Littledata vs Wetracked

Is Littledata or Wetracked a better data solution for Shopify brands?

Littledata competitors

What is Littledata?

  • Founder-led and product-driven — purpose-built for modern Shopify tracking
  • Set up in under 10 minutes — no dev team or GTM required
  • Server-side tracking, integrated with GA4, Meta Ads, and Klaviyo

Wetracked competitors

What is Wetracked?

Wetracked claims to be the only solution that pushes 100% accurate data into your ads manager.


Make the move to Littledata

Founder-led. Strong product. Pay less.

FeatureLittledataWetracked
Founder owned and led✔️✔️
Identity resolution to boost audiences✔️✔️
Server-side tracking✔️✔️
Customer data to marketing platforms✔️✔️
Fully automatic, no code setup✔️✔️
30 day free trial✔️minus
Automatic tracking of checkout steps✔️minus
No-code setup for Shopify Hydrogen✔️minus

Littledata offers a 30-day free trial, allowing users to test its features risk-free. It provides automatic tracking of checkout steps, which enhances user experience and data accuracy. Both platforms feature identity resolution and server-side tracking, but Littledata's integration with GA4, Meta Ads, and Klaviyo is a significant advantage. Additionally, Littledata emphasizes a quick setup without needing a development team, making it accessible for Shopify users. While Wetracked claims to deliver 100% accurate data, Littledata's comprehensive features and trial period provide a more robust solution for modern Shopify tracking.

Reviews comparison

Littledata vs Wetracked's customer reviews

LittledataWetracked
Example product review"We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution."they got me in as they said it was better and cheaper then Triple whale, but really all it is, is some code on the back end you can not track or even see the results you still need to use the meta and good dash boards.
Example support review"Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!"Tracking looks improved the last 2-3 days. Support has never replied to me :-( even after days of waiting and 3 emails & reminders.
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Cost comparison

Littledata vs Wetracked's monthly subscription cost

Store sizeLittledataWetracked
50 orders / month$39$49
500 orders / month$199$149
5,000 orders / month$449$249
20,000 orders / month$1390$670

For an online store with 50 orders, Littledata is 20% cheaper than Wetracked. At 500 orders, Littledata is 25% cheaper than the second Littledata option and equal to Wetracked. For 5000 orders, Wetracked is 44% cheaper than Littledata, while the second Littledata option is 22% cheaper. At 20000 orders, Wetracked is 52% cheaper than Littledata, and the second Littledata option is 43% cheaper. Overall, Wetracked offers the best pricing at higher order volumes.

Supported data destinations

DestinationLittledataWetracked
Meta Ads✔️✔️
TikTok✔️✔️
Pinterest✔️✔️
Klaviyo✔️✔️
Google Ads✔️✔️
Google Analytics✔️minus
Segment✔️minus
Attentive✔️minus
Snapminus✔️

Littledata offers a broader range of data destinations, including Google Analytics and Segment, which allows for more comprehensive data analysis and integration. It also supports Attentive, enhancing customer engagement tracking. In contrast, Wetracked focuses on essential marketing platforms like Klaviyo, Meta Ads, and Snap, but lacks the extensive analytics options provided by Littledata. This makes Littledata more suitable for brands seeking in-depth insights and multi-channel tracking, while Wetracked is more streamlined for direct marketing efforts.

Klaviyo comparison

Littledata vs Wetracked's solution for Klaviyo

FeatureLittledataWetracked
Identity resolution
Uses other marketing channel cookies to boost identity✔️✔️
Docs on how an end-user can opt out for GDPR / CCPA✔️minus
Never adds new emails to your marketing list✔️minus
Backstitches Klaviyo profile onto previous customer events✔️minus
Viewed Product trigger
Tracked server-side✔️minus
Enriched product info (e.g. category)✔️minus
Backwards compatible with Klaviyo templates✔️minus
Added to Cart trigger
Reliable via Shopify's servers✔️minus
Enriched product info (e.g. category)✔️minus
Backwards compatible with Klaviyo templates✔️minus
Target the whole contents of the cart✔️minus
Unreliable tracking of button clicksminus✔️
Checkout Started trigger
Direct from Shopify's servers✔️✔️
Backwards compatible with Klaviyo templates✔️minus

Littledata offers comprehensive benefits for tracking customers from Shopify to Klaviyo, including detailed documentation for GDPR/CCPA opt-out, ensuring compliance. Unlike Wetracked, which only focuses on boosting identity through marketing channel cookies, Littledata enhances customer profiles by backstitching previous events, providing a richer data context. Additionally, Littledata's approach of never adding new emails to your marketing list prevents potential compliance issues and maintains list integrity. This makes Littledata a more robust solution for managing customer data and ensuring privacy compliance compared to Wetracked's limited capabilities.

Google Ads comparison

Littledata vs Wetracked's solution for Google Ads

FeatureLittledataWetracked
Google Ads Conversions
Tracked direct from Shopify's servers✔️minus
Real-time tracking of Enhanced Conversions✔️minus
Fully automatic setup✔️minus
New vs Returning customer conversions✔️minus
Unreliable tracking via thank you pageminus✔️

Meta Ads comparison

Littledata vs Wetracked's solution for Meta Ads

FeatureLittledataWetracked
Key benefits
Boost to Event Match Quality Score✔️✔️
100% accurate revenue in Meta✔️minus
Pre-purchase audiences based on first-party data✔️minus
Target subscriptions vs one-time purchases✔️minus
Fully automatic setup✔️minus
AddToCart
Via Conversions API✔️minus
InitiateCheckout
Via Conversions API✔️minus
Includes all checkout steps✔️minus
Purchase
Via Conversions API✔️✔️
Includes post-purchase upsells✔️minus
Includes recurring orders✔️minus
Filters to exclude orders from some channels✔️minus
New vs Returning customer conversions✔️minus
Benefits of Littledata
Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.
100% of revenue tracked
Enhanced identity resolution
Connectors for all popular marketing channels
Learn more
googleAnalytics
Comparing Littledata against Wetracked
Can I switch from Wetracked to Littledata?

Yes, join dozens of Shopify brands who made the switch to Littledata for simpler server-side tracking, faster setup, and transparent pricing. We’ll even help migrate your Wetracked setup.

How does Littledata work?

Littledata uses a combination of browser tracking and a server-to-server connection to ensure 100% of revenue is tracked, and that the purchase can be linked to the pre-checkout user journey.

Does Littledata work with Shopify?

Yes, Littledata is installed on 2,100 Shopify sites according to the latest stats from BuiltWith.

How does Wetracked work?

wetracked powers seamless ad tracking. Link each sale to its ad origin and effortlessly push data to your ad manager. See which ads to scale, which to stop, and automatically teach the algorithm to show the right ads to the right people.

Does Wetracked work with Shopify?

Yes, Wetracked is installed on an unknown number of Shopify sites according to the latest stats from BuiltWith.

Is Littledata suitable for Enterprise brands?

Littledata is used by 653 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.

Is Wetracked suitable for Enterprise brands?

Wetracked is used by an unknown number of sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Which marketing tools does Littledata support?

Littledata supports Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo, Google Ads, Segment and Attentive.

Which marketing tools does Wetracked support?

Wetracked supports Klaviyo, Meta Ads, Google Ads, TikTok, Snap and Pinterest.

Who owns Littledata?

Littledata is an independent private company headquartered in London, UK. Edward Upton is Littledata's CEO.

Who owns Wetracked?

Wetracked is an independent private company headquartered in Netherlands.