Northbeam vs Polar Analytics
Is Northbeam or Polar Analytics a better data solution for Shopify brands?
What is Northbeam?
Northbeam is the marketing intelligence platform for profitable growth, including multi-touch attribution and media mix modeling, both powered by industry-leading machine learning. Northbeam is used by 1,900 Shopify sites according to BuiltWith.
What is Polar Analytics?
Polar is a pre-built dashboard for commerce with out-of-the-box metrics and reports to ensure your team has the insights to get their jobs done. Polar Analytics is used by 300 Shopify sites according to BuiltWith.
Northbeam vs Polar Analytics comparison
| Feature | Northbeam | Polar Analytics | Littledata |
|---|---|---|---|
| Founder owned and led | ✔️ | ✔️ | ✔️ |
| Marketing reporting | ✔️ | ✔️ |  |
| Proprietary attribution model | ✔️ | ✔️ | |
| Fully automatic, no code setup | ✔️ | | ✔️ |
| Customer data to marketing platforms | | ✔️ | ✔️ |
| Identity resolution to boost audiences | | ✔️ | ✔️ |
| Works with platforms other than Shopify | ✔️ | | |
| 30 day free trial | | | ✔️ |
| Server-side tracking | | | ✔️ |
| Automatic tracking of checkout steps | | | ✔️ |
| No-code setup for Shopify Hydrogen | | | ✔️ |
Northbeam offers advanced marketing reporting and a proprietary attribution model with a fully automatic, no-code setup, making it user-friendly for various platforms. Its focus on multi-touch attribution and media mix modeling powered by machine learning supports profitable growth. In contrast, Polar Analytics provides pre-built dashboards and out-of-the-box metrics, emphasizing ease of use for commerce insights.
Littledata stands out with a 30-day free trial, server-side tracking, and automatic checkout step tracking, enhancing data accuracy and user experience. Its identity resolution feature is also present in both competitors, but Littledata's trial and tracking capabilities provide additional value.
Reviews comparison
Northbeam vs Polar Analytics's customer reviews
| Northbeam | Polar Analytics | Littledata | |
|---|---|---|---|
| Example product review | "Since this change I have struggled to get my clients on to Northbeam as integration can require support, which they refuse to offer any." | "Negative points? None so far ... Getting started was incredibly easy ... integrates smoothly with all our tools and data sources." | "We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution." |
| Example support review | "Something has changed at Northbeam... they have stripped all support... I am looking for an alternative for all my clients." | "Polar's customer support is also next to none... they are well worth the price we pay." | "Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!" |
| Link | Read more reviews | Read more reviews | Read more reviews |
Cost comparison
Northbeam vs Polar Analytics's monthly subscription cost
| Store size | Northbeam | Polar Analytics | Littledata |
|---|---|---|---|
| 50 orders / month | $1000 | $400 | $39 |
| 500 orders / month | $1000 | $400 | $149 |
| 5,000 orders / month | $1500 | $1150 | $349 |
| 20,000 orders / month | $3500 | $3500 | $799 |
For an online store with 50 orders per month, Northbeam is 144% more expensive than Polar Analytics and 2,462% more than Littledata. At 500 orders, Northbeam and Polar Analytics are equal, while Littledata is 85% cheaper than both. With 5,000 orders, Northbeam is 30% more than Polar Analytics and 329% more than Littledata. At 20,000 orders, Northbeam and Polar Analytics remain equal, while Littledata is 77% less expensive than both.
Supported data destinations
| Destination | Northbeam | Polar Analytics | Littledata |
|---|---|---|---|
| Meta Ads | | ✔️ | ✔️ |
| Google Ads | | ✔️ | ✔️ |
| Klaviyo | | ✔️ | ✔️ |
| Google Analytics | | | ✔️ |
| TikTok | | | ✔️ |
| | ✔️ | |
| Segment | | | ✔️ |
| Attentive | | | ✔️ |
