
Northbeam is the marketing intelligence platform for profitable growth, including multi-touch attribution and media mix modeling, both powered by industry-leading machine learning.
| Feature | Littledata | Northbeam |
|---|---|---|
| Founder owned and led | ✔️ | ✔️ |
| Fully automatic, no code setup | ✔️ | ✔️ |
| 30 day free trial | ✔️ | |
| Identity resolution to boost audiences | ✔️ | |
| Direct from Shopify's servers | ✔️ | |
| Customer data to marketing platforms | ✔️ | |
| Natively supports Shopify Markets | ✔️ | |
| Automatic tracking of checkout steps | ✔️ | |
| Marketing reporting | ✔️ | |
| Proprietary attribution model | ✔️ | |
| Works with platforms other than Shopify | ✔️ |
Littledata is a strong alternative to Northbeam for Shopify Plus brands due to its extensive integration capabilities with major platforms like Google Analytics, Meta Ads, and Klaviyo. It offers a 30-day free trial and emphasizes privacy compliance, which is crucial for data-sensitive businesses. Littledata's identity resolution feature enhances audience targeting, while its server-side tracking ensures accurate data collection. The fully automatic, no-code setup simplifies implementation, and automatic tracking of checkout extensibility provides valuable insights into customer behavior. In contrast, Northbeam's proprietary attribution model and broader platform compatibility may not be as beneficial for brands focused on Shopify. Overall, Littledata's robust features and integrations make it a compelling choice for ecommerce managers seeking comprehensive data solutions.
| Littledata | Northbeam | |
|---|---|---|
| Example product review | "We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution." | "Since this change I have struggled to get my clients on to Northbeam as integration can require support, which they refuse to offer any." |
| Example support review | "Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!" | "Something has changed at Northbeam... they have stripped all support... I am looking for an alternative for all my clients." |
| Link | Read more reviews |
| Store size | Littledata | Northbeam |
|---|---|---|
| 50 orders / month | $39 | $1000 |
| 500 orders / month | $199 | $1000 |
| 5,000 orders / month | $449 | $1500 |
| 20,000 orders / month | $1390 | $2500 |
Littledata offers all-inclusive pricing with additional features and destinations at every order level, making it a better value compared to Northbeam. For example, a store with 50 orders pays $39 with Littledata versus $1,000 with Northbeam. At 500 orders, Littledata costs $149 compared to Northbeam's $1,000. Even at 5,000 orders, Littledata is $349 versus Northbeam's $1,500. This trend continues, with Littledata providing significant savings while offering comprehensive support and features.
| Destination | Littledata | Northbeam |
|---|---|---|
| Google Analytics | ✔️ | |
| Meta Ads | ✔️ | |
| TikTok | ✔️ | |
| ✔️ | ||
| Klaviyo | ✔️ | |
| Google Ads | ✔️ | |
| Segment | ✔️ | |
| Attentive | ✔️ |
