Northbeam vs Fueled

Is Northbeam or Fueled a better data solution for Shopify brands?

Northbeam competitors

What is Northbeam?

Northbeam is the marketing intelligence platform for profitable growth, including multi-touch attribution and media mix modeling, both powered by industry-leading machine learning. Northbeam is used by 1,900 Shopify sites according to BuiltWith.


Fueled competitors

What is Fueled?

Fueled is a new tool for collecting and organizing 1st-party eCommerce customer data across the sales and marketing tools you love. Shopify, BigCommerce, Yotpo, Gorgias...We capture data from all of these channels, so that you can use it wherever and how ever you want. Fueled is used by 100 Shopify sites.


You could use both Fueled for accurate data, and Northbeam for reporting

Northbeam vs Fueled comparison

FeatureNorthbeamFueledLittledata
Fully automatic, no code setup✔️minus✔️
Works with platforms other than Shopify✔️✔️minus
Server-side trackingminus✔️✔️
Identity resolution to boost audiencesminus✔️✔️
Customer data to marketing platformsminus✔️✔️
No-code setup for Shopify Hydrogenminus✔️✔️
Marketing reporting✔️minusminus
Proprietary attribution model✔️minusminus
30 day free trialminusminus✔️
Public statement of privacy complianceminusminus✔️
Automatic tracking of checkout extensibilityminusminus✔️

Northbeam focuses on marketing intelligence with features like multi-touch attribution and media mix modeling, leveraging machine learning for insights. Its fully automatic, no-code setup simplifies integration across various platforms, not just Shopify. This makes it ideal for brands seeking in-depth marketing reporting and attribution analysis.

In contrast, Fueled emphasizes first-party data collection and organization across multiple eCommerce platforms. Its identity resolution enhances audience targeting, and it also offers a no-code setup, particularly for Shopify Hydrogen.

Littledata provides a 30-day free trial and emphasizes privacy compliance. It features server-side tracking and automatic checkout tracking, along with identity resolution and a no-code setup.

Overall, Northbeam excels in marketing analytics, Fueled in data collection and organization, and Littledata in privacy and tracking capabilities. Your choice should align with your specific needs for marketing insights, data management, or compliance.

Cost comparison

Northbeam vs Fueled's monthly subscription cost

Store sizeNorthbeamFueledLittledata
50 orders / month$1000$189$39
500 orders / month$1000$349$149
5,000 orders / month$1500$879$349
20,000 orders / month$3500$2000$799

For an online store with 50 orders, Northbeam is 426% more expensive than Fueled and 2,463% more than Littledata. At 500 orders, Northbeam and Fueled are equal, while Littledata is 85% cheaper than both. With 5,000 orders, Northbeam is 70% more than Fueled and 329% more than Littledata. At 20,000 orders, Northbeam is 75% more than Fueled and 338% more than Littledata. Overall, Northbeam consistently has the highest pricing across all order volumes.

Supported data destinations

DestinationNorthbeamFueledLittledata
Google Analyticsminus✔️✔️
Segmentminus✔️✔️
Meta Adsminus✔️✔️
Google Adsminus✔️✔️
TikTokminusminus✔️
Pinterestminusminus✔️
Klaviyominusminus✔️
Attentiveminusminus✔️

Benefits of Littledata
Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.
100% of revenue tracked
Enhanced identity resolution
Connectors for all popular marketing channels
googleAnalytics
Comparing Northbeam against Fueled
Does Northbeam work with Shopify?

Yes, Northbeam is installed on 1,900 Shopify sites according to the latest stats from BuiltWith.

Does Fueled work with Shopify?

Yes, Fueled is installed on 100 Shopify sites according to our estimates.

Is Northbeam suitable for Enterprise brands?

Northbeam is used by 91 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.

Is Fueled suitable for Enterprise brands?

Fueled is used by 20 sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Which marketing tools does Northbeam support?

Northbeam does not send data into the marketing tools but instead pulls insight from them.

Which marketing tools does Fueled support?

Fueled supports Google Analytics, Segment, Meta Ads and Google Ads.

Who owns Northbeam?

Northbeam is an independent private company headquartered in San Francisco, California. Austin Harrison is Northbeam's CEO.

Who owns Fueled?

Fueled is an independent private company headquartered in Denver, Colorado. Sean Larkin is Fueled's CEO.

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