Popsixle focuses on enhancing data sent to Facebook and Instagram, improving audience targeting and conversion tracking. It supports platforms beyond Shopify but lacks a no-code setup. In contrast, Littledata offers a 30-day free trial, fully automatic no-code setup, and automatic tracking of checkout steps, making it easier for DTC brands to integrate and utilize customer data. Littledata's strengths lie in its user-friendly setup and comprehensive tracking capabilities, which can lead to increased revenue and growth for brands.

For an online store with 50 orders, Popsixle is 143% more expensive than Littledata. At 500 orders, Popsixle and Littledata are equal, but Littledata's second option is 57% higher. For 5000 orders, Popsixle is 28% cheaper than Littledata. At 20000 orders, Popsixle is 0.5% less expensive than Littledata. Overall, Popsixle tends to be more cost-effective at lower volumes, while Littledata's pricing becomes competitive at higher volumes.

Popsixle focuses on integrating data primarily with Meta Ads, providing a streamlined solution for tracking and optimizing Facebook advertising efforts. In contrast, Littledata offers a broader range of data destinations, including Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo, Google Ads, Segment, and Attentive. This allows for more comprehensive tracking across multiple platforms, enabling deeper insights into customer behavior and marketing performance. Littledata's versatility makes it suitable for brands looking to analyze data across various channels, while Popsixle is more specialized in enhancing Meta Ads performance.