Stape vs Littledata

Is Stape or Littledata a better data solution for Shopify brands?

Stape competitors

What is Stape?

Stape is your all-in-one solution for server-side data tracking. Industry leaders and top companies choose us to boost data quality and marketing ROI while maintaining security compliance. Stape is used by an unknown number of Shopify sites.


Littledata competitors

What is Littledata?

Littledata's automated server-side tracking makes it ridiculously easy for DTC brands to connect marketing channels with customer data. Top Shopify brands like Rothy's, Geologie and Jaxxon use Littledata to capture more revenue and accelerate growth. Littledata is used by 2,100 Shopify sites according to BuiltWith.


Stape vs Littledata comparison

FeatureStapeLittledata
Server-side tracking✔️✔️
Public statement of privacy compliance✔️✔️
Works with platforms other than Shopify✔️minus
30 day free trialminus✔️
Identity resolution to boost audiencesminus✔️
Customer data to marketing platformsminus✔️
Fully automatic, no code setupminus✔️
Automatic tracking of checkout extensibilityminus✔️
No-code setup for Shopify Hydrogenminus✔️

Stape offers a comprehensive server-side tracking solution that emphasizes data quality and marketing ROI while ensuring privacy compliance. It is versatile, working with platforms beyond Shopify, making it suitable for diverse ecommerce needs.

In contrast, Littledata also provides server-side tracking and emphasizes ease of use with its fully automatic, no-code setup, which is particularly beneficial for DTC brands. Its identity resolution feature enhances audience targeting, and it includes automatic tracking of checkout extensibility, which can streamline the customer journey.

While both platforms prioritize privacy compliance and server-side tracking, Stape focuses on data quality and broader platform compatibility, whereas Littledata highlights automation and ease of integration specifically for Shopify brands. Littledata's 30-day free trial allows users to test its features, which may appeal to those looking for a risk-free evaluation.

Cost comparison

Stape vs Littledata's monthly subscription cost

Store sizeStapeLittledata
50 orders / month$40$39
500 orders / month$40$149
5,000 orders / month$150$349
20,000 orders / month$400$799

For 50 orders per month, Stape is 2.56% more expensive than Littledata. At 500 orders, Stape is 0% more expensive than Littledata, while Littledata's second option is 272.5% higher. For 5,000 orders, Stape is 57.1% cheaper than Littledata, which is 132.7% more expensive than the second option. At 20,000 orders, Stape is 50% cheaper than Littledata, which is 99.75% more expensive than the second option. Overall, Stape generally offers lower prices compared to Littledata.

Supported data destinations

DestinationStapeLittledata
Google Analytics✔️✔️
Meta Ads✔️✔️
TikTok✔️✔️
Klaviyo✔️✔️
Attentive✔️✔️
Google Ads✔️✔️
Pinterest✔️✔️
Segmentminus✔️

Stape focuses on server-side tracking with a strong emphasis on data privacy and compliance, offering seamless integration with major platforms like Google Analytics, Meta Ads, TikTok, Klaviyo, Attentive, Google Ads, and Pinterest. Littledata also provides server-side tracking but includes Segment as an additional destination, allowing for more advanced data routing and integration capabilities. Both solutions support similar platforms, but Littledata's inclusion of Segment enhances its flexibility in managing and distributing data across various analytics and marketing tools.

Google Analytics comparison

Stape vs Littledata's solution for Google Analytics

FeatureStapeLittledata
Product list views & clicks
Consistent product identifier in GA4✔️✔️
Tracks products list as you scrollminus✔️
Tracks clicks on product listminus✔️
Add to Cart event
Tracked client-side✔️minus
Tracked server-sideminus✔️
Enriched product infominus✔️
Tracks remove from cartminus✔️
Checkout steps
Tracked via checkout page✔️minus
Tracks checkout started only✔️minus
Tracked direct from Shopify's serversminus✔️
Compatible with checkout extensibilityminus✔️
Compatible with accelerated checkoutsminus✔️
Purchase event
Tracked server side for 100% accuracy✔️✔️
Includes refunds✔️✔️
Includes post-purchase upsellsminus✔️
Includes recurring ordersminus✔️
Filter orders by sales channelminus✔️
User-provided data for improved attributionminus✔️
Custom mapping to a source / mediumminus✔️

