Northbeam vs Littledata

Is Northbeam or Littledata a better data solution for Shopify brands?

Northbeam competitors

What is Northbeam?

Northbeam is the marketing intelligence platform for profitable growth, including multi-touch attribution and media mix modeling, both powered by industry-leading machine learning.


Littledata competitors

What is Littledata?

  • Founder-led and product-driven — purpose-built for modern Shopify tracking
  • Set up in under 10 minutes — no dev team or GTM required
  • Server-side tracking, integrated with GA4, Meta Ads, and Klaviyo

Make the move to Littledata

Founder-led. Strong product. Pay less.

FeatureNorthbeamLittledata
Fully automatic, no code setup✔️✔️
Founder owned and led✔️✔️
Marketing reporting✔️minus
Proprietary attribution model✔️minus
Works with platforms other than Shopify✔️minus
30 day free trialminus✔️
Identity resolution to boost audiencesminus✔️
Server-side trackingminus✔️
Customer data to marketing platformsminus✔️
Automatic tracking of checkout stepsminus✔️
No-code setup for Shopify Hydrogenminus✔️

Northbeam focuses on marketing intelligence with features like multi-touch attribution and media mix modeling, leveraging machine learning for profitable growth. It offers a fully automatic, no-code setup and works with various platforms, not just Shopify.

In contrast, Littledata emphasizes identity resolution and server-side tracking, providing automatic tracking of checkout steps and integration with major marketing platforms.

Littledata wins with its 30-day free trial, which allows users to test the platform before committing, and its specialized focus on modern Shopify tracking, making it easier for users to set up and manage their data collection.

Reviews comparison

Northbeam vs Littledata's customer reviews

NorthbeamLittledata
Example product review"Since this change I have struggled to get my clients on to Northbeam as integration can require support, which they refuse to offer any.""We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution."
Example support review"Something has changed at Northbeam... they have stripped all support... I am looking for an alternative for all my clients.""Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!"
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Cost comparison

Northbeam vs Littledata's monthly subscription cost

Store sizeNorthbeamLittledata
50 orders / month$1000$39
500 orders / month$1000$149
5,000 orders / month$1500$349
20,000 orders / month$3500$799

For an online store with 50 orders per month, Northbeam is 2,462% more expensive than Littledata. At 500 orders, Northbeam and Littledata are equal, while the second Littledata is 49% cheaper. For 5,000 orders, Northbeam is 329% more expensive than Littledata. At 20,000 orders, Northbeam is 338% more expensive than Littledata. Overall, Northbeam consistently has a higher price percentage compared to Littledata across all order volumes, with significant differences at lower order counts.

Supported data destinations

DestinationNorthbeamLittledata
Google Analyticsminus✔️
Meta Adsminus✔️
TikTokminus✔️
Pinterestminus✔️
Klaviyominus✔️
Google Adsminus✔️
Segmentminus✔️
Attentiveminus✔️
Benefits of Littledata
Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.
100% of revenue tracked
Enhanced identity resolution
Connectors for all popular marketing channels
googleAnalytics
Comparing Northbeam against Littledata
Can I switch from Northbeam to Littledata?

Yes, join dozens of Shopify brands who made the switch to Littledata for simpler server-side tracking, faster setup, and transparent pricing. We’ll even help migrate your Northbeam setup.

Does Northbeam work with Shopify?

Yes, Northbeam is installed on 1,900 Shopify sites according to the latest stats from BuiltWith.

How does Littledata work?

Littledata uses a combination of browser tracking and a server-to-server connection to ensure 100% of revenue is tracked, and that the purchase can be linked to the pre-checkout user journey.

Does Littledata work with Shopify?

Yes, Littledata is installed on 2,100 Shopify sites according to the latest stats from BuiltWith.

Is Northbeam suitable for Enterprise brands?

Northbeam is used by 91 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.

Is Littledata suitable for Enterprise brands?

Littledata is used by 39 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.

Which marketing tools does Northbeam support?

Northbeam does not send data into the marketing tools but instead pulls insight from them.

Which marketing tools does Littledata support?

Littledata supports Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo, Google Ads, Segment and Attentive.

Who owns Northbeam?

Northbeam is an independent private company headquartered in San Francisco, California. Austin Harrison is Northbeam's CEO.

Who owns Littledata?

Littledata is an independent private company headquartered in London, UK. Edward Upton is Littledata's CEO.