Northbeam vs Fueled
Is Northbeam or Fueled a better data solution for Shopify brands?
What is Northbeam?
Northbeam is the marketing intelligence platform for profitable growth, including multi-touch attribution and media mix modeling, both powered by industry-leading machine learning.
What is Fueled?
Fueled is a new tool for collecting and organizing 1st-party eCommerce customer data across the sales and marketing tools you love. Shopify, BigCommerce, Yotpo, Gorgias...We capture data from all of these channels, so that you can use it wherever and how ever you want.
Northbeam vs Fueled comparison
| Feature | Northbeam | Fueled | Littledata |
|---|---|---|---|
| Founder owned and led | ✔️ | ✔️ | ✔️ |
| Fully automatic, no code setup | ✔️ |  | ✔️ |
| Works with platforms other than Shopify | ✔️ | ✔️ | |
| Server-side tracking | | ✔️ | ✔️ |
| Customer data to marketing platforms | | ✔️ | ✔️ |
| Marketing reporting | ✔️ | | |
| Proprietary attribution model | ✔️ | | |
| 30 day free trial | | | ✔️ |
| Identity resolution to boost audiences | | | ✔️ |
| Automatic tracking of checkout steps | | | ✔️ |
| No-code setup for Shopify Hydrogen | | | ✔️ |
Northbeam focuses on marketing intelligence with features like multi-touch attribution and media mix modeling, emphasizing a no-code setup and compatibility with various platforms. Fueled specializes in server-side tracking and organizing first-party customer data across multiple sales and marketing tools.
Littledata stands out with a 30-day free trial, identity resolution for audience enhancement, and automatic tracking of checkout steps, combining features from both competitors while offering a trial period for evaluation.
Reviews comparison
Northbeam vs Fueled's customer reviews
| Northbeam | Fueled | Littledata | |
|---|---|---|---|
| Example product review | "Since this change I have struggled to get my clients on to Northbeam as integration can require support, which they refuse to offer any." | "It's disheartening to hear about the app developer's refusal to enable enhanced conversion tracking without additional charges... It almost seems like price gouging for Shopify merchants to compensate for losses from the BigCommerce side." | "We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution." |
| Example support review | "Something has changed at Northbeam... they have stripped all support... I am looking for an alternative for all my clients." | "Customer support is non-existent, and responses take forever... very frustrating experience overall." | "Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!" |
| Link | Read more reviews |
Cost comparison
Northbeam vs Fueled's monthly subscription cost
| Store size | Northbeam | Fueled | Littledata |
|---|---|---|---|
| 50 orders / month | $1000 | $189 | $39 |
| 500 orders / month | $1000 | $349 | $149 |
| 5,000 orders / month | $1500 | $879 | $349 |
| 20,000 orders / month | $3500 | $2000 | $799 |
For an online store with 50 orders, Northbeam is 426% more expensive than Fueled and 2,463% more than Littledata. At 500 orders, Northbeam and Fueled are equal, while Littledata is 85% cheaper than both. With 5,000 orders, Northbeam is 70% more than Fueled and 329% more than Littledata. At 20,000 orders, Northbeam is 75% more than Fueled and 338% more than Littledata. Overall, Northbeam consistently has the highest pricing across all order volumes.
Supported data destinations
| Destination | Northbeam | Fueled | Littledata |
|---|---|---|---|
| Google Analytics | | ✔️ | ✔️ |
| Segment | | ✔️ | ✔️ |
| Meta Ads | | ✔️ | ✔️ |
| Google Ads | | ✔️ | ✔️ |
| TikTok | | | ✔️ |
| | ✔️ | |
| Klaviyo | | | ✔️ |
| Attentive | | | ✔️ |
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