Northbeam focuses on marketing intelligence with features like multi-touch attribution and media mix modeling, leveraging machine learning for profitable growth. Its proprietary attribution model provides insights into marketing performance across various platforms, not limited to Shopify. The fully automatic, no-code setup simplifies implementation.

In contrast, Littledata emphasizes server-side tracking and identity resolution, enhancing audience targeting and privacy compliance. It offers a 30-day free trial, making it accessible for brands to test its capabilities. Littledata's automatic tracking of checkout extensibility is particularly beneficial for Shopify brands, ensuring seamless integration with customer data.

While both platforms offer no-code setups and aim to enhance marketing effectiveness, Northbeam is more focused on advanced attribution and growth analytics, whereas Littledata prioritizes ease of use and privacy compliance in tracking customer interactions.

For an online store with 50 orders per month, Northbeam is 2,462% more expensive than Littledata. At 500 orders, Northbeam and Littledata are equal, while the second Littledata is 49% cheaper. For 5,000 orders, Northbeam is 329% more expensive than Littledata. At 20,000 orders, Northbeam is 338% more expensive than Littledata. Overall, Northbeam consistently has a higher price percentage compared to Littledata across all order volumes, with significant differences at lower order counts.