Northbeam vs Wetracked
Is Northbeam or Wetracked a better data solution for Shopify brands?
What is Northbeam?
Northbeam is the marketing intelligence platform for profitable growth, including multi-touch attribution and media mix modeling, both powered by industry-leading machine learning.
What is Wetracked?
Wetracked claims to be the only solution that pushes 100% accurate data into your ads manager.
Northbeam vs Wetracked comparison
| Feature | Northbeam | Wetracked | Littledata |
|---|---|---|---|
| Fully automatic, no code setup | ✔️ | ✔️ | ✔️ |
| Founder owned and led | ✔️ | ✔️ | ✔️ |
| Identity resolution to boost audiences |  | ✔️ | ✔️ |
| Customer data to marketing platforms | | ✔️ | ✔️ |
| Direct from Shopify's servers | | ✔️ | ✔️ |
| Marketing reporting | ✔️ | | |
| Proprietary attribution model | ✔️ | | |
| Works with platforms other than Shopify | ✔️ | | |
| 30 day free trial | | | ✔️ |
| Natively supports Shopify Markets | | | ✔️ |
| Automatic tracking of checkout steps | | | ✔️ |
Northbeam focuses on marketing reporting and multi-touch attribution with advanced machine learning, making it suitable for comprehensive marketing insights across various platforms. Wetracked emphasizes identity resolution and claims to provide 100% accurate data directly from Shopify's servers, enhancing audience targeting. Littledata stands out with a 30-day free trial, server-side tracking, and automatic checkout step tracking, offering a more robust solution for data accuracy and audience insights. Overall, while Northbeam excels in marketing intelligence and Wetracked in data accuracy, Littledata provides a unique combination of features that enhance user experience and data reliability.
Reviews comparison
Northbeam vs Wetracked's customer reviews
| Northbeam | Wetracked | Littledata | |
|---|---|---|---|
| Example product review | "Since this change I have struggled to get my clients on to Northbeam as integration can require support, which they refuse to offer any." | they got me in as they said it was better and cheaper then Triple whale, but really all it is, is some code on the back end you can not track or even see the results you still need to use the meta and good dash boards. | "We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution." |
| Example support review | "Something has changed at Northbeam... they have stripped all support... I am looking for an alternative for all my clients." | Tracking looks improved the last 2-3 days. Support has never replied to me :-( even after days of waiting and 3 emails & reminders. | "Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!" |
| Link | Read more reviews |
Cost comparison
Northbeam vs Wetracked's monthly subscription cost
| Store size | Northbeam | Wetracked | Littledata |
|---|---|---|---|
| 50 orders / month | $1000 | $49 | $39 |
| 500 orders / month | $1000 | $149 | $199 |
| 5,000 orders / month | $1500 | $249 | $449 |
| 20,000 orders / month | $2500 | $670 | $1390 |
For 50 orders, Northbeam is 1,020% more expensive than Wetracked and 2,456% more than Littledata. At 500 orders, Northbeam is equal to Wetracked (0% difference) but 570% more than Littledata. For 5,000 orders, Northbeam is 503% more than Wetracked and 329% more than Littledata. At 20,000 orders, Northbeam is 273% more than Wetracked and 213% more than Littledata. Overall, Northbeam consistently has the highest pricing across all order volumes.
Supported data destinations
| Destination | Northbeam | Wetracked | Littledata |
|---|---|---|---|
| Klaviyo | | ✔️ | ✔️ |
| Meta Ads | | ✔️ | ✔️ |
| Google Ads | | ✔️ | ✔️ |
| TikTok | | ✔️ | ✔️ |
| ✔️ | ✔️ | |
| Snap | | ✔️ | |
| Google Analytics | | | ✔️ |
| Segment | | | ✔️ |
| Attentive | | | ✔️ |
