checkout start. This holistic approach enables better understanding of user journeys and maximizes the effectiveness of marketing strategies, making Littledata a superior choice for Shopify Plus brands.

Google Ads comparison

Fueled vs Stape's solution for Google Ads

FeatureFueledStapeLittledata
Google Ads Conversions
Unreliable tracking via thank you page✔️✔️minus
Tracked direct from Shopify's serversminusminus✔️
Real-time tracking of Enhanced Conversionsminusminus✔️
Fully automatic setupminusminus✔️
New vs Returning customer conversionsminusminus✔️

Meta Ads comparison

Fueled vs Stape's solution for Meta Ads

FeatureFueledStapeLittledata
Key benefits
100% accurate revenue in Meta✔️✔️✔️
Boost to Event Match Quality Score✔️minus✔️
Pre-purchase audiences based on first-party data✔️minus✔️
Target subscriptions vs one-time purchasesminusminus✔️
Fully automatic setupminusminus✔️
AddToCart
Via Conversions API✔️minus✔️
InitiateCheckout
Via Conversions API✔️minus✔️
Includes all checkout steps✔️minus✔️
Purchase
Via Conversions API✔️✔️✔️
Includes post-purchase upsellsminusminus✔️
Includes recurring ordersminusminus✔️
Filters to exclude orders from some channelsminusminus✔️
New vs Returning customer conversionsminusminus✔️
Benefits of Littledata
Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.
100% of revenue tracked
Enhanced identity resolution
Connectors for all popular marketing channels
googleAnalytics
Comparing Fueled against Stape
Can I switch from Fueled to Littledata?

Yes, join dozens of Shopify brands who made the switch to Littledata for simpler server-side tracking, faster setup, and transparent pricing. We’ll even help migrate your Fueled setup.

Can I switch from Stape to Littledata?

Yes, join dozens of Shopify brands who made the switch to Littledata for simpler server-side tracking, faster setup, and transparent pricing. We’ll even help migrate your Stape setup.

Does Fueled work with Shopify?

Yes, Fueled is installed on 100 Shopify sites according to our estimates.

How does Stape work?

Stape hosts server-side Google Tag Manager so you have the flexibility and customization of a sGTM setup without the hosting costs and hassle. However, only the purchase events are coming from Shopify's servers

Does Stape work with Shopify?

Yes, Stape is installed on an unknown number of Shopify sites according to our estimates.

Is Fueled suitable for Enterprise brands?

Fueled is used by 20 sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Is Stape suitable for Enterprise brands?

Stape is used by an unknown number of sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Which marketing tools does Fueled support?

Fueled supports Google Analytics, Segment, Meta Ads and Google Ads.

Which marketing tools does Stape support?

Stape supports Google Analytics, Meta Ads, TikTok, Klaviyo, Attentive, Google Ads and Pinterest.

Who owns Fueled?

Fueled is an independent private company headquartered in Denver, Colorado. Sean Larkin is Fueled's CEO.

Who owns Stape?

Stape is an independent private company headquartered in Ukraine. Denis Golubovskyi is Stape's CEO.