
Fueled is a new tool for collecting and organizing 1st-party eCommerce customer data across the sales and marketing tools you love. Shopify, BigCommerce, Yotpo, Gorgias...We capture data from all of these channels, so that you can use it wherever and how ever you want.
Wetracked claims to be the only solution that pushes 100% accurate data into your ads manager.
| Feature | Fueled | Wetracked | Littledata |
|---|---|---|---|
| Server-side tracking | ✔️ | ✔️ | ✔️ |
| Customer data to marketing platforms | ✔️ | ✔️ | ✔️ |
| Founder owned and led | ✔️ | ✔️ | ✔️ |
| Identity resolution to boost audiences | ✔️ | ✔️ | |
| Fully automatic, no code setup | ✔️ | ✔️ | |
| Works with platforms other than Shopify | ✔️ | ||
| 30 day free trial | ✔️ | ||
| Automatic tracking of checkout steps | ✔️ | ||
| No-code setup for Shopify Hydrogen | ✔️ |
Fueled excels in its ability to integrate with multiple platforms beyond Shopify, capturing first-party data across various sales and marketing tools. Wetracked emphasizes fully automatic, no-code setup and claims 100% accurate data for ads management. Littledata stands out with a 30-day free trial, automatic tracking of checkout steps, and similar features to both competitors, including identity resolution and server-side tracking. Overall, Littledata offers a comprehensive solution with a trial period, making it appealing for testing before commitment.
| Fueled | Wetracked | Littledata | |
|---|---|---|---|
| Example product review | "It's disheartening to hear about the app developer's refusal to enable enhanced conversion tracking without additional charges... It almost seems like price gouging for Shopify merchants to compensate for losses from the BigCommerce side." | they got me in as they said it was better and cheaper then Triple whale, but really all it is, is some code on the back end you can not track or even see the results you still need to use the meta and good dash boards. | "We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution." |
| Example support review | "Customer support is non-existent, and responses take forever... very frustrating experience overall." | Tracking looks improved the last 2-3 days. Support has never replied to me :-( even after days of waiting and 3 emails & reminders. | "Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!" |
| Link | Read more reviews |
| Store size | Fueled | Wetracked | Littledata |
|---|---|---|---|
| 50 orders / month | $189 | $49 | $39 |
| 500 orders / month | $349 | $149 | $199 |
| 5,000 orders / month | $879 | $249 | $449 |
| 20,000 orders / month | $2000 | $670 | $1390 |
For 50 orders, Fueled is 285% more expensive than Wetracked and 384% more than Littledata. At 500 orders, Fueled is 0% more than Wetracked but 134% more than Littledata. For 5000 orders, Fueled is 253% more than Wetracked and 151% more than Littledata. Finally, at 20000 orders, Fueled is 198% more than Wetracked and 150% more than Littledata. Overall, Fueled consistently has the highest pricing, while Wetracked offers the most competitive rates.
| Destination | Fueled | Wetracked | Littledata |
|---|---|---|---|
| Meta Ads | ✔️ | ✔️ | ✔️ |
| Google Ads | ✔️ | ✔️ | ✔️ |
| Google Analytics | ✔️ | ✔️ | |
| Segment | ✔️ | ✔️ | |
| Klaviyo | ✔️ | ✔️ | |
| TikTok | ✔️ | ✔️ | |
| ✔️ | ✔️ | ||
| Snap | ✔️ | ||
| Attentive | ✔️ |
Fueled focuses on integrating with major analytics and advertising platforms like Google Analytics, Segment, Meta Ads, and Google Ads, emphasizing data collection and analysis. Wetracked, on the other hand, targets marketing automation and advertising platforms, including Klaviyo, TikTok, Snap, and Pinterest, to enhance customer engagement and ad performance. Littledata offers a broader range of integrations, combining analytics and marketing tools like Google Analytics, Meta Ads, and Klaviyo, while also including Segment and Attentive for a comprehensive tracking and customer communication strategy. Each solution caters to different aspects of ecommerce tracking and marketing needs.
| Feature | Fueled | Wetracked | Littledata |
|---|---|---|---|
| Google Ads Conversions | |||
| Unreliable tracking via thank you page | ✔️ | ✔️ | |
| Tracked direct from Shopify's servers | ✔️ | ||
| Real-time tracking of Enhanced Conversions | ✔️ | ||
| Fully automatic setup | ✔️ | ||
| New vs Returning customer conversions | ✔️ | ||
| Feature | Fueled | Wetracked | Littledata |
|---|---|---|---|
| Key benefits | |||
| Boost to Event Match Quality Score | ✔️ | ✔️ | ✔️ |
| 100% accurate revenue in Meta | ✔️ | ✔️ | |
| Pre-purchase audiences based on first-party data | ✔️ | ✔️ | |
| Target subscriptions vs one-time purchases | ✔️ | ||
| Fully automatic setup | ✔️ | ||
| AddToCart | |||
| Via Conversions API | ✔️ | ✔️ | |
| InitiateCheckout | |||
| Via Conversions API | ✔️ | ✔️ | |
| Includes all checkout steps | ✔️ | ✔️ | |
| Purchase | |||
| Via Conversions API | ✔️ | ✔️ | ✔️ |
| Includes post-purchase upsells | ✔️ | ||
| Includes recurring orders | ✔️ | ||
| Filters to exclude orders from some channels | ✔️ | ||
| New vs Returning customer conversions | ✔️ | ||
