Northbeam is the marketing intelligence platform for profitable growth, including multi-touch attribution and media mix modeling, both powered by industry-leading machine learning. Northbeam is used by 1,900 Shopify sites according to BuiltWith.
Popsixle fixes the data you're sending to Facebook and Instagram so it knows who your best customers are. Scale your revenue with better audiences and conversion tracking. Popsixle is used by 500 Shopify sites.
You could use both Popsixle for accurate data, and Northbeam for reporting
Feature | Northbeam | Popsixle | Littledata |
---|---|---|---|
Fully automatic, no code setup | ✔️ | ✔️ | |
Works with platforms other than Shopify | ✔️ | ✔️ | |
Server-side tracking | ✔️ | ✔️ | |
Identity resolution to boost audiences | ✔️ | ✔️ | |
Customer data to marketing platforms | ✔️ | ✔️ | |
Marketing reporting | ✔️ | ||
Proprietary attribution model | ✔️ | ||
30 day free trial | ✔️ | ||
Public statement of privacy compliance | ✔️ | ||
Automatic tracking of checkout extensibility | ✔️ | ||
No-code setup for Shopify Hydrogen | ✔️ |
Northbeam focuses on marketing intelligence with a proprietary attribution model and multi-touch attribution, leveraging machine learning for insights into profitable growth. Its fully automatic, no-code setup simplifies implementation across various platforms, making it user-friendly for eCommerce managers.
In contrast, Popsixle emphasizes server-side tracking and identity resolution to enhance audience targeting specifically for Facebook and Instagram, aiming to improve conversion tracking and revenue scaling.
Littledata offers a 30-day free trial and emphasizes privacy compliance, also providing identity resolution and server-side tracking. Its automatic tracking of checkout extensibility and no-code setup make it accessible for users.
Overall, Northbeam is ideal for comprehensive marketing reporting and attribution, Popsixle excels in social media audience targeting, while Littledata balances ease of use with privacy and checkout tracking features.
Store size | Northbeam | Popsixle | Littledata |
---|---|---|---|
50 orders / month | $1000 | $95 | $39 |
500 orders / month | $1000 | $95 | $149 |
5,000 orders / month | $1500 | $250 | $349 |
20,000 orders / month | $3500 | $795 | $799 |
For 50 orders, Northbeam is 964% more expensive than Popsixle and 2,463% more than Littledata. At 500 orders, both Northbeam and Popsixle are equal, while Northbeam is 570% more than Littledata. For 5,000 orders, Northbeam is 500% more than Popsixle and 329% more than Littledata. At 20,000 orders, Northbeam is 341% more than Popsixle and 338% more than Littledata. Overall, Northbeam consistently has the highest pricing across all order volumes.
Destination | Northbeam | Popsixle | Littledata |
---|---|---|---|
Meta Ads | ✔️ | ✔️ | |
Google Analytics | ✔️ | ||
TikTok | ✔️ | ||
✔️ | |||
Klaviyo | ✔️ | ||
Google Ads | ✔️ | ||
Segment | ✔️ | ||
Attentive | ✔️ |