Fueled vs Wetracked

Is Fueled or Wetracked a better data solution for Shopify brands?

Fueled competitors

What is Fueled?

Fueled is a new tool for collecting and organizing 1st-party eCommerce customer data across the sales and marketing tools you love. Shopify, BigCommerce, Yotpo, Gorgias...We capture data from all of these channels, so that you can use it wherever and how ever you want.


Wetracked competitors

What is Wetracked?

Wetracked claims to be the only solution that pushes 100% accurate data into your ads manager.


Fueled vs Wetracked comparison

FeatureFueledWetrackedLittledata
Server-side tracking✔️✔️✔️
Customer data to marketing platforms✔️✔️✔️
Founder owned and led✔️✔️✔️
Identity resolution to boost audiencesminus✔️✔️
Fully automatic, no code setupminus✔️✔️
Works with platforms other than Shopify✔️minusminus
30 day free trialminusminus✔️
Automatic tracking of checkout stepsminusminus✔️
No-code setup for Shopify Hydrogenminusminus✔️

Fueled excels in its ability to integrate with multiple platforms beyond Shopify, capturing first-party data across various sales and marketing tools. Wetracked emphasizes fully automatic, no-code setup and claims 100% accurate data for ads management. Littledata stands out with a 30-day free trial, automatic tracking of checkout steps, and similar features to both competitors, including identity resolution and server-side tracking. Overall, Littledata offers a comprehensive solution with a trial period, making it appealing for testing before commitment.

Reviews comparison

Fueled vs Wetracked's customer reviews

FueledWetrackedLittledata
Example product review"It's disheartening to hear about the app developer's refusal to enable enhanced conversion tracking without additional charges... It almost seems like price gouging for Shopify merchants to compensate for losses from the BigCommerce side."they got me in as they said it was better and cheaper then Triple whale, but really all it is, is some code on the back end you can not track or even see the results you still need to use the meta and good dash boards."We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution."
Example support review"Customer support is non-existent, and responses take forever... very frustrating experience overall."Tracking looks improved the last 2-3 days. Support has never replied to me :-( even after days of waiting and 3 emails & reminders."Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!"
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Cost comparison

Fueled vs Wetracked's monthly subscription cost

Store sizeFueledWetrackedLittledata
50 orders / month$189$49$39
500 orders / month$349$149$199
5,000 orders / month$879$249$449
20,000 orders / month$2000$670$1390

For 50 orders, Fueled is 285% more expensive than Wetracked and 384% more than Littledata. At 500 orders, Fueled is 0% more than Wetracked but 134% more than Littledata. For 5000 orders, Fueled is 253% more than Wetracked and 151% more than Littledata. Finally, at 20000 orders, Fueled is 198% more than Wetracked and 150% more than Littledata. Overall, Fueled consistently has the highest pricing, while Wetracked offers the most competitive rates.

Supported data destinations

DestinationFueledWetrackedLittledata
Meta Ads✔️✔️✔️
Google Ads✔️✔️✔️
Google Analytics✔️minus✔️
Segment✔️minus✔️
Klaviyominus✔️✔️
TikTokminus✔️✔️
Pinterestminus✔️✔️
Snapminus✔️minus
Attentiveminusminus✔️

Fueled focuses on integrating with major analytics and advertising platforms like Google Analytics, Segment, Meta Ads, and Google Ads, emphasizing data collection and analysis. Wetracked, on the other hand, targets marketing automation and advertising platforms, including Klaviyo, TikTok, Snap, and Pinterest, to enhance customer engagement and ad performance. Littledata offers a broader range of integrations, combining analytics and marketing tools like Google Analytics, Meta Ads, and Klaviyo, while also including Segment and Attentive for a comprehensive tracking and customer communication strategy. Each solution caters to different aspects of ecommerce tracking and marketing needs.

Google Ads comparison

Fueled vs Wetracked's solution for Google Ads

FeatureFueledWetrackedLittledata
Google Ads Conversions
Unreliable tracking via thank you page✔️✔️minus
Tracked direct from Shopify's serversminusminus✔️
Real-time tracking of Enhanced Conversionsminusminus✔️
Fully automatic setupminusminus✔️
New vs Returning customer conversionsminusminus✔️

Meta Ads comparison

Fueled vs Wetracked's solution for Meta Ads

FeatureFueledWetrackedLittledata
Key benefits
Boost to Event Match Quality Score✔️✔️✔️
100% accurate revenue in Meta✔️minus✔️
Pre-purchase audiences based on first-party data✔️minus✔️
Target subscriptions vs one-time purchasesminusminus✔️
Fully automatic setupminusminus✔️
AddToCart
Via Conversions API✔️minus✔️
InitiateCheckout
Via Conversions API✔️minus✔️
Includes all checkout steps✔️minus✔️
Purchase
Via Conversions API✔️✔️✔️
Includes post-purchase upsellsminusminus✔️
Includes recurring ordersminusminus✔️
Filters to exclude orders from some channelsminusminus✔️
New vs Returning customer conversionsminusminus✔️
Benefits of Littledata
Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.
100% of revenue tracked
Enhanced identity resolution
Connectors for all popular marketing channels
Learn more
googleAnalytics
Comparing Fueled against Wetracked
Can I switch from Fueled to Littledata?

Yes, join dozens of Shopify brands who made the switch to Littledata for simpler server-side tracking, faster setup, and transparent pricing. We’ll even help migrate your Fueled setup.

Can I switch from Wetracked to Littledata?

Yes, join dozens of Shopify brands who made the switch to Littledata for simpler server-side tracking, faster setup, and transparent pricing. We’ll even help migrate your Wetracked setup.

Does Fueled work with Shopify?

Yes, Fueled is installed on 100 Shopify sites according to the latest stats from BuiltWith.

How does Wetracked work?

wetracked powers seamless ad tracking. Link each sale to its ad origin and effortlessly push data to your ad manager. See which ads to scale, which to stop, and automatically teach the algorithm to show the right ads to the right people.

Does Wetracked work with Shopify?

Yes, Wetracked is installed on an unknown number of Shopify sites according to the latest stats from BuiltWith.

Is Fueled suitable for Enterprise brands?

Fueled is used by 88 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.

Is Wetracked suitable for Enterprise brands?

Wetracked is used by an unknown number of sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Which marketing tools does Fueled support?

Fueled supports Google Analytics, Segment, Meta Ads and Google Ads.

Which marketing tools does Wetracked support?

Wetracked supports Klaviyo, Meta Ads, Google Ads, TikTok, Snap and Pinterest.

Who owns Fueled?

Fueled is an independent private company headquartered in Denver, Colorado. Sean Larkin is Fueled's CEO.

Who owns Wetracked?

Wetracked is an independent private company headquartered in Netherlands.