Littledata offers a 30-day free trial, is founder-led, and provides identity resolution to enhance audience targeting. Its fully automatic, no-code setup allows for quick installation in under 10 minutes, specifically designed for Shopify, with automatic tracking of checkout steps. In contrast, Addingwell focuses on server-side tracking across multiple platforms and offers managed GTM hosting but lacks the tailored features for Shopify and the ease of setup. Littledata excels with its Shopify-specific features, automatic tracking, and user-friendly setup, making it a superior choice for Shopify Plus brands seeking efficient data collection and tracking.

For an online store with 50 orders per month, Addingwell is 131% more expensive than Littledata. At 500 orders, Addingwell and Littledata are equal, while Littledata is 25% cheaper than the second Littledata option. For 5000 orders, Addingwell is 71% cheaper than Littledata, and the second Littledata is 22% cheaper than the first. At 20000 orders, Addingwell is 71% cheaper than Littledata, while the second Littledata is 43% cheaper than the first.

Littledata offers a broader range of data destinations, including Klaviyo and Segment, which are essential for email marketing and customer data management. This allows for more comprehensive tracking and integration across various platforms. In contrast, Addingwell focuses on core advertising and analytics platforms like Snap, but lacks the additional marketing automation options that Littledata provides. Thus, Littledata is better suited for brands seeking extensive marketing insights and customer engagement capabilities, while Addingwell is more streamlined for advertising and basic analytics.

Littledata's server-side purchase tracking ensures 100% accuracy by capturing all transactions directly from your server, including post-purchase upsells and recurring orders. It allows filtering by sales channel and includes refunds, enhancing data reliability. User-provided data improves attribution, and custom mapping to source/medium offers tailored insights.

In contrast, Addingwell's tracking relies on the thank you page, which can miss critical data, and only tracks checkout starts, limiting insights into user behavior. Littledata's checkout tracking captures all steps server-side, ensuring comprehensive data collection, while Addingwell's method is less robust and may lead to incomplete analytics. Overall, Littledata provides a more accurate and detailed tracking solution for Shopify Plus brands.