Northbeam is the marketing intelligence platform for profitable growth, including multi-touch attribution and media mix modeling, both powered by industry-leading machine learning. Northbeam is used by 1,900 Shopify sites according to BuiltWith.
Polar is a pre-built dashboard for commerce with out-of-the-box metrics and reports to ensure your team has the insights to get their jobs done. Polar Analytics is used by 300 Shopify sites according to BuiltWith.
Feature | Northbeam | Polar Analytics | Littledata |
---|---|---|---|
Marketing reporting | ✔️ | ✔️ | |
Proprietary attribution model | ✔️ | ✔️ | |
Fully automatic, no code setup | ✔️ | ✔️ | |
Customer data to marketing platforms | ✔️ | ✔️ | |
Identity resolution to boost audiences | ✔️ | ✔️ | |
Works with platforms other than Shopify | ✔️ | ||
30 day free trial | ✔️ | ||
Public statement of privacy compliance | ✔️ | ||
Server-side tracking | ✔️ | ||
Automatic tracking of checkout extensibility | ✔️ | ||
No-code setup for Shopify Hydrogen | ✔️ |
Northbeam focuses on marketing intelligence for profitable growth, offering multi-touch attribution and media mix modeling with a fully automatic, no-code setup. Its proprietary attribution model is designed for comprehensive insights across various platforms, not just Shopify.
Polar Analytics provides a pre-built dashboard with out-of-the-box metrics and reports, emphasizing customer data integration and identity resolution to enhance audience targeting. Its approach is more about delivering ready-to-use insights for teams.
Littledata offers a 30-day free trial and emphasizes privacy compliance, server-side tracking, and automatic checkout tracking. It also features identity resolution and a no-code setup, similar to Northbeam.
In summary, Northbeam excels in advanced analytics and machine learning capabilities, Polar Analytics focuses on user-friendly dashboards for immediate insights, while Littledata combines privacy and tracking features with a trial offer. Each platform has unique strengths depending on your specific tracking and data collection needs.
Store size | Northbeam | Polar Analytics | Littledata |
---|---|---|---|
50 orders / month | $1000 | $400 | $39 |
500 orders / month | $1000 | $400 | $149 |
5,000 orders / month | $1500 | $1150 | $349 |
20,000 orders / month | $3500 | $3500 | $799 |
For an online store with 50 orders per month, Northbeam is 144% more expensive than Polar Analytics and 2,462% more than Littledata. At 500 orders, Northbeam and Polar Analytics are equal, while Littledata is 85% cheaper than both. With 5,000 orders, Northbeam is 30% more than Polar Analytics and 329% more than Littledata. At 20,000 orders, Northbeam and Polar Analytics remain equal, while Littledata is 77% less expensive than both.
Destination | Northbeam | Polar Analytics | Littledata |
---|---|---|---|
Meta Ads | ✔️ | ✔️ | |
Google Ads | ✔️ | ✔️ | |
Klaviyo | ✔️ | ✔️ | |
Google Analytics | ✔️ | ||
TikTok | ✔️ | ||
✔️ | |||
Segment | ✔️ | ||
Attentive | ✔️ |