Addingwell vs Northbeam

Is Addingwell or Northbeam a better data solution for Shopify brands?

Addingwell competitors

What is Addingwell?

Addingwell is a fully-managed GTM server-side hosting + tooling (monitoring, adblocker bypass, Safari resilience) to improve data quality, performance and governance.


Northbeam competitors

What is Northbeam?

Northbeam is the marketing intelligence platform for profitable growth, including multi-touch attribution and media mix modeling, both powered by industry-leading machine learning.


Addingwell vs Northbeam comparison

FeatureAddingwellNorthbeamLittledata
Server-side tracking✔️minus✔️
Works with platforms other than Shopify✔️✔️minus
Fully automatic, no code setupminus✔️✔️
Founder owned and ledminus✔️✔️
Marketing reportingminus✔️minus
Proprietary attribution modelminus✔️minus
30 day free trialminusminus✔️
Identity resolution to boost audiencesminusminus✔️
Customer data to marketing platformsminusminus✔️
Automatic tracking of checkout stepsminusminus✔️
No-code setup for Shopify Hydrogenminusminus✔️

Addingwell focuses on server-side tracking and data quality, making it ideal for businesses needing robust data governance. Northbeam excels in marketing reporting and attribution, offering a fully automatic setup for growth insights. Littledata stands out with its 30-day free trial, identity resolution, and automatic tracking of checkout steps, combining features from both competitors while enhancing audience targeting and ease of use.

Reviews comparison

Addingwell vs Northbeam's customer reviews

AddingwellNorthbeamLittledata
Example product reviewSetup took just a few seconds, and it works right away. All my pixels from GTM are now server-side and perfectly connected. So much money saved on ads."Since this change I have struggled to get my clients on to Northbeam as integration can require support, which they refuse to offer any.""We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution."
Example support reviewThe support was very fast to answer our questions and super helpful. Just be careful to check that the events don't trigger twice."Something has changed at Northbeam... they have stripped all support... I am looking for an alternative for all my clients.""Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!"
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Cost comparison

Addingwell vs Northbeam's monthly subscription cost

Store sizeAddingwellNorthbeamLittledata
50 orders / month$90$1000$39
500 orders / month$90$1000$199
5,000 orders / month$130$1500$449
20,000 orders / month$400$2500$1390

For 50 orders per month, Addingwell is 9% of Northbeam's cost and 231% more expensive than Littledata. At 500 orders, Addingwell and Northbeam are equal, while Littledata is 66% more expensive than Addingwell. For 5,000 orders, Addingwell is 9% of Northbeam's cost and 37% cheaper than Littledata. At 20,000 orders, Addingwell is 16% of Northbeam's cost and 50% cheaper than Littledata. Overall, Addingwell is consistently the most affordable option across all order volumes.

Supported data destinations

DestinationAddingwellNorthbeamLittledata
Google Analytics✔️minus✔️
Meta Ads✔️minus✔️
TikTok✔️minus✔️
Google Ads✔️minus✔️
Pinterest✔️minus✔️
Snap✔️minusminus
Klaviyominusminus✔️
Segmentminusminus✔️
Attentiveminusminus✔️
Benefits of Littledata
Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.
100% of revenue tracked
Enhanced identity resolution
Connectors for all popular marketing channels
Learn more
googleAnalytics
Comparing Addingwell against Northbeam
Can I switch from Addingwell to Littledata?

Yes, join dozens of Shopify brands who made the switch to Littledata for simpler server-side tracking, faster setup, and transparent pricing. We’ll even help migrate your Addingwell setup.

Can I switch from Northbeam to Littledata?

Yes, join dozens of Shopify brands who made the switch to Littledata for simpler server-side tracking, faster setup, and transparent pricing. We’ll even help migrate your Northbeam setup.

How does Addingwell work?

Addingwell's all-in-one platform makes the most out of GTM Server-Side,
and goes even beyond.

Does Addingwell work with Shopify?

Yes, Addingwell is installed on 700 Shopify sites according to the latest stats from BuiltWith.

Does Northbeam work with Shopify?

Yes, Northbeam is installed on 1,900 Shopify sites according to the latest stats from BuiltWith.

Is Addingwell suitable for Enterprise brands?

Addingwell is used by 10 sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Is Northbeam suitable for Enterprise brands?

Northbeam is used by an unknown number of sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Which marketing tools does Addingwell support?

Addingwell supports Google Analytics, Meta Ads, TikTok, Google Ads, Pinterest and Snap.

Which marketing tools does Northbeam support?

Northbeam does not send data into the marketing tools but instead pulls insight from them.

Who owns Addingwell?

Addingwell is owned by Didomi and run out of Lille, France. Romain Baert is Addingwell's CEO.

Who owns Northbeam?

Northbeam is an independent private company headquartered in San Francisco, California. Austin Harrison is Northbeam's CEO.