Addingwell offers server-side tracking and works with multiple platforms, providing a fully-managed GTM server-side hosting solution that enhances data quality and performance. In contrast, Littledata also features server-side tracking but emphasizes a no-code setup, automatic tracking of checkout steps, and identity resolution for audience boosting. Littledata's 30-day free trial and founder-led approach appeal to users seeking a quick, user-friendly solution. Littledata wins with its fully automatic setup, making it easier for non-technical users to implement and manage tracking without developer assistance, which can be a significant advantage for Shopify Plus brands.

For 50 orders, Addingwell is 130% more expensive than Littledata. At 500 orders, Addingwell and Littledata are equal, but the second Littledata option is 66% higher. For 5000 orders, Addingwell is 29% cheaper than the first Littledata and 63% cheaper than the second. At 20000 orders, Addingwell is 71% less than the first Littledata and 50% less than the second. Overall, Addingwell tends to be more cost-effective at higher order volumes compared to Littledata.

Addingwell focuses on direct integration with major advertising platforms like Google Ads and Meta Ads, optimizing for ad performance tracking. Littledata, on the other hand, offers a broader range of data destinations, including email marketing platforms like Klaviyo and customer data platforms like Segment and Attentive, enhancing customer insights and marketing automation. This makes Littledata more comprehensive for businesses looking to integrate various marketing channels and improve customer engagement.

Littledata's purchase and checkout tracking offers superior accuracy and comprehensive data collection. Its server-side tracking ensures 100% accuracy, capturing all purchase events, including post-purchase upsells and recurring orders, while also filtering by sales channel and including refunds. User-provided data enhances attribution, and custom mapping allows for tailored insights.

In contrast, Addingwell's tracking is limited to the thank you page and only tracks checkout initiation, missing critical data points. While Littledata's own tracking is robust, the enhanced server-side capabilities and compatibility with checkout extensibility and accelerated checkouts in the latest version provide a more complete view of user behavior and sales performance, making it the better choice for analytics.