Northbeam vs Addingwell

Is Northbeam or Addingwell a better data solution for Shopify brands?

Northbeam competitors

What is Northbeam?

Northbeam is the marketing intelligence platform for profitable growth, including multi-touch attribution and media mix modeling, both powered by industry-leading machine learning.


Addingwell competitors

What is Addingwell?

Addingwell is a fully-managed GTM server-side hosting + tooling (monitoring, adblocker bypass, Safari resilience) to improve data quality, performance and governance.


Northbeam vs Addingwell comparison

FeatureNorthbeamAddingwellLittledata
Fully automatic, no code setup✔️minus✔️
Works with platforms other than Shopify✔️✔️minus
Founder owned and led✔️minus✔️
Server-side trackingminus✔️✔️
Marketing reporting✔️minusminus
Proprietary attribution model✔️minusminus
30 day free trialminusminus✔️
Identity resolution to boost audiencesminusminus✔️
Customer data to marketing platformsminusminus✔️
Automatic tracking of checkout stepsminusminus✔️
No-code setup for Shopify Hydrogenminusminus✔️

Northbeam focuses on marketing intelligence with features like multi-touch attribution and media mix modeling, emphasizing ease of use with a no-code setup. It excels in marketing reporting and is suitable for various platforms. In contrast, Addingwell specializes in server-side tracking, enhancing data quality and performance but lacks advanced marketing insights.

Littledata stands out with its 30-day free trial, identity resolution, and automatic tracking of checkout steps, combining server-side tracking with marketing data integration, offering a more comprehensive solution for ecommerce managers seeking both data quality and actionable insights.

Reviews comparison

Northbeam vs Addingwell's customer reviews

NorthbeamAddingwellLittledata
Example product review"Since this change I have struggled to get my clients on to Northbeam as integration can require support, which they refuse to offer any."Setup took just a few seconds, and it works right away. All my pixels from GTM are now server-side and perfectly connected. So much money saved on ads."We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution."
Example support review"Something has changed at Northbeam... they have stripped all support... I am looking for an alternative for all my clients."The support was very fast to answer our questions and super helpful. Just be careful to check that the events don't trigger twice."Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!"
LinkRead more reviews

Cost comparison

Northbeam vs Addingwell's monthly subscription cost

Store sizeNorthbeamAddingwellLittledata
50 orders / month$1000$90$39
500 orders / month$1000$90$199
5,000 orders / month$1500$130$449
20,000 orders / month$2500$400$1390

For an online store with 50 orders, Northbeam is 1,024% more expensive than Littledata and 1,011% more than Addingwell. At 500 orders, Northbeam and Addingwell are equal, while Littledata is 85% cheaper than both. With 5,000 orders, Northbeam is 1,057% more than Addingwell and 329% more than Littledata. At 20,000 orders, Northbeam is 525% more than Addingwell and 213% more than Littledata. Overall, Northbeam consistently has the highest pricing across all order volumes.

Supported data destinations

DestinationNorthbeamAddingwellLittledata
Google Analyticsminus✔️✔️
Meta Adsminus✔️✔️
TikTokminus✔️✔️
Google Adsminus✔️✔️
Pinterestminus✔️✔️
Snapminus✔️minus
Klaviyominusminus✔️
Segmentminusminus✔️
Attentiveminusminus✔️
Benefits of Littledata
Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.
100% of revenue tracked
Enhanced identity resolution
Connectors for all popular marketing channels
Learn more
googleAnalytics
Comparing Northbeam against Addingwell
Can I switch from Northbeam to Littledata?

Yes, join dozens of Shopify brands who made the switch to Littledata for simpler server-side tracking, faster setup, and transparent pricing. We’ll even help migrate your Northbeam setup.

Can I switch from Addingwell to Littledata?

Yes, join dozens of Shopify brands who made the switch to Littledata for simpler server-side tracking, faster setup, and transparent pricing. We’ll even help migrate your Addingwell setup.

Does Northbeam work with Shopify?

Yes, Northbeam is installed on 1,900 Shopify sites according to the latest stats from BuiltWith.

How does Addingwell work?

Addingwell's all-in-one platform makes the most out of GTM Server-Side,
and goes even beyond.

Does Addingwell work with Shopify?

Yes, Addingwell is installed on 700 Shopify sites according to the latest stats from BuiltWith.

Is Northbeam suitable for Enterprise brands?

Northbeam is used by an unknown number of sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Is Addingwell suitable for Enterprise brands?

Addingwell is used by 10 sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Which marketing tools does Northbeam support?

Northbeam does not send data into the marketing tools but instead pulls insight from them.

Which marketing tools does Addingwell support?

Addingwell supports Google Analytics, Meta Ads, TikTok, Google Ads, Pinterest and Snap.

Who owns Northbeam?

Northbeam is an independent private company headquartered in San Francisco, California. Austin Harrison is Northbeam's CEO.

Who owns Addingwell?

Addingwell is owned by Didomi and run out of Lille, France. Romain Baert is Addingwell's CEO.