Stape is your all-in-one solution for server-side data tracking. Industry leaders and top companies choose us to boost data quality and marketing ROI while maintaining security compliance. Stape is used by an unknown number of Shopify sites.
Littledata's automated server-side tracking makes it ridiculously easy for DTC brands to connect marketing channels with customer data. Top Shopify brands like Rothy's, Geologie and Jaxxon use Littledata to capture more revenue and accelerate growth. Littledata is used by 2,100 Shopify sites according to BuiltWith.
Feature | Stape | Littledata |
---|---|---|
Server-side tracking | ✔️ | ✔️ |
Public statement of privacy compliance | ✔️ | ✔️ |
Works with platforms other than Shopify | ✔️ | |
30 day free trial | ✔️ | |
Identity resolution to boost audiences | ✔️ | |
Customer data to marketing platforms | ✔️ | |
Fully automatic, no code setup | ✔️ | |
Automatic tracking of checkout extensibility | ✔️ | |
No-code setup for Shopify Hydrogen | ✔️ |
Stape offers a comprehensive server-side tracking solution that emphasizes data quality and marketing ROI while ensuring privacy compliance. It is versatile, working with platforms beyond Shopify, making it suitable for diverse ecommerce needs.
In contrast, Littledata also provides server-side tracking and emphasizes ease of use with its fully automatic, no-code setup, which is particularly beneficial for DTC brands. Its identity resolution feature enhances audience targeting, and it includes automatic tracking of checkout extensibility, which can streamline the customer journey.
While both platforms prioritize privacy compliance and server-side tracking, Stape focuses on data quality and broader platform compatibility, whereas Littledata highlights automation and ease of integration specifically for Shopify brands. Littledata's 30-day free trial allows users to test its features, which may appeal to those looking for a risk-free evaluation.
Store size | Stape | Littledata |
---|---|---|
50 orders / month | $40 | $39 |
500 orders / month | $40 | $149 |
5,000 orders / month | $150 | $349 |
20,000 orders / month | $400 | $799 |
For 50 orders per month, Stape is 2.56% more expensive than Littledata. At 500 orders, Stape is 0% more expensive than Littledata, while Littledata's second option is 272.5% higher. For 5,000 orders, Stape is 57.1% cheaper than Littledata, which is 132.7% more expensive than the second option. At 20,000 orders, Stape is 50% cheaper than Littledata, which is 99.75% more expensive than the second option. Overall, Stape generally offers lower prices compared to Littledata.
Destination | Stape | Littledata |
---|---|---|
Google Analytics | ✔️ | ✔️ |
Meta Ads | ✔️ | ✔️ |
TikTok | ✔️ | ✔️ |
Klaviyo | ✔️ | ✔️ |
Attentive | ✔️ | ✔️ |
Google Ads | ✔️ | ✔️ |
✔️ | ✔️ | |
Segment | ✔️ |
Stape focuses on server-side tracking with a strong emphasis on data privacy and compliance, offering seamless integration with major platforms like Google Analytics, Meta Ads, TikTok, Klaviyo, Attentive, Google Ads, and Pinterest. Littledata also provides server-side tracking but includes Segment as an additional destination, allowing for more advanced data routing and integration capabilities. Both solutions support similar platforms, but Littledata's inclusion of Segment enhances its flexibility in managing and distributing data across various analytics and marketing tools.
Feature | Stape | Littledata |
---|---|---|
Product list views & clicks | ||
Consistent product identifier in GA4 | ✔️ | ✔️ |
Tracks products list as you scroll | ✔️ | |
Tracks clicks on product list | ✔️ | |
Add to Cart event | ||
Tracked client-side | ✔️ | |
Tracked server-side | ✔️ | |
Enriched product info | ✔️ | |
Tracks remove from cart | ✔️ | |
Checkout steps | ||
Tracked via checkout page | ✔️ | |
Tracks checkout started only | ✔️ | |
Tracked direct from Shopify's servers | ✔️ | |
Compatible with checkout extensibility | ✔️ | |
Compatible with accelerated checkouts | ✔️ | |
Purchase event | ||
Tracked server side for 100% accuracy | ✔️ | ✔️ |
Includes refunds | ✔️ | ✔️ |
Includes post-purchase upsells | ✔️ | |
Includes recurring orders | ✔️ | |
Filter orders by sales channel | ✔️ | |
User-provided data for improved attribution | ✔️ | |
Custom mapping to a source / medium | ✔️ |
Littledata's purchase tracking offers comprehensive features like post-purchase upsells, recurring orders, and filtering by sales channel, enhancing attribution accuracy. Its user-provided data improves insights, while custom mapping allows for tailored analytics. The checkout tracking captures all steps server-side, ensuring compatibility with checkout extensibility and accelerated checkouts, providing a complete view of user behavior.
In contrast, Stape's tracking is limited, only capturing refunds and checkout started events, lacking depth in user journey analysis. Compared to Littledata's own previous offering, the current version enhances tracking by ensuring all checkout steps are captured server-side, providing a more robust and accurate data set for analytics.
Feature | Stape | Littledata |
---|---|---|
Identity resolution | ||
Docs on how an end-user can opt out for GDPR / CCPA | ✔️ | |
Never adds new emails to your marketing list | ✔️ | |
Uses other marketing channel cookies to boost identity | ✔️ | |
Backstitches Klaviyo profile onto previous customer events | ✔️ | |
Viewed Product trigger | ||
Tracked client-side | ✔️ | |
Tracked server-side | ✔️ | |
Enriched product info (e.g. category) | ✔️ | |
Backwards compatible with Klaviyo templates | ✔️ | |
Added to Cart trigger | ||
Unreliable tracking of button clicks | ✔️ | |
Reliable via Shopify's servers | ✔️ | |
Enriched product info (e.g. category) | ✔️ | |
Backwards compatible with Klaviyo templates | ✔️ | |
Target the whole contents of the cart | ✔️ |
Feature | Stape | Littledata |
---|---|---|
Google Ads Conversions | ||
Unreliable tracking via thank you page | ✔️ | |
Tracked direct from Shopify's servers | ✔️ | |
Real-time tracking of Enhanced Conversions | ✔️ | |
Fully automatic setup | ✔️ | |
New vs Returning customer conversions | ✔️ |
Feature | Stape | Littledata |
---|---|---|
Added to Cart trigger | ||
Via Conversions API | ✔️ | |
Checkout steps | ||
Via Conversions API | ✔️ | |
Includes all checkout steps | ✔️ | |
Purchase event | ||
Via Conversions API | ✔️ | ✔️ |
Includes post-purchase upsells | ✔️ | |
Includes recurring orders | ✔️ | |
Filters to exclude orders from some channels | ✔️ |