
Popsixle fixes the data you're sending to Facebook and Instagram so it knows who your best customers are. Scale your revenue with better audiences and conversion tracking.

Aimerce claims to be the easiest way to capture more high-quality customer data
| Feature | Popsixle | Aimerce | Littledata |
|---|---|---|---|
| Direct from Shopify's servers | ✔️ | ✔️ | ✔️ |
| Identity resolution to boost audiences | ✔️ | ✔️ | ✔️ |
| Customer data to marketing platforms | ✔️ | ✔️ | ✔️ |
| Founder owned and led | ✔️ | ✔️ | ✔️ |
| Fully automatic, no code setup | ✔️ | ✔️ | |
| Works with platforms other than Shopify | ✔️ | ||
| 30 day free trial | ✔️ | ||
| Natively supports Shopify Markets | ✔️ | ||
| Automatic tracking of checkout steps | ✔️ |
Popsixle focuses on enhancing data sent to Facebook and Instagram, improving audience targeting and conversion tracking directly from Shopify's servers. Aimerce emphasizes ease of use with a fully automatic, no-code setup while also providing identity resolution and customer data integration. Littledata stands out with a 30-day free trial, server-side tracking, and automatic checkout step tracking, offering a more comprehensive solution for data collection and analysis. Overall, Littledata provides a more robust tracking system and trial opportunity compared to Popsixle and Aimerce.
| Popsixle | Aimerce | Littledata | |
|---|---|---|---|
| Example product review | "I was having issues with Facebook claiming purchases from our existing customers...Popsixle comes in to show how many actual new customers were purchasing on our website and then feed that info back to Facebook." | "Aimerce has been a total game-changer for our ad campaigns. The setup was incredibly easy, and we saw immediate improvements in both ad performance and event tracking accuracy." | "We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution." |
| Example support review | "Popsixle's support is non-existent... I reached out multiple times with no response." | "Aimerce's customer service is non-existent... no response to inquiries, leaving us frustrated and unsupported." | "Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!" |
| Link | Read more reviews |
| Store size | Popsixle | Aimerce | Littledata |
|---|---|---|---|
| 50 orders / month | $95 | $299 | $39 |
| 500 orders / month | $135 | $299 | $199 |
| 5,000 orders / month | $585 | $499 | $449 |
| 20,000 orders / month | $1095 | $1799 | $1390 |
For 50 orders, Popsixle is 144% more expensive than Littledata, while Aimerce is 666% more expensive than Littledata. At 500 orders, Popsixle and Aimerce are equal, but Popsixle is 9% cheaper than Littledata. For 5000 orders, Popsixle is 67% more expensive than Littledata, while Aimerce is 43% more expensive. At 20000 orders, Popsixle is 37% cheaper than Aimerce, and 37% more expensive than Littledata, which is 27% cheaper than Popsixle.
| Destination | Popsixle | Aimerce | Littledata |
|---|---|---|---|
| Meta Ads | ✔️ | ✔️ | ✔️ |
| Klaviyo | ✔️ | ✔️ | |
| Google Ads | ✔️ | ✔️ | |
| Google Analytics | ✔️ | ||
| TikTok | ✔️ | ||
| ✔️ | |||
| Segment | ✔️ | ||
| Attentive | ✔️ |
Popsixle focuses on integrating data primarily with Meta Ads, optimizing ad performance through server-side tracking. Aimerce offers a broader range of data destinations, including Klaviyo for email marketing, alongside Meta Ads and Google Ads, allowing for more diverse marketing strategies. Littledata provides an extensive array of integrations, including Google Analytics, TikTok, and Pinterest, in addition to Klaviyo and Meta Ads, enabling comprehensive tracking across multiple platforms. This variety allows brands to analyze customer behavior and optimize marketing efforts more effectively across different channels.
| Feature | Popsixle | Aimerce | Littledata |
|---|---|---|---|
| Key benefits | |||
| Boost to Event Match Quality Score | ✔️ | ✔️ | ✔️ |
| Pre-purchase audiences based on first-party data | ✔️ | ✔️ | |
| Fully automatic setup | ✔️ | ✔️ | |
| 100% accurate revenue in Meta | ✔️ | ||
| Target subscriptions vs one-time purchases | ✔️ | ||
| AddToCart | |||
| Via Conversions API | ✔️ | ✔️ | |
| InitiateCheckout | |||
| Via Conversions API | ✔️ | ✔️ | |
| Includes all checkout steps | ✔️ | ✔️ | |
| Purchase | |||
| Via Conversions API | ✔️ | ✔️ | ✔️ |
| Includes recurring orders | ✔️ | ✔️ | |
| Filters to exclude orders from some channels | ✔️ | ✔️ | |
| Includes post-purchase upsells | ✔️ | ||
| New vs Returning customer conversions | ✔️ | ||