Littledata's purchase tracking offers comprehensive features like post-purchase upsells, recurring orders, and filtering by sales channel, enhancing attribution accuracy. Its user-provided data improves insights, while custom mapping allows for tailored analytics. The checkout tracking captures all steps server-side, ensuring compatibility with checkout extensibility and accelerated checkouts, providing a complete view of user behavior.

In contrast, Stape's tracking is limited, only capturing refunds and checkout started events, lacking depth in user journey analysis. Compared to Littledata's own previous offering, the current version enhances tracking by ensuring all checkout steps are captured server-side, providing a more robust and accurate data set for analytics.

Klaviyo comparison

Stape vs Littledata's solution for Klaviyo

FeatureStapeLittledata
Identity resolution
Docs on how an end-user can opt out for GDPR / CCPAminus✔️
Never adds new emails to your marketing listminus✔️
Uses other marketing channel cookies to boost identityminus✔️
Backstitches Klaviyo profile onto previous customer eventsminus✔️
Viewed Product trigger
Tracked client-side✔️minus
Tracked server-sideminus✔️
Enriched product info (e.g. category)minus✔️
Backwards compatible with Klaviyo templatesminus✔️
Added to Cart trigger
Unreliable tracking of button clicks✔️minus
Reliable via Shopify's serversminus✔️
Enriched product info (e.g. category)minus✔️
Backwards compatible with Klaviyo templatesminus✔️
Target the whole contents of the cartminus✔️

Google Ads comparison

Stape vs Littledata's solution for Google Ads

FeatureStapeLittledata
Google Ads Conversions
Unreliable tracking via thank you page✔️minus
Tracked direct from Shopify's serversminus✔️
Real-time tracking of Enhanced Conversionsminus✔️
Fully automatic setupminus✔️
New vs Returning customer conversionsminus✔️

Meta Ads comparison

Stape vs Littledata's solution for Meta Ads

FeatureStapeLittledata
Added to Cart trigger
Via Conversions APIminus✔️
Checkout steps
Via Conversions APIminus✔️
Includes all checkout stepsminus✔️
Purchase event
Via Conversions API✔️✔️
Includes post-purchase upsellsminus✔️
Includes recurring ordersminus✔️
Filters to exclude orders from some channelsminus✔️
Benefits of Littledata
Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.
100% of revenue tracked
Enhanced identity resolution
Connectors for all popular marketing channels
googleAnalytics
Comparing Stape against Littledata
How does Stape work?

Stape hosts server-side Google Tag Manager so you have the flexibility and customization of a sGTM setup without the hosting costs and hassle. However, only the purchase events are coming from Shopify's servers

Does Stape work with Shopify?

Yes, Stape is installed on an unknown number of Shopify sites according to our estimates.

How does Littledata work?

Littledata uses a combination of browser tracking and a server-to-server connection to ensure 100% of revenue is tracked, and that the purchase can be linked to the pre-checkout user journey.

Does Littledata work with Shopify?

Yes, Littledata is installed on 2,100 Shopify sites according to the latest stats from BuiltWith.

Is Stape suitable for Enterprise brands?

Stape is used by an unknown number of sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Is Littledata suitable for Enterprise brands?

Littledata is used by 39 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.

Which marketing tools does Stape support?

Stape supports Google Analytics, Meta Ads, TikTok, Klaviyo, Attentive, Google Ads and Pinterest.

Which marketing tools does Littledata support?

Littledata supports Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo, Google Ads, Segment and Attentive.

Who owns Stape?

Stape is an independent private company headquartered in Ukraine. Denis Golubovskyi is Stape's CEO.

Who owns Littledata?

Littledata is an independent private company headquartered in London, UK. Edward Upton is Littledata's CEO.

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