
Wetracked claims to be the only solution that pushes 100% accurate data into your ads manager.
| Feature | Littledata | Wetracked |
|---|---|---|
| Founder owned and led | ✔️ | ✔️ |
| Identity resolution to boost audiences | ✔️ | ✔️ |
| Server-side tracking | ✔️ | ✔️ |
| Customer data to marketing platforms | ✔️ | ✔️ |
| Fully automatic, no code setup | ✔️ | ✔️ |
| 30 day free trial | ✔️ | |
| Automatic tracking of checkout steps | ✔️ | |
| No-code setup for Shopify Hydrogen | ✔️ |
Littledata offers a 30-day free trial, allowing users to test its features risk-free. It provides automatic tracking of checkout steps, which enhances user experience and data accuracy. Both platforms feature identity resolution and server-side tracking, but Littledata's integration with GA4, Meta Ads, and Klaviyo is a significant advantage. Additionally, Littledata emphasizes a quick setup without needing a development team, making it accessible for Shopify users. While Wetracked claims to deliver 100% accurate data, Littledata's comprehensive features and trial period provide a more robust solution for modern Shopify tracking.
| Littledata | Wetracked | |
|---|---|---|
| Example product review | "We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution." | they got me in as they said it was better and cheaper then Triple whale, but really all it is, is some code on the back end you can not track or even see the results you still need to use the meta and good dash boards. |
| Example support review | "Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!" | Tracking looks improved the last 2-3 days. Support has never replied to me :-( even after days of waiting and 3 emails & reminders. |
| Link | Read more reviews |
| Store size | Littledata | Wetracked |
|---|---|---|
| 50 orders / month | $39 | $49 |
| 500 orders / month | $199 | $149 |
| 5,000 orders / month | $449 | $249 |
| 20,000 orders / month | $1390 | $670 |
For an online store with 50 orders, Littledata is 20% cheaper than Wetracked. At 500 orders, Littledata is 25% cheaper than the second Littledata option and equal to Wetracked. For 5000 orders, Wetracked is 44% cheaper than Littledata, while the second Littledata option is 22% cheaper. At 20000 orders, Wetracked is 52% cheaper than Littledata, and the second Littledata option is 43% cheaper. Overall, Wetracked offers the best pricing at higher order volumes.
| Destination | Littledata | Wetracked |
|---|---|---|
| Meta Ads | ✔️ | ✔️ |
| TikTok | ✔️ | ✔️ |
| ✔️ | ✔️ | |
| Klaviyo | ✔️ | ✔️ |
| Google Ads | ✔️ | ✔️ |
| Google Analytics | ✔️ | |
| Segment | ✔️ | |
| Attentive | ✔️ | |
| Snap | ✔️ |
Littledata offers a broader range of data destinations, including Google Analytics and Segment, which allows for more comprehensive data analysis and integration. It also supports Attentive, enhancing customer engagement tracking. In contrast, Wetracked focuses on essential marketing platforms like Klaviyo, Meta Ads, and Snap, but lacks the extensive analytics options provided by Littledata. This makes Littledata more suitable for brands seeking in-depth insights and multi-channel tracking, while Wetracked is more streamlined for direct marketing efforts.
| Feature | Littledata | Wetracked |
|---|---|---|
| Identity resolution | ||
| Uses other marketing channel cookies to boost identity | ✔️ | ✔️ |
| Docs on how an end-user can opt out for GDPR / CCPA | ✔️ | |
| Never adds new emails to your marketing list | ✔️ | |
| Backstitches Klaviyo profile onto previous customer events | ✔️ | |
| Viewed Product trigger | ||
| Tracked server-side | ✔️ | |
| Enriched product info (e.g. category) | ✔️ | |
| Backwards compatible with Klaviyo templates | ✔️ | |
| Added to Cart trigger | ||
| Reliable via Shopify's servers | ✔️ | |
| Enriched product info (e.g. category) | ✔️ | |
| Backwards compatible with Klaviyo templates | ✔️ | |
| Target the whole contents of the cart | ✔️ | |
| Unreliable tracking of button clicks | ✔️ | |
| Checkout Started trigger | ||
| Direct from Shopify's servers | ✔️ | ✔️ |
| Backwards compatible with Klaviyo templates | ✔️ | |
Littledata offers comprehensive benefits for tracking customers from Shopify to Klaviyo, including detailed documentation for GDPR/CCPA opt-out, ensuring compliance. Unlike Wetracked, which only focuses on boosting identity through marketing channel cookies, Littledata enhances customer profiles by backstitching previous events, providing a richer data context. Additionally, Littledata's approach of never adding new emails to your marketing list prevents potential compliance issues and maintains list integrity. This makes Littledata a more robust solution for managing customer data and ensuring privacy compliance compared to Wetracked's limited capabilities.
| Feature | Littledata | Wetracked |
|---|---|---|
| Google Ads Conversions | ||
| Tracked direct from Shopify's servers | ✔️ | |
| Real-time tracking of Enhanced Conversions | ✔️ | |
| Fully automatic setup | ✔️ | |
| New vs Returning customer conversions | ✔️ | |
| Unreliable tracking via thank you page | ✔️ | |
| Feature | Littledata | Wetracked |
|---|---|---|
| Key benefits | ||
| Boost to Event Match Quality Score | ✔️ | ✔️ |
| 100% accurate revenue in Meta | ✔️ | |
| Pre-purchase audiences based on first-party data | ✔️ | |
| Target subscriptions vs one-time purchases | ✔️ | |
| Fully automatic setup | ✔️ | |
| AddToCart | ||
| Via Conversions API | ✔️ | |
| InitiateCheckout | ||
| Via Conversions API | ✔️ | |
| Includes all checkout steps | ✔️ | |
| Purchase | ||
| Via Conversions API | ✔️ | ✔️ |
| Includes post-purchase upsells | ✔️ | |
| Includes recurring orders | ✔️ | |
| Filters to exclude orders from some channels | ✔️ | |
| New vs Returning customer conversions | ✔️ | |
