Northbeam vs Gobot

Is Northbeam or Gobot a better data solution for Shopify brands?

Northbeam competitors

What is Northbeam?

Northbeam is the marketing intelligence platform for profitable growth, including multi-touch attribution and media mix modeling, both powered by industry-leading machine learning. Northbeam is used by 1,900 Shopify sites according to BuiltWith.


Gobot competitors

What is Gobot?

Gobot helps identify anonymous store visitors and retarget abandoners via email & SMS Gobot is used by 1000 Shopify sites according to BuiltWith.


You could use both Gobot for accurate data, and Northbeam for reporting

Northbeam vs Gobot comparison

FeatureNorthbeamGobotLittledata
Fully automatic, no code setup✔️minus✔️
Identity resolution to boost audiencesminus✔️✔️
Customer data to marketing platformsminus✔️✔️
Marketing reporting✔️minusminus
Proprietary attribution model✔️minusminus
Works with platforms other than Shopify✔️minusminus
30 day free trialminusminus✔️
Public statement of privacy complianceminusminus✔️
Server-side trackingminusminus✔️
Automatic tracking of checkout extensibilityminusminus✔️
No-code setup for Shopify Hydrogenminusminus✔️

Northbeam focuses on comprehensive marketing intelligence, offering multi-touch attribution and media mix modeling powered by machine learning, which aids in understanding the effectiveness of various marketing channels. Its fully automatic, no-code setup simplifies implementation across platforms, not just Shopify.

In contrast, Gobot emphasizes identity resolution to enhance audience targeting and retargeting efforts through email and SMS, primarily focusing on converting anonymous visitors and reducing cart abandonment.

Littledata combines features from both Northbeam and Gobot, providing identity resolution and customer data integration with marketing platforms. It also offers server-side tracking and automatic checkout tracking, ensuring compliance with privacy standards. The 30-day free trial allows users to test its capabilities without commitment.

Overall, Northbeam is more suited for in-depth marketing analysis, while Gobot and Littledata focus on audience engagement and data integration.

Cost comparison

Northbeam vs Gobot's monthly subscription cost

Store sizeNorthbeamGobotLittledata
50 orders / month$1000$$39
500 orders / month$1000$$149
5,000 orders / month$1500$$349
20,000 orders / month$3500$$799

Supported data destinations

DestinationNorthbeamGobotLittledata
Klaviyominus✔️✔️
Attentiveminus✔️✔️
Postscriptminus✔️minus
Yotpo Email & SMSminus✔️minus
Google Analyticsminusminus✔️
Meta Adsminusminus✔️
TikTokminusminus✔️
Pinterestminusminus✔️
Google Adsminusminus✔️
Segmentminusminus✔️

Benefits of Littledata
Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.
100% of revenue tracked
Enhanced identity resolution
Connectors for all popular marketing channels
googleAnalytics
Comparing Northbeam against Gobot
Does Northbeam work with Shopify?

Yes, Northbeam is installed on 1,900 Shopify sites according to the latest stats from BuiltWith.

How does Gobot work?

Gobot's Identity Pixel identifies your anonymous site visitors (who don't fill out forms or popups) and adds their emails directly into your email marketing platform. This uses a third-party email list from other brands, even though they call themselves as 'first-party data platform'.

Does Gobot work with Shopify?

Yes, Gobot is installed on 1000 Shopify sites according to the latest stats from BuiltWith.

Is Northbeam suitable for Enterprise brands?

Northbeam is used by 91 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.

Is Gobot suitable for Enterprise brands?

Gobot is used by 6 sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Which marketing tools does Northbeam support?

Northbeam does not send data into the marketing tools but instead pulls insight from them.

Which marketing tools does Gobot support?

Gobot supports Klaviyo, Attentive, Postscript and Yotpo Email & SMS.

Who owns Northbeam?

Northbeam is an independent private company headquartered in San Francisco, California. Austin Harrison is Northbeam's CEO.

Who owns Gobot?

Gobot is an independent private company headquartered in undefined. Max Ronai is Gobot's CEO.

Subscribe to our newsletter

LinkedInUsing LinkedIn?Follow Littledata News