
Popsixle fixes the data you're sending to Facebook and Instagram so it knows who your best customers are. Scale your revenue with better audiences and conversion tracking.

Aimerce claims to be the easiest way to capture more high-quality customer data
| Feature | Popsixle | Aimerce | Littledata |
|---|---|---|---|
| Direct from Shopify's servers | ✔️ | ✔️ | ✔️ |
| Identity resolution to boost audiences | ✔️ | ✔️ | ✔️ |
| Customer data to marketing platforms | ✔️ | ✔️ | ✔️ |
| Founder owned and led | ✔️ | ✔️ | ✔️ |
| Fully automatic, no code setup | ✔️ | ✔️ | |
| Works with platforms other than Shopify | ✔️ | ||
| 30 day free trial | ✔️ | ||
| Natively supports Shopify Markets | ✔️ | ||
| Automatic tracking of checkout steps | ✔️ |
Popsixle and Aimerce are closely matched — both offer server-side data collection direct from Shopify, identity resolution, and founder-led teams. Popsixle differentiates with multi-platform support beyond Shopify, while Aimerce emphasizes a no-code, fully automatic setup.
Littledata wins over both with:
Since all three pull data direct from Shopify's servers, none are limited by browser-side tracking gaps. However, Littledata's Shopify Markets support and automatic checkout tracking make it the strongest choice for a scaling Shopify Plus brand needing complete, reliable data across complex customer journeys.
| Popsixle | Aimerce | Littledata | |
|---|---|---|---|
| Example product review | "I was having issues with Facebook claiming purchases from our existing customers...Popsixle comes in to show how many actual new customers were purchasing on our website and then feed that info back to Facebook." | "Aimerce has been a total game-changer for our ad campaigns. The setup was incredibly easy, and we saw immediate improvements in both ad performance and event tracking accuracy." | "We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution." |
| Example support review | "Popsixle's support is non-existent... I reached out multiple times with no response." | "Aimerce's customer service is non-existent... no response to inquiries, leaving us frustrated and unsupported." | "Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!" |
| Link | Read more reviews |
| Store size | Popsixle | Aimerce | Littledata |
|---|---|---|---|
| 50 orders / month | $95 | $299 | $39 |
| 500 orders / month | $135 | $299 | $199 |
| 5,000 orders / month | $585 | $499 | $449 |
| 20,000 orders / month | $1095 | $1799 | $1390 |
For 50 orders, Popsixle is 144% more expensive than Littledata, while Aimerce is 666% more expensive than Littledata. At 500 orders, Popsixle and Aimerce are equal, but Popsixle is 9% cheaper than Littledata. For 5000 orders, Popsixle is 67% more expensive than Littledata, while Aimerce is 43% more expensive. At 20000 orders, Popsixle is 37% cheaper than Aimerce, and 37% more expensive than Littledata, which is 27% cheaper than Popsixle.
| Destination | Popsixle | Aimerce | Littledata |
|---|---|---|---|
| Meta Ads | ✔️ | ✔️ | ✔️ |
| Klaviyo | ✔️ | ✔️ | |
| Google Ads | ✔️ | ✔️ | |
| Google Analytics | ✔️ | ||
| TikTok | ✔️ | ||
| ✔️ | |||
| Segment | ✔️ | ||
| Attentive | ✔️ | ||
| Microsoft Ads | ✔️ |
Popsixle focuses solely on Meta Ads, making it a single-channel solution best suited if Meta is your primary ad platform.
Aimerce expands coverage to Meta Ads, Google Ads, and Klaviyo, adding paid search and email retention into the mix — a more balanced but still limited stack.
Littledata offers the broadest destination coverage, spanning analytics (Google Analytics), paid social (Meta, TikTok, Pinterest), paid search (Google, Microsoft), email/SMS (Klaviyo, Attentive), and data infrastructure (Segment). It's the most comprehensive option if you're running a multi-channel acquisition and retention strategy and need a single server-side tracking layer to unify data across your entire marketing stack.
| Feature | Popsixle | Aimerce | Littledata |
|---|---|---|---|
| Key benefits | |||
| Boost to Event Match Quality Score | ✔️ | ✔️ | ✔️ |
| Pre-purchase audiences based on first-party data | ✔️ | ✔️ | |
| Fully automatic setup | ✔️ | ✔️ | |
| 100% accurate revenue in Meta | ✔️ | ||
| Target subscriptions vs one-time purchases | ✔️ | ||
| AddToCart | |||
| Via Conversions API | ✔️ | ✔️ | |
| InitiateCheckout | |||
| Via Conversions API | ✔️ | ✔️ | |
| Includes all checkout steps | ✔️ | ✔️ | |
| Purchase | |||
| Via Conversions API | ✔️ | ✔️ | ✔️ |
| Includes recurring orders | ✔️ | ✔️ | |
| Filters to exclude orders from some channels | ✔️ | ✔️ | |
| Includes post-purchase upsells | ✔️ | ||
| New vs Returning customer conversions | ✔️ | ||
