Northbeam is the marketing intelligence platform for profitable growth, including multi-touch attribution and media mix modeling, both powered by industry-leading machine learning. Northbeam is used by 1,900 Shopify sites according to BuiltWith.
Fueled is a new tool for collecting and organizing 1st-party eCommerce customer data across the sales and marketing tools you love. Shopify, BigCommerce, Yotpo, Gorgias...We capture data from all of these channels, so that you can use it wherever and how ever you want. Fueled is used by 100 Shopify sites.
You could use both Fueled for accurate data, and Northbeam for reporting
Feature | Northbeam | Fueled | Littledata |
---|---|---|---|
Fully automatic, no code setup | ✔️ | ✔️ | |
Works with platforms other than Shopify | ✔️ | ✔️ | |
Server-side tracking | ✔️ | ✔️ | |
Identity resolution to boost audiences | ✔️ | ✔️ | |
Customer data to marketing platforms | ✔️ | ✔️ | |
No-code setup for Shopify Hydrogen | ✔️ | ✔️ | |
Marketing reporting | ✔️ | ||
Proprietary attribution model | ✔️ | ||
30 day free trial | ✔️ | ||
Public statement of privacy compliance | ✔️ | ||
Automatic tracking of checkout extensibility | ✔️ |
Northbeam focuses on marketing intelligence with features like multi-touch attribution and media mix modeling, leveraging machine learning for insights. Its fully automatic, no-code setup simplifies integration across various platforms, not just Shopify. This makes it ideal for brands seeking in-depth marketing reporting and attribution analysis.
In contrast, Fueled emphasizes first-party data collection and organization across multiple eCommerce platforms. Its identity resolution enhances audience targeting, and it also offers a no-code setup, particularly for Shopify Hydrogen.
Littledata provides a 30-day free trial and emphasizes privacy compliance. It features server-side tracking and automatic checkout tracking, along with identity resolution and a no-code setup.
Overall, Northbeam excels in marketing analytics, Fueled in data collection and organization, and Littledata in privacy and tracking capabilities. Your choice should align with your specific needs for marketing insights, data management, or compliance.
Store size | Northbeam | Fueled | Littledata |
---|---|---|---|
50 orders / month | $1000 | $189 | $39 |
500 orders / month | $1000 | $349 | $149 |
5,000 orders / month | $1500 | $879 | $349 |
20,000 orders / month | $3500 | $2000 | $799 |
For an online store with 50 orders, Northbeam is 426% more expensive than Fueled and 2,463% more than Littledata. At 500 orders, Northbeam and Fueled are equal, while Littledata is 85% cheaper than both. With 5,000 orders, Northbeam is 70% more than Fueled and 329% more than Littledata. At 20,000 orders, Northbeam is 75% more than Fueled and 338% more than Littledata. Overall, Northbeam consistently has the highest pricing across all order volumes.
Destination | Northbeam | Fueled | Littledata |
---|---|---|---|
Google Analytics | ✔️ | ✔️ | |
Segment | ✔️ | ✔️ | |
Meta Ads | ✔️ | ✔️ | |
Google Ads | ✔️ | ✔️ | |
TikTok | ✔️ | ||
✔️ | |||
Klaviyo | ✔️ | ||
Attentive | ✔️ |