Northbeam vs Polar Analytics

Is Northbeam or Polar Analytics a better data solution for Shopify brands?

Northbeam competitors

What is Northbeam?

Northbeam is the marketing intelligence platform for profitable growth, including multi-touch attribution and media mix modeling, both powered by industry-leading machine learning. Northbeam is used by 1,900 Shopify sites according to BuiltWith.


Polar Analytics competitors

What is Polar Analytics?

Polar is a pre-built dashboard for commerce with out-of-the-box metrics and reports to ensure your team has the insights to get their jobs done. Polar Analytics is used by 300 Shopify sites according to BuiltWith.


Northbeam vs Polar Analytics comparison

FeatureNorthbeamPolar AnalyticsLittledata
Marketing reporting✔️✔️minus
Proprietary attribution model✔️✔️minus
Fully automatic, no code setup✔️minus✔️
Customer data to marketing platformsminus✔️✔️
Identity resolution to boost audiencesminus✔️✔️
Works with platforms other than Shopify✔️minusminus
30 day free trialminusminus✔️
Public statement of privacy complianceminusminus✔️
Server-side trackingminusminus✔️
Automatic tracking of checkout extensibilityminusminus✔️
No-code setup for Shopify Hydrogenminusminus✔️

Northbeam focuses on marketing intelligence for profitable growth, offering multi-touch attribution and media mix modeling with a fully automatic, no-code setup. Its proprietary attribution model is designed for comprehensive insights across various platforms, not just Shopify.

Polar Analytics provides a pre-built dashboard with out-of-the-box metrics and reports, emphasizing customer data integration and identity resolution to enhance audience targeting. Its approach is more about delivering ready-to-use insights for teams.

Littledata offers a 30-day free trial and emphasizes privacy compliance, server-side tracking, and automatic checkout tracking. It also features identity resolution and a no-code setup, similar to Northbeam.

In summary, Northbeam excels in advanced analytics and machine learning capabilities, Polar Analytics focuses on user-friendly dashboards for immediate insights, while Littledata combines privacy and tracking features with a trial offer. Each platform has unique strengths depending on your specific tracking and data collection needs.

Cost comparison

Northbeam vs Polar Analytics's monthly subscription cost

Store sizeNorthbeamPolar AnalyticsLittledata
50 orders / month$1000$400$39
500 orders / month$1000$400$149
5,000 orders / month$1500$1150$349
20,000 orders / month$3500$3500$799

For an online store with 50 orders per month, Northbeam is 144% more expensive than Polar Analytics and 2,462% more than Littledata. At 500 orders, Northbeam and Polar Analytics are equal, while Littledata is 85% cheaper than both. With 5,000 orders, Northbeam is 30% more than Polar Analytics and 329% more than Littledata. At 20,000 orders, Northbeam and Polar Analytics remain equal, while Littledata is 77% less expensive than both.

Supported data destinations

DestinationNorthbeamPolar AnalyticsLittledata
Meta Adsminus✔️✔️
Google Adsminus✔️✔️
Klaviyominus✔️✔️
Google Analyticsminusminus✔️
TikTokminusminus✔️
Pinterestminusminus✔️
Segmentminusminus✔️
Attentiveminusminus✔️

Benefits of Littledata
Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.
100% of revenue tracked
Enhanced identity resolution
Connectors for all popular marketing channels
googleAnalytics
Comparing Northbeam against Polar Analytics
Does Northbeam work with Shopify?

Yes, Northbeam is installed on 1,900 Shopify sites according to the latest stats from BuiltWith.

How does Polar Analytics work?

By deduplicating conversions from multiple ad platforms, Polar Pixel helps you understand the real cost per acquisition and calculate Return on Ad Spend (ROAS) by channel and campaign.

Does Polar Analytics work with Shopify?

Yes, Polar Analytics is installed on 300 Shopify sites according to the latest stats from BuiltWith.

Is Northbeam suitable for Enterprise brands?

Northbeam is used by 91 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.

Is Polar Analytics suitable for Enterprise brands?

Polar Analytics is used by 10 sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Which marketing tools does Northbeam support?

Northbeam does not send data into the marketing tools but instead pulls insight from them.

Which marketing tools does Polar Analytics support?

Polar Analytics supports Meta Ads, Google Ads and Klaviyo.

Who owns Northbeam?

Northbeam is an independent private company headquartered in San Francisco, California. Austin Harrison is Northbeam's CEO.

Who owns Polar Analytics?

Polar Analytics is an independent private company headquartered in London. David Dokes is Polar Analytics's CEO.

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