Is Northbeam or Fueled a better data solution for Shopify brands?
Northbeam is the marketing intelligence platform for profitable growth, including multi-touch attribution and media mix modeling, both powered by industry-leading machine learning. Northbeam connects Shopify to and undefined, and is used by 1.90k Shopify sites.
Fueled is a new tool for collecting and organizing 1st-party eCommerce customer data across the sales and marketing tools you love. Shopify, BigCommerce, Yotpo, Gorgias...We capture data from all of these channels, so that you can use it wherever and how ever you want. Fueled connects Shopify to Google Analytics, Segment, Meta Ads and Google Ads, and is used by 100 Shopify sites.
You could use both Fueled for accurate data, and Northbeam for reporting
Feature | Northbeam | Fueled |
---|---|---|
Overall benefits | ||
Marketing reporting | ✔️ | |
Proprietary attribution model | ✔️ | |
Server-side tracking | ✔️ | |
Identity resolution | ✔️ | |
Customer data to marketing platforms | ✔️ |
Yes, Northbeam is installed on 1.90k Shopify sites according to the latest stats from BuiltWith.
Yes, Fueled is installed on 100 Shopify sites according to our estimates.
Northbeam is used by 91 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.
Fueled is used by 20 sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.
Northbeam does not send data into the marketing tools but instead pulls insight from them.
Fueled supports Google Analytics, Segment, Meta Ads and Google Ads.
Northbeam is an independent private company headquartered in San Francisco, California. Austin Harrison is Northbeam's CEO.
Fueled is an independent private company headquartered in Denver, Colorado. Sean Larkin is Fueled's CEO.