Stape is your all-in-one solution for server-side data tracking. Industry leaders and top companies choose us to boost data quality and marketing ROI while maintaining security compliance.
Feature | Stape | Littledata |
---|---|---|
Server-side tracking | ✔️ | ✔️ |
Founder owned and led | ✔️ | ✔️ |
Works with platforms other than Shopify | ✔️ | |
30 day free trial | ✔️ | |
Identity resolution to boost audiences | ✔️ | |
Customer data to marketing platforms | ✔️ | |
Fully automatic, no code setup | ✔️ | |
Automatic tracking of checkout steps | ✔️ | |
No-code setup for Shopify Hydrogen | ✔️ |
Stape offers comprehensive server-side tracking and is favored by industry leaders for enhancing data quality and marketing ROI. It supports multiple platforms beyond Shopify, making it versatile. In contrast, Littledata provides a 30-day free trial, identity resolution for audience enhancement, and fully automatic, no-code setup, which simplifies implementation. Littledata excels with its quick setup time (under 10 minutes) and automatic tracking of checkout steps, making it particularly user-friendly for Shopify merchants. Overall, Littledata's trial period and ease of use give it an edge for those seeking a straightforward solution.
Stape | Littledata | |
---|---|---|
Example product review | "Stape Server GTM is difficult to configure without technical expertise, and after multiple attempts, I was still unable to get it working." | "We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution." |
Example support review | "Although the app is free, I cannot recommend it based on my experience." | "Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!" |
Link | Read more reviews |
Store size | Stape | Littledata |
---|---|---|
50 orders / month | $40 | $39 |
500 orders / month | $40 | $149 |
5,000 orders / month | $150 | $349 |
20,000 orders / month | $400 | $799 |
For 50 orders per month, Stape is 2.56% more expensive than Littledata. At 500 orders, Stape is 0% more expensive than Littledata, while Littledata's second option is 272.5% higher. For 5,000 orders, Stape is 57.1% cheaper than Littledata, which is 132.7% more expensive than the second option. At 20,000 orders, Stape is 50% cheaper than Littledata, which is 99.75% more expensive than the second option. Overall, Stape generally offers lower prices compared to Littledata.
Destination | Stape | Littledata |
---|---|---|
Google Analytics | ✔️ | ✔️ |
Meta Ads | ✔️ | ✔️ |
TikTok | ✔️ | ✔️ |
Klaviyo | ✔️ | ✔️ |
Attentive | ✔️ | ✔️ |
Google Ads | ✔️ | ✔️ |
✔️ | ✔️ | |
Segment | ✔️ |
Stape focuses on server-side tracking with a strong emphasis on data privacy and compliance, offering seamless integration with major platforms like Google Analytics, Meta Ads, TikTok, Klaviyo, Attentive, Google Ads, and Pinterest. Littledata also provides server-side tracking but includes Segment as an additional destination, allowing for more advanced data routing and integration capabilities. Both solutions support similar platforms, but Littledata's inclusion of Segment enhances its flexibility in managing and distributing data across various analytics and marketing tools.
Feature | Stape | Littledata |
---|---|---|
Product list views & clicks | ||
Consistent product identifier in GA4 | ✔️ | ✔️ |
Tracks products list as you scroll | ✔️ | |
Tracks clicks on product list | ✔️ | |
Add to Cart | ||
Tracked client-side | ✔️ | |
Tracked server-side | ✔️ | |
Enriched product info | ✔️ | |
Tracks remove from cart | ✔️ | |
Checkout steps | ||
Tracked via checkout page | ✔️ | |
Tracks checkout started only | ✔️ | |
Tracked direct from Shopify's servers | ✔️ | |
Compatible with checkout extensibility | ✔️ | |
Compatible with accelerated checkouts | ✔️ | |
Purchase | ||
Tracked server side for 100% accuracy | ✔️ | ✔️ |
Includes refunds | ✔️ | ✔️ |
Includes post-purchase upsells | ✔️ | |
Includes recurring orders | ✔️ | |
Filter orders by sales channel | ✔️ | |
User-provided data for improved attribution | ✔️ | |
Custom mapping to a source / medium | ✔️ |
Littledata's purchase tracking offers comprehensive features like post-purchase upsells, recurring orders, and filtering by sales channel, enhancing attribution accuracy. Its user-provided data improves insights, while custom mapping allows for tailored analytics. The checkout tracking captures all steps server-side, ensuring compatibility with checkout extensibility and accelerated checkouts, providing a complete view of user behavior.
In contrast, Stape's tracking is limited, only capturing refunds and checkout started events, lacking depth in user journey analysis. Compared to Littledata's own previous offering, the current version enhances tracking by ensuring all checkout steps are captured server-side, providing a more robust and accurate data set for analytics.
Feature | Stape | Littledata |
---|---|---|
Identity resolution | ||
Docs on how an end-user can opt out for GDPR / CCPA | ✔️ | |
Never adds new emails to your marketing list | ✔️ | |
Uses other marketing channel cookies to boost identity | ✔️ | |
Backstitches Klaviyo profile onto previous customer events | ✔️ | |
Viewed Product trigger | ||
Tracked client-side | ✔️ | |
Tracked server-side | ✔️ | |
Enriched product info (e.g. category) | ✔️ | |
Backwards compatible with Klaviyo templates | ✔️ | |
Added to Cart trigger | ||
Unreliable tracking of button clicks | ✔️ | |
Reliable via Shopify's servers | ✔️ | |
Enriched product info (e.g. category) | ✔️ | |
Backwards compatible with Klaviyo templates | ✔️ | |
Target the whole contents of the cart | ✔️ | |
Checkout Started trigger | ||
Tracked via the checkout page | ✔️ | |
Direct from Shopify's servers | ✔️ | |
Backwards compatible with Klaviyo templates | ✔️ |
Feature | Stape | Littledata |
---|---|---|
Google Ads Conversions | ||
Unreliable tracking via thank you page | ✔️ | |
Tracked direct from Shopify's servers | ✔️ | |
Real-time tracking of Enhanced Conversions | ✔️ | |
Fully automatic setup | ✔️ | |
New vs Returning customer conversions | ✔️ |
Feature | Stape | Littledata |
---|---|---|
Key benefits | ||
100% accurate revenue in Meta | ✔️ | ✔️ |
Boost to Event Match Quality Score | ✔️ | |
Pre-purchase audiences based on first-party data | ✔️ | |
Target subscriptions vs one-time purchases | ✔️ | |
Fully automatic setup | ✔️ | |
AddToCart | ||
Via Conversions API | ✔️ | |
InitiateCheckout | ||
Via Conversions API | ✔️ | |
Includes all checkout steps | ✔️ | |
Purchase | ||
Via Conversions API | ✔️ | ✔️ |
Includes post-purchase upsells | ✔️ | |
Includes recurring orders | ✔️ | |
Filters to exclude orders from some channels | ✔️ | |
New vs Returning customer conversions | ✔️ |