Popsixle vs Aimerce

Is Popsixle or Aimerce a better data solution for Shopify brands?

Popsixle competitors

What is Popsixle?

Popsixle fixes the data you're sending to Facebook and Instagram so it knows who your best customers are. Scale your revenue with better audiences and conversion tracking. Popsixle is used by 500 Shopify sites.


Aimerce competitors

What is Aimerce?

Aimerce claims to be the easiest way to capture more high-quality customer data Aimerce is used by 420 Shopify sites according to BuiltWith.


Popsixle vs Aimerce comparison

FeaturePopsixleAimerceLittledata
Identity resolution to boost audiences✔️✔️✔️
Customer data to marketing platforms✔️✔️✔️
Server-side tracking✔️minus✔️
Fully automatic, no code setupminus✔️✔️
Works with platforms other than Shopify✔️minusminus
30 day free trialminusminus✔️
Public statement of privacy complianceminusminus✔️
Automatic tracking of checkout extensibilityminusminus✔️
No-code setup for Shopify Hydrogenminusminus✔️

Popsixle focuses on enhancing data accuracy for Facebook and Instagram, emphasizing server-side tracking and audience scaling. Its strength lies in fixing data discrepancies, which can lead to improved conversion tracking and revenue growth.

Aimerce offers a fully automatic, no-code setup, making it user-friendly for capturing high-quality customer data. While it includes identity resolution and customer data integration, it lacks the server-side tracking feature that Popsixle provides.

Littledata combines features from both, offering a 30-day free trial, privacy compliance, and automatic tracking of checkout extensibility. It also includes server-side tracking and a no-code setup, making it versatile for various platforms.

In summary, Popsixle excels in data accuracy for specific platforms, Aimerce prioritizes ease of use, and Littledata offers a comprehensive solution with a focus on privacy and extensibility.

Cost comparison

Popsixle vs Aimerce's monthly subscription cost

Store sizePopsixleAimerceLittledata
50 orders / month$95$299$39
500 orders / month$95$299$149
5,000 orders / month$250$499$349
20,000 orders / month$795$1799$799

For 50 orders, Popsixle is 68% cheaper than Aimerce and 59% more expensive than Littledata. At 500 orders, Popsixle and Aimerce are equal, while Littledata is 57% more expensive than both. For 5,000 orders, Popsixle is 50% cheaper than Aimerce and 28% cheaper than Littledata. At 20,000 orders, Popsixle is 56% cheaper than Aimerce and 0% more expensive than Littledata. Overall, Popsixle consistently offers lower prices compared to Aimerce, while Littledata is the cheapest at lower order volumes.

Supported data destinations

DestinationPopsixleAimerceLittledata
Meta Ads✔️✔️✔️
Klaviyominus✔️✔️
Google Adsminus✔️✔️
Google Analyticsminusminus✔️
TikTokminusminus✔️
Pinterestminusminus✔️
Segmentminusminus✔️
Attentiveminusminus✔️

Popsixle focuses on integrating data primarily with Meta Ads, optimizing ad performance through enhanced tracking. Aimerce offers a broader range of data destinations, including Klaviyo for email marketing, alongside Meta Ads and Google Ads, allowing for more diverse marketing strategies. Littledata provides an extensive array of integrations, including Google Analytics, TikTok, and Pinterest, in addition to Klaviyo and Meta Ads, enabling comprehensive tracking across multiple platforms. This variety allows for deeper insights and more tailored marketing efforts compared to Popsixle and Aimerce.

Meta Ads comparison

Popsixle vs Aimerce's solution for Meta Ads

FeaturePopsixleAimerceLittledata
Added to Cart trigger
Via Conversions API✔️minus✔️
Checkout steps
Via Conversions API✔️minus✔️
Includes all checkout steps✔️minus✔️
Purchase event
Via Conversions API✔️✔️✔️
Includes recurring orders✔️minus✔️
Filters to exclude orders from some channels✔️minus✔️
Includes post-purchase upsellsminusminus✔️
Benefits of Littledata
Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.
100% of revenue tracked
Enhanced identity resolution
Connectors for all popular marketing channels
googleAnalytics
Comparing Popsixle against Aimerce
How does Popsixle work?

Popsixle adds an improved implementation of Meta Conversions API to your store

Does Popsixle work with Shopify?

Yes, Popsixle is installed on 500 Shopify sites according to our estimates.

How does Aimerce work?

Aimerce enriches your first-party data with server-side tracking immune to ad blockers, iOS upgrades and browser instabilities

Does Aimerce work with Shopify?

Yes, Aimerce is installed on 420 Shopify sites according to the latest stats from BuiltWith.

Is Popsixle suitable for Enterprise brands?

Popsixle is used by 25 sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Is Aimerce suitable for Enterprise brands?

Aimerce is used by 3 sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Which marketing tools does Popsixle support?

Popsixle supports Meta Ads.

Which marketing tools does Aimerce support?

Aimerce supports Klaviyo, Meta Ads and Google Ads.

Who owns Popsixle?

Popsixle is an independent private company headquartered in Boston, Massachusetts. Noah King is Popsixle's CEO.

Who owns Aimerce?

Aimerce is an independent private company headquartered in San Fransisco. Yiqi Wu is Aimerce's CEO.

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