
Stape is your all-in-one solution for server-side data tracking. Industry leaders and top companies choose us to boost data quality and marketing ROI while maintaining security compliance.

| Feature | Stape | Littledata |
|---|---|---|
| Founder owned and led | ✔️ | ✔️ |
| Works with platforms other than Shopify | ✔️ | |
| Via server-side Google Tag Manager | ✔️ | |
| 30 day free trial | ✔️ | |
| Identity resolution to boost audiences | ✔️ | |
| Direct from Shopify's servers | ✔️ | |
| Customer data to marketing platforms | ✔️ | |
| Fully automatic, no code setup | ✔️ | |
| Natively supports Shopify Markets | ✔️ | |
| Automatic tracking of checkout steps | ✔️ |
Stape offers a comprehensive server-side tracking solution compatible with various platforms, enhancing data quality and marketing ROI while ensuring security compliance. In contrast, Littledata provides a user-friendly, no-code setup specifically for Shopify, with features like identity resolution and automatic tracking of checkout steps. Littledata's 30-day free trial and native support for Shopify Markets make it more accessible for users seeking quick implementation without developer assistance. Overall, Littledata excels in ease of use and Shopify-specific features, making it a strong choice for brands prioritizing rapid deployment and streamlined tracking.
| Stape | Littledata | |
|---|---|---|
| Example product review | "Stape Server GTM is difficult to configure without technical expertise, and after multiple attempts, I was still unable to get it working." | "We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution." |
| Example support review | "Although the app is free, I cannot recommend it based on my experience." | "Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!" |
| Link | Read more reviews |
| Store size | Stape | Littledata |
|---|---|---|
| 50 orders / month | $40 | $39 |
| 500 orders / month | $40 | $199 |
| 5,000 orders / month | $150 | $449 |
| 20,000 orders / month | $400 | $1390 |
For 50 orders, Stape is 2.56% more expensive than Littledata. At 500 orders, Stape and Littledata are equal, while the second Littledata is 272.5% higher. For 5000 orders, Stape is 33.5% cheaper than the first Littledata and 42.5% cheaper than the second. At 20000 orders, Stape is 71.2% cheaper than the first Littledata and 50.1% cheaper than the second. Overall, Stape tends to be more cost-effective, especially at higher order volumes.
| Destination | Stape | Littledata |
|---|---|---|
| Google Analytics | ✔️ | ✔️ |
| Meta Ads | ✔️ | ✔️ |
| TikTok | ✔️ | ✔️ |
| Klaviyo | ✔️ | ✔️ |
| Attentive | ✔️ | ✔️ |
| Google Ads | ✔️ | ✔️ |
| ✔️ | ✔️ | |
| Segment | ✔️ |
Stape focuses on server-side tracking with a strong emphasis on data privacy and compliance, offering seamless integration with major platforms like Google Analytics, Meta Ads, TikTok, Klaviyo, Attentive, Google Ads, and Pinterest. Littledata also provides server-side tracking but includes Segment as an additional destination, allowing for more advanced data routing and integration capabilities. Both solutions support similar platforms, but Littledata's inclusion of Segment enhances its flexibility in managing and analyzing data across various channels.
| Feature | Stape | Littledata |
|---|---|---|
| Product list views & clicks | ||
| Consistent product identifier in GA4 | ✔️ | ✔️ |
| Tracks products list as you scroll | ✔️ | |
| Tracks clicks on product list | ✔️ | |
| Add to Cart | ||
| Tracked client-side | ✔️ | |
| Tracked server-side | ✔️ | |
| Enriched product info | ✔️ | |
| Tracks remove from cart | ✔️ | |
| Checkout steps | ||
| Tracked via checkout page | ✔️ | |
| Tracked direct from Shopify's servers | ✔️ | |
| Compatible with checkout extensibility | ✔️ | |
| Compatible with accelerated checkouts | ✔️ | |
| Tracks all checkout steps | ✔️ | |
| Purchase | ||
| Tracked via thank you page | ✔️ | |
| Direct from Shopify for 100% accuracy | ✔️ | |
| Includes post-purchase upsells | ✔️ | |
| Includes recurring orders | ✔️ | |
| Filter orders by sales channel | ✔️ | |
| Includes refunds | ✔️ | |
| User-provided data for improved attribution | ✔️ | |
| Custom mapping to a source / medium | ✔️ | |
Littledata's purchase and checkout tracking offers superior accuracy and flexibility by utilizing server-side tracking, ensuring 100% data integrity. Unlike Stape, which relies on the thank you page, Littledata captures all purchase events directly, including post-purchase upsells and recurring orders. It also filters orders by sales channel and accounts for refunds, enhancing attribution with user-provided data.
Compared to its own direct-from-Shopify tracking, Littledata's server-side approach provides more comprehensive insights by tracking all checkout steps and being compatible with checkout extensibility and accelerated checkouts. This results in a more robust understanding of user behavior and purchase patterns, making it a better choice for analytics management.
| Feature | Stape | Littledata |
|---|---|---|
| Identity resolution | ||
| Docs on how an end-user can opt out for GDPR / CCPA | ✔️ | |
| Never adds new emails to your marketing list | ✔️ | |
| Uses other marketing channel cookies to boost identity | ✔️ | |
| Backstitches Klaviyo profile onto previous customer events | ✔️ | |
| Viewed Product trigger | ||
| Tracked client-side | ✔️ | |
| Tracked server-side | ✔️ | |
| Enriched product info (e.g. category) | ✔️ | |
| Backwards compatible with Klaviyo templates | ✔️ | |
| Added to Cart trigger | ||
| Unreliable tracking of button clicks | ✔️ | |
| Reliable via Shopify's servers | ✔️ | |
| Enriched product info (e.g. category) | ✔️ | |
| Backwards compatible with Klaviyo templates | ✔️ | |
| Target the whole contents of the cart | ✔️ | |
| Checkout Started trigger | ||
| Tracked via the checkout page | ✔️ | |
| Direct from Shopify's servers | ✔️ | |
| Backwards compatible with Klaviyo templates | ✔️ | |
| Feature | Stape | Littledata |
|---|---|---|
| Google Ads Conversions | ||
| Unreliable tracking via thank you page | ✔️ | |
| Tracked direct from Shopify's servers | ✔️ | |
| Real-time tracking of Enhanced Conversions | ✔️ | |
| Fully automatic setup | ✔️ | |
| New vs Returning customer conversions | ✔️ | |
| Feature | Stape | Littledata |
|---|---|---|
| Key benefits | ||
| 100% accurate revenue in Meta | ✔️ | ✔️ |
| Boost to Event Match Quality Score | ✔️ | |
| Pre-purchase audiences based on first-party data | ✔️ | |
| Target subscriptions vs one-time purchases | ✔️ | |
| Fully automatic setup | ✔️ | |
| AddToCart | ||
| Via Conversions API | ✔️ | |
| InitiateCheckout | ||
| Via Conversions API | ✔️ | |
| Includes all checkout steps | ✔️ | |
| Purchase | ||
| Via Conversions API | ✔️ | ✔️ |
| Includes post-purchase upsells | ✔️ | |
| Includes recurring orders | ✔️ | |
| Filters to exclude orders from some channels | ✔️ | |
| New vs Returning customer conversions | ✔️ | |
