Northbeam vs Popsixle
Is Northbeam or Popsixle a better data solution for Shopify brands?
What is Northbeam?
Northbeam is the marketing intelligence platform for profitable growth, including multi-touch attribution and media mix modeling, both powered by industry-leading machine learning. Northbeam connects Shopify to and undefined, and is used by 1.90k Shopify sites.
What is Popsixle?
Popsixle fixes the data you're sending to Facebook and Instagram so it knows who your best customers are. Scale your revenue with better audiences and conversion tracking. Popsixle connects Shopify to Meta Ads only, and is used by 500 Shopify sites.
You could use both Popsixle for accurate data, and Northbeam for reporting
Overall Northbeam vs Popsixle comparison
| Feature | Northbeam | Popsixle |
|---|---|---|
| Overall benefits | ||
| Marketing reporting | ✔️ |  |
| Proprietary attribution model | ✔️ | |
| Server-side tracking | | ✔️ |
| Identity resolution | | ✔️ |
| Customer data to marketing platforms | | ✔️ |
Comparing Northbeam against Popsixle
Does Northbeam work with Shopify?
Yes, Northbeam is installed on 1.90k Shopify sites according to the latest stats from BuiltWith.
Does Popsixle work with Shopify?
Yes, Popsixle is installed on 500 Shopify sites according to our estimates.
Is Northbeam suitable for Enterprise brands?
Northbeam is used by 91 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.
Is Popsixle suitable for Enterprise brands?
Popsixle is used by 25 sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.
Which marketing tools does Northbeam support?
Northbeam does not send data into the marketing tools but instead pulls insight from them.
Which marketing tools does Popsixle support?
Popsixle supports Meta Ads only.
Who owns Northbeam?
Northbeam is an independent private company headquartered in San Francisco, California. Austin Harrison is Northbeam's CEO.
Who owns Popsixle?
Popsixle is an independent private company headquartered in Boston, Massachusetts. Noah King is Popsixle's CEO.
