Northbeam vs Popsixle
Is Northbeam or Popsixle a better data solution for Shopify brands?
What is Northbeam?
Northbeam is the marketing intelligence platform for profitable growth, including multi-touch attribution and media mix modeling, both powered by industry-leading machine learning. Northbeam is used by 1,900 Shopify sites according to BuiltWith.
What is Popsixle?
Popsixle fixes the data you're sending to Facebook and Instagram so it knows who your best customers are. Scale your revenue with better audiences and conversion tracking. Popsixle is used by 500 Shopify sites.
Northbeam vs Popsixle comparison
| Feature | Northbeam | Popsixle | Littledata |
|---|---|---|---|
| Founder owned and led | ✔️ | ✔️ | ✔️ |
| Fully automatic, no code setup | ✔️ |  | ✔️ |
| Works with platforms other than Shopify | ✔️ | ✔️ | |
| Server-side tracking | | ✔️ | ✔️ |
| Identity resolution to boost audiences | | ✔️ | ✔️ |
| Customer data to marketing platforms | | ✔️ | ✔️ |
| Marketing reporting | ✔️ | | |
| Proprietary attribution model | ✔️ | | |
| 30 day free trial | | | ✔️ |
| Automatic tracking of checkout steps | | | ✔️ |
| No-code setup for Shopify Hydrogen | | | ✔️ |
Northbeam focuses on marketing intelligence with features like multi-touch attribution and media mix modeling, emphasizing a no-code setup and machine learning for profitable growth. In contrast, Popsixle specializes in server-side tracking and identity resolution to enhance audience targeting for Facebook and Instagram.
Littledata stands out with a 30-day free trial, automatic tracking of checkout steps, and a fully automatic, no-code setup, combining the strengths of both Northbeam and Popsixle while offering additional features for comprehensive data collection and audience enhancement.
Reviews comparison
Northbeam vs Popsixle's customer reviews
| Northbeam | Popsixle | Littledata | |
|---|---|---|---|
| Example product review | "Since this change I have struggled to get my clients on to Northbeam as integration can require support, which they refuse to offer any." | "I was having issues with Facebook claiming purchases from our existing customers...Popsixle comes in to show how many actual new customers were purchasing on our website and then feed that info back to Facebook." | "We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution." |
| Example support review | "Something has changed at Northbeam... they have stripped all support... I am looking for an alternative for all my clients." | "Popsixle's support is non-existent... I reached out multiple times with no response." | "Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!" |
| Link | Read more reviews | Read more reviews | Read more reviews |
Cost comparison
Northbeam vs Popsixle's monthly subscription cost
| Store size | Northbeam | Popsixle | Littledata |
|---|---|---|---|
| 50 orders / month | $1000 | $95 | $39 |
| 500 orders / month | $1000 | $95 | $149 |
| 5,000 orders / month | $1500 | $250 | $349 |
| 20,000 orders / month | $3500 | $795 | $799 |
For 50 orders, Northbeam is 964% more expensive than Popsixle and 2,463% more than Littledata. At 500 orders, both Northbeam and Popsixle are equal, while Northbeam is 570% more than Littledata. For 5,000 orders, Northbeam is 500% more than Popsixle and 329% more than Littledata. At 20,000 orders, Northbeam is 341% more than Popsixle and 338% more than Littledata. Overall, Northbeam consistently has the highest pricing across all order volumes.
Supported data destinations
| Destination | Northbeam | Popsixle | Littledata |
|---|---|---|---|
| Meta Ads | | ✔️ | ✔️ |
| Google Analytics | | | ✔️ |
| TikTok | | | ✔️ |
| | ✔️ | |
| Klaviyo | | | ✔️ |
| Google Ads | | | ✔️ |
| Segment | | | ✔️ |
| Attentive | | | ✔️ |
