Northbeam vs Polar Analytics
Is Northbeam or Polar Analytics a better data solution for Shopify brands?
What is Northbeam?
Northbeam is the marketing intelligence platform for profitable growth, including multi-touch attribution and media mix modeling, both powered by industry-leading machine learning.
What is Polar Analytics?
Polar is a pre-built dashboard for commerce with out-of-the-box metrics and reports to ensure your team has the insights to get their jobs done.
Northbeam vs Polar Analytics comparison
| Feature | Northbeam | Polar Analytics | Littledata |
|---|---|---|---|
| Founder owned and led | ✔️ | ✔️ | ✔️ |
| Marketing reporting | ✔️ | ✔️ |  |
| Proprietary attribution model | ✔️ | ✔️ | |
| Fully automatic, no code setup | ✔️ | | ✔️ |
| Customer data to marketing platforms | | ✔️ | ✔️ |
| Identity resolution to boost audiences | | ✔️ | ✔️ |
| Works with platforms other than Shopify | ✔️ | | |
| 30 day free trial | | | ✔️ |
| Direct from Shopify's servers | | | ✔️ |
| Natively supports Shopify Markets | | | ✔️ |
| Automatic tracking of checkout steps | | | ✔️ |
Northbeam offers advanced marketing reporting and a proprietary attribution model with a focus on multi-touch attribution and media mix modeling, utilizing machine learning for insights. It supports platforms beyond Shopify and features a no-code setup. In contrast, Polar Analytics provides a pre-built dashboard with essential metrics and reports, emphasizing customer data integration and identity resolution.
Littledata stands out with its 30-day free trial, server-side tracking, and automatic checkout step tracking, alongside features like identity resolution and a no-code setup, making it a comprehensive choice for data collection and tracking.
Reviews comparison
Northbeam vs Polar Analytics's customer reviews
| Northbeam | Polar Analytics | Littledata | |
|---|---|---|---|
| Example product review | "Since this change I have struggled to get my clients on to Northbeam as integration can require support, which they refuse to offer any." | "Negative points? None so far ... Getting started was incredibly easy ... integrates smoothly with all our tools and data sources." | "We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution." |
| Example support review | "Something has changed at Northbeam... they have stripped all support... I am looking for an alternative for all my clients." | "Polar's customer support is also next to none... they are well worth the price we pay." | "Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!" |
| Link | Read more reviews |
Cost comparison
Northbeam vs Polar Analytics's monthly subscription cost
| Store size | Northbeam | Polar Analytics | Littledata |
|---|---|---|---|
| 50 orders / month | $1000 | $400 | $39 |
| 500 orders / month | $1000 | $720 | $199 |
| 5,000 orders / month | $1500 | $1020 | $449 |
| 20,000 orders / month | $2500 | $2770 | $1390 |
For an online store with 50 orders, Northbeam is 144% more expensive than Polar Analytics and 2,462% more than Littledata. At 500 orders, Northbeam and Polar Analytics are equal, while Littledata is 85% cheaper than both. With 5,000 orders, Northbeam is 47% more than Polar Analytics and 329% more than Littledata. At 20,000 orders, Northbeam is 10% cheaper than Polar Analytics but 213% more than Littledata. Overall, Littledata consistently offers the lowest pricing across all order volumes.
Supported data destinations
| Destination | Northbeam | Polar Analytics | Littledata |
|---|---|---|---|
| Meta Ads | | ✔️ | ✔️ |
| Google Ads | | ✔️ | ✔️ |
| Klaviyo | | ✔️ | ✔️ |
| TikTok | | ✔️ | ✔️ |
| Google Analytics | | | ✔️ |
| | ✔️ | |
| Segment | | | ✔️ |
| Attentive | | | ✔️ |
